Marketing Automation

Marketing automation platforms trigger messages and campaigns from customer behavior, moving people through lifecycle stages across email, in-app, SMS, and push without manual sends.

Where outbound tooling chases new names, marketing automation works the names you already have: onboarding flows, upgrade nudges, win-back campaigns, all triggered by what users actually do. The platforms here compete on data model depth, how precisely behavior can drive messaging, and how much power a lean lifecycle team can wield without an ops hire.

Bento logo
01

Bento

Marketing and transactional email from one deliverability-obsessed tiny company

$29/mo
30 days free trial
Customer.io logo
02

Customer.io

Momentum

Data-first customer messaging that scales from startup to enterprise without becoming Braze

$100/mo
Free trial available
Dittofeed logo
03

Dittofeed

The open-source escape hatch from customer engagement vendor lock-in

Free, then $75/mo
Free plan available
Encharge logo
04

Encharge

Flow-based marketing automation for SaaS at a price HubSpot refugees recognize as sane

$79/mo
14 days free trial
Userlist logo
05

Userlist

Lifecycle email for B2B SaaS that actually understands accounts, not just contacts

$149/mo
14 days free trial
Courier logo
06

Courier

One API over the fifty providers you already pay for, at half a cent a send

Free, then $0.005
Free plan available
Knock logo
07

Knock

Notification infrastructure your engineers build once and your PM edits forever

Free, then $250
Free plan available
Novu logo
08

Novu

Open-source notification infrastructure you can run yourself or rent for $30

Free, then $30
Free plan available
OneSignal logo
09

OneSignal

Push-first lifecycle messaging with a free tier that never expires

Free, then $19
Free plan available
Ortto logo
10

Ortto

A CDP, a journey builder, and analytics in one Australian platform, now owned by Canva

~$237/mo
14 days free trial
Vero logo
11

Vero

Event-driven messaging from a bootstrapped Australian team that has outlived most of its competitors

$54/mo
Free trial available
Drip logo
12

Drip

Ecommerce lifecycle automation with every feature on every plan and one number to check

$39/mo
14 days free trial
Mautic logo
13

Mautic

Free, open source, and yours to run, if you have somebody to run it

Free, then $20
Free plan available
EngageBay logo
14

EngageBay

Best Value

The whole HubSpot shape for the price of a single HubSpot seat

Free, then $14.99
Free plan available
GetResponse logo
15

GetResponse

A twenty-eight-year-old bootstrapped email platform that quietly added everything else

$19/mo
Free plan available
HubSpot Marketing Hub logo
16

HubSpot Marketing Hub

Category Leader

The category default, priced with a cliff between Starter and Professional

Free, then $20
Free plan available
Keap logo
17

Keap

Twenty years of small-business automation, still charging like it knows it

$299/mo
14 days free trial
Engagespot logo
18

Engagespot

One event trigger, every channel, and a meter that does not punish you for fanning out

Free, then $250
Free plan available
MagicBell logo
19

MagicBell

The notification bell you were about to spend a quarter building, plus the routing behind it

Free, then $249
Free plan available
Mailmodo logo
20

Mailmodo

Innovation

Interactive email that completes the action inside the inbox, priced like it knows you have no alternative

$149/mo
Free trial available
SuprSend logo
21

SuprSend

Notification infrastructure that treats batching, preferences, and timezones as first-class problems

Free, then $110
Free plan available
Plunk logo
22

Plunk

Transactional, campaigns, and automations on one contact, at a tenth of a cent an email

Free, then $0.001
Free plan available

Profiles are listed in editorial order. Placement cannot be purchased; see our methodology.