GTM Analytics
All 16 profiles checked against live vendor pricing on 27 September 2026. Every category is re-verified on a 52 day rotation; see the schedule.
GTM analytics tools measure how go-to-market actually performs: where traffic and pipeline come from, what marketing touches contribute revenue, and what users do once they arrive.
Every other category in the tracker spends money; this one decides whether it worked. GTM analytics spans web analytics, product analytics, and B2B attribution, and the vendors here compete on how honestly they connect marketing activity to revenue, how they handle a cookieless privacy landscape, and how little engineering it takes to get a trustworthy answer.
Typical stack. Teams running analytics usually pair it with Sales CRM, Paid Ads Management, SEO & Content Marketing, Landing Page Builders, Customer Data Platforms, Call Tracking & Attribution and CRO & Experimentation.
Price movement. Entry prices are tracked for 15 of the 16 tools here. Since tracking began, 2 restructured their plans. See every recorded change.
Dreamdata
B2B revenue attribution that starts free and ends in ad-platform activation
Fathom Analytics
Ease of UseFlat-priced, cookie-free traffic analytics with 50 sites on every plan
HockeyStack
MomentumAI-assisted revenue attribution for GTM teams with real budgets
Plausible Analytics
Cookie-free EU web analytics from a bootstrapped team of ten
PostHog
An open-source, usage-priced analytics suite that keeps absorbing adjacent tools
Google Analytics 4
Category LeaderFree, event-based, ad-connected, and harder to use than anything it replaced
Simple Analytics
Dutch cookieless analytics that recovers the traffic your consent banner hides
Pirsch Analytics
German cookie-free analytics with white labelling at twelve dollars a month
Attribution
Five attribution models, visit-level audit trail, and no black box in the middle
Counter
A one-kilobyte visitor counter, pay what you want, run by one person
Databox
Every marketing number on one board, with a free plan and a CEO who came from HubSpot
Supermetrics
The pipe that moves your marketing data out of the ad platforms and into somewhere useful
Triple Whale
InnovationThe DTC operator's dashboard, with its own pixel and an AI that now takes actions
Umami
Best ValueMIT-licensed analytics you can self-host forever, or rent for twenty dollars
Usermaven
Website analytics, product analytics, and multi-touch attribution in one bootstrapped tool
Lifetimely
Real net profit and cohort lifetime value for Shopify, now watched by an agent
Profiles are listed in editorial order. Placement cannot be purchased; see our methodology.