Sendible

Name: Sendible
Brand: Sendible
Price: 2916 USD

The agency workhorse: workspaces, white label, and unlimited users at every tier

Sendible is a social media management platform built for agencies and multi-location businesses that organizes work into client workspaces, each holding a fixed allowance of connected social profiles, and prices by workspace and profile count rather than by seat, so every plan from $29 a month upward includes unlimited users, with publishing, a priority inbox, evergreen recycling, branded reports, and a white-label option on top.

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Overview

Sendible is one of the oldest surviving products in this category. Gavin Hammar started it in 2009 from a spare bedroom in London on a ten-pound server, grew it to roughly 20,000 users across 125 countries with about 47 staff, and sold it to Traject, an ASG-backed portfolio of digital marketing tools, in March 2021. That history matters more than it usually would, because Sendible has spent fifteen years being shaped by one buyer type: the small agency running social for other people's brands.

The product structure follows from that. The billing unit is a workspace, which is effectively a client, and each workspace holds a share of the plan's total profile allowance. Core at $29 a month gives you one workspace and six profiles. Plus at $89 gives three workspaces and eighteen profiles. Premium at $199 gives seven and forty-two, Elite at $349 gives fifteen and ninety, and Enterprise at $599 gives fifty workspaces and three hundred profiles with SSO and a dedicated account manager. Every one of those tiers, including the $29 entry plan, includes unlimited users, which is the single most agency-friendly decision in the whole category and the reason Sendible keeps beating better-funded rivals on cost for teams of five or more.

The compromise sits on X. Sendible held an enterprise API agreement with X reportedly costing $40,000 a month, could not sustain it, and dropped back to a lower tier in November 2023. Publishing to X still works at no extra charge, but X reporting, X keyword monitoring, and X activity in the Priority Inbox were removed and have not come back. The February 2026 changes at X, which discontinued the free tier for new developers, closed the $200 Basic and $5,000 Pro tiers to new signups, and force-migrated remaining Basic subscribers to pay-per-use after 1 June 2026, made the economics worse rather than better, so nobody should buy Sendible expecting X analytics.

What you get instead is a mature agency toolkit: Smart Compose for drafting once and adapting per network, Client Connect so clients authorize their own accounts without handing over passwords, evergreen content recycling, campaign tagging, scheduled branded reports delivered to stakeholders, dynamic fields for bulk personalization, and a white-label option that puts your logo on the whole product. It is not the flashiest tool here and its AI story is thinner than ContentStudio's, but the plumbing is dependable and the seat model is honest.

Best for

Small and mid-sized marketing agencies and multi-location businesses that manage social for several distinct clients or branches, need approvals and client-branded reporting, and have more people touching the tool than a per-seat competitor would let them afford.

Not the right fit for

Anyone whose primary channel is X, because X reporting, X keyword monitoring, and X inbox activity were removed in November 2023 and only publishing survives, so you would be paying agency prices for a blind spot on your main network.
Solo founders posting for one brand to four networks, who will find $29 a month for six profiles poor value next to Metricool's free plan or Buffer's cheaper per-channel entry.
Personal-brand creators building an audience on LinkedIn or X, where Taplio, AuthoredUp, Typefully, and Supergrow are built for the writing and engagement rituals Sendible has no concept of.
Teams that want serious social listening; keyword monitoring exists but it is a light feature, not a query-based listening product, and X is excluded from it entirely.
Buyers who want a fast-moving product roadmap; Sendible is a fifteen-year-old asset inside a private-equity-backed portfolio, and portfolio products are managed for retention and margin rather than reinvention.

