Is Agorapulse or Brand24 cheaper?

Agorapulse starts at $79 per user per month billed annually, or $99 billed monthly (Standard) (30 days trial). Brand24 starts at $199 per month billed annually on Individual ($249 month to month) (14 days trial).

Agorapulse vs Brand24

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Brand24 compared with Agorapulse

Agorapulse is a social inbox and scheduling tool with basic listening built on the native platform APIs, which means its coverage largely stops at the social networks it manages. Brand24 crawls far wider and analyses far deeper, but publishes nothing. The common pairing at a small agency is Agorapulse for day to day social operations and Brand24 for the monitoring and reporting layer above it.

Choose Agorapulse if

In-house social and community teams at small and mid-sized brands where inbound volume is the real work, especially anyone running paid social who needs ad comments moderated in the same queue as organic, and marketing managers who have to prove social drove revenue rather than impressions.

Choose Brand24 if

In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report.

Side by side

13 attributes

Attribute	Agorapulse	Brand24
Category	Social	PR
Starting price	$79 per user per month billed annually, or $99 billed monthly (Standard) (30 days trial)	$199 per month billed annually on Individual ($249 month to month) (14 days trial)
Pricing model	Per user per month subscription across three published tiers, each including ten social profiles, with extra profiles charged individually and listening, advocacy, and benchmarking sold as quoted add-ons.	Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly. There is no free plan; every tier begins with a 14 day trial that does not require a card.
Free plan	No	No
Free trial	30 days, no credit card required	14 days, no credit card required
Best for	In-house social and community teams at small and mid-sized brands where inbound volume is the real work, especially anyone running paid social who needs ad comments moderated in the same queue as organic, and marketing managers who have to prove social drove revenue rather than impressions.	In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report.
Setup time	One to two hours to connect profiles and get the inbox running, and about a day to configure moderation rules, labels, saved replies, and assignment conventions properly. The ROI module needs website tracking installed, which adds a step involving whoever owns the site.	A first project is running in under fifteen minutes: enter keywords, choose sources, set alert rules. The work that actually determines whether the tool is useful is the following week of pruning false positives out of the query, which takes a few sessions on any brand name that is also a common word.
Learning curve	Low for publishing, moderate for the inbox. The zero-inbox model asks the team to change habits, and the value of labels and moderation rules only appears once someone has thought about the taxonomy rather than improvising it.	Low to moderate. The mention feed and filters are self explanatory; the scoring metrics take longer, because Presence Score and Reputation Score are only meaningful as trends and new users often over-interpret a single number. Boolean query design is the genuine skill, and Context Search exists precisely to let people skip it.
Platforms	Web application, iOS app, Android app, Browser extension	Web application, iOS app, Android app, Slack app, REST API, MCP server
Compliance	GDPR, Data processing agreement available, EU-based company and operations	GDPR, ISO 27001
Founded	2010	2011
Headquarters	Paris, France	Wroclaw, Poland
Ownership	Independent, founder-led, with limited outside investment	Majority owned by Semrush through its Prowly subsidiary (controlling stake acquired April 2024, later increased to roughly 77 percent); shares remain listed on the Warsaw Stock Exchange

Strengths and limitations

Agorapulse

Strengths

The best social inbox available below enterprise pricing, with assignment, labels, saved replies, and automated moderation rules that actually scale under volume.
Ad comment moderation pulls comments on paid Meta campaigns into the same queue as organic, which most competitors do not do at all and which prevents a genuinely expensive failure mode.
ROI reporting attributes site traffic and conversions back to specific posts, which is the strongest answer in the category to the question of what social contributed.
Full X support including analytics and inbox, at a moment when Sendible and Loomly have both retreated from X and Vista Social charges an extra $29 a month for it.

Limitations

Per-user pricing is the dominant cost and makes Agorapulse an expensive choice for any team larger than three, and an unaffordable one for a working agency.
Ten included social profiles does not scale with the tier, so multi-brand users start paying per-profile top-ups almost immediately.
Listening, employee advocacy, and competitive benchmarking are all custom-quoted add-ons, so the published pricing is not the real price for a full deployment.
The most useful automation features, including moderation rules, labels, and shared calendars, are locked behind the Advanced tier at $149 a seat.

