forms.app

Name: forms.app
Brand: forms.app
Price: 016 USD

Unlimited submissions on every plan, including the free one

forms.app is a general-purpose online form, survey, and quiz builder from a twenty-one-person company registered in the UK with its team in Estonia, whose defining commercial decision is that submissions are unlimited on every plan including the free tier, so the meters that shape the rest of this category (response caps, overage bills, paused forms) simply do not exist; what is metered instead is form count, file storage, and a small set of features such as partial-response capture and drop-off analysis.

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Overview

forms.app does the first job in this category: general form building, with a strong secondary line in quizzes and scored assessments. It is not a survey-analysis platform in the SurveyMonkey sense and not a form backend for developers. Where it differs from every legacy competitor is the pricing axis. Wufoo meters entries per month. Formsite meters stored results per form. Typeform pauses a form when it fills its cap and loses the responses that arrive in the meantime. SurveyMonkey bills roughly fifteen cents a response over the line. forms.app does none of this: submissions are unlimited on Free, Basic, Pro, and Premium alike.

That decision changes what you are actually shopping for. Since volume is free, the ladder is built out of other things: form count (5 on Free, 25 on Basic, unlimited on Pro and Premium), file storage (10MB on Free, 10GB on Basic, 100GB on Pro, 1TB on Premium), branding removal (Basic), drop-off analysis and a custom subdomain (Pro), and partial responses plus a custom domain (Premium). Users are unlimited on every plan, including Free, which is close to unique here and is worth more to a small team than most of the feature gates.

The product itself is modern in a way that Wufoo and Formsite are not. There are more than thirty field types, conditional logic, auto-scoring, multiple endings that branch the result page by answer, payment collection with a product catalogue and shopping cart, e-signature and consent fields, and three AI generators that draft a form, a survey, or a quiz from a description. The Quiz Maker line is a real product rather than a checkbox: trivia, assessments, automatic scoring, and custom result pages.

The company is small and young: founded in 2018 by Vedat Koran and Tolga Kizilkaya, registered in the UK with development and marketing in Estonia, twenty-one people, and a claim of more than four million users across a hundred and seventy countries. Compliance is better than the headcount suggests, with GDPR, CCPA, ISO/IEC 27001, PCI DSS, and OWASP all cited. What is missing is a HIPAA business associate agreement and any published accessibility conformance statement, which rules it out for healthcare and for public-sector procurement.

Best for

Small businesses, creators, and marketing teams with unpredictable or high submission volume who refuse to be metered per response, teams that need unlimited users on a cheap plan, and anyone building quizzes, scored assessments, or lead-qualification forms where auto-scoring and multiple endings do real work.

Not the right fit for

Healthcare businesses handling protected health information; forms.app publishes ISO 27001, GDPR, CCPA, and PCI DSS but no HIPAA business associate agreement, so Jotform, Cognito Forms, or Zoho Forms are the right calls there.
Public-sector buyers or anyone with a stated accessibility obligation, because forms.app publishes no WCAG or Section 508 conformance statement for its rendered forms.
Teams that need approval workflows or routed multi-step review of submissions; that is Zoho Forms, Formsite, or Formstack territory and forms.app does not go there.
Anyone who needs partial submission capture on a budget, since partial responses are gated all the way up to the $49-a-month Premium plan while drop-off analysis alone sits on Pro.
Buyers who want a large vendor behind the product; this is a twenty-one-person company registered in the UK with its team in Estonia, and continuity risk is real however good the product is.

How it works

1
You start from a template, from a blank form, or from one of the AI generators by describing what you want. The AI draft is a starting shape rather than a finished form, but for a standard registration or feedback form it removes the tedious part. Forms, surveys, and quizzes are presented as three distinct product entry points that share one builder.
2
Fields are dragged in from a library of more than thirty types, including choice, rating, ranking, opinion scale, contact fields, date and time, file and image upload, signature, consent, and payment. Conditional logic shows or hides questions based on earlier answers, and multiple endings send a respondent to a different result page depending on what they said, which is what makes the quiz product work.
3
Scoring is built in rather than bolted on. Auto-scoring assigns values to answers and computes a result, so quizzes, assessments, and lead-qualification forms all use the same machinery. Payment fields present a product catalogue with a cart, so an order form is a supported shape rather than a workaround.
4
You publish to a hosted page, an embed, a custom subdomain on Pro, or your own domain on Premium. Submissions land in an inbox with form statistics and AI-generated data insights over the responses. Drop-off analysis on Pro shows where people abandon; partial responses on Premium record what they typed before they left. More than five hundred integrations plus webhooks route the data onward.