How it works

1
You create a workspace for each client or brand and connect that client's profiles inside it. The plan caps two numbers independently: how many workspaces you can open and how many total profiles you can connect across them. A single Instagram account, a single Facebook Page, and a single LinkedIn Company Page each consume one profile, so a client with four networks eats four of your allowance. Client Connect lets the client authorize their own accounts through a link, which removes the password-sharing conversation that agencies otherwise have to have.
2
Composing happens in Smart Compose, where you write once and then adapt copy, media, and first comment per network before scheduling. The calendar covers every workspace you have access to, and queues, evergreen recycling, and bulk imports with dynamic fields handle the volume side. Approvals route drafts to an internal reviewer or an external client, which is gated to the Plus tier and above.
3
Incoming activity lands in the Priority Inbox, which consolidates comments, mentions, and messages from the supported networks so a community manager works from one queue rather than logging into each account. X activity is absent from this queue because of the API downgrade, and Instagram direct messaging is limited by what Meta exposes to partners.
4
Reporting is where agencies get their deliverable. Sendible generates per-profile and cross-profile reports, lets you schedule them straight to a client's inbox on a recurring basis, and on Premium and above supports custom branding on the report itself. The white-label add-on goes further, serving the entire application under your own domain and logo so the client never sees the Sendible name.

Feature breakdown

25 features in 5 modules

Publishing and content

The scheduling core, built for volume across many client accounts.

Smart Compose: Draft once, then adapt copy, media, and first comment per network before pushing to as many as fifty profiles in one action, which is the daily workflow for anyone servicing multiple clients.
Evergreen content recycling: Mark posts as evergreen and Sendible republishes them automatically on a cadence, keeping quiet client feeds active without a human queuing filler every week.
Bulk import with dynamic fields: Upload a CSV of posts and use dynamic placeholders to personalize each one per profile or location, which is the multi-location franchise use case. Dynamic fields in bulk posting are gated to the Elite tier.
Content libraries: Shared asset and copy libraries so a team reuses approved brand material instead of re-uploading files; available from the Premium tier.
Campaign planning and tagging: Group posts into named campaigns across networks and clients, then report on the campaign as a unit rather than as scattered individual posts.
Queues and optimal timing: Per-profile posting queues with recommended send times so scheduled content spreads sensibly rather than clustering.

Client and workspace management

The reason agencies pick Sendible over cheaper single-brand tools.

Workspaces as client containers: Each workspace isolates one client's profiles, calendar, assets, and reports, so staff working on one account never see another client's content.
Unlimited users on every tier: Even the $29 Core plan includes unlimited users. No competitor at agency scale is this relaxed about seats, and it is the main reason Sendible undercuts Sprout and Hootsuite for teams.
Client Connect: Clients authorize their own social accounts through a link rather than sharing credentials with the agency, which removes a genuine security and liability problem.
Approval workflows: Route drafts through internal or client approval before publishing. Available from the Plus tier at $89 a month, not on Core.
Advanced user permissions: Granular per-role and per-workspace access control, which arrives at the Elite tier and is what larger agencies use to keep juniors from publishing unreviewed.
White label: Serve the whole application under your own domain and branding as a paid add-on, so the client relationship stays with the agency rather than the vendor.

Engagement and inbox

One queue for comments and messages, with a real gap on X.

Priority Inbox: Consolidates comments, mentions, and messages from connected networks into a single stream so community management does not require logging into each account.
Assignment and internal notes: Hand a conversation to a specific team member and leave context on it, which is what turns a shared inbox into an actual workflow.
Keyword and brand monitoring: Track mentions of a brand or term across supported networks. This is monitoring rather than listening: there is no share-of-voice or sentiment product, and X was removed from it in 2023.
Saved replies: Canned responses for the questions every client account gets forty times a week.

Analytics and reporting

The client deliverable, which is what agencies are really buying.

Scheduled report delivery: Reports generate on a recurring schedule and land directly in a stakeholder's inbox, which quietly removes the monthly reporting scramble.
Custom branded reports: Apply your own logo and styling to client-facing PDF reports from the Premium tier upward.
Cross-profile and campaign reporting: Roll several profiles or a tagged campaign into one view rather than exporting each network separately.
Engagement and audience metrics: Standard follower growth, reach, impressions, and engagement reporting per network, sourced from official platform APIs.
No X analytics: X reporting was removed in November 2023 when Sendible dropped its enterprise API agreement. This is a documented, permanent limitation rather than a temporary outage.

Platform and integrations

The supporting surface around the core tool.

