SocialPilot
Agency scheduling at $4 per extra account, with white label and review management built in
SocialPilot is a social media management platform aimed at agencies and small businesses that schedules to ten networks, bundles a social inbox, competitor benchmarking, white-label reports, and a review management module, and prices by connected account and user with published top-up rates of $4 per extra account and $5 per extra user, starting at $20 a month for five accounts.
Overview
SocialPilot was founded in 2014 by Jimit Bagadiya and Tejas Mehta and grew into one of the largest products in this category on almost no outside money, with reported funding of around $100,000 and revenue near $19.5M with roughly 177 staff by 2025. It was acquired that July by Group One, which moves it from founder-run independence into a portfolio, and it is worth watching what that does to pricing over the next few renewal cycles.
The product's defining trait is granular, published, low pricing. Essentials is $20 a month for five accounts and one user. Standard is $40 for ten accounts and three users. Premium is $100 for twenty accounts and six users. Ultimate is $200 for forty accounts and unlimited users. Annual billing takes 15 percent off. Crucially, extra accounts cost $4 a month and extra users cost $5 a month on Standard and above, so you can tune a plan to a client roster instead of jumping a whole tier because you needed one more Instagram account. Almost nobody else in this category publishes top-up rates that low or that clearly.
The feature set is broader than the price suggests. AI Pilot handles brand voice, caption generation, hashtags, variations, repurposing, and multilingual output. The social inbox covers comments and messages with automation and bulk actions. Analytics separates organic and paid, benchmarks against competitors, and produces custom multi-platform reports on a schedule. White label at Premium and above provides a branded interface, custom domain, and branded PDF reporting. And SocialPilot Reviews adds review generation and management, which is a module most social platforms do not attempt at all.
Networks covered are Facebook, Instagram, TikTok, X, LinkedIn, Threads, Bluesky, YouTube, Pinterest, and Google Business Profile. X remains supported, which is a real differentiator in 2026 given the February API changes that discontinued the free tier for new developers, closed the $200 Basic and $5,000 Pro tiers to new signups, and force-migrated remaining Basic subscribers to pay-per-use from 1 June. Loomly dropped X, Sendible cut it back to publishing only, and Vista Social charges $29 a month extra for it; SocialPilot still includes it.
Best for
Small and mid-sized agencies and multi-client freelancers who need many connected accounts, real approval workflows, white-label client reporting, and a bill that stays under a few hundred dollars a month, plus small businesses that want social scheduling and review management from one vendor.
Not the right fit for
- Brands where social is a high-volume support channel; the inbox has automation and bulk actions but no ad comment moderation, response-time reporting, or SLA tracking, so Agorapulse or Sprout is the correct answer.
- Anyone needing serious social listening, because competitor benchmarking is not listening and there is no query-based mention monitoring, sentiment, or share-of-voice anywhere in the product.
- Solo users who want a free plan; there is none, and Essentials at $20 with a single user is more than Metricool's free tier or ContentStudio's $19 gives you.
- Personal-brand creators on LinkedIn or X, where the entire product is oriented around client accounts, approvals, and branded reporting rather than writing and audience growth.
- Buyers who need SSO or API access on a self-serve plan, both of which sit behind the custom-priced Enterprise tier.
How it works
- 1
You connect social accounts, where one account is one connected profile. Essentials gives five, Standard ten, Premium twenty, and Ultimate forty, with extras at $4 a month each. Users are counted separately at one, three, six, and unlimited, with extras at $5 a month on Standard and above. Because both dimensions can be topped up cheaply, a nine-client agency can build a plan that matches its actual shape rather than paying for a tier it half uses.
- 2
Publishing runs from a composer with per-platform previews, queue schedules, drag-and-drop calendar rescheduling, a content library, repeat posting on daily, weekly, or monthly cycles, first-comment scheduling, custom fields, and UTM tracking. Bulk upload accepts up to 500 posts from a CSV, which is how agencies load a quarter of evergreen content in one action. Most formats publish automatically, while certain Instagram formats need completing from a mobile push notification, which is a Meta restriction applying to every partner.
