Social Media Management

Social media management tools schedule and publish posts across networks from one queue, then report on what the audience did with them.

Founder-led distribution made this category interesting again. The enterprise suites optimize for brand teams with approval chains, while a newer wave optimizes for one person posting daily across LinkedIn and X. For startups the deciding factors are which networks are genuinely supported through official APIs, whether threads and long-form posts are first-class, and how much of the value survives on the cheapest paid plan.

Buffer logo
01

Buffer

The default first scheduler: cheap per channel, broad network coverage, deliberately shallow

$5/each/mo
Free plan available
Hypefury logo
02

Hypefury

The creator automation tool that lost the network it was built for

$6/mo
7 days free trial
Publer logo
03

Publer

The cheapest way to run a lot of accounts, if you can live with the interface

$5/mo
Free plan available
Typefully logo
04

Typefully

The writing tool that happens to schedule: five text-first networks, one very good editor

$99/year
Free plan available
Postiz logo
05

Postiz

Innovation

Open-source scheduling for 30-plus networks, built to be driven by agents as much as people

$29/mo
7 days free trial
Hootsuite logo
06

Hootsuite

The incumbent suite: unlimited accounts on one seat, priced per person rather than per profile

$99/user/mo
14 days free trial
Later logo
07

Later

Visual-first scheduling priced by social set, now attached to a $250M influencer marketing machine

$18.75/mo
14 days free trial
Sprout Social logo
08

Sprout Social

The expensive one that is actually good, if you can justify $79 a seat before you have posted anything

$79/user/mo
30 days free trial
Metricool logo
09

Metricool

Best Value

The best value in the category: twelve networks, organic and paid in one report, priced by brand not by seat

€0
Free plan available
SocialBee logo
10

SocialBee

Content categories and evergreen recycling: the scheduler built so your queue never runs dry

$29/mo
14 days free trial
AuthoredUp logo
11

AuthoredUp

The LinkedIn writing tool that refuses to automate anything, and sells that refusal as the feature

$19.95/mo
Free trial available
Supergrow logo
12

Supergrow

LinkedIn content on a founder's budget, with an AI interviewer that gets the post out of your head

$19/mo
7 days free trial
Taplio logo
13

Taplio

Momentum

The LinkedIn growth machine, automation and all, which is exactly the appeal and exactly the risk

$39/mo
7 days free trial
Agorapulse logo
14

Agorapulse

Category Leader

The best social inbox outside enterprise, with ROI reporting that ties posts to revenue

$79/user/mo
30 days free trial
Loomly logo
15

Loomly

A brand success platform that plans and approves content, now without X

$65/mo
Free trial available
Planable logo
16

Planable

Kill the approval spreadsheet: content review that looks exactly like the live post

$33/each/mo
Free plan available
Sendible logo
17

Sendible

The agency workhorse: workspaces, white label, and unlimited users at every tier

$29/mo
14 days free trial
ContentStudio logo
18

ContentStudio

Discovery, AI generation, and scheduling in one bootstrapped platform from $19 a month

$19/mo
7 days free trial
Iconosquare logo
19

Iconosquare

Analytics first, scheduling second, with data retention nobody else matches

Free
Free plan available
SocialPilot logo
20

SocialPilot

Agency scheduling at $4 per extra account, with white label and review management built in

$20/mo
14 days free trial
Vista Social logo
21

Vista Social

The widest network list in the category, with listening, reviews, and white label in the base price

$79/mo
14 days free trial
Tailwind logo
22

Tailwind

Pinterest's longest-standing partner, now almost entirely a Pinterest tool

Free, then $17.99
Free plan available

Profiles are listed in editorial order. Placement cannot be purchased; see our methodology.