Is Metricool or SocialPilot cheaper?

Metricool starts at €0 free for one brand, then from about €20 or $25 per month for five brands (Starter) (free plan available). SocialPilot starts at $20 per month, or $17 per month billed annually (Essentials) (14 days trial).

Metricool vs SocialPilot

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

SocialPilot compared with Metricool

Metricool prices by brand with unlimited profiles inside each brand and reports organic alongside paid spend, from roughly $25 a month for five brands, which is unbeatable value for a multi-brand operator. SocialPilot charges per account but adds white label with a custom domain, review management, mobile approvals, and cheaper per-user scaling. Metricool for reporting value; SocialPilot for agency delivery and client-facing branding.

Choose Metricool if

Freelancers, small agencies, and small in-house teams managing several brands across many networks who need dependable scheduling, genuinely good cross-network analytics including paid, and client-ready reports, without paying per seat for a suite they will not use.

Choose SocialPilot if

Small and mid-sized agencies and multi-client freelancers who need many connected accounts, real approval workflows, white-label client reporting, and a bill that stays under a few hundred dollars a month, plus small businesses that want social scheduling and review management from one vendor.

Side by side

13 attributes

Attribute	Metricool	SocialPilot
Category	Social	Social
Starting price	€0 free for one brand, then from about €20 or $25 per month for five brands (Starter) (free plan available)	$20 per month, or $17 per month billed annually (Essentials) (14 days trial)
Pricing model	Tiered subscription priced by the number of connected brands, with unlimited profiles inside each brand, a free plan for one brand, and team features, approvals, API, and Looker Studio gated to the Advanced tier.	Tiered subscription capping connected social accounts, users, and AI credits, with published top-up rates of $4 per extra account and $5 per extra user, plus white label from the Premium tier.
Free plan	One brand, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics history, and the AI assistant.	No
Free trial	Available on paid plans; the free tier also functions as an indefinite evaluation path	14 days, no credit card required
Best for	Freelancers, small agencies, and small in-house teams managing several brands across many networks who need dependable scheduling, genuinely good cross-network analytics including paid, and client-ready reports, without paying per seat for a suite they will not use.	Small and mid-sized agencies and multi-client freelancers who need many connected accounts, real approval workflows, white-label client reporting, and a bill that stays under a few hundred dollars a month, plus small businesses that want social scheduling and review management from one vendor.
Setup time	Under an hour per brand. Connect the profiles, connect the ad accounts if you have them, and the analytics start populating immediately with whatever historical window each network API will backfill.	Two to three hours for a small roster, including connecting accounts, setting queue schedules, and configuring approval roles. An agency migrating twenty accounts should expect a day or two, mostly spent on client authorizations rather than configuration. Ultimate includes migration support.
Learning curve	Low. The interface is dense but logically organized, and the brand-based structure is easy to reason about once you understand that profiles inside a brand are free. Reports and autolists reward a couple of hours of deliberate setup.	Low to moderate. The scheduling and calendar surfaces are conventional, and the parts that reward deliberate setup are queue schedules, brand voice profiles per client, and the report templates you will send every month.
Platforms	Web app, iOS, Android, Looker Studio connector, Smartlinks hosted pages	Web application, iOS app, Android app, Browser extension
Compliance	GDPR, EU-based operations under a European corporate parent	GDPR, Data processing agreement available
Founded	2015	2014
Headquarters	Madrid, Spain	Lewes, Delaware, United States, with operations in Ahmedabad, India
Ownership	Acquired by team.blue, a European digital services and hosting group, in July 2024	Acquired by Group One in July 2025

Strengths and limitations

Metricool

Strengths

Pricing by brand rather than by seat or channel is the single best-designed meter in this category for small businesses and agencies.
Unified organic and paid reporting across Meta, Google, and TikTok Ads in one dashboard is genuinely rare and removes the most tedious recurring task in client reporting.
Twelve supported surfaces including Bluesky, Threads, Twitch, and Google Business Profile, which is broader coverage than most tools charging five times as much.
A real free plan for one brand, not a countdown trial, so you can evaluate properly and small operators can start at zero.

Limitations

The inbox is a comment and message reader without assignment rules, routing, collision detection, or response-time reporting, which rules Metricool out for support-heavy brands.
There is no query-based social listening at all, so brand monitoring beyond your own mentions and named competitors is not something the product does.
Team management and approval workflows are Advanced-only, so a two-person team on Starter has no sign-off mechanism.
Pricing is denominated in euros with a sliding brand count, which makes budgeting slightly fiddlier than a flat published USD tier.