Feature breakdown

26 features in 5 modules

Building forms, surveys, and quizzes

One builder, three product framings, and genuinely modern output.

More than thirty field types: Choice, open text, rating and opinion scales, ranking, contact fields, date and time, file and image upload, signature, consent, payment, and media elements. Every field type is available on the free plan.
Conditional logic: Show and hide questions based on prior answers. Logic is included on the free plan rather than being an upsell, which puts forms.app alongside Tally and against most of the legacy builders.
Auto-scoring: Assign point values to answers and compute a result automatically. This drives quizzes, assessments, and lead scoring from the same mechanism, and it is included from the free plan.
Multiple endings: Different result pages shown depending on the answers given, which turns a form into a quiz, a diagnostic, or a routed enquiry without external logic.
AI form, survey, and quiz generators: Three separate AI tools draft a starting form from a text description. Useful for the boring eighty percent; the output still needs an editing pass before it goes live.
Quiz Maker: A distinct product line for trivia and assessments with automatic scoring and custom result pages, which is a stronger quiz offering than most general form builders bother with.
Templates: A large template gallery spanning forms, surveys, and quizzes, which combined with the AI generators means a first draft is rarely more than a couple of minutes away.

Payments, files, and signatures

Commerce and document features that reach further than the price suggests.

Unlimited payments on every plan: Product catalogues, a shopping cart, and payment collection are available from the free plan with no cap on the number of payment submissions, which is markedly more generous than Zoho Forms' ten-payment free allowance.
E-signature fields: Signature capture included from the free plan, alongside consent and agreement fields for collecting legal acknowledgements before submit.
File and image upload: Included on every plan, but constrained by storage rather than by count: 10MB total on Free with a 10MB per-file ceiling, 10GB on Basic and 100GB on Pro with a 100MB per-file ceiling, and 1TB on Premium with a 1GB per-file ceiling.
Consent and agreement fields: Dedicated fields for GDPR-style consent capture, recorded against the submission rather than assumed from the fact of submitting.
Custom subdomain and custom domain: A forms.app subdomain of your choosing on Pro, and your own domain on Premium, which is what stops a payment form looking like it belongs to somebody else.

Analysis and response handling

Light by survey-platform standards, sufficient for a form builder.

Submission inbox with statistics: Responses arrive in an inbox view with per-form statistics on views, starts, and completions, available on every plan.
AI data insights: AI summarises patterns across collected responses, which is a reasonable substitute for the cross-tabulation a real survey platform would give you, and no substitute at all for statistical analysis.
Drop-off analysis: Available from the Pro plan, showing which question people abandon on. This is the diagnostic that tells you a form is too long, and it is the main reason to step up from Basic.
Partial responses: Gated to the Premium plan. Records what respondents typed before abandoning, so half-finished leads are recoverable rather than lost. This is the single most expensive feature gate in the product.
Data export: Responses export from the platform for analysis elsewhere, which matters because forms.app's own reporting deliberately stops well short of a survey platform's.

Distribution and integrations

Five hundred connectors and no seat tax.

More than five hundred integrations: Native connectors plus automation platforms cover CRM, email marketing, spreadsheets, chat, and storage, which is a longer native list than Wufoo or Formsite offer.
Unlimited users on every plan: Including the free plan. No per-seat pricing anywhere in the product, which for a small team is worth more than most of the feature gates and is close to unique in this category.
Unlimited form views: Traffic to the form is not metered on any plan, so a form embedded on a high-traffic page does not create a second bill.
Embed options: Hosted page, inline embed, popup, and full-page modes. As with every hosted builder the embed loads third-party assets and costs page-speed budget; the hosted link avoids that.
Webhooks: Raw submissions can be pushed to an endpoint you control for anything the integration list does not cover.