- 3
AI Pilot sits alongside the composer, generating captions, hashtags, and variations, repurposing existing posts, and producing multilingual output, all steered by a configured brand voice so client A does not sound like client B. Collaboration adds role-based permissions, approvals that can be completed from mobile, and reminders for pending sign-off.
- 4
After publishing, the social inbox aggregates comments and messages with automated replies and bulk handling, SocialPilot Reviews manages review generation and responses, and analytics reports on organic and paid performance separately, benchmarks against competitors, and delivers scheduled custom reports. From Premium upward, all of that can be white-labelled under the agency's own domain and branding.
Feature breakdown
26 features in 5 modulesPublishing and scheduling
Deep, volume-oriented scheduling built for people managing many accounts at once.- Ten supported networks
- Facebook, Instagram, TikTok, X, LinkedIn, Threads, Bluesky, YouTube, Pinterest, and Google Business Profile, and notably X is still fully supported rather than dropped or surcharged.
- Bulk upload of 500 posts
- Load up to 500 posts from a CSV in one action, which is how an agency populates a quarter of evergreen content across a client roster without hand-composing each item.
- Repeat posts
- Republish selected content on a daily, weekly, or monthly cycle to keep high-performing posts working beyond their first day.
- First comment scheduling
- Queue the first comment alongside the post, which is how hashtags and links are kept out of the caption on Instagram and LinkedIn.
- Content library
- Shared asset and copy storage so a team reuses approved material rather than re-uploading files per client.
- Custom fields and UTM tracking
- Consistent link tagging and per-client variable substitution so downstream web analytics attributes traffic correctly.
AI Pilot
A capable generation layer with brand voice as the useful part.- Brand voice customization
- Configure a distinct tone per client so generated copy sounds like the brand rather than like a generic assistant, which is the feature that makes AI usable in agency work.
- Caption generation
- Platform-aware caption drafting that respects each network's length and formatting conventions.
- Content variations
- Multiple angles on the same idea, which is how one concept becomes a week of posts without repeating itself.
- Post repurposing
- Reshape an existing post for a different network or a different moment rather than starting from a blank field.
- Tiered AI credits
- 500 credits on Essentials, 1,000 on Standard, 5,000 on Premium, and unlimited on Ultimate and Enterprise, so heavy AI use is a reason to move up rather than a hard blocker.
Collaboration and client management
The agency layer, priced far below what competitors charge for it.- Role-based permissions
- Separate contributors, approvers, and administrators so juniors cannot publish unreviewed content.
- Approvals on mobile
- Sign-off can be completed from a phone, which materially shortens the approval cycle when the approver is a busy client rather than a colleague.
- Pending approval reminders
- Automatic nudges for content sitting unreviewed, which is the practical reason approval queues stall.
- Additional users at $5
- A published per-user top-up rate on Standard and above, which is an order of magnitude cheaper than the per-seat pricing of Agorapulse or Sprout.
- Additional accounts at $4
- Extra connected accounts cost $4 a month on every tier, so a roster that grows by one client does not force a whole-tier upgrade.
- Client onboarding and management
- Dedicated account management and migration support arrive at the Ultimate tier for agencies moving a large roster.
Analytics, reporting, and white label
Client-ready reporting at a price no comparable product matches.- Organic and paid separation
- Reports distinguish organic from promoted performance rather than blending them into one misleading engagement number.
- Competitor benchmarking
- Track named competitor profiles alongside your own performance inside the same reporting surface.
- Custom multi-platform reports
- Build a report spanning several networks and accounts rather than exporting each platform separately.
- Scheduled report delivery
- Reports generate and send on a recurring schedule, turning the monthly client deliverable into a background job.
- White-label platform
- A branded interface, custom domain, and branded PDF reports from the Premium tier at $85 a month annually, which is the cheapest credible white label in this category.
Engagement and reviews
A working inbox plus a review module most social platforms do not attempt.- Unified social inbox
- Comments and messages from connected networks in one queue rather than a tour of each account.
- Inbox automation
- Automatic replies to recurring message types, which keeps a small team from drowning in identical questions.
