AuthoredUp
The LinkedIn writing tool that refuses to automate anything, and sells that refusal as the feature
AuthoredUp is a LinkedIn-only content creation and analytics tool, delivered as a Chrome extension plus a web platform, that adds rich text formatting, device-accurate post previews, a snippet and hooks library, readability grading, scheduling, and long-term post analytics to LinkedIn, with no automation of any kind, data hosted in Germany, and pricing from $19.95 per profile per month.
Overview
AuthoredUp starts from a narrow and correct observation: LinkedIn's own composer is bad. There is no bold or italic, no preview of how a post will truncate on mobile, no way to save a hook you liked, no readability check, and analytics that vanish after a short window. AuthoredUp fixes each of those things directly inside LinkedIn through a Chrome extension, then adds a web platform for drafts, scheduling, and the analytics history LinkedIn does not keep.
What makes it interesting as a product is what it deliberately does not do. There is no AI ghostwriter selling you a voice, no automated commenting, no connection request automation, no DM sequences, no scraping. The company markets this absence explicitly: no automation, no cookie collection, data hosted in Germany, GDPR compliant. That posture is why AuthoredUp shows up inside companies with real security review processes, and its published customer list includes Microsoft, SAP, Canon, EY, and Accenture, which is an unusual roster for a $19.95 Chrome extension.
Pricing is per profile. Individual is $19.95 a month or $16.63 monthly on annual billing at $199.50 a year, covering one profile. Business is $14.95 per profile per month with a three-profile minimum, or $12.46 annually at $149.50 per profile per year, and adds team collaboration. A Custom Growth plan starts at ten profiles with onboarding, training, and invoicing. Company page management is included at no extra cost and is unlimited, which is a quiet but significant differentiator against tools that charge per page.
The company was founded in 2022 by Ivana Todorović and Ivan Pantić, is registered in London with the founders and team based in Serbia, and is entirely bootstrapped with no venture funding. It reached over 3,000 paying customers and 30,000 users within two years on that basis. It is a small, focused, profitable company doing one thing, which is either reassuring or limiting depending on what you want from a vendor.
Best for
Professionals, founders, and in-house teams who write their own LinkedIn posts and want them formatted properly, previewed accurately, and measured over the long term, particularly anyone inside an organization where automation tools would fail a security or compliance review.
Not the right fit for
- People who want the tool to write for them; there is no AI ghostwriter, and if generating drafts is your reason for buying, Supergrow at $19 or Taplio at $69 is the product you actually want.
- Anyone chasing growth through automated outreach; AuthoredUp will not send connection requests or DMs and has no intention of doing so, which is the whole point.
- Multi-network publishers; this is LinkedIn only, so you still need Buffer, Metricool, or SocialBee for Instagram, TikTok, X, and the rest.
- Buyers who want a searchable library of what has performed across LinkedIn; there is no viral post corpus of the kind Taplio indexes, only your own saved posts.
- Firefox and Safari holdouts; the workflow depends on a Chrome extension, and the web platform alone does not deliver the in-LinkedIn editing experience you are paying for.
How it works
- 1
You install the Chrome extension and sign in. The extension injects an improved editor into LinkedIn's own composer, so you write where you always wrote but now with bold, italic, bullet lists, emoji insertion, and controlled line spacing that LinkedIn's native box does not offer.
- 2
As you write, the preview panel shows exactly how the post will render on desktop, mobile, and in the feed, including where the see more truncation falls. That truncation point is the single most consequential formatting decision on LinkedIn, and seeing it before publishing is the feature most users cite as the reason they pay.
- 3
Support tooling sits alongside: a snippet library for reusable blocks, a hooks and endings library of openings and closings that have worked, readability grading, and character and line counts. Drafts save to the web platform rather than to LinkedIn's fragile draft handling, and can be organized, tagged, and on the Business plan shared with teammates for feedback.