Security and company posture

Better certified than a twenty-one-person company usually is, with two clear gaps.

ISO/IEC 27001 certification: An independently certified information security management system, which is unusual at this size and price and answers most small-business vendor questionnaires.
GDPR and CCPA compliance: Both cited, with consent fields built into the product. The team sits in Estonia inside the EU, which helps the GDPR conversation.
PCI DSS and OWASP: PCI DSS certification for the payment path and OWASP practices for application security, both published rather than implied.
No HIPAA and no accessibility statement: The two notable absences. There is no published HIPAA business associate agreement and no WCAG or Section 508 conformance claim for the rendered forms, which rules forms.app out of healthcare and public-sector procurement.

Use cases

4 documented

Creator running a giveaway or a viral quiz

A campaign might get two hundred entries or twenty thousand, and every metered competitor either pauses the form or sends a surprise bill at exactly the wrong moment.

Unlimited submissions means the campaign cannot outgrow the plan. Auto-scoring and multiple endings produce a personalised result page, and Basic at $16 a month on the annual plan removes the branding.

Small ecommerce business taking custom orders

Order forms need a product catalogue, a cart, conditional options, and payment, and the volume varies hard by season.

Unlimited payment submissions on every plan including free, a product catalogue with a cart, and no per-response meter, so the busy season costs nothing extra. A custom domain on Premium keeps the checkout on brand.

Agency running forms for a dozen clients

Every client needs their own forms and their own staff able to see the responses, and per-seat pricing across a dozen accounts is unaffordable.

Pro at $24 a month on the annual plan gives unlimited forms, unlimited users, and 100GB of storage, so the whole client estate sits on one subscription with no seat maths.

Recruiter screening applicants

Applications need scoring against criteria, and long applications lose people halfway through with no record of who dropped out.

Auto-scoring ranks applicants automatically. Drop-off analysis on Pro shows which question is killing completion, and Premium's partial responses turn abandoned applications into contactable leads.

Pricing

from $0 (Free), then $16 per month on the annual plan (Basic)

Freemium with four tiers, metered on form count, file storage, and a small set of gated features; submissions, users, and form views are unlimited on every plan including free.

Plan	Price	Includes
Free	$0 per month	5 forms and unlimited submissions Unlimited users and form views All 30-plus field types and conditional logic Auto-scoring, e-signatures, and unlimited payments 10MB storage with a 10MB file size limit The most capable free plan in this category after Tally's, and the only one with unlimited payments.
Basic	$16 per month on the annual plan, or $24 billed monthly	25 forms and unlimited submissions Branding removed 10GB storage with a 100MB file size limit Unlimited users Everything in Free The branding-removal tier. Nothing analytical is added here.
Pro	$24 per month on the annual plan, or $34 billed monthly	Unlimited forms and submissions Drop-off analysis Custom subdomain 100GB storage Everything in Basic The plan most businesses should buy; drop-off analysis is the first genuinely diagnostic feature in the ladder.
Premium	$49 per month on the annual plan, or $68 billed monthly	Partial responses captured Custom domain 1TB storage with a 1GB file size limit Priority support Everything in Pro Partial response capture is the reason to be here, and it is a long way up the ladder for a feature Tally includes far cheaper.

Billing notes

Submissions are unlimited on every plan including free, so unlike Typeform there is no cap to hit, no form to be paused, and no responses lost while you upgrade. This is the single most important commercial fact about the product.
Users and form views are also unlimited on every plan, so there is no per-seat cost anywhere and no traffic meter on the embed.
Annual billing is roughly a third cheaper than monthly on every tier: $16 against $24 on Basic, $24 against $34 on Pro, and $49 against $68 on Premium. forms.app presents the annual saving as a per-month figure, so confirm the actual charged total at checkout.
forms.app publishes a 90-day refund guarantee, which is unusually long and takes most of the risk out of committing annually.
Educational and non-profit organisations are offered a 50 percent discount on annual plans.
The real meter is storage, and it is cumulative rather than monthly. The free plan's 10MB total makes file uploads essentially unusable without paying, and an upload-heavy form on Basic will work through 10GB faster than expected.