Mobile apps: iOS and Android apps for approving, publishing, and responding away from a desk, including completing the push-notification publishing flow Meta requires for some Instagram formats.
Asset source integrations: Canva, Google Drive, Dropbox, and stock image sources plug into the composer so media does not have to be downloaded and re-uploaded.
Browser extension: Share pages and images to a Sendible queue from anywhere on the web.
API access: A documented API is available for programmatic posting and reporting, most often used by agencies wiring Sendible into a client dashboard.

Use cases

4 documented

Seven-client social agency with nine staff

Every per-seat tool prices nine people out of the budget, and clients want branded monthly reports plus an approval step before anything goes live.

Premium at $199 a month covers seven workspaces, forty-two profiles, and all nine users, with approvals, branded reports, and scheduled delivery included. The same headcount on a per-seat platform would run several times that.

Multi-location restaurant group with fifteen branches

Each location needs locally worded posts on Facebook, Instagram, and Google Business Profile, and head office refuses to write forty-five posts by hand every month.

Bulk import with dynamic fields generates location-specific variants from one spreadsheet, and workspaces keep each branch's calendar and reporting separate.

Agency that wants the tool to carry its own brand

Clients log in to review content and see a third-party vendor's logo, which weakens the agency's position at renewal time.

The white-label add-on serves the whole platform under the agency's domain and branding, so the review experience reinforces the agency relationship.

Freelancer with two brands testing whether an agency tool is overkill

One workspace, six profiles, and no need for approvals, but a real need for scheduled reporting the client will actually read.

Core at $29 a month covers it, and unlimited users means a virtual assistant can be added at no extra cost. If X analytics matter, this is the wrong tool at any tier.

Pricing

from $29 per month (Core, 1 workspace and 6 profiles)

Tiered subscription priced by the number of client workspaces and the total number of connected social profiles, with unlimited users included on every tier including the cheapest.

Plan	Price	Includes
Core	$29 per month, or $24.65 billed annually	1 workspace and 6 social profiles Unlimited users Smart Compose and content calendar Priority Inbox Standard reporting No approval workflows. Sized for one or two brands, and expensive per profile compared with Metricool or Buffer at the same scale.
Plus	$89 per month, or $75.65 billed annually	3 workspaces and 18 social profiles Unlimited users Assignment and approval workflows Everything in Core The first tier an agency can actually operate on, because approvals arrive here.
Premium	$199 per month, or $169.15 billed annually	7 workspaces and 42 social profiles Content libraries Custom branded reports Campaign management Dedicated onboarding Marketed as the most popular plan and the natural home for a small agency with a real client roster.
Elite	$349 per month, or $296.65 billed annually	15 workspaces and 90 social profiles Bulk posting with dynamic fields Advanced user permissions Everything in Premium
Enterprise	$599 per month, custom pricing also available	50 workspaces and 300 social profiles SSO Dedicated account manager White label available as an add-on

Add-ons

White label (Quoted): Serves the platform under your own domain and branding; available on Enterprise and by arrangement on lower tiers.
Additional profiles and workspaces (Quoted): Custom plans are available on request rather than as a published per-profile rate.

Billing notes

Annual billing saves 15 percent across every tier, which is a modest discount by category standards.
Unlimited users on all plans is the headline commercial fact. A ten-person team pays the same as a one-person team at the same workspace and profile count.
Workspaces and profiles are capped separately, and you can hit either ceiling first. A client with eight connected networks consumes eight of your profile allowance regardless of how few posts you publish for them.
There is no free plan, only a 14-day trial without a card, so evaluation is time-boxed.
X publishing costs nothing extra but X reporting and X inbox activity are simply unavailable, which is a hidden reduction in what you are buying rather than a line item.

Value assessment: For a team of five or more managing several clients, Sendible is one of the cheapest credible options in the category, because unlimited users at every tier removes the multiplier that makes Sprout and Hootsuite unaffordable. Premium at $199 a month for seven clients and forty-two profiles with approvals and branded reports is genuinely good agency value. For a single brand it is poor value: $29 for six profiles buys less than Metricool's free plan, and the X gap means a brand whose main channel is X should not consider it at all. Judge Sendible on the ratio of people to clients, not on features.