- 4
Scheduling publishes at a chosen time, and afterwards the analytics side takes over. AuthoredUp retains post performance data indefinitely rather than losing it to LinkedIn's short native window, tracking impressions, engagement, reactions, comments, and growth over time, with filtering by content type and tags, a word cloud of what you write about, mentions reports, and CSV export. Company pages are covered at no extra charge and team analytics aggregate across profiles on Business.
Feature breakdown
24 features in 4 modulesEditor and formatting
Fixing LinkedIn's composer, which is the original and still the best reason to buy.- Rich text formatting
- Bold, italic, underline, and bullet or numbered lists inside LinkedIn posts, which the native composer does not support at all.
- Device-accurate previews
- See exactly how a post renders on desktop, mobile, and in the feed before publishing, including where the see more truncation falls. This is the feature people pay for.
- Emoji and special character insertion
- Searchable emoji picker and special characters inside the composer rather than a copy-paste ritual from another tab.
- Line break and spacing control
- Reliable control over spacing, which LinkedIn's native editor famously mangles between draft and publish.
- Readability grading
- A readability score and character and line counts so a post is checked for scannability rather than eyeballed.
- Snippet library
- Reusable blocks of text, calls to action, and sign-offs saved once and inserted anywhere.
- Hooks and endings library
- A curated collection of opening and closing patterns, which is a research shortcut without pretending to write the post for you.
Drafts, scheduling, and workflow
Somewhere for writing to live that is not LinkedIn's unreliable draft box.- Draft management
- Organize, tag, and search drafts in the web platform instead of trusting LinkedIn's native drafts, which are known to disappear.
- Content calendar
- A calendar view of scheduled and published posts so a writing cadence is visible rather than remembered.
- Post scheduling
- Publish at a chosen time without sitting at the keyboard, which is table stakes but reliably implemented.
- Team collaboration
- Business-plan sharing so a colleague, editor, or ghostwriter can review a draft before it goes live, with feedback attached to the draft.
- Saved posts collection
- Bookmark LinkedIn posts you want to study and keep them analyzable inside AuthoredUp rather than lost in LinkedIn's saved items.
Analytics and reporting
The half that justifies the subscription after month three, because LinkedIn deletes what you need.- Indefinite post analytics history
- Performance data retained long term rather than expiring the way LinkedIn's native post analytics do, which is the structural reason to keep paying.
- Engagement and impression tracking
- Impressions, reactions, comments, reposts, and engagement rate per post, tracked over time on a single timeline.
- Content type and tag filtering
- Filter performance by format or by your own tags to see which kinds of post actually work for your audience.
- Word cloud
- A visualization of what you actually write about, which frequently reveals a gap between intended positioning and actual output.
- Mentions reports
- Track where and by whom you are mentioned, which is difficult to reconstruct from LinkedIn's own notifications.
- CSV export
- Full data export, which matters given that portability is otherwise poor in this niche.
- Team analytics
- Aggregated performance across team members and company pages on the Business plan, so an employee advocacy program is measurable.
- Unlimited company pages at no extra cost
- Company page management and analytics are included rather than charged per page, which is a genuine cost advantage for anyone running both a personal profile and brand pages.
Security posture and what is deliberately absent
The absence of features is the product decision, and it is marketed as such.- No automation of any kind
- No automated connection requests, no automated DMs, no auto-commenting, no bots. LinkedIn's user agreement prohibits automated access, and AuthoredUp's compliance with that is a deliberate selling point.
- No cookie collection or scraping
- The company states it does not collect cookies or scrape LinkedIn, which is what makes it survivable in a corporate security review.
- Data hosted in Germany
- EU hosting and GDPR compliance, which is rare in this niche and is why enterprise names appear on the customer list.
- Enterprise customer base
- Published customers include Microsoft, SAP, Canon, EY, and Accenture, an unusual roster for a tool at this price and a direct consequence of the no-automation stance.
Use cases
4 documentedExecutive who writes their own LinkedIn posts
Posts well but the formatting looks amateur, the mobile truncation cuts the hook in half, and nobody knows whether anything is working after LinkedIn's analytics window closes.
