Vista Social

Name: Vista Social
Brand: Vista Social
Price: 79758 USD

The widest network list in the category, with listening, reviews, and white label in the base price

Vista Social is a social media management platform covering thirteen networks including Reddit, Snapchat, Tumblr, and Bluesky, bundling publishing, analytics, a unified engagement inbox, DM automation, review management, social listening on your own profiles, employee advocacy, and white label into published plans from $79 a month for fifteen profiles and two users, with X sold as a separate $29 a month add-on.

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Overview

Vista Social is the newest serious entrant in this category. Vitaly Veksler launched it in 2020 with a three-person team, reached feature parity with established competitors in about twelve months, and passed $1M in annual recurring revenue inside two years by deliberately targeting people who were unhappy with the incumbents. The company is based in New York and has grown without the venture rounds that fund most of its rivals, which is visible in a product that adds capability faster than it adds polish.

The strategy was breadth. Where Agorapulse chose the inbox and Iconosquare chose analytics, Vista Social chose to include everything a mid-market brand might ask for: publishing across thirteen networks, analytics, an engagement inbox, DM automation, listening, review management across Google and the major review sites, employee advocacy, a link-in-bio page called Vista Page, browser extensions, desktop and mobile apps, and white label. Most of that sits inside the plan price rather than behind a sales conversation, which is unusual.

Pricing is per plan rather than per seat, with a profile allowance and a user allowance. Professional is $79 a month, or $758 a year, for fifteen profiles and two users. Advanced is $149, or $1,430 a year, for thirty profiles and four users. Scale is $349, or $3,638 a year, for seventy profiles and eight users. AI credits, content ideas, and DM contact limits scale with the tier. Enterprise is quoted with unlimited profiles and users.

There is one line item that deserves attention before anyone signs. X is not included in any plan. It is a $29 a month add-on, and Vista Social is one of the few vendors honest enough to price the cost of the X API separately rather than absorbing it or dropping the network. Following the February 2026 changes, which discontinued the free tier for new developers, closed the $200 Basic and $5,000 Pro tiers to new signups, and force-migrated remaining Basic subscribers to pay-per-use from 1 June 2026, that surcharge is a rational response rather than a nickel-and-dime move. It still means a brand with an X presence pays $108 a month, not $79.

Best for

Small agencies and mid-market brands that want one bill covering publishing, engagement, listening, reviews, and client-ready white-label reporting across an unusually wide set of networks, especially anyone active on Reddit, Snapchat, Tumblr, or Bluesky where most competitors have no coverage at all.

Not the right fit for

Solo founders on a tight budget, because $79 a month is the entry price and there is no free plan, which makes Metricool, Publer, or ContentStudio far better value at that scale.
Brands whose primary channel is X, who will pay $29 a month on top of the plan price for a network that competitors like Agorapulse and SocialPilot include.
Teams that want a single deep capability rather than many adequate ones; the inbox is not Agorapulse's, the analytics are not Iconosquare's, and the listening is not a dedicated listening product.
Personal-brand creators on LinkedIn or X, where the whole product is organized around brand profiles, review sources, and client reporting rather than writing and audience building.
Buyers who want a long operating history; Vista Social launched in 2020 and is the youngest platform in this category, with a correspondingly shorter track record on reliability and support at scale.

How it works

1
You connect social profiles, where a profile is a single connected account. Fifteen are included on Professional, thirty on Advanced, and seventy on Scale. A brand present on Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky consumes eight of the fifteen, leaving room for a second brand on the entry plan, which is why Vista Social is unusually workable for a small agency at the lowest tier.
2
Publishing runs from a calendar with per-network composition, bulk scheduling, and approval workflows. Most formats publish automatically through official APIs, while certain Instagram formats such as Stories and Reels using licensed audio require completing the post from a mobile push notification, a Meta restriction applying to every partner in this category rather than a Vista Social shortcoming.
3
Inbound activity collects in the engagement inbox: comments, mentions, and direct messages, plus reviews pulled from Google Business Profile and other review sources. DM automation lets you build rules and flows that respond to incoming messages, with DM contact limits set per tier at 10,000, 25,000, and 100,000. Listening on your own profiles is included at no extra cost, while expanded listening beyond your own properties starts at $75 a month.
4
Reporting covers per-network performance, competitor comparison, and review activity, exportable and white-labelled for clients. Employee advocacy is free for three advocates and $199 a month for twenty-five, which is a rare published price for a module competitors quote privately. AI credits, allocated at 1,000 to 3,500 a month by tier, power generation and the AI Knowledge feature that grounds output in your own brand material.

