Loomly vs Publer
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentLoomly compared with Publer
Publer is dramatically cheaper, with a free plan and per-account pricing that a small team can run for a fraction of Loomly Starter, and it supports a wider network list including Bluesky and X. What Publer lacks is the approval structure, Post Ideas, and the polish of Loomly's planning surface. If budget is the constraint, Publer wins easily; if a stakeholder must sign off before anything publishes, Loomly is built for that and Publer is not.
Choose Loomly if
In-house marketing teams and small agencies whose main need is a well-organized content calendar with structured approval and a bit of authoring help, who publish to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads, and who do not need X.
Choose Publer if
Freelancers, small agencies, and multi-brand operators who manage many social accounts on a tight budget and need bulk scheduling, recycling, watermarks, and workspace separation more than they need a beautiful editor.
Side by side
13 attributes| Attribute | Loomly | Publer |
|---|---|---|
| Category | Social | Social |
| Starting price | $65 per month, or $49 per month billed annually (Starter) (free trial) | $5/mo (Professional, one social account) (free plan available) |
| Pricing model | Two published tiers priced per month, each capping the number of connected social accounts and, on the lower tier, the number of users, with an Enterprise quote above sixty accounts. | Base subscription plus incremental pricing: each paid plan includes one social account, with additional social accounts and team members billed individually. Every tenth social account or member is free. Annual billing gives two months free. |
| Free plan | No | 3 social accounts (X excluded), 1 workspace, 10 pending scheduled posts per account, 25 saved drafts, 24-hour post history. |
| Free trial | A free trial is offered with no credit card required; the length is not published as a fixed number | No time-limited trial; a permanent free plan serves that purpose |
| Best for | In-house marketing teams and small agencies whose main need is a well-organized content calendar with structured approval and a bit of authoring help, who publish to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads, and who do not need X. | Freelancers, small agencies, and multi-brand operators who manage many social accounts on a tight budget and need bulk scheduling, recycling, watermarks, and workspace separation more than they need a beautiful editor. |
| Setup time | Two to four hours for a single brand: create the calendar, connect accounts, set UTM conventions, and define the approval workflow. An agency migrating fifteen brands should budget several days, mostly spent obtaining account authorizations. | An hour or two for a multi-account setup: connecting accounts is quick, but configuring workspaces, watermarks, signatures, and auto-schedule slots per account is where the time goes. |
| Learning curve | Low. The calendar metaphor is familiar, the optimization tips teach platform conventions as you go, and the approval configuration is the only part that rewards deliberate thought rather than defaults. | Moderate. The product is broad and the UI is dense; bulk upload, recycling, and spintax all reward a read of the documentation rather than clicking around. |
| Platforms | Web application, iOS app, Android app, Slack and Microsoft Teams notifications | Web app, iOS app, Android app, Browser extensions for Chrome, Firefox, Edge, Opera, and Safari |
| Compliance | GDPR, Data processing agreement available | GDPR-aligned processes (self-reported) |
| Founded | 2016 | 2015 |
| Headquarters | Los Angeles, California, United States, with ownership now based in Milan, Italy | Tirana, Albania |
| Ownership | Owned by Bending Spoons, following an earlier ownership period under Traject and Alpine Software Group | Bootstrapped, founder-owned |
Strengths and limitations
Loomly
Strengths
- Post Ideas, per-network previews, and inline optimization tips give more authoring support than almost any competitor, which materially helps a junior or non-specialist marketer.
- Custom approval workflows with role-based access, real-time commenting, and version history make the review process auditable rather than improvised.
- Slack and Microsoft Teams notifications keep approvals moving without forcing reviewers to adopt yet another tool.
- The built-in Loom.ly link shortener supplies click tracking that most platform APIs do not expose, which fills a real reporting gap.
Limitations
- X is not supported at all. That is the single most disqualifying fact about Loomly for a large share of buyers in 2026.
- Bluesky is also absent from the published network list, so the two most obvious alternatives to each other are both missing.