Rich formatting and accurate previews fix presentation immediately, and indefinite analytics history makes it possible to answer six months later which topics actually earned reach, all for $19.95 a month.
In-house employee advocacy programme
Ten employees posting on behalf of the company, no consistent formatting, no way to measure aggregate impact, and a security team that has already rejected two automation tools.
Business at $14.95 per profile with team analytics aggregates performance across people and company pages, and the no-automation, Germany-hosted posture passes the security review that killed the alternatives.
Ghostwriter managing several client profiles
Writing for five executives, each needing drafts reviewed before publishing and each expecting a monthly report on what worked.
Business pricing at $14.95 per profile covers five profiles for under $75 a month, draft sharing handles client review, and CSV export plus per-tag analytics produce the report without manual collection.
Founder running both a personal profile and a company page
Wants to know whether personal posts or company page posts drive more reach, and does not want to pay twice to find out.
Unlimited company page management is included at no extra cost, so both surfaces are measured on one Individual subscription and compared directly.
Pricing
from $19.95 per month (Individual), or $16.63 per month billed annually at $199.50 per yearPer LinkedIn profile per month, with a single-profile Individual plan, a cheaper per-profile Business plan requiring at least three profiles, and a quoted Custom Growth plan from ten profiles. Company pages are unlimited and free on every plan.
| Plan | Price | Includes |
|---|---|---|
| Individual | $19.95 per month, or $16.63 per month billed annually at $199.50 per year |
Annual billing is effectively two months free. The company page inclusion is the underrated part of this tier. |
| Business | $14.95 per profile per month, minimum 3 profiles, or $12.46 per profile per month billed annually at $149.50 per profile per year |
Cheaper per profile than Individual, so three people cost $44.85 rather than $59.85. |
| Custom Growth | Quoted per profile, minimum 10 profiles |
The tier that exists because Microsoft, SAP, and EY need purchase orders rather than a credit card form. |
Billing notes
- Annual billing saves two months on both published tiers, taking Individual to $199.50 a year and Business to $149.50 per profile per year.
- The meter is LinkedIn personal profiles. Company pages are unlimited and included at no charge on every plan, which is a real cost advantage over tools that bill per page.
- Business is cheaper per profile than Individual, so the three-profile minimum is not a penalty. Three people on Business cost less than three separate Individual subscriptions.
- There is no free plan, but the trial requires no credit card, so evaluation is genuinely low friction.
- Invoicing rather than card payment starts at the Custom Growth tier from ten profiles, which is the practical gate for corporate procurement.
- There is no AI credit meter anywhere because there is no AI generation, so the bill is entirely predictable month to month.
Value assessment: AuthoredUp is the cheapest serious tool in the LinkedIn personal-brand space and it earns its price on two things that never stop mattering: accurate previews, which change how your posts read, and analytics history, which LinkedIn simply deletes. At $19.95 for one profile with unlimited company pages included, and $14.95 per profile at three or more, it undercuts Taplio Growth by a factor of three and Supergrow Pro by half while doing the writing-support job better than either. What you are not buying is content generation or growth mechanics, so if the reason you are shopping is that you do not know what to write, this is the wrong purchase and you will feel it in week two. Judged as an instrument for people who already write, it is the best value in the niche and the only one that will survive a corporate security review.
Strengths & limitations
Strengths
- The device-accurate preview showing exactly where the see more truncation falls is the single most useful feature in this niche and AuthoredUp implements it best.
- Analytics are retained indefinitely, which directly solves the problem LinkedIn creates by expiring native post data, and is the reason subscriptions persist past month three.
- No automation of any kind, no scraping, no cookie collection, and data hosted in Germany, which is why Microsoft, SAP, Canon, EY, and Accenture appear on the customer list.
- Unlimited company page management included at no extra cost on every plan, where competitors charge per page or do not support pages at all.
- Business pricing at $14.95 per profile is cheaper than Individual, so teams and ghostwriters are rewarded rather than penalized for scale.