Feature breakdown

26 features in 5 modules

Network coverage and publishing

The widest supported list in the category, and the main reason to shortlist it.

Thirteen supported networks: Facebook, Instagram, LinkedIn, X, TikTok, Reddit, YouTube, Pinterest, Snapchat, Tumblr, Threads, Bluesky, and Google Business Profile. Reddit, Snapchat, and Tumblr in particular are absent from almost every competitor.
Per-network composition: Write once and adapt copy, media, and first comment per network before scheduling rather than broadcasting identical text everywhere.
Bulk scheduling: Load a month of content from a file rather than composing each post individually, which is how agencies survive a client roster.
Approval workflows: Route drafts through internal or client review before publishing, included on the published plans rather than reserved for an enterprise quote.
Content ideas: 1,000 ideas a month on Professional, 2,000 on Advanced, and 10,000 on Scale, aimed at the empty-calendar problem rather than at generation quality.
Vista Page link in bio: A hosted link-in-bio landing page included in the plan rather than sold as an add-on or a separate subscription.

Engagement and DM automation

A working inbox with automation that most competitors at this price do not offer.

Unified engagement inbox: Comments, mentions, and direct messages from connected networks in one queue rather than a tour of each account.
DM automations: Rule-based and flow-based automatic responses to incoming direct messages, which is closer to a conversational marketing feature than a moderation one and is unusual in a general social platform.
DM contact limits: 10,000 contacts on Professional, 25,000 on Advanced, and 100,000 on Scale. This is a real ceiling for a brand running DM-led campaigns and should be checked before purchase.
Saved replies and assignment: Canned responses and per-conversation ownership so a team can share the queue without duplicating work.
Review management: Google Business Profile and other review sources feed into the same workflow as social comments, which no other product in this batch except SocialPilot handles natively.

Listening and analytics

Included on your own profiles, priced separately beyond them.

Listening on your own profiles: Monitoring of conversation on your connected properties is included at no extra cost, which is more than most competitors include in a base plan.
Expanded listening: Query-based monitoring beyond your own properties starts at $75 a month as an add-on. That is a published price, which is rarer than it should be in this category.
Cross-network analytics: Consistent performance reporting across every connected network rather than a different shape of report per platform.
Competitor reporting: Compare your performance against named competitor profiles inside the same reporting surface.
White-label reporting: Client-facing reports carrying your own branding, included in the platform rather than sold as a separate white-label tier.
AI Knowledge: Grounds AI generation in your own brand material so output reflects your positioning rather than generic marketing language.

Agency and team features

White label in the base product is the standout.

White label platform: Serve the application under your own branding. Most competitors charge separately for this or reserve it for their top tier; Vista Social markets it as part of the platform.
User allowances by tier: Two users on Professional, four on Advanced, eight on Scale, and unlimited on Enterprise. Users are capped rather than charged per seat, so a third person forces a tier upgrade.
Employee advocacy: Free for three advocates and $199 a month for twenty-five, which is one of the only published advocacy prices in the category; competitors quote it privately.
Profile grouping: Group profiles by brand or client so reporting, permissions, and calendars stay separated across a roster.
Browser extensions and desktop apps: Beyond the usual web and mobile apps, Vista Social ships browser extensions and a desktop client, which is a small but genuine convenience for daily operators.

Platform and administration

Reasonable for the price, with the deepest controls reserved for Enterprise.