Strengths & limitations

Strengths

Unlimited users on every tier, including the $29 entry plan, which is the most agency-friendly seat policy of any established platform here.
Workspaces are a genuine client isolation model rather than a folder, covering profiles, calendars, assets, approvals, and reporting separately per client.
Client Connect removes password sharing between agency and client, which solves a real security problem most competitors leave to the customer.
Scheduled branded report delivery turns the monthly client deliverable into a background job rather than a manual export.
White label lets the agency keep the client relationship rather than introducing them to a vendor they could hire directly.
Fifteen years of operating history and an owner with an interest in retention, which means low risk of the product disappearing next quarter.
Bulk posting with dynamic fields is unusually well suited to multi-location businesses that need the same message localized dozens of times.

Limitations

X support is publishing only. Reporting, keyword monitoring, and inbox activity for X were removed in November 2023 and the 2026 API changes make restoration less likely, not more.
Profile allowances are tight for the money at the low end; six profiles for $29 is expensive next to per-brand pricing models.
Approvals are not on the entry tier, so the cheapest plan is unusable for the client-review workflow that is Sendible's main reason to exist.
The AI layer is thin compared with ContentStudio, Vista Social, or SocialPilot, which have all invested more visibly in generation and repurposing.
Listening is keyword monitoring, not a listening product; there is no share-of-voice, sentiment, or query-builder depth for brand-crisis work.
As a private-equity portfolio asset the roadmap is conservative, and the product has changed less in five years than most competitors have in two.
Analytics history depends on what the platform APIs return, and network APIs only backfill a limited window, so any gap in collection while you were not a customer is permanent.

Head-to-head comparisons

6 alternatives

Sendible vs Agorapulse

from $79 per user per month billed annually, or $99 billed monthly (Standard)

Agorapulse has the far better inbox, real listening as a paid add-on, ROI reporting that ties social to revenue, and full X support including analytics. Sendible has unlimited users and cheaper client capacity. A five-person agency with ten clients pays $199 on Sendible Premium and considerably more on Agorapulse once seats are counted. Choose Agorapulse if engagement volume and measurement depth are the job; choose Sendible if the job is servicing many clients with many people.

Full Sendible vs Agorapulse comparison

Sendible vs SocialPilot

from $20 per month, or $17 per month billed annually (Essentials)

SocialPilot is cheaper per account, keeps full X publishing, adds review management and a stronger AI layer, and sells white label at a lower entry point. Sendible counters with unlimited users at every tier, whereas SocialPilot charges $5 per additional user above the plan allowance. For a two-person shop SocialPilot usually wins on price; for an eight-person agency the seat math flips to Sendible.

Full Sendible vs SocialPilot comparison

Sendible vs Loomly

from $65 per month, or $49 per month billed annually (Starter)

The two products are close cousins, both formerly owned by Traject, and neither supports X properly any more. Loomly Starter at $65 a month gives twelve accounts and three users, and Beyond at $332 gives sixty accounts and unlimited users. Sendible's workspace isolation and white label are better suited to agencies, while Loomly's post ideas and calendar collaboration suit an in-house team. Loomly is now owned by Bending Spoons, which changes its risk profile more than Sendible's.

Full Sendible vs Loomly comparison

Sendible vs Planable

from $33 per workspace per month (Basic)

Planable is a content collaboration and approval product first and a scheduler second, priced at $33 to $49 per workspace per month with unlimited users and a post quota. Sendible is a full agency platform with an inbox, monitoring, and reporting. If your bottleneck is getting clients to approve content without email threads, Planable does that better and cheaper. If you also need community management and client reporting, Sendible is the complete tool.

Full Sendible vs Planable comparison

Sendible vs Hootsuite

from $99 per user per month billed annually (Standard)

Hootsuite has moved upmarket, with published entry pricing that starts high and real cost sitting well above it once seats and social accounts are added. Sendible is a fraction of the price for comparable publishing and inbox work at small-agency scale. Hootsuite wins on enterprise governance, listening depth, and network coverage; Sendible wins decisively on cost per person.