- Bootstrapped, profitable, and focused: over 3,000 paying customers and 30,000 users within two years with no venture funding and no pressure to expand scope.
- Predictable billing with no AI credits, no seat surprises, and no metered anything.
Limitations
- No AI content generation at all, which is a deliberate choice but leaves the blank page problem entirely unsolved.
- LinkedIn only, so a multi-network business still needs a separate scheduler and pays twice.
- No searchable corpus of high-performing posts across LinkedIn, only your own saved posts, so competitive content research means doing it by hand.
- The core experience depends on a Chrome extension, which excludes Firefox and Safari users from most of what they would be paying for.
- No engagement or commenting workflow, so the half of LinkedIn growth that happens in other people's comment sections is unsupported.
- A small bootstrapped team of a few dozen people means slower feature velocity than venture-backed rivals and no enterprise support apparatus below the Custom Growth tier.
- Being a browser extension attached to LinkedIn means the product remains structurally dependent on LinkedIn's interface, and layout changes have historically caused temporary breakage for every tool in this niche.
Head-to-head comparisons
5 alternativesAuthoredUp vs Taplio
from $39 per month (Starter), or about $32 per month billed annuallyThe clearest either-or in this niche. Taplio at $69 gives an AI ghostwriter and a searchable corpus of millions of posts, and at $199 adds automated connection requests and DMs that violate LinkedIn's user agreement. AuthoredUp at $19.95 does no automation at all, hosts data in Germany, and sells that as the feature. Buy AuthoredUp if you write your own posts and your account matters; buy Taplio if you want the machine to write and research for you and you have priced the account risk.
Full AuthoredUp vs Taplio comparisonAuthoredUp vs Supergrow
from $19 per month (Starter), or $16 per month billed annuallySupergrow at $19 to $39 is the AI-first alternative with a carousel maker, infographic generator, repurposing, an engagement module, and an MCP server, plus a $139 Teams plan for four accounts. AuthoredUp at $19.95 has no AI but a better editor, better previews, longer analytics history, free company pages, and an enterprise-grade compliance posture. Pick Supergrow if generation and volume are the problem; pick AuthoredUp if craft, measurement, and passing security review are.
Full AuthoredUp vs Supergrow comparisonAuthoredUp vs Typefully
from $99/year (Creator, annual billing only), or $18 per social set per month (Business, billed yearly)Typefully is a multi-network writing surface covering X, LinkedIn, Threads, Bluesky, and Mastodon with excellent thread handling and a clean composer. AuthoredUp is LinkedIn only but goes deeper on that one network: rich formatting, truncation-accurate previews, hooks libraries, and analytics LinkedIn will not keep. Take Typefully if you publish across text-first networks; take AuthoredUp if LinkedIn is the channel and formatting and long-term measurement are what you are missing.
Full AuthoredUp vs Typefully comparisonAuthoredUp vs Buffer
from $5 per channel per month (Essentials, billed yearly at $60 per channel per year)Buffer publishes to eleven networks from $5 per channel and treats LinkedIn as one more queue, with no formatting help, no preview fidelity, and analytics no deeper than LinkedIn's own. AuthoredUp does nothing but LinkedIn and does it far better for $19.95. These are complements rather than competitors: a founder running company accounts on Buffer and their own profile on AuthoredUp is a very common and sensible setup.
Full AuthoredUp vs Buffer comparisonAuthoredUp vs Hypefury
from $6/mo (Flexible, one channel)Hypefury automates creator growth across Instagram, TikTok, and LinkedIn with auto-plugs, auto-DMs, and evergreen recycling, and no longer publishes to X. AuthoredUp automates nothing on purpose and covers only LinkedIn. If your model is repurposing content across visual networks and squeezing reach through automation, Hypefury. If your model is writing well on LinkedIn without putting the account at risk, AuthoredUp.