Mobile apps: iOS and Android apps for scheduling, engagement, and completing the push-notification publishing flow Meta requires for certain Instagram formats.
AI credits: 1,000 a month on Professional, 2,000 on Advanced, and 3,500 on Scale, metered as a single pool rather than split across text, image, and video the way ContentStudio splits them.
API access: An API is available for programmatic publishing and reporting, most often used by agencies embedding data in client dashboards.
Enterprise controls: Unlimited profiles, unlimited users, and unlimited AI credits are quoted rather than published, along with deeper permission management.

Use cases

4 documented

Agency with a client active on Reddit and Snapchat

A gaming or consumer brand whose real audience is on Reddit and Snapchat, and every shortlisted platform supports neither, forcing manual posting.

Vista Social is one of the only tools covering both, so the whole channel mix collapses into one calendar and one report instead of two manual workflows outside the system.

Multi-location business managing reviews and social together

Twelve locations with Google Business Profiles generating reviews, plus social accounts, currently handled in two separate tools with two separate bills.

Advanced at $149 a month covers thirty profiles and four users with review management in the same inbox as social comments, replacing the separate reputation tool.

Small agency that wants the platform to carry its own brand

Clients logging in to approve content see a vendor's logo, and the agency does not want to pay a separate white-label surcharge.

White label is part of the platform rather than an add-on tier, so client-facing reporting and access carry the agency brand at the standard plan price.

Brand evaluating Vista Social with X in the mix

The $79 headline looks competitive until someone notices X is not in the plan.

The realistic bill is $108 a month once the $29 X add-on is included, which still compares reasonably against Agorapulse per seat but no longer undercuts SocialPilot or ContentStudio. Price the add-on before comparing.

Pricing

from $79 per month, or $758 per year (Professional)

Tiered plan pricing capping social profiles, users, AI credits, content ideas, and DM contacts, with X sold as a per-month add-on and expanded listening and employee advocacy priced separately.

Plan	Price	Includes
Professional	$79 monthly, $758 annually per month	15 social profiles, 2 users 1,000 AI credits per month 1,000 content ideas 10,000 DM contacts Publishing, analytics, inbox, reviews, and white label Fifteen profiles at the entry tier is generous and makes this workable for a freelancer with two or three client brands.
Advanced	$149 monthly, $1,430 annually per month	30 social profiles, 4 users 2,000 AI credits per month 2,000 content ideas 25,000 DM contacts Everything in Professional The tier most small agencies land on, chiefly because Professional caps users at two.
Scale	$349 monthly, $3,638 annually per month	70 social profiles, 8 users 3,500 AI credits per month 10,000 content ideas 100,000 DM contacts Everything in Advanced
Enterprise	Quoted custom	Unlimited social profiles Unlimited users Unlimited AI credits Custom terms and deeper permission management

Add-ons

X (Twitter) integration ($29 per month): Not included in any plan. This is the single most important line to check before comparing Vista Social's price against competitors.
Expanded listening (From $75 per month): Listening on your own profiles is included; query-based monitoring beyond your own properties is extra.
Employee advocacy (Free for 3 advocates, $199 per month for 25): One of the only published advocacy prices in the category.

Billing notes

Annual billing saves 20 percent across the published tiers.
X costs $29 a month on top of any plan, so the realistic entry price for a brand with an X presence is $108 a month rather than $79.
Users are capped rather than charged individually, so a third person on Professional means moving to Advanced at $149 rather than paying a small increment.
DM contact limits of 10,000, 25,000, and 100,000 are a real constraint for anyone running direct-message campaigns and are easy to overlook at purchase.
AI credits and content ideas are metered monthly and scale with the tier; they do not roll over.
There is no free plan, only a 14-day trial without a card, which makes evaluation time-boxed.
White label is included in the platform rather than sold as a separate tier, which is a genuine saving against competitors who charge for it.

Value assessment: Vista Social's value case rests on how many separate subscriptions it replaces. If you currently pay for a scheduler, a review management tool, a link-in-bio product, and a white-label reporting layer, then Advanced at $149 a month for thirty profiles and four users is straightforwardly cheaper than the sum of those parts, and the thirteen-network coverage removes manual posting for channels nobody else supports. If you only need scheduling and analytics for one brand, $79 is poor value against Metricool, ContentStudio, or SocialPilot, and the $29 X surcharge makes the comparison worse. It is a consolidation purchase, not a cheap one.

