Loomly vs Sendible
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLoomly compared with Sendible
Former stablemates under Traject and still close in shape. Sendible has unlimited users on every tier, real workspace isolation, white label, and X publishing; Loomly caps Starter at three users and dropped X entirely. Sendible Premium at $199 covers seven clients and forty-two profiles with unlimited staff, against Loomly Beyond at $249 annually for sixty accounts. Agencies should look at Sendible first; Loomly is the better in-house calendar.
Sendible compared with Loomly
The two products are close cousins, both formerly owned by Traject, and neither supports X properly any more. Loomly Starter at $65 a month gives twelve accounts and three users, and Beyond at $332 gives sixty accounts and unlimited users. Sendible's workspace isolation and white label are better suited to agencies, while Loomly's post ideas and calendar collaboration suit an in-house team. Loomly is now owned by Bending Spoons, which changes its risk profile more than Sendible's.
Choose Loomly if
In-house marketing teams and small agencies whose main need is a well-organized content calendar with structured approval and a bit of authoring help, who publish to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads, and who do not need X.
Choose Sendible if
Small and mid-sized marketing agencies and multi-location businesses that manage social for several distinct clients or branches, need approvals and client-branded reporting, and have more people touching the tool than a per-seat competitor would let them afford.
Side by side
13 attributes| Attribute | Loomly | Sendible |
|---|---|---|
| Category | Social | Social |
| Starting price | $65 per month, or $49 per month billed annually (Starter) (free trial) | $29 per month (Core, 1 workspace and 6 profiles) (14 days trial) |
| Pricing model | Two published tiers priced per month, each capping the number of connected social accounts and, on the lower tier, the number of users, with an Enterprise quote above sixty accounts. | Tiered subscription priced by the number of client workspaces and the total number of connected social profiles, with unlimited users included on every tier including the cheapest. |
| Free plan | No | No |
| Free trial | A free trial is offered with no credit card required; the length is not published as a fixed number | 14 days, no credit card required |
| Best for | In-house marketing teams and small agencies whose main need is a well-organized content calendar with structured approval and a bit of authoring help, who publish to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads, and who do not need X. | Small and mid-sized marketing agencies and multi-location businesses that manage social for several distinct clients or branches, need approvals and client-branded reporting, and have more people touching the tool than a per-seat competitor would let them afford. |
| Setup time | Two to four hours for a single brand: create the calendar, connect accounts, set UTM conventions, and define the approval workflow. An agency migrating fifteen brands should budget several days, mostly spent obtaining account authorizations. | Half a day for a single workspace, two to three days for an agency migrating a full client roster, most of which is spent chasing clients to authorize their own accounts through Client Connect rather than configuring the tool. |
| Learning curve | Low. The calendar metaphor is familiar, the optimization tips teach platform conventions as you go, and the approval configuration is the only part that rewards deliberate thought rather than defaults. | Moderate. The workspace model is intuitive once you accept that a workspace equals a client, but the separate workspace and profile ceilings confuse people at purchase time, and the reporting builder rewards an hour of deliberate setup. |
| Platforms | Web application, iOS app, Android app, Slack and Microsoft Teams notifications | Web application, iOS app, Android app, Browser extension |
| Compliance | GDPR, Data processing agreement available | GDPR, Data processing agreement available |
| Founded | 2016 | 2009 |
| Headquarters | Los Angeles, California, United States, with ownership now based in Milan, Italy | London, United Kingdom |
| Ownership | Owned by Bending Spoons, following an earlier ownership period under Traject and Alpine Software Group | Owned by Traject, a portfolio backed by Alpine Software Group (ASG) |
Strengths and limitations
Loomly
Strengths
- Post Ideas, per-network previews, and inline optimization tips give more authoring support than almost any competitor, which materially helps a junior or non-specialist marketer.
- Custom approval workflows with role-based access, real-time commenting, and version history make the review process auditable rather than improvised.
- Slack and Microsoft Teams notifications keep approvals moving without forcing reviewers to adopt yet another tool.
- The built-in Loom.ly link shortener supplies click tracking that most platform APIs do not expose, which fills a real reporting gap.
Limitations
- X is not supported at all. That is the single most disqualifying fact about Loomly for a large share of buyers in 2026.