Full AuthoredUp vs Hypefury comparisonImplementation & onboarding
- Setup time
- Ten minutes. Install the Chrome extension, sign in, confirm your email, and the improved editor appears the next time you open LinkedIn's composer. Analytics begin populating with whatever history LinkedIn exposes and accumulate from there.
- Learning curve
- Essentially none. The extension augments a composer you already know rather than replacing it with a new one, which is the strongest argument for the product's design. The web platform for drafts and analytics is equally direct.
- Onboarding
- Fully self-serve with a free trial requiring no credit card. Personalized onboarding and dedicated training come with the Custom Growth plan from ten profiles. The company publishes a substantial library of LinkedIn writing guidance.
- Migration notes
- Little to migrate, since LinkedIn holds your published posts and follower graph regardless of which tool you use. Drafts from another tool have to be pasted across. The important asymmetry is on the way out: AuthoredUp's indefinite analytics history is its own dataset, so export to CSV before cancelling because LinkedIn will not reproduce what AuthoredUp retained. Company page analytics are included at no cost, so there is no per-page cleanup on exit.
Platform, API & security
- Platforms
- Chrome extensionWeb platformMobile support for viewing and drafting
- API
- No public developer API is published; CSV export is the supported data-portability path.
- Compliance
- GDPRData hosted in GermanyNo cookie collectionNo automation, consistent with LinkedIn's user agreement
- Data residency
- Data is hosted in Germany, which is unusual in this niche and a direct reason enterprise buyers can approve the tool.
- SSO
- Not published on the self-serve tiers; handled through the Custom Growth plan for larger deployments.
- Security notes
- AuthoredUp's central technical claim is what it does not do. There is no automated connection sending, no automated messaging, no auto-commenting, no scraping, and no cookie collection, so nothing in the product contravenes LinkedIn's prohibition on automated access and bots. That, combined with German hosting and GDPR compliance, is why it appears inside organizations that have rejected automation-based competitors, and it is the reason to prefer it if your LinkedIn account is a business asset you cannot afford to lose.
Support & resources
- Channels
- Email supportIn-app chatDedicated training and onboarding on the Custom Growth plan
- Documentation
- A help center covering the extension, editor, scheduling, and analytics, plus a substantial blog on LinkedIn writing practice that functions as the company's main acquisition channel.
- Community
- A strong reputation among LinkedIn writers and ghostwriters built through founder-led community presence rather than paid marketing.
Company
- Founded
- 2022
- Headquarters
- London, United Kingdom, with the team based in Serbia
- Ownership
- Bootstrapped and founder-owned
- Founders
- Ivana Todorović, Ivan Pantić
- Employees
- Small team, not publicly disclosed
- Funding
- No institutional funding raised. Grown entirely from revenue to over 3,000 paying customers and 30,000 users within roughly two years of launch.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Bootstrapped | No institutional funding | 2022 to present | Self-funded by the founders with no venture capital and no accelerator participation. |
Timeline
- 2022Founded by Ivana Todorović and Ivan Pantić as a Chrome extension fixing LinkedIn's composer, registered in London with the team in Serbia.
- 2023Adds the analytics platform, retaining post performance data indefinitely against LinkedIn's expiring native reporting.
- 2024Passes 3,000 paying customers and 30,000 users entirely bootstrapped, with enterprise names including Microsoft, SAP, and EY adopting it.
- 2025Ships team collaboration, aggregated team analytics, and unlimited free company page management on the Business plan.
- 2026Adds the Custom Growth tier from ten profiles with invoicing and dedicated training, formalizing the enterprise path the no-automation posture created.
Integrations
- LinkedIn personal profiles
- LinkedIn company pages, unlimited and included
- Chrome extension
- CSV export
Frequently asked questions
11 questionsWhat is AuthoredUp?
AuthoredUp is a LinkedIn-only content creation and analytics tool delivered as a Chrome extension plus a web platform. It adds rich text formatting, device-accurate post previews, a snippet and hooks library, readability grading, draft management, scheduling, and long-term post analytics to LinkedIn. It performs no automation of any kind and hosts its data in Germany.