Strengths & limitations

Strengths

Thirteen supported networks including Reddit, Snapchat, Tumblr, and Bluesky, which is the widest published list in this category and covers channels most competitors ignore entirely.
Review management sits in the same workflow as social engagement, replacing a separate reputation tool for multi-location businesses.
White label is part of the platform rather than a paid tier, which is a meaningful cost advantage for agencies.
Listening on your own profiles is included, and expanded listening has a published $75 price rather than a sales conversation.
Employee advocacy is published at $199 a month for twenty-five advocates, which is rare transparency for a module competitors quote privately.
Fifteen profiles on the entry tier is generous enough for a freelancer to run two or three client brands without upgrading.
DM automation with flow-based responses is unusual in a general social platform and genuinely useful for conversational campaigns.
Pricing X as a visible $29 add-on is more honest than absorbing the cost silently or dropping the network the way two competitors in this batch did.

Limitations

X is not included in any plan and costs $29 a month extra, which raises the real entry price to $108 and complicates every price comparison.
There is no free plan and the entry tier is $79, so small users are priced out in a category where free and $19 options exist.
Users are hard-capped at two, four, and eight, so a single additional person can force a doubling of the bill rather than an incremental charge.
DM contact limits are a genuine ceiling that is easy to miss until a campaign hits it.
Breadth comes at the cost of depth: the inbox lacks Agorapulse's moderation rules and ad comment handling, and the analytics lack Iconosquare's retention and benchmarking.
Launched in 2020, which makes it the youngest platform here, with the shortest track record on uptime, support scaling, and long-term pricing stability.
Analytics history is bounded by what the network APIs return, and because those APIs backfill only a limited window, any period before you connected a profile is permanently absent from your reports.

Head-to-head comparisons

5 alternatives

Vista Social vs Agorapulse

from $79 per user per month billed annually, or $99 billed monthly (Standard)

Agorapulse charges $79 to $199 per user per month with ten profiles and has a materially deeper inbox, ad comment moderation, and ROI attribution, plus X included. Vista Social charges $79 for the whole plan with fifteen profiles, two users, listening, reviews, advocacy, and white label, but bills X separately at $29. For a four-person team the arithmetic favours Vista Social heavily; for a two-person team where inbound quality decides everything, Agorapulse is the better instrument.

Full Vista Social vs Agorapulse comparison

Vista Social vs ContentStudio

from $19 per month billed annually, or $29 monthly (Standard)

ContentStudio Advanced is $49 a month annually for ten accounts, two workspaces, and a much heavier AI allocation including video clipping, with X included. Vista Social Professional is $79 for fifteen profiles with listening, reviews, advocacy, and white label, plus $29 for X. ContentStudio is the better content factory for less money; Vista Social is the more complete brand platform and the only one of the two covering Reddit, Snapchat, and Tumblr.

Full Vista Social vs ContentStudio comparison

Vista Social vs SocialPilot

from $20 per month, or $17 per month billed annually (Essentials)

SocialPilot Premium is $85 a month annually for twenty accounts and six users with white label reports, review management, and X included, against Vista Social Advanced at $149 for thirty profiles and four users. SocialPilot is cheaper per account and cheaper per user; Vista Social wins on network breadth, DM automation, listening, and advocacy. Cost-driven agencies should look at SocialPilot first, and switch to Vista Social when a client needs Reddit, Snapchat, or Tumblr.

Full Vista Social vs SocialPilot comparison

Vista Social vs Metricool

from €0 free for one brand, then from about €20 or $25 per month for five brands (Starter)

Metricool prices by brand rather than seat or profile and is dramatically cheaper, covering twelve networks with organic and paid reporting in one place from around $25 a month for five brands. Vista Social costs several times more and repays it with review management, DM automation, employee advocacy, white label, and coverage of Reddit, Snapchat, and Tumblr. If budget governs, Metricool wins comfortably; Vista Social is the upgrade when the extra modules would otherwise be bought separately.

