Call Tracking & Attribution
16 profiles, last reviewed 27 September 2026. This category is queued for its next full check; see the schedule.
Call tracking platforms assign trackable phone numbers to campaigns, keywords, and pages so inbound calls can be attributed to the marketing that produced them, with recording, scoring, and conversion data pushed back to ad platforms.
For a large share of local and service businesses the conversion is a phone call, which is exactly the event web analytics cannot see. This category closes that gap with dynamic number insertion, swapping the number on a page according to how the visitor arrived, so a call can be traced to a source, a campaign, and often a keyword. The output matters more than the reporting screen: pushing call conversions back into Google and Meta lets bidding optimize for the thing that actually generates revenue. Buyers should watch how numbers, minutes, and recordings are metered, since costs here are usage-based by design.
Typical stack. Teams running call tracking usually pair it with Paid Ads Management, GTM Analytics, Dialers & Business Phone, Local SEO & Listings, Sales CRM, Client Reporting Dashboards and Conversation Intelligence.
Price movement. Entry prices are tracked for 3 of the 16 tools here, and none has moved since tracking began. See every recorded change.
CTM (CallTrackingMetrics)
Call tracking that grew a softphone and a dialer on the side
WhatConverts
Ease of UseWhich ad produced that phone call, answered without an enterprise contract
CallRail
Conversation intelligence for businesses whose calls ring in rather than dial out
Invoca
Conversation intelligence for revenue teams whose customers still pick up the phone
Nimbata
Straightforward call tracking and attribution priced for small businesses and agencies
Retreaver
Tag-based call routing and tracking for marketers who sell calls
Ringba
Pay-per-call routing and tracking built for performance marketers and lead buyers
CallPage
A callback widget that rings a visitor back in 28 seconds
Infinity
UK-founded call intelligence with keyword-level attribution and conversation analytics
Marchex
Conversation analytics for high-volume phone businesses, with two decades of call data behind it
Novocall
Callback widget, call scheduling, and a business phone line in one small-business bundle
Phonexa
An eight-product suite for lead and call distribution under one license
ResponseTap
Call intelligence for enterprise marketers who need every call attributed to a keyword
CallScaler
Call tracking priced by the number, not the account, for lead generators and the agencies behind them
Clixtell
The cheapest published entry into call tracking, bundled with click fraud protection for Google Ads
AvidTrak
Low-priced call tracking with every feature on every plan and numbers and minutes bundled in
Profiles are listed in editorial order. Placement cannot be purchased; see our methodology.