PR & Media Outreach
PR and media outreach tools maintain journalist and podcast databases, pitch and distribute press releases, monitor coverage and brand mentions, and connect sources to reporters who are actively requesting them.
Earned media has an unusual property in a go-to-market stack: the placement is free, the link is permanent, and the credibility transfers in a way no ad buy does. The tooling divides into media databases with contact and beat data, monitoring products that catch mentions across news and social, wire services that guarantee syndication rather than readership, and source request marketplaces where the pitch goes to a journalist who already wants one. Small businesses generally get more out of the last of these than out of a database subscription priced for an agency.
Agility PR Solutions
Media database, monitoring, and analyst-backed reporting sold as one annual PR platform
Anewstip
Find journalists by what they have written, then pitch them from the same screen
Brand24
Media monitoring and social listening that also tracks what AI chatbots say about you
EIN Presswire
Pay-per-release newswire distribution to AP News, TV affiliates, Google News, and AI systems
Featured
An AI co-pilot for earned media, and the current owner of HARO
JustReachOut
DIY press outreach for founders: journalist search, live pitch requests, and AI-drafted pitches with a hard send cap
Mention
Media and social listening that alerts you every time your brand is written about
Muck Rack
Journalist database, pitching, and media monitoring built on public journalist portfolios
Pressfarm
One-time PR packages for startups: press release, media kit, custom media list, and pitching done for you
Presspage
Branded newsroom, press distribution, and media inquiry management on an annual enterprise contract
Prezly
A branded online newsroom, a PR contact CRM, and email pitching in one European-built platform
Prowly
The Warsaw-built PR platform now folded into Semrush's AI PR Toolkit
PRWeb
Pay-per-release online press release distribution, priced per announcement rather than per seat
Qwoted
A journalist source-request marketplace with a free tier and a searchable expert profile
Profiles are listed in editorial order. Placement cannot be purchased; see our methodology.