SocialPilot

Strengths

Published per-account and per-user top-up rates of $4 and $5, which let you shape a plan to your roster instead of overbuying a tier.
White label with a custom domain and branded reports at $85 a month billed annually, the cheapest credible agency-branded setup here.
Unlimited users on Ultimate at $170 a month annually, which undercuts every per-seat competitor by a wide margin.
Full X support retained after the February 2026 API changes, at a moment when Loomly dropped X, Sendible cut it to publishing only, and Vista Social surcharges it.

Limitations

No social listening at all; competitor benchmarking tracks named profiles but there is no query-based mention monitoring, sentiment, or share-of-voice.
The inbox lacks ad comment moderation, response-time reporting, and rule-based moderation, so it is not suitable where social is a support channel.
Essentials is single-user with no per-user top-up, which makes the cheapest tier a dead end for any team.
SSO and API access are both Enterprise-only, which is restrictive compared with competitors that expose an API on mid tiers.

Pricing compared

Metricool

Tiered subscription priced by the number of connected brands, with unlimited profiles inside each brand, a free plan for one brand, and team features, approvals, API, and Looker Studio gated to the Advanced tier.

Free€0
StarterFrom €20 (about $25)
AdvancedFrom €54 (about $67)
CustomQuoted

Metricool is the best capability-per-dollar in this category and it is not close. Twelve networks with no per-channel meter, unlimited publishing, competitor tracking, unified organic and paid reporting, branded client exports, a link in bio, and an inbox for roughly $25 a month across five brands is a price structure the American competitors have simply not matched. Advanced at around $67 adds team roles, approvals, API access, and Looker Studio, features that cost $399 per seat at Hootsuite and $299 per seat at Sprout. What you give up is inbox depth, listening, and enterprise support, and those are real gaps rather than marketing distinctions. But for the overwhelming majority of small businesses and small agencies, Metricool covers the work and leaves several thousand dollars a year to spend on content instead of software.

SocialPilot

Tiered subscription capping connected social accounts, users, and AI credits, with published top-up rates of $4 per extra account and $5 per extra user, plus white label from the Premium tier.

Essentials$20 monthly, $17 billed annually
Standard$40 monthly, $34 billed annually
Premium$100 monthly, $85 billed annually
Ultimate$200 monthly, $170 billed annually
EnterpriseQuoted

SocialPilot is the price leader among agency-capable platforms and it is not close. Premium at $85 a month billed annually gives twenty accounts, six users, competitor benchmarking, scheduled custom reports, and a white-labelled platform with a custom domain. Getting a comparable configuration from Agorapulse or Sprout would cost several times more, and even Sendible's unlimited-user pricing sits above it once white label is included. The honest limits are depth: no listening, an inbox without ad comment moderation or response-time reporting, and no SSO or API without an enterprise quote. If your work is scheduling, approving, and reporting for many client accounts, this is the best capability-per-dollar in the category.

Editorial verdict on each

Metricool

Best Value

Metricool is the default recommendation in this category for anyone whose business is smaller than a staffed social team. Pricing by brand rather than by seat or channel means a single business posting to ten networks pays the same as one posting to two, an agency with ten clients pays $45 a month, and the analytics you get for that money, including Meta, Google, and TikTok ad spend reported next to organic performance, are better than what most competitors sell at ten times the price. Approvals, team roles, API access, and Looker Studio arrive at around $67. The gaps are real and worth naming: no listening, an inbox that is a reader rather than a helpdesk, and a thin enterprise posture. If social is a customer support channel or a compliance surface, buy Sprout. For everyone else, start free, move to Starter, and spend the four thousand dollars a year you did not give to an incumbent on content.

Read the full Metricool profile

SocialPilot

SocialPilot is the best capability-per-dollar in this category for anyone with clients. Premium at $85 a month billed annually buys twenty accounts, six users, competitor benchmarking, scheduled custom reports, and a white-labelled platform on your own domain, and the $4 and $5 top-up rates mean the plan bends to your roster instead of the other way around. It still supports X in full while three of its closest competitors have retreated, and SocialPilot Reviews quietly removes a second subscription for local businesses. The gaps are real but predictable: no listening, an inbox that will not survive high support volume, and SSO and API locked behind an enterprise quote. The one thing to watch is the July 2025 acquisition by Group One, because the aggressive pricing that makes SocialPilot compelling was set by a founder-run company and portfolio owners tend to revisit that. Buy it now, and read your renewal.

Read the full SocialPilot profile

Metricool profile last reviewed 2026-08-22; SocialPilot last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.