- Bulk inbox actions
- Handle many items at once rather than clicking through each, which matters after a high-reach post.
- SocialPilot Reviews
- A review generation and management module, letting a business solicit reviews and respond to them from the same vendor that handles its social, which is unusual outside dedicated reputation tools.
Use cases
4 documentedSix-client agency with four staff
Twenty-four connected accounts, four people, a need for approvals and branded monthly reports, and a hard limit on what tooling can cost.
Premium at $85 a month annually covers twenty accounts and six users with white label reports, and the four extra accounts cost $16 more. Roughly $101 a month for the whole operation, which no per-seat competitor comes close to.
Local services business managing reputation and social together
Google reviews drive most new enquiries, social is a secondary channel, and paying for a reputation tool plus a scheduler feels wasteful.
SocialPilot Reviews handles review generation and responses in the same subscription as scheduling, replacing a separate reputation product for a business that never needed an enterprise one.
Freelancer with three clients on tight margins
Fifteen connected accounts across three brands, one operator, and clients who want to approve content before it goes live.
Standard at $34 a month annually gives ten accounts and three users; five extra accounts at $4 brings it to $54, with approvals included. The equivalent on Agorapulse would cost several times more.
Agency whose client insists on X reporting
The shortlist includes Loomly, which no longer supports X, and Vista Social, which charges $29 a month extra for it.
SocialPilot still includes X in its supported network list at no surcharge, which is a straightforward reason to shortlist it in 2026 over competitors that retreated after the February API changes.
Pricing
from $20 per month, or $17 per month billed annually (Essentials)Tiered subscription capping connected social accounts, users, and AI credits, with published top-up rates of $4 per extra account and $5 per extra user, plus white label from the Premium tier.
| Plan | Price | Includes |
|---|---|---|
| Essentials | $20 monthly, $17 billed annually per month |
Single user only, with no per-user top-up available on this tier, so a second person forces a move to Standard. |
| Standard | $40 monthly, $34 billed annually per month |
The tier where the top-up rates unlock, which is what makes SocialPilot flexible rather than merely cheap. |
| Premium | $100 monthly, $85 billed annually per month |
White label at $85 a month annually is the cheapest credible agency-branded setup in this category. |
| Ultimate | $200 monthly, $170 billed annually per month |
Unlimited users at $170 a month annually undercuts every per-seat competitor by a wide margin. |
| Enterprise | Quoted custom |
|
Add-ons
- Additional social account ($4 per account per month): Available on every tier, which is the lowest published per-account rate in this batch.
- Additional user ($5 per user per month): Available on Standard and above; Essentials is capped at one user with no top-up.
Billing notes
- Annual billing saves 15 percent, taking Essentials to $17, Standard to $34, Premium to $85, and Ultimate to $170.
- Published top-up rates of $4 per account and $5 per user are the most important commercial fact about SocialPilot. They let you build a plan that matches your roster rather than jumping tiers.
- Essentials is single-user with no top-up available, so any second person forces a move to Standard regardless of how few accounts you have.
- AI credits are tiered at 500, 1,000, 5,000, and unlimited, so heavy generation is a reason to move up rather than a hard blocker.
- White label arrives at Premium, which is $85 a month billed annually and cheaper than any comparable white-label offering here.
- SSO and API access are Enterprise-only, so a self-serve buyer with a security requirement will need a sales conversation.
- There is no free plan, only a 14-day trial without a card.
- The July 2025 acquisition by Group One is worth noting when modelling multi-year cost, because portfolio owners typically revisit pricing.
Value assessment: SocialPilot is the price leader among agency-capable platforms and it is not close. Premium at $85 a month billed annually gives twenty accounts, six users, competitor benchmarking, scheduled custom reports, and a white-labelled platform with a custom domain. Getting a comparable configuration from Agorapulse or Sprout would cost several times more, and even Sendible's unlimited-user pricing sits above it once white label is included. The honest limits are depth: no listening, an inbox without ad comment moderation or response-time reporting, and no SSO or API without an enterprise quote. If your work is scheduling, approving, and reporting for many client accounts, this is the best capability-per-dollar in the category.