- The pricing ladder has a cliff: three users on Starter, then unlimited on Beyond at five times the price, with nothing in between.
- Nothing exists between twelve and sixty accounts, so mid-sized rosters overpay substantially.
Publer
Strengths
- Best cost curve in the category at scale: cheap incremental accounts, $2 to $3 team members, and every tenth account or member free.
- Thirteen networks including Telegram, WordPress, and Google Business Profile, destinations most competitors skip.
- Genuine bulk operations (spreadsheet upload, recycling, recurring posts, spintax) that turn a month of client scheduling into minutes.
- Automatic watermarks and signatures remove per-post brand work that other tools leave manual.
Limitations
- Pricing is genuinely hard to compare: a base fee plus different per-account and per-member rates on each tier means two similar teams can land on very different bills.
- Feature gating between Professional and Business is arbitrary in places (photo versus video watermarks, unbranded versus tracked link-in-bio), which pushes most buyers to the higher tier regardless of need.
- The free plan excludes X, an unusual and rarely advertised restriction.
- Daily posting limits apply on all self-serve plans and are only removed on quoted Enterprise, which is a poor fit for genuinely high-volume publishing.
Pricing compared
Loomly
Two published tiers priced per month, each capping the number of connected social accounts and, on the lower tier, the number of users, with an Enterprise quote above sixty accounts.
- Starter$65 monthly, $49 billed annually
- Beyond$332 monthly, $249 billed annually
- EnterpriseQuoted
Starter at $49 a month annually for twelve accounts, three users, custom approvals, Post Ideas, an inbox, and scheduled reports is reasonable value for a small in-house team, and the authoring support is better than most competitors at that price. Beyond is much harder to justify: $249 a month annually for sixty accounts and unlimited users is fine in isolation, but SocialPilot Ultimate gives forty accounts and unlimited users for $170, Sendible Elite gives fifteen workspaces and ninety profiles with unlimited users for $349, and Metricool covers fifty brands for roughly $210. Add the missing X support and Loomly's mid-market position looks squeezed from both sides.
Publer
Base subscription plus incremental pricing: each paid plan includes one social account, with additional social accounts and team members billed individually. Every tenth social account or member is free. Annual billing gives two months free.
- Free$0
- Professional$5
- Business$10
- EnterpriseCustom
Publer is the cost winner at scale and it is not particularly close. A twenty-account portfolio on Business lands well below the equivalent on per-channel pricing, and $2 to $3 team members make adding collaborators almost free. What you give up is polish and clarity: the tier boundaries are arbitrary enough (photo watermarks here, video watermarks there) that you will probably end up on Business regardless, and the interface asks more of a new user than Buffer's does. Price it out at your actual account and member count, including the every-tenth-free discount, before comparing headline numbers with anything else on this list.
Editorial verdict on each
Loomly
Loomly is a well-made content calendar with unusually good authoring support, and Starter at $49 a month annually is a sensible purchase for a three-person in-house team that publishes to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads. Post Ideas and the inline optimization tips genuinely help people who are not social media specialists, and custom approval workflows with version history make the review trail defensible. But the shape of the product in 2026 is defensive. X is gone, Bluesky never arrived, the pricing ladder has a brutal cliff between three users and unlimited, and the company has changed hands twice in four years into a portfolio owner known for running software efficiently rather than growing it. Buy it for the calendar if your networks match its list exactly. Do not buy it expecting the list to get longer.
Read the full Loomly profilePubler
Publer is the pragmatist's choice: the cheapest way to run a lot of social accounts properly, with the bulk-scheduling, recycling, watermarking, and workspace machinery that agency work actually requires and that creator-first tools never build. It is not the nicest product here. The interface is crowded, the Professional versus Business split is arbitrary enough that most people end up on Business anyway, and daily posting caps sit on every self-serve plan. But price a twenty-account portfolio against per-channel competitors and the argument mostly settles itself. Buy it for scale and for the unglamorous automation; buy something else if the writing experience is what you are paying for.
Read the full Publer profileLoomly profile last reviewed 2026-08-22; Publer last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.