Value assessment: Model it at 500 submissions a month and forms.app is free, with logic, scoring, payments, signatures, and unlimited users included. Model it at 5,000 a month and it is still free, or $192 a year on Basic if you want the branding off. There is no volume at which the price changes, which makes forms.app the cheapest option in this category for anything high-traffic and the only one where a campaign cannot generate a surprise invoice. Set against that, partial responses cost $588 a year on Premium, which is a lot for a feature Tally hands over much cheaper, and there is no HIPAA or accessibility posture at any price. As pure capability per dollar for ordinary commercial forms, it is close to the front of the category.

Strengths & limitations

Strengths

Unlimited submissions on every plan including free, so no response caps, no overage bills, no paused forms, and no lost responses during a traffic spike.
Unlimited users on every plan including free, which removes the per-seat maths that makes most competitors expensive for small teams.
Conditional logic, auto-scoring, e-signatures, and unlimited payment collection are all on the free tier rather than held back as upsells.
A real quiz and assessment product with auto-scoring and multiple endings, rather than a token quiz template.
ISO/IEC 27001, PCI DSS, GDPR, CCPA, and OWASP all published, which is a stronger compliance posture than a twenty-one-person company usually manages.
AI generators for forms, surveys, and quizzes that meaningfully shorten the first draft.
A 90-day refund guarantee plus a 50 percent discount for education and non-profits.

Limitations

Partial response capture is gated to the $49-a-month Premium plan, which is a long climb for a feature that directly recovers lost leads.
The free plan's 10MB total storage makes file uploads effectively unusable without paying, so the unlimited-submissions headline has a real asterisk on it.
No HIPAA business associate agreement and no published WCAG or Section 508 accessibility conformance, closing off healthcare and public-sector work entirely.
No approval or review workflow, so submissions that need routing and sign-off belong somewhere else.
Reporting is light. AI insights and drop-off analysis are useful, but this is not a survey-analysis platform and does not pretend to be.
A twenty-one-person company with no disclosed funding or ownership structure, which is a genuine continuity consideration for a system of record.
Drop-off analysis sits on Pro and partial responses on Premium, so the two features that explain abandonment are split across two paid tiers.

Head-to-head comparisons

5 alternatives

forms.app vs Wufoo

from $0 (Free), then $16.25 per month billed annually (Starter)

Wufoo meters entries and charges five cents each over the cap; forms.app does not meter them at all. forms.app also gives unlimited users where Wufoo caps at five on its $399-a-year plan, and its builder is a generation newer. Wufoo's counterarguments are twenty years of continuous operation under SurveyMonkey and a REST API with published quotas. For anyone choosing fresh, forms.app is the more rational purchase; Wufoo wins only on institutional trust.

Full forms.app vs Wufoo comparison

forms.app vs Formsite

from $0 (Free), then $21 per month or $249.95 per year (Personal)

Formsite caps stored results per form and stops the form when a table fills, which is exactly the failure forms.app is designed to make impossible. Formsite answers with Save and Return partial capture on a $399-a-year plan, formatted PDF result documents, calculations, and approval workflows, none of which forms.app has. Take Formsite for long, resumable, document-producing applications; take forms.app for anything customer-facing and high-volume.

Full forms.app vs Formsite comparison

forms.app vs Zoho Forms

from $0 (Free), then $10 per month billed annually (Basic)

Zoho sells 10,000 submissions a month for $10 billed annually, which is cheap but still a meter; forms.app removes the meter entirely and adds unlimited users where Zoho's $10 plan allows exactly one. Zoho answers decisively on approval workflows, offline mobile collection, HIPAA, regional data residency, and a WCAG commitment. Choose Zoho when compliance, workflow, or an existing Zoho stack matters; choose forms.app when volume, seats, and the look of the form matter.

Full forms.app vs Zoho Forms comparison

forms.app vs Typebot

from $0 (Personal), then $39 per month (Starter)

Both are modern and both are cheap for what they do, but they meter opposite things. Typebot counts chats, so abandoned conversations consume allowance, and it is fair-source and self-hostable if you want to run it yourself. forms.app counts nothing and is cloud only. Use Typebot for conversational lead-qualification flows or when self-hosting is a requirement; use forms.app when the form is a page and unlimited volume is the point.