Strengths & limitations
Strengths
- Published per-account and per-user top-up rates of $4 and $5, which let you shape a plan to your roster instead of overbuying a tier.
- White label with a custom domain and branded reports at $85 a month billed annually, the cheapest credible agency-branded setup here.
- Unlimited users on Ultimate at $170 a month annually, which undercuts every per-seat competitor by a wide margin.
- Full X support retained after the February 2026 API changes, at a moment when Loomly dropped X, Sendible cut it to publishing only, and Vista Social surcharges it.
- SocialPilot Reviews brings review generation and management into the same subscription, replacing a separate reputation tool for local businesses.
- Bulk upload of 500 posts and repeat posting make it genuinely efficient for high-volume evergreen scheduling across many accounts.
- AI Pilot's brand voice configuration is the right implementation for agency work, keeping generated copy distinct per client.
- Ten networks including Threads, Bluesky, Pinterest, and Google Business Profile, which is broad for the price.
Limitations
- No social listening at all; competitor benchmarking tracks named profiles but there is no query-based mention monitoring, sentiment, or share-of-voice.
- The inbox lacks ad comment moderation, response-time reporting, and rule-based moderation, so it is not suitable where social is a support channel.
- Essentials is single-user with no per-user top-up, which makes the cheapest tier a dead end for any team.
- SSO and API access are both Enterprise-only, which is restrictive compared with competitors that expose an API on mid tiers.
- There is no free plan, so there is no way to keep a dormant account alive between client engagements.
- The July 2025 acquisition by Group One moves the product into a portfolio, and pricing stability over multiple renewals is now an open question.
- Analytics history is bounded by what network APIs return, and those APIs backfill only a limited window, so any collection gap is permanent regardless of vendor.
Head-to-head comparisons
5 alternativesSocialPilot vs Sendible
from $29 per month (Core, 1 workspace and 6 profiles)Both target agencies and both are priced against client rosters. Sendible includes unlimited users at every tier and offers workspace isolation and Client Connect, but dropped X reporting in 2023 and charges $199 for seven clients and forty-two profiles. SocialPilot keeps X, includes review management, and reaches twenty accounts with six users and white label for $85 a month annually. SocialPilot generally wins on price and network coverage; Sendible wins if you have a large team and want client authorization handled cleanly.
Full SocialPilot vs Sendible comparisonSocialPilot vs ContentStudio
from $19 per month billed annually, or $29 monthly (Standard)ContentStudio Advanced at $49 a month annually gives ten accounts, two workspaces, a much heavier AI allocation with video clipping, plus discovery and RSS automation. SocialPilot Standard at $34 gives ten accounts, three users, and $4 top-ups, with review management and cheaper white label above it. ContentStudio is the better content factory; SocialPilot is the better client-delivery platform, and the top-up model makes it more flexible as a roster grows.
Full SocialPilot vs ContentStudio comparisonSocialPilot vs Vista Social
from $79 per month, or $758 per year (Professional)Vista Social covers thirteen networks including Reddit, Snapchat, and Tumblr and bundles listening, DM automation, and advocacy from $79 a month, but bills X separately at $29. SocialPilot is cheaper per account and per user, includes X, and adds review management, but has no listening and a narrower network list. Choose Vista Social when a client is on a network nobody else supports; choose SocialPilot when the job is many accounts, many users, and a tight budget.
Full SocialPilot vs Vista Social comparisonSocialPilot vs Buffer
from $5 per channel per month (Essentials, billed yearly at $60 per channel per year)Buffer is simpler, cheaper at the very low end, and priced per channel with a free plan, which suits an individual or a small brand publishing to a handful of networks. SocialPilot is a full agency platform with approvals, white label, competitor benchmarking, and review management that Buffer does not attempt. Anyone with clients should be looking at SocialPilot; anyone with one brand and three channels is better served by Buffer.
Full SocialPilot vs Buffer comparisonSocialPilot vs Metricool
from €0 free for one brand, then from about €20 or $25 per month for five brands (Starter)Metricool prices by brand with unlimited profiles inside each brand and reports organic alongside paid spend, from roughly $25 a month for five brands, which is unbeatable value for a multi-brand operator. SocialPilot charges per account but adds white label with a custom domain, review management, mobile approvals, and cheaper per-user scaling. Metricool for reporting value; SocialPilot for agency delivery and client-facing branding.