How much does AuthoredUp cost?
Individual is $19.95 per month for one profile, or $16.63 per month billed annually at $199.50 a year. Business is $14.95 per profile per month with a three-profile minimum, or $12.46 per profile per month annually at $149.50 per profile per year. A Custom Growth plan starts at ten profiles with quoted pricing, onboarding, and invoicing. Company pages are unlimited and free on every plan, and the trial requires no credit card.
How are profiles counted, and do company pages cost extra?
The meter is LinkedIn personal profiles. Company pages are unlimited and included at no additional cost on every plan, which is a real advantage over tools that charge per page or ignore pages entirely. A founder running their own profile and three brand pages pays $19.95 total.
Does AuthoredUp write posts for me?
No, and this is deliberate. There is no AI ghostwriter, no generated drafts, and no AI credit meter. AuthoredUp supports writing you do yourself with formatting, previews, hook and ending libraries, readability grading, and measurement. If the blank page is your problem, Supergrow at $19 or Taplio at $69 solve that and AuthoredUp does not.
Is AuthoredUp safe for my LinkedIn account?
Yes, and safety is the product's central claim. It performs no automated connection requests, no automated messaging, no auto-commenting, no bot activity, no scraping, and no cookie collection, so nothing it does contravenes LinkedIn's prohibition on automated access. Data is hosted in Germany under GDPR. This is why it appears inside organizations like Microsoft, SAP, Canon, EY, and Accenture that have rejected automation-based competitors, and it is the strongest argument for choosing it over Taplio's Pro tier.
Why does the analytics history matter so much?
Because LinkedIn deletes it. Native post analytics expire after a short window, so six months later you cannot answer which topics earned reach or whether a format change worked. AuthoredUp retains that data indefinitely with tag and content-type filtering, a word cloud of what you actually write about, mentions reports, and CSV export. For most subscribers this, rather than the editor, is why the subscription survives past month three.
What happens to my analytics if I cancel?
The retained history is AuthoredUp's own dataset rather than something LinkedIn will reproduce, so it is not recoverable after you leave. Export to CSV before cancelling. This is the one genuine lock-in in an otherwise very portable product, and it is the mirror image of every other tool in this category where downgrading loses you a reporting window you can never backfill.
Does AuthoredUp work for teams and ghostwriters?
Yes. The Business plan at $14.95 per profile with a three-profile minimum adds draft sharing, team collaboration, and aggregated analytics across team members and company pages, which makes it workable for employee advocacy programmes and for ghostwriters managing several client profiles. Because Business is cheaper per profile than Individual, teams pay less per person rather than more.
Does it work in Firefox or Safari?
The core experience is a Chrome extension, so Chromium browsers are the supported path. The web platform handles drafts, scheduling, and analytics independently, but the in-LinkedIn editing and preview experience, which is the main reason to buy, depends on the extension. Firefox and Safari users should test before subscribing.
Who built AuthoredUp and is the company stable?
AuthoredUp was founded in 2022 by Ivana Todorović and Ivan Pantić, is registered in London with the team based in Serbia, and is entirely bootstrapped with no venture funding. It reached over 3,000 paying customers and 30,000 users within about two years on revenue alone. It is small and focused rather than large and well capitalized, which means slower feature velocity but no pressure to expand scope or chase an exit.
Do I still need a multi-network scheduler?
Yes, if you post anywhere other than LinkedIn. AuthoredUp does nothing for Instagram, TikTok, X, Threads, Bluesky, YouTube, or Pinterest. The common and sensible setup is a general scheduler like Buffer, Metricool, or SocialBee for company accounts across networks, and AuthoredUp for the personal LinkedIn profile where formatting and measurement actually matter.
Editorial verdict
AuthoredUp is the most defensible purchase in the LinkedIn personal-brand niche because it is the only one whose value does not depend on doing something LinkedIn forbids. The truncation-accurate preview genuinely improves how your posts read, and the indefinite analytics history solves a problