Is Metricool or Vista Social cheaper?

Metricool starts at €0 free for one brand, then from about €20 or $25 per month for five brands (Starter) (free plan available). Vista Social starts at $79 per month, or $758 per year (Professional) (14 days trial).

Metricool vs Vista Social

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Vista Social compared with Metricool

Metricool prices by brand rather than seat or profile and is dramatically cheaper, covering twelve networks with organic and paid reporting in one place from around $25 a month for five brands. Vista Social costs several times more and repays it with review management, DM automation, employee advocacy, white label, and coverage of Reddit, Snapchat, and Tumblr. If budget governs, Metricool wins comfortably; Vista Social is the upgrade when the extra modules would otherwise be bought separately.

Choose Metricool if

Freelancers, small agencies, and small in-house teams managing several brands across many networks who need dependable scheduling, genuinely good cross-network analytics including paid, and client-ready reports, without paying per seat for a suite they will not use.

Choose Vista Social if

Small agencies and mid-market brands that want one bill covering publishing, engagement, listening, reviews, and client-ready white-label reporting across an unusually wide set of networks, especially anyone active on Reddit, Snapchat, Tumblr, or Bluesky where most competitors have no coverage at all.

Side by side

13 attributes

Attribute	Metricool	Vista Social
Category	Social	Social
Starting price	€0 free for one brand, then from about €20 or $25 per month for five brands (Starter) (free plan available)	$79 per month, or $758 per year (Professional) (14 days trial)
Pricing model	Tiered subscription priced by the number of connected brands, with unlimited profiles inside each brand, a free plan for one brand, and team features, approvals, API, and Looker Studio gated to the Advanced tier.	Tiered plan pricing capping social profiles, users, AI credits, content ideas, and DM contacts, with X sold as a per-month add-on and expanded listening and employee advocacy priced separately.
Free plan	One brand, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics history, and the AI assistant.	No
Free trial	Available on paid plans; the free tier also functions as an indefinite evaluation path	14 days, no credit card required
Best for	Freelancers, small agencies, and small in-house teams managing several brands across many networks who need dependable scheduling, genuinely good cross-network analytics including paid, and client-ready reports, without paying per seat for a suite they will not use.	Small agencies and mid-market brands that want one bill covering publishing, engagement, listening, reviews, and client-ready white-label reporting across an unusually wide set of networks, especially anyone active on Reddit, Snapchat, Tumblr, or Bluesky where most competitors have no coverage at all.
Setup time	Under an hour per brand. Connect the profiles, connect the ad accounts if you have them, and the analytics start populating immediately with whatever historical window each network API will backfill.	Two to four hours to connect profiles and configure the inbox, reviews, and approval flow for one brand. An agency loading a client roster across thirteen networks should budget several days, with most of the time spent obtaining authorizations rather than configuring the product.
Learning curve	Low. The interface is dense but logically organized, and the brand-based structure is easy to reason about once you understand that profiles inside a brand are free. Reports and autolists reward a couple of hours of deliberate setup.	Moderate. The breadth is the difficulty: publishing, inbox, DM automations, listening, reviews, advocacy, Vista Page, and reporting are a lot of surface for a new user, and the sensible approach is to turn on two modules and add others once the first two are habitual.
Platforms	Web app, iOS, Android, Looker Studio connector, Smartlinks hosted pages	Web application, Desktop app, iOS app, Android app, Browser extensions
Compliance	GDPR, EU-based operations under a European corporate parent	GDPR, Data processing agreement available
Founded	2015	2020
Headquarters	Madrid, Spain	New York, New York, United States
Ownership	Acquired by team.blue, a European digital services and hosting group, in July 2024	Independent and founder-led

Strengths and limitations

Metricool

Strengths

Pricing by brand rather than by seat or channel is the single best-designed meter in this category for small businesses and agencies.
Unified organic and paid reporting across Meta, Google, and TikTok Ads in one dashboard is genuinely rare and removes the most tedious recurring task in client reporting.
Twelve supported surfaces including Bluesky, Threads, Twitch, and Google Business Profile, which is broader coverage than most tools charging five times as much.
A real free plan for one brand, not a countdown trial, so you can evaluate properly and small operators can start at zero.

Limitations

The inbox is a comment and message reader without assignment rules, routing, collision detection, or response-time reporting, which rules Metricool out for support-heavy brands.
There is no query-based social listening at all, so brand monitoring beyond your own mentions and named competitors is not something the product does.
Team management and approval workflows are Advanced-only, so a two-person team on Starter has no sign-off mechanism.
Pricing is denominated in euros with a sliding brand count, which makes budgeting slightly fiddlier than a flat published USD tier.

