Is Agorapulse or Loomly cheaper?

Agorapulse starts at $79 per user per month billed annually, or $99 billed monthly (Standard) (30 days trial). Loomly starts at $65 per month, or $49 per month billed annually (Starter) (free trial).

Agorapulse vs Loomly

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Agorapulse compared with Loomly

Loomly is a calendar and approval workflow tool with post ideas and a light inbox, at $65 a month for twelve accounts and three users, and it no longer supports X at all. Agorapulse costs more per person but delivers moderation depth, ad comment handling, ROI reporting, and X coverage Loomly cannot match. Choose Loomly if the bottleneck is planning and sign-off; choose Agorapulse if the bottleneck is inbound.

Loomly compared with Agorapulse

Agorapulse costs more per person, at $79 to $199 per user per month, but delivers a far deeper inbox, ad comment moderation, ROI attribution, and full X support including analytics. Loomly is cheaper for three people and better at helping them plan and write. If inbound conversation and measurement are the job, Agorapulse; if a well-run calendar with sign-off is the job, Loomly at a third of the cost.

Choose Agorapulse if

In-house social and community teams at small and mid-sized brands where inbound volume is the real work, especially anyone running paid social who needs ad comments moderated in the same queue as organic, and marketing managers who have to prove social drove revenue rather than impressions.

Choose Loomly if

In-house marketing teams and small agencies whose main need is a well-organized content calendar with structured approval and a bit of authoring help, who publish to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads, and who do not need X.

Side by side

13 attributes

Attribute	Agorapulse	Loomly
Category	Social	Social
Starting price	$79 per user per month billed annually, or $99 billed monthly (Standard) (30 days trial)	$65 per month, or $49 per month billed annually (Starter) (free trial)
Pricing model	Per user per month subscription across three published tiers, each including ten social profiles, with extra profiles charged individually and listening, advocacy, and benchmarking sold as quoted add-ons.	Two published tiers priced per month, each capping the number of connected social accounts and, on the lower tier, the number of users, with an Enterprise quote above sixty accounts.
Free plan	No	No
Free trial	30 days, no credit card required	A free trial is offered with no credit card required; the length is not published as a fixed number
Best for	In-house social and community teams at small and mid-sized brands where inbound volume is the real work, especially anyone running paid social who needs ad comments moderated in the same queue as organic, and marketing managers who have to prove social drove revenue rather than impressions.	In-house marketing teams and small agencies whose main need is a well-organized content calendar with structured approval and a bit of authoring help, who publish to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads, and who do not need X.
Setup time	One to two hours to connect profiles and get the inbox running, and about a day to configure moderation rules, labels, saved replies, and assignment conventions properly. The ROI module needs website tracking installed, which adds a step involving whoever owns the site.	Two to four hours for a single brand: create the calendar, connect accounts, set UTM conventions, and define the approval workflow. An agency migrating fifteen brands should budget several days, mostly spent obtaining account authorizations.
Learning curve	Low for publishing, moderate for the inbox. The zero-inbox model asks the team to change habits, and the value of labels and moderation rules only appears once someone has thought about the taxonomy rather than improvising it.	Low. The calendar metaphor is familiar, the optimization tips teach platform conventions as you go, and the approval configuration is the only part that rewards deliberate thought rather than defaults.
Platforms	Web application, iOS app, Android app, Browser extension	Web application, iOS app, Android app, Slack and Microsoft Teams notifications
Compliance	GDPR, Data processing agreement available, EU-based company and operations	GDPR, Data processing agreement available
Founded	2010	2016
Headquarters	Paris, France	Los Angeles, California, United States, with ownership now based in Milan, Italy
Ownership	Independent, founder-led, with limited outside investment	Owned by Bending Spoons, following an earlier ownership period under Traject and Alpine Software Group

Strengths and limitations

Agorapulse

Strengths

The best social inbox available below enterprise pricing, with assignment, labels, saved replies, and automated moderation rules that actually scale under volume.
Ad comment moderation pulls comments on paid Meta campaigns into the same queue as organic, which most competitors do not do at all and which prevents a genuinely expensive failure mode.
ROI reporting attributes site traffic and conversions back to specific posts, which is the strongest answer in the category to the question of what social contributed.
Full X support including analytics and inbox, at a moment when Sendible and Loomly have both retreated from X and Vista Social charges an extra $29 a month for it.