Full SocialPilot vs Metricool comparisonImplementation & onboarding
- Setup time
- Two to three hours for a small roster, including connecting accounts, setting queue schedules, and configuring approval roles. An agency migrating twenty accounts should expect a day or two, mostly spent on client authorizations rather than configuration. Ultimate includes migration support.
- Learning curve
- Low to moderate. The scheduling and calendar surfaces are conventional, and the parts that reward deliberate setup are queue schedules, brand voice profiles per client, and the report templates you will send every month.
- Onboarding
- Self-serve with a 14-day no-card trial. Ultimate adds dedicated account management and migration assistance, and Enterprise handles SSO and API provisioning through sales.
- Migration notes
- Bulk CSV upload of up to 500 posts makes rebuilding a content queue from another tool practical, which is better than most competitors offer. Historical analytics do not transfer and cannot be reconstructed later, because network APIs backfill only a limited window, so export your existing reports before cancelling the old subscription. If you are migrating from a tool that dropped X, note that reconnecting X here restores publishing and reporting going forward but not the missing history.
Platform, API & security
- Platforms
- Web applicationiOS appAndroid appBrowser extension
- API
- API access is available on the Enterprise tier only, which is more restrictive than several competitors that expose an API on mid tiers.
- Compliance
- GDPRData processing agreement available
- Data residency
- Not published as a selectable option.
- SSO
- Single sign-on is available on the Enterprise tier only.
- Security notes
- All network connections use official platform APIs and OAuth, so there is no scraping or unofficial automation that could put a customer in breach of a network's terms. Role-based permissions and mobile approvals are the main internal controls on self-serve plans; anything stronger requires the Enterprise tier.
Support & resources
- Channels
- Live chatEmail supportDedicated account management on UltimatePriority support on Enterprise
- Documentation
- Extensive help center and a large published content library covering scheduling, bulk upload, approvals, white label configuration, reviews, and analytics.
- Community
- No large official forum; the company maintains an active blog and publishes regular category research.
Company
- Founded
- 2014
- Headquarters
- Lewes, Delaware, United States, with operations in Ahmedabad, India
- Ownership
- Acquired by Group One in July 2025
- Founders
- Jimit Bagadiya, Tejas Mehta
- Employees
- Roughly 177 (2025)
- Funding
- Effectively bootstrapped, with reported outside funding of around $100,000 across a single round, before reaching roughly $19.5M in revenue and being acquired in 2025.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Seed | Around $100,000 reported | 2015 | A single small round; the company otherwise grew on revenue. |
| Acquisition | Undisclosed | 2025 | Acquired by Group One in July 2025 at a reported revenue run rate near $19.5M with about 177 staff. |
Timeline
- 2014Founded by Jimit Bagadiya and Tejas Mehta, targeting agencies and small businesses priced out of Hootsuite and Sprout.
- 2018Establishes the published per-account and per-user top-up model that lets customers tune plans to a client roster rather than jumping tiers.
- 2022Adds white label with a custom domain and branded reporting at a mid-tier price, undercutting agency-focused competitors.
- 2024Launches AI Pilot with per-client brand voice configuration, plus SocialPilot Reviews for review generation and management.
- 2025Acquired by Group One in July at roughly $19.5M revenue with about 177 staff, ending eleven years of founder-run independence.
Integrations
- Facebook Pages and Groups
- TikTok
- X
- LinkedIn profiles and Company Pages
- Threads
- Bluesky
- YouTube
- Google Business Profile and reviews
- Canva
- Google Drive and Dropbox
- Google Analytics
- Zapier
- SocialPilot API (Enterprise)
Frequently asked questions
10 questionsWhat is SocialPilot?
SocialPilot is a social media management platform for agencies and small businesses. It schedules to ten networks, bulk-uploads up to 500 posts, provides approvals with mobile sign-off, a social inbox with automation, competitor benchmarking, scheduled custom reports, a white-label platform with a custom domain, and a review generation and management module. It starts at $20 a month for five accounts.