Full forms.app vs Typebot comparison

forms.app vs Tally

from EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free)

The closest philosophical match: both refuse to meter submissions and both put logic, payments, and uploads on the free tier. Tally's editor is a Notion-style document, its company is bootstrapped in Belgium with EU hosting, and it captures partial submissions on a much cheaper plan. forms.app counters with a proper quiz and scoring product, AI generators, ISO 27001 certification, and unlimited users. Take Tally if the writing experience and EU posture matter; take forms.app if scoring, quizzes, and certifications do.

Full forms.app vs Tally comparison

Implementation & onboarding

Setup time: Fifteen minutes to a published, working form, or five if you let the AI generator draft it and then edit. Connecting a payment provider and a custom domain adds another half hour.
Learning curve: Low. The builder is conventional and modern, and the concepts (fields, logic, scoring, endings) are the ones anyone who has used a form tool already knows.
Onboarding: Entirely self-serve on every plan including Premium, with no sales call at any price. Priority support arrives on Premium and the 90-day refund guarantee covers the commitment risk.
Migration notes: No importer reads another vendor's form definitions, so forms are rebuilt by hand, though the AI generators shorten that considerably if you paste in the question list. Responses export for analysis elsewhere. Because there is no submission meter, migrating a high-volume form here is unusually low risk: you cannot get the sizing wrong. Watch the storage tier instead, since that is the meter that actually applies.

Platform, API & security

Platforms: Web applicationHosted form pagesInline, popup, and full-page embedsCustom subdomain on Pro and custom domain on PremiumMobile-responsive rendered forms
API: Webhooks plus more than five hundred integrations covering CRM, email marketing, spreadsheets, chat, and storage.
Compliance: ISO/IEC 27001 certifiedGDPRCCPAPCI DSSOWASP practicesNo published HIPAA business associate agreementNo published WCAG or Section 508 conformance statement
Data residency: Not published as a selectable option; the company is registered in the UK with its development and marketing team in Estonia inside the EU.
SSO: Not published as a standard feature on the public plans.
Security notes: ISO/IEC 27001 certification covers the information security management system, and PCI DSS covers the payment path so card data is handled by the processor rather than resting in the form. Consent and agreement fields record permission against the submission rather than inferring it.

Support & resources

Channels: Email and in-product support on all plansPriority support on the Premium plan
Documentation: Help centre and guides covering the builder, logic, scoring, payments, integrations, and the AI generators, alongside a large template and blog library.
Community: No large official forum; the company is small and support runs through direct channels.

Company

Founded: 2018
Headquarters: United Kingdom, with the development and marketing team in Estonia
Ownership: Privately held; funding and ownership structure not disclosed
Founders: Vedat Koran, Tolga Kizilkaya
Employees: 21 (as stated by the company)
Funding: No funding is disclosed on the company's own pages.

Timeline

2018Founded by Vedat Koran and Tolga Kizilkaya on simplicity, accessibility, and mobile-first principles, registered in the UK with the team in Estonia.
2021The unlimited-submissions pricing model becomes the product's defining commercial position, separating it from every metered competitor.
2023Quiz Maker ships as a distinct product line with auto-scoring and custom result pages alongside the general form and survey builders.
2024AI form, survey, and quiz generators launch, and the company reports passing four million users across more than a hundred and seventy countries.
2026Four tiers running from a free plan with unlimited submissions and users to Premium at $49 a month on the annual plan with partial responses and 1TB of storage.

Integrations

More than 500 integrations across CRM, email marketing, and productivity tools
Google Sheets and Drive
Payment providers for in-form checkout
Slack and chat tools
Zapier and comparable automation platforms
Webhooks to any endpoint

Frequently asked questions

10 questions

What is forms.app?

forms.app is a general-purpose online form, survey, and quiz builder from a twenty-one-person company registered in the UK with its team in Estonia. You build forms from more than thirty field types with conditional logic, auto-scoring, payments, and e-signatures, publish them as hosted pages or embeds, and collect responses into an inbox with statistics and AI insights. Its defining feature is that submissions are unlimited on every plan, including free.