Limitations

Per-user pricing is the dominant cost and makes Agorapulse an expensive choice for any team larger than three, and an unaffordable one for a working agency.
Ten included social profiles does not scale with the tier, so multi-brand users start paying per-profile top-ups almost immediately.
Listening, employee advocacy, and competitive benchmarking are all custom-quoted add-ons, so the published pricing is not the real price for a full deployment.
The most useful automation features, including moderation rules, labels, and shared calendars, are locked behind the Advanced tier at $149 a seat.

Loomly

Strengths

Post Ideas, per-network previews, and inline optimization tips give more authoring support than almost any competitor, which materially helps a junior or non-specialist marketer.
Custom approval workflows with role-based access, real-time commenting, and version history make the review process auditable rather than improvised.
Slack and Microsoft Teams notifications keep approvals moving without forcing reviewers to adopt yet another tool.
The built-in Loom.ly link shortener supplies click tracking that most platform APIs do not expose, which fills a real reporting gap.

Limitations

X is not supported at all. That is the single most disqualifying fact about Loomly for a large share of buyers in 2026.
Bluesky is also absent from the published network list, so the two most obvious alternatives to each other are both missing.
The pricing ladder has a cliff: three users on Starter, then unlimited on Beyond at five times the price, with nothing in between.
Nothing exists between twelve and sixty accounts, so mid-sized rosters overpay substantially.

Pricing compared

Agorapulse

Per user per month subscription across three published tiers, each including ten social profiles, with extra profiles charged individually and listening, advocacy, and benchmarking sold as quoted add-ons.

Standard$79 annual, $99 monthly
Professional$119 annual, $149 monthly
Advanced$149 annual, $199 monthly
CustomQuoted

Agorapulse is expensive per seat and worth it for exactly one buyer: an in-house team where inbound volume and attribution are the job. The inbox is materially better than anything else in this price bracket, ad comment moderation is close to unique below enterprise, and the ROI module answers the question that gets social budgets cut. Against that, per-user pricing makes it a poor agency purchase, ten profiles is a modest allowance, and the listening story that competitors bundle is a quoted add-on here. If your team is two or three people and social is a conversation channel, Advanced earns its price. If your team is eight people servicing clients, the same money buys a Sendible Elite plan with unlimited users and change left over.

Loomly

Two published tiers priced per month, each capping the number of connected social accounts and, on the lower tier, the number of users, with an Enterprise quote above sixty accounts.

Starter$65 monthly, $49 billed annually
Beyond$332 monthly, $249 billed annually
EnterpriseQuoted

Starter at $49 a month annually for twelve accounts, three users, custom approvals, Post Ideas, an inbox, and scheduled reports is reasonable value for a small in-house team, and the authoring support is better than most competitors at that price. Beyond is much harder to justify: $249 a month annually for sixty accounts and unlimited users is fine in isolation, but SocialPilot Ultimate gives forty accounts and unlimited users for $170, Sendible Elite gives fifteen workspaces and ninety profiles with unlimited users for $349, and Metricool covers fifty brands for roughly $210. Add the missing X support and Loomly's mid-market position looks squeezed from both sides.

Editorial verdict on each

Agorapulse

Category Leader

Agorapulse is the best answer in this category for a brand where social is a conversation rather than a broadcast. The inbox is genuinely a class above what Buffer, Publer, Metricool, or Loomly offer, ad comment moderation closes a hole that costs real money on paid campaigns, ROI reporting gives a marketing manager something to say in a budget meeting, and full X support is now a differentiator rather than a given. The problem is arithmetic. Per-user pricing at $79 to $199 a seat means a third hire costs more than most competitors' entire annual plan, ten profiles is a thin allowance for multi-brand work, and the listening story that competitors include is a quoted add-on. Buy Agorapulse if you are one to three people running inbound for a brand and you can prove the inbox pays for itself. Do not buy it as an agency tool; the seat model will eat you.

Read the full Agorapulse profile

Loomly

Loomly is a well-made content calendar with unusually good authoring support, and Starter at $49 a month annually is a sensible purchase for a three-person in-house team that publishes to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads. Post Ideas and the inline optimization tips genuinely help people who are not social media specialists, and custom approval workflows with version history make the review trail defensible. But the shape of the product in 2026 is defensive. X is gone, Bluesky never arrived, the pricing ladder has a brutal cliff between three users and unlimited, and the company has changed hands twice in four years into a portfolio owner known for running software efficiently rather than growing it. Buy it for the calendar if your networks match its list exactly. Do not buy it expecting the list to get longer.

Read the full Loomly profile

Agorapulse profile last reviewed 2026-08-22; Loomly last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.