Full Sendible vs Hootsuite comparison

Sendible vs Sprout Social

from $79 per seat per month billed annually (Essentials), or $99 billed monthly

Sprout is a per-seat enterprise platform with the best inbox and reporting in the category and a price to match. Sendible does maybe seventy percent of the publishing and reporting work for a small fraction of the annual cost, and gives you unlimited users while Sprout charges per additional seat. Sprout is right when social is a support channel with SLAs; Sendible is right when social is a service you sell to clients.

Full Sendible vs Sprout Social comparison

Implementation & onboarding

Setup time: Half a day for a single workspace, two to three days for an agency migrating a full client roster, most of which is spent chasing clients to authorize their own accounts through Client Connect rather than configuring the tool.
Learning curve: Moderate. The workspace model is intuitive once you accept that a workspace equals a client, but the separate workspace and profile ceilings confuse people at purchase time, and the reporting builder rewards an hour of deliberate setup.
Onboarding: Fully self-serve with a 14-day no-card trial. Dedicated onboarding is included from the Premium tier, and Enterprise adds a named account manager.
Migration notes: There is no automated importer from a competing scheduler, so queued content generally has to be rebuilt or bulk-uploaded via CSV, which the dynamic-fields importer makes tolerable. Historical analytics do not migrate: Sendible starts collecting when you connect a profile, and because network APIs backfill only a limited window, the gap between leaving your old tool and connecting here is permanent. Export your old reports before you cancel.

Platform, API & security

Platforms: Web applicationiOS appAndroid appBrowser extension
API: A documented REST API is available for programmatic publishing and reporting, most commonly used by agencies embedding client-facing dashboards.
Compliance: GDPRData processing agreement available
Data residency: Not published as a selectable option.
SSO: SSO is available on the Enterprise tier at $599 per month.
Security notes: Client Connect is the notable security feature: clients grant access through their own network OAuth rather than handing credentials to the agency, which keeps the agency out of the credential-custody business. All network connections use official platform APIs, so there is no scraping or unofficial automation to create a terms-of-service exposure.

Support & resources

Channels: Email supportLive chatDedicated onboarding from PremiumDedicated account manager on Enterprise
Documentation: A substantial help center covering workspaces, profile connections, publishing, the Priority Inbox, reporting, and the API, plus published notices explaining the X functionality changes.
Community: No large official user forum; an active presence in agency-focused marketing communities.

Company

Founded: 2009
Headquarters: London, United Kingdom
Ownership: Owned by Traject, a portfolio backed by Alpine Software Group (ASG)
Founders: Gavin Hammar
Employees: Roughly 50 at the time of acquisition; not separately disclosed since
Funding: Largely bootstrapped by its founder before being acquired by Traject in March 2021 for undisclosed terms.

Funding history

Round	Amount	Year	Notes
Acquisition	Undisclosed	2021	Acquired by Traject, an ASG-backed digital marketing software portfolio, in March 2021; founder Gavin Hammar stepped back after the transition and Katelyn Sorensen became CEO.

Timeline

2009Gavin Hammar founds Sendible in London, building it from a spare bedroom on a second-hand server.
2015Grows into one of the established agency-focused social management platforms, competing with Hootsuite and Buffer on client workspaces rather than individual accounts.
2021Acquired by Traject, an ASG-backed portfolio, in March, with roughly 20,000 users across 125 countries and about 47 staff; Katelyn Sorensen appointed CEO.
2023Drops its reported $40,000 per month enterprise agreement with X in November, removing X reporting, keyword monitoring, and inbox activity while keeping publishing at no extra cost to customers.
2026X discontinues its free API tier, closes the $200 Basic and $5,000 Pro tiers to new signups in February, and force-migrates Basic subscribers to pay-per-use after 1 June, making restoration of full X support across the category less likely.

Integrations

Facebook Pages and Groups
Instagram
LinkedIn profiles and Company Pages
X (publishing only)
TikTok
Threads
YouTube
Google Business Profile
Canva
Google Drive and Dropbox
Google Analytics
Slack
Zapier
Sendible API

Frequently asked questions

10 questions

What is Sendible?