How much does forms.app cost?

Free is $0 for 5 forms, unlimited submissions, and unlimited users. Basic is $16 a month on the annual plan or $24 billed monthly, and removes branding. Pro is $24 annually or $34 monthly, and adds unlimited forms, drop-off analysis, and a custom subdomain. Premium is $49 annually or $68 monthly, and adds partial responses, a custom domain, and 1TB of storage. Education and non-profits get 50 percent off annual plans.

Are submissions really unlimited?

Yes, on every plan including free. There is no monthly response cap, no overage rate, and no mechanism by which a form gets paused for volume, which is a hard contrast with Typeform (which pauses and loses responses), SurveyMonkey (roughly fifteen cents a response over the line), and Jotform (a monthly submission count plus a second cumulative storage meter). The meter that does apply at forms.app is file storage.

What actually limits the free plan then?

Three things. You get 5 forms rather than unlimited. You get 10MB of total storage with a 10MB per-file ceiling, which makes file uploads effectively impractical without paying. And forms.app branding stays on the form until you reach Basic. Everything else, including all field types, conditional logic, auto-scoring, e-signatures, unlimited payments, unlimited users, and unlimited form views, is included.

Does forms.app capture partial submissions?

Only on the Premium plan at $49 a month on the annual billing. Drop-off analysis, which tells you which question people abandon on without recording what they typed, arrives one tier earlier on Pro. Splitting those two across separate paid tiers is the least generous decision in the pricing table, and if partial capture is your reason for buying, Tally reaches it for considerably less.

Can forms.app take payments, and is there a cut?

Yes, and unusually the payment feature is unlimited on every plan including free, with a product catalogue and shopping cart rather than a single amount field. Transactions run through the connected payment provider, so the cost is the processor's normal rate, typically around 2.9 percent plus a fixed fee. forms.app is PCI DSS certified for the payment path.

Is forms.app HIPAA compliant and are its forms accessible?

No on both counts. forms.app publishes ISO/IEC 27001, GDPR, CCPA, PCI DSS, and OWASP, which is a strong posture for a company this size, but there is no HIPAA business associate agreement and no WCAG or Section 508 conformance statement for the rendered forms. For healthcare, look at Jotform, Cognito Forms, or Zoho Forms; for accessibility obligations, the only vendors in this category that commit to anything are Jotform, Gravity Forms, Google Forms, and Cognito Forms.

How does conditional logic compare with the rest of the category?

It is standard show-and-hide branching on prior answers, included from the free plan rather than gated. What lifts it above the basics is the combination with auto-scoring and multiple endings, which lets a form compute a score and then route the respondent to a different result page. That is enough for quizzes, diagnostics, and lead qualification, and short of the calculation engines in Zoho Forms and Formsite for pricing and tax maths.

Can I export my data if I cancel?

Yes. Responses export from the platform for analysis elsewhere, which you will probably be doing anyway since forms.app's own reporting is deliberately light. Export before the subscription lapses. Uploaded files count against your storage tier and should be downloaded at the same time.

Who is behind forms.app and how stable is it?

It was founded in 2018 by Vedat Koran and Tolga Kizilkaya, is registered in the UK with development and marketing in Estonia, and lists twenty-one people. It claims more than four million users across a hundred and seventy countries and publishes no funding or ownership details. ISO 27001 certification suggests real operational discipline, but a company of this size is a genuine continuity consideration if the form is a system of record. Export regularly.

Editorial verdict

forms.app is the cleanest answer in this category to the question everyone actually cares about, which is what happens when a form gets busy. The answer is nothing: submissions are unlimited on every plan, users are unlimited on every plan, and no campaign can generate a surprise bill or a paused form. Add conditional logic, auto-scoring, e-signatures, and unlimited payments on the free tier, a real quiz product, and ISO 27001 certification, and it is very hard to beat for ordinary commercial forms. The reasons not to buy are specific and firm: no HIPAA agreement, no accessibility statement, no approval workflows, partial response capture stranded on a $588-a-year plan, and a twenty-one-person company behind it. If none of those apply to you, put it at the top of the shortlist alongside Tally and Zoho Forms.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.