Full Vista Social vs Metricool comparison

Vista Social vs Hootsuite

from $99 per user per month billed annually (Standard)

Hootsuite is the enterprise incumbent with deeper listening, stronger governance, and a price that climbs sharply with seats and accounts. Vista Social offers comparable everyday capability plus wider network coverage at a fraction of the annual cost, but with a fraction of the operating history and no equivalent enterprise procurement posture. Small and mid-market buyers should look at Vista Social; regulated enterprises will still end up with Hootsuite or Sprout.

Full Vista Social vs Hootsuite comparison

Implementation & onboarding

Setup time: Two to four hours to connect profiles and configure the inbox, reviews, and approval flow for one brand. An agency loading a client roster across thirteen networks should budget several days, with most of the time spent obtaining authorizations rather than configuring the product.
Learning curve: Moderate. The breadth is the difficulty: publishing, inbox, DM automations, listening, reviews, advocacy, Vista Page, and reporting are a lot of surface for a new user, and the sensible approach is to turn on two modules and add others once the first two are habitual.
Onboarding: Entirely self-serve with a 14-day no-card trial. The company has a reputation for unusually responsive support relative to its size, which was part of the founder's stated growth strategy.
Migration notes: Bulk scheduling makes rebuilding a content queue from another tool workable, but there is no direct importer from a competitor. Historical analytics do not migrate and cannot be reconstructed, because network APIs backfill only a limited window, so export existing reports before cancelling elsewhere and expect a gap. If you are migrating an X presence, remember the $29 add-on has to be enabled before the account will connect at all.

Platform, API & security

Platforms: Web applicationDesktop appiOS appAndroid appBrowser extensions
API: An API is available for programmatic publishing and reporting, most commonly used by agencies embedding social data into client dashboards.
Compliance: GDPRData processing agreement available
Data residency: Not published as a selectable option; the company is US-based.
SSO: Not published on the self-serve tiers; handled through Enterprise arrangements.
Security notes: All connections use official network APIs and OAuth, including the paid X integration, so there is no scraping or unofficial automation creating a terms-of-service exposure. DM automation operates within each network's published messaging rules, which is worth verifying against your own compliance posture if you run high-volume automated messaging.

Support & resources

Channels: Live chatEmail supportPriority handling on higher tiers
Documentation: Help center covering profile connections, the X add-on, publishing, DM automations, review sources, listening, and white label configuration.
Community: The company runs a podcast and an active content operation; there is no large official user forum.

Company

Founded: 2020
Headquarters: New York, New York, United States
Ownership: Independent and founder-led
Founders: Vitaly Veksler
Employees: Small team; not separately disclosed
Funding: No significant disclosed venture funding; the company reached $1M in annual recurring revenue within roughly two years of launch with a very small team.

Timeline

2020Founded in New York by Vitaly Veksler, targeting customers dissatisfied with the established social management platforms.
2021Reaches broad feature parity with incumbents in roughly twelve months with a three-person team, competing on breadth and support responsiveness.
2022Passes $1M in annual recurring revenue inside two years of launch without significant outside funding.
2024Expands the supported network list to include Reddit, Snapchat, Tumblr, Threads, and Bluesky, taking it past every competitor on published coverage.
2026Prices X as a separate $29 a month add-on following the February 2026 API changes that discontinued the free tier, closed Basic and Pro to new signups, and force-migrated Basic subscribers to pay-per-use from 1 June.

Integrations

Facebook Pages and Groups
Instagram
LinkedIn profiles and Company Pages
X (paid add-on)
TikTok
Reddit
YouTube
Pinterest
Snapchat
Tumblr
Threads
Bluesky
Google Business Profile and reviews
Canva
Google Drive and Dropbox
Zapier
Vista Social API

Frequently asked questions

10 questions

What is Vista Social?