Sendible is a social media management platform aimed at agencies and multi-location businesses. It organizes work into client workspaces, each holding a share of your plan's connected social profiles, and provides publishing, a unified Priority Inbox, evergreen content recycling, approval workflows, and scheduled branded client reports. Every plan includes unlimited users.

How much does Sendible cost?

Core is $29 a month for one workspace and six profiles, Plus is $89 for three workspaces and eighteen profiles, Premium is $199 for seven and forty-two, Elite is $349 for fifteen and ninety, and Enterprise is $599 for fifty workspaces and three hundred profiles with SSO. Annual billing saves 15 percent. There is a 14-day trial with no card required and no free plan.

How does Sendible count social profiles, and what would a realistic bill look like?

One connected account equals one profile. A founder running a Facebook Page, an Instagram account, a LinkedIn Company Page, and a TikTok account uses four of the six profiles on the $29 Core plan, so $29 a month is the realistic bill. A team servicing ten client brands with the same four networks each needs forty profiles and ten workspaces, which lands on Elite at $349 a month, or roughly $35 per client per month with unlimited staff included.

Do extra users or extra client accounts cost more?

Extra users never cost more. Unlimited users are included on every tier including the $29 plan, which is unusual and is the main reason agencies choose Sendible. Extra clients do cost more, because you pay for workspaces and profiles, so growth in your client roster rather than your headcount is what moves you up a tier.

Does Sendible support X (Twitter)?

Only for publishing. In November 2023 Sendible dropped a reported $40,000 per month enterprise API agreement with X and removed X reporting, X keyword monitoring, and X activity from the Priority Inbox. Publishing continues at no extra cost. The February 2026 changes at X, which retired the $200 Basic tier and moved developers to pay-per-use pricing, make full restoration unlikely. If X analytics matter to you, buy something else.

Which networks does Sendible actually support?

Facebook Pages and Groups, Instagram, LinkedIn profiles and Company Pages, TikTok, Threads, YouTube, Google Business Profile, and X for publishing only. Bluesky and Pinterest are not part of the headline supported set, which is narrower than Metricool, Vista Social, or SocialPilot.

Is publishing fully automatic or does it need a phone?

Most formats publish automatically through official platform APIs. Certain Instagram formats, notably Stories and Reels using licensed audio, fall back to a mobile push notification you complete in the Sendible app. That is a restriction Meta imposes on all partners rather than a Sendible failing, and every competitor in this category has the same caveat.

What happens to my analytics if I downgrade or cancel?

Reporting access follows your plan, so downgrading can remove branded and custom report features, and cancelling ends access to the data entirely. The deeper problem is structural: network APIs only backfill a limited window of historical data, so any period when a profile was not connected to Sendible cannot be recovered later. Export the reports you care about before you change plans.

Can I white label Sendible for my clients?

Yes, as a paid add-on. The white-label option serves the application under your own domain and branding so clients reviewing or approving content see your agency rather than the vendor. It is offered on Enterprise and by arrangement on lower tiers, with pricing quoted rather than published.

Who owns Sendible?

Sendible was founded in London in 2009 by Gavin Hammar and was acquired in March 2021 by Traject, a digital marketing software portfolio backed by Alpine Software Group. It is now run as a portfolio product, which generally means stable operation and a conservative roadmap rather than rapid reinvention.

Editorial verdict

Sendible is the right answer to one specific question: how does an agency with more people than clients afford a proper social platform? Unlimited users on every tier, real workspace isolation, Client Connect, and scheduled branded reporting make Premium at $199 a month a strong deal for a seven-client shop with a full team, and white label lets you keep the customer relationship. It is the wrong answer almost everywhere else. A single brand gets far more for less from Metricool, a creator gets nothing useful here at all, and anyone whose main channel is X is buying a permanent reporting blind spot that the 2026 API changes have made worse. Buy it for the seat economics and the client plumbing, not for analytics depth or product velocity.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.