- Bluesky is also absent from the published network list, so the two most obvious alternatives to each other are both missing.
- The pricing ladder has a cliff: three users on Starter, then unlimited on Beyond at five times the price, with nothing in between.
- Nothing exists between twelve and sixty accounts, so mid-sized rosters overpay substantially.
Sendible
Strengths
- Unlimited users on every tier, including the $29 entry plan, which is the most agency-friendly seat policy of any established platform here.
- Workspaces are a genuine client isolation model rather than a folder, covering profiles, calendars, assets, approvals, and reporting separately per client.
- Client Connect removes password sharing between agency and client, which solves a real security problem most competitors leave to the customer.
- Scheduled branded report delivery turns the monthly client deliverable into a background job rather than a manual export.
Limitations
- X support is publishing only. Reporting, keyword monitoring, and inbox activity for X were removed in November 2023 and the 2026 API changes make restoration less likely, not more.
- Profile allowances are tight for the money at the low end; six profiles for $29 is expensive next to per-brand pricing models.
- Approvals are not on the entry tier, so the cheapest plan is unusable for the client-review workflow that is Sendible's main reason to exist.
- The AI layer is thin compared with ContentStudio, Vista Social, or SocialPilot, which have all invested more visibly in generation and repurposing.
Pricing compared
Loomly
Two published tiers priced per month, each capping the number of connected social accounts and, on the lower tier, the number of users, with an Enterprise quote above sixty accounts.
- Starter$65 monthly, $49 billed annually
- Beyond$332 monthly, $249 billed annually
- EnterpriseQuoted
Starter at $49 a month annually for twelve accounts, three users, custom approvals, Post Ideas, an inbox, and scheduled reports is reasonable value for a small in-house team, and the authoring support is better than most competitors at that price. Beyond is much harder to justify: $249 a month annually for sixty accounts and unlimited users is fine in isolation, but SocialPilot Ultimate gives forty accounts and unlimited users for $170, Sendible Elite gives fifteen workspaces and ninety profiles with unlimited users for $349, and Metricool covers fifty brands for roughly $210. Add the missing X support and Loomly's mid-market position looks squeezed from both sides.
Sendible
Tiered subscription priced by the number of client workspaces and the total number of connected social profiles, with unlimited users included on every tier including the cheapest.
- Core$29
- Plus$89
- Premium$199
- Elite$349
- Enterprise$599
For a team of five or more managing several clients, Sendible is one of the cheapest credible options in the category, because unlimited users at every tier removes the multiplier that makes Sprout and Hootsuite unaffordable. Premium at $199 a month for seven clients and forty-two profiles with approvals and branded reports is genuinely good agency value. For a single brand it is poor value: $29 for six profiles buys less than Metricool's free plan, and the X gap means a brand whose main channel is X should not consider it at all. Judge Sendible on the ratio of people to clients, not on features.
Editorial verdict on each
Loomly
Loomly is a well-made content calendar with unusually good authoring support, and Starter at $49 a month annually is a sensible purchase for a three-person in-house team that publishes to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads. Post Ideas and the inline optimization tips genuinely help people who are not social media specialists, and custom approval workflows with version history make the review trail defensible. But the shape of the product in 2026 is defensive. X is gone, Bluesky never arrived, the pricing ladder has a brutal cliff between three users and unlimited, and the company has changed hands twice in four years into a portfolio owner known for running software efficiently rather than growing it. Buy it for the calendar if your networks match its list exactly. Do not buy it expecting the list to get longer.
Read the full Loomly profileSendible
Sendible is the right answer to one specific question: how does an agency with more people than clients afford a proper social platform? Unlimited users on every tier, real workspace isolation, Client Connect, and scheduled branded reporting make Premium at $199 a month a strong deal for a seven-client shop with a full team, and white label lets you keep the customer relationship. It is the wrong answer almost everywhere else. A single brand gets far more for less from Metricool, a creator gets nothing useful here at all, and anyone whose main channel is X is buying a permanent reporting blind spot that the 2026 API changes have made worse. Buy it for the seat economics and the client plumbing, not for analytics depth or product velocity.
Read the full Sendible profileLoomly profile last reviewed 2026-08-22; Sendible last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.