How much does SocialPilot cost?
Essentials is $20 a month for five accounts and one user, Standard is $40 for ten accounts and three users, Premium is $100 for twenty accounts and six users with white label, and Ultimate is $200 for forty accounts and unlimited users. Annual billing saves 15 percent, taking those to $17, $34, $85, and $170. Extra accounts cost $4 a month and extra users $5 a month on Standard and above.
How are social accounts counted, and what would a realistic bill look like?
One connected profile equals one account. A founder on Facebook, Instagram, LinkedIn, and X uses four of the five on Essentials, so $17 a month billed annually. A team of five running ten networks for one brand needs Premium at $85 annually, which covers twenty accounts and six users. An agency with ten clients on four networks each needs forty accounts, which is Ultimate at $170 with unlimited users, or roughly $17 per client per month.
Do extra users or extra client accounts cost more?
Yes, but at published and unusually low rates: $4 per extra social account per month and $5 per extra user per month on Standard and above. That granularity is SocialPilot's main commercial advantage, because a roster that grows by one client costs a few dollars rather than a tier upgrade. Essentials is the exception, being capped at one user with no top-up available.
Does SocialPilot support X (Twitter)?
Yes, X remains on the supported network list at no surcharge. That is a genuine differentiator in 2026, because the February API changes discontinued the free tier for new developers, closed the $200 Basic and $5,000 Pro tiers to new signups, and force-migrated remaining Basic subscribers to pay-per-use from 1 June. Loomly responded by dropping X, Sendible by cutting it to publishing only, and Vista Social by charging $29 a month extra.
Which networks does SocialPilot support?
Facebook, Instagram, TikTok, X, LinkedIn, Threads, Bluesky, YouTube, Pinterest, and Google Business Profile. That covers most of what a small business or agency needs, though it lacks the Reddit, Snapchat, and Tumblr coverage that Vista Social offers.
Is publishing fully automatic or does it need a phone?
Most formats publish automatically through official APIs. Certain Instagram formats, notably Stories and Reels using licensed audio, require completing the post from a mobile push notification in the SocialPilot app. This is a Meta restriction that applies to every API partner rather than a SocialPilot limitation, and every competitor is subject to the same rule.
Can I white label SocialPilot for clients?
Yes, from the Premium tier at $100 a month, or $85 billed annually. That includes a branded interface, a custom domain, and branded PDF reporting, so clients reviewing content or receiving reports see your agency rather than the vendor. It is the cheapest credible white-label configuration among the agency platforms in this category.
Does SocialPilot include social listening?
No. It includes competitor benchmarking, which tracks named competitor profiles and their published performance, but there is no query-based mention monitoring, no sentiment analysis, and no share-of-voice. If brand-crisis monitoring is a requirement, look at Agorapulse's paid listening add-on, Vista Social's listening module, or a dedicated listening vendor alongside SocialPilot.
What happens to my content archive and analytics if I leave?
Reports can be exported and scheduled content pulled out while the subscription is active. Once it ends, access ends. The unrecoverable part is historical analytics, because network APIs backfill only a limited window, so a period during which nothing was connected to your profiles cannot be reconstructed afterwards by any vendor. Export before cancelling, and keep the exports somewhere your client can also reach.
Editorial verdict
SocialPilot is the best capability-per-dollar in this category for anyone with clients. Premium at $85 a month billed annually buys twenty accounts, six users, competitor benchmarking, scheduled custom reports, and a white-labelled platform on your own domain, and the $4 and $5 top-up rates mean the plan bends to your roster instead of the other way around. It still supports X in full while three of its closest competitors have retreated, and SocialPilot Reviews quietly removes a second subscription for local businesses. The gaps are real but predictable: no listening, an inbox that will not survive high support volume, and SSO and API locked behind an enterprise quote. The one thing to watch is the July 2025 acquisition by Group One, because the aggressive pricing that makes SocialPilot compelling was set by a founder-run company and portfolio owners tend to revisit that. Buy it now, and read your renewal.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.