Brand24

Strengths

Very broad source coverage for the price, spanning social, news, blogs, forums, podcasts, and review sites in a single project rather than across several tools.
AI Visibility tracking across nine LLM surfaces bundled into a listening platform, ahead of most conventional monitoring competitors on this specific capability.
Unlimited user seats from the Team plan upward, which makes it unusually agency friendly compared with per seat listening tools.
Storm Alerts and anomaly detection are genuinely tuned for crisis response rather than being a fixed volume threshold.

Limitations

No free plan and a $199 per month entry point, which puts it out of reach for the smallest businesses regardless of fit.
Keyword limits apply across all projects combined, so competitor tracking and brand tracking compete for the same small allowance.
Mention quotas are hard monthly caps; exceeding them halts collection for the remainder of the cycle rather than charging an overage.
Real time collection is gated to Pro, meaning the entry and mid tiers update on a 12 hour or hourly cycle that is too slow for genuine crisis work.

Pricing compared

Agorapulse

Per user per month subscription across three published tiers, each including ten social profiles, with extra profiles charged individually and listening, advocacy, and benchmarking sold as quoted add-ons.

Standard$79 annual, $99 monthly
Professional$119 annual, $149 monthly
Advanced$149 annual, $199 monthly
CustomQuoted

Agorapulse is expensive per seat and worth it for exactly one buyer: an in-house team where inbound volume and attribution are the job. The inbox is materially better than anything else in this price bracket, ad comment moderation is close to unique below enterprise, and the ROI module answers the question that gets social budgets cut. Against that, per-user pricing makes it a poor agency purchase, ten profiles is a modest allowance, and the listening story that competitors bundle is a quoted add-on here. If your team is two or three people and social is a conversation channel, Advanced earns its price. If your team is eight people servicing clients, the same money buys a Sendible Elite plan with unlimited users and change left over.

Brand24

Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly. There is no free plan; every tier begins with a 14 day trial that does not require a card.

Individual$199
Team$299
Pro$399
Business$599
EnterpriseFrom $1,499

Judged against the enterprise listening platforms it competes with on capability, Brand24 is inexpensive; judged against what a small business expects to pay for brand monitoring, it is not cheap at all. The honest framing is that the entry plan is priced for a company with a brand worth defending, not for a solo operator, and that most buyers who need the product for crisis response will land on Pro at $399 because that is where real time collection lives. The AI Visibility module is the strongest value argument right now, since buying LLM tracking separately typically costs as much again. Agencies get the best return because unlimited seats from the Team plan upward mean the cost does not scale with headcount, only with keywords.

Editorial verdict on each

Agorapulse

Category Leader

Agorapulse is the best answer in this category for a brand where social is a conversation rather than a broadcast. The inbox is genuinely a class above what Buffer, Publer, Metricool, or Loomly offer, ad comment moderation closes a hole that costs real money on paid campaigns, ROI reporting gives a marketing manager something to say in a budget meeting, and full X support is now a differentiator rather than a given. The problem is arithmetic. Per-user pricing at $79 to $199 a seat means a third hire costs more than most competitors' entire annual plan, ten profiles is a thin allowance for multi-brand work, and the listening story that competitors include is a quoted add-on. Buy Agorapulse if you are one to three people running inbound for a brand and you can prove the inbox pays for itself. Do not buy it as an agency tool; the seat model will eat you.

Read the full Agorapulse profile

Brand24

Brand24 is the most capable listening platform a mid-sized team can buy without entering an enterprise procurement process, and its early bet on LLM visibility tracking is currently its sharpest differentiator: one subscription covers both what the web says about you and what the models repeat. The scoring layer, the unlimited seats above the entry plan, and the export formats explain why agencies keep choosing it. The reservations are concrete rather than stylistic. Keyword allowances are counted across all projects and run out fast, mention quotas are hard caps that stop collection mid-crisis, real time monitoring does not appear until the $399 tier, and there is no free plan to test the fit before committing. It is also monitoring only, with no path from knowing what was said to influencing what gets written next. Buy it if reputation reporting is part of someone's job description and $199 to $399 per month is a defensible line item; look elsewhere if you simply want to know when your name comes up.

Read the full Brand24 profile

Agorapulse profile last reviewed 2026-08-22; Brand24 last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.