Vista Social is a social media management platform covering thirteen networks, including Reddit, Snapchat, Tumblr, and Bluesky. It bundles publishing, analytics, an engagement inbox, DM automation, review management, listening on your own profiles, employee advocacy, a link-in-bio page, and white label into published plans from $79 a month for fifteen profiles and two users.

How much does Vista Social cost?

Professional is $79 a month, or $758 a year, for fifteen profiles and two users. Advanced is $149, or $1,430 a year, for thirty profiles and four users. Scale is $349, or $3,638 a year, for seventy profiles and eight users. Enterprise is quoted. Annual billing saves 20 percent. There is a 14-day trial with no card and no free plan.

Why does X cost extra?

X is not included in any plan and costs $29 a month as an add-on. That reflects the real cost of the X API after the February 2026 changes, which discontinued the free tier for new developers, closed the $200 Basic and $5,000 Pro tiers to new signups, and force-migrated remaining Basic subscribers to pay-per-use from 1 June 2026. Competitors handled the same problem differently: Sendible reduced X to publishing only, Loomly dropped it entirely, and Agorapulse absorbed the cost. Vista Social chose to price it visibly.

How are social profiles counted, and what would a realistic bill look like?

One connected account equals one profile. A founder on Facebook, Instagram, LinkedIn, and TikTok uses four of the fifteen on Professional and pays $79 a month, or $108 with X. A team of six running ten networks for one brand needs Scale at $349 because Advanced caps users at four, so the realistic figure is $349 plus $29 for X. Users, not profiles, are usually what force the upgrade.

Do extra users or extra client accounts cost more?

There is no per-user top-up. Professional includes two users, Advanced four, and Scale eight, so a fifth person means moving from $149 to $349. Client accounts consume profiles rather than triggering separate charges, and fifteen profiles on the entry tier is enough for two or three small brands, which makes Vista Social workable for a freelancer with a few clients.

Which networks does Vista Social support?

Facebook, Instagram, LinkedIn, X, TikTok, Reddit, YouTube, Pinterest, Snapchat, Tumblr, Threads, Bluesky, and Google Business Profile. That is the broadest published list in this category, and Reddit, Snapchat, and Tumblr coverage is close to unique among mainstream social management platforms.

Is publishing fully automatic or does it need a phone?

Most formats publish automatically through official APIs. Certain Instagram formats, notably Stories and Reels using licensed audio, require completing the post from a mobile push notification in the Vista Social app. That is a Meta restriction imposed on all API partners rather than a vendor failing, and every competitor in this category has the same caveat.

Does Vista Social include real social listening?

Partly. Listening on your own connected profiles is included in the plan at no extra cost, which is more generous than most competitors. Query-based listening beyond your own properties, which is what brand-crisis monitoring actually requires, starts at $75 a month as an add-on. It is a published price rather than a sales conversation, which is worth something, but budget for it rather than assuming the base plan covers it.

Can I white label Vista Social for clients?

Yes, and it is part of the platform rather than a separately priced tier. Client-facing reporting and access can carry your own branding, which is a genuine cost advantage over competitors that sell white label as an add-on or reserve it for their most expensive plan.

What happens to my analytics if I downgrade or leave?

Access ends with the subscription and reporting depth follows the tier. The unrecoverable part is historical data: network APIs backfill only a limited window, so a period during which no tool was connected to your profiles cannot be reconstructed afterwards by Vista Social or by anyone else. Export the reports and content archive you care about before you make any change to the plan.

Editorial verdict

Vista Social is a consolidation play, and it works if you are consolidating. Thirteen networks including Reddit, Snapchat, Tumblr, and Bluesky is genuinely unmatched, review management removes a separate reputation subscription, white label is included rather than surcharged, listening on your own profiles is free, and employee advocacy has an actual published price. Advanced at $149 a month for thirty profiles and four users is a strong deal against the sum of the tools it replaces. Be clear-eyed about the rest: there is no free plan, the entry price is $79, X costs $29 more on top, users are hard-capped so a single hire can double the bill, and none of the individual modules is best in class. Buy it for breadth and for the networks nobody else covers. Buy Agorapulse if the inbox is the job and Metricool if the budget is.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.