Vista Social

Strengths

Thirteen supported networks including Reddit, Snapchat, Tumblr, and Bluesky, which is the widest published list in this category and covers channels most competitors ignore entirely.
Review management sits in the same workflow as social engagement, replacing a separate reputation tool for multi-location businesses.
White label is part of the platform rather than a paid tier, which is a meaningful cost advantage for agencies.
Listening on your own profiles is included, and expanded listening has a published $75 price rather than a sales conversation.

Limitations

X is not included in any plan and costs $29 a month extra, which raises the real entry price to $108 and complicates every price comparison.
There is no free plan and the entry tier is $79, so small users are priced out in a category where free and $19 options exist.
Users are hard-capped at two, four, and eight, so a single additional person can force a doubling of the bill rather than an incremental charge.
DM contact limits are a genuine ceiling that is easy to miss until a campaign hits it.

Pricing compared

Metricool

Tiered subscription priced by the number of connected brands, with unlimited profiles inside each brand, a free plan for one brand, and team features, approvals, API, and Looker Studio gated to the Advanced tier.

Free€0
StarterFrom €20 (about $25)
AdvancedFrom €54 (about $67)
CustomQuoted

Metricool is the best capability-per-dollar in this category and it is not close. Twelve networks with no per-channel meter, unlimited publishing, competitor tracking, unified organic and paid reporting, branded client exports, a link in bio, and an inbox for roughly $25 a month across five brands is a price structure the American competitors have simply not matched. Advanced at around $67 adds team roles, approvals, API access, and Looker Studio, features that cost $399 per seat at Hootsuite and $299 per seat at Sprout. What you give up is inbox depth, listening, and enterprise support, and those are real gaps rather than marketing distinctions. But for the overwhelming majority of small businesses and small agencies, Metricool covers the work and leaves several thousand dollars a year to spend on content instead of software.

Vista Social

Tiered plan pricing capping social profiles, users, AI credits, content ideas, and DM contacts, with X sold as a per-month add-on and expanded listening and employee advocacy priced separately.

Professional$79 monthly, $758 annually
Advanced$149 monthly, $1,430 annually
Scale$349 monthly, $3,638 annually
EnterpriseQuoted

Vista Social's value case rests on how many separate subscriptions it replaces. If you currently pay for a scheduler, a review management tool, a link-in-bio product, and a white-label reporting layer, then Advanced at $149 a month for thirty profiles and four users is straightforwardly cheaper than the sum of those parts, and the thirteen-network coverage removes manual posting for channels nobody else supports. If you only need scheduling and analytics for one brand, $79 is poor value against Metricool, ContentStudio, or SocialPilot, and the $29 X surcharge makes the comparison worse. It is a consolidation purchase, not a cheap one.

Editorial verdict on each

Metricool

Best Value

Metricool is the default recommendation in this category for anyone whose business is smaller than a staffed social team. Pricing by brand rather than by seat or channel means a single business posting to ten networks pays the same as one posting to two, an agency with ten clients pays $45 a month, and the analytics you get for that money, including Meta, Google, and TikTok ad spend reported next to organic performance, are better than what most competitors sell at ten times the price. Approvals, team roles, API access, and Looker Studio arrive at around $67. The gaps are real and worth naming: no listening, an inbox that is a reader rather than a helpdesk, and a thin enterprise posture. If social is a customer support channel or a compliance surface, buy Sprout. For everyone else, start free, move to Starter, and spend the four thousand dollars a year you did not give to an incumbent on content.

Read the full Metricool profile

Vista Social

Vista Social is a consolidation play, and it works if you are consolidating. Thirteen networks including Reddit, Snapchat, Tumblr, and Bluesky is genuinely unmatched, review management removes a separate reputation subscription, white label is included rather than surcharged, listening on your own profiles is free, and employee advocacy has an actual published price. Advanced at $149 a month for thirty profiles and four users is a strong deal against the sum of the tools it replaces. Be clear-eyed about the rest: there is no free plan, the entry price is $79, X costs $29 more on top, users are hard-capped so a single hire can double the bill, and none of the individual modules is best in class. Buy it for breadth and for the networks nobody else covers. Buy Agorapulse if the inbox is the job and Metricool if the budget is.

Read the full Vista Social profile

Metricool profile last reviewed 2026-08-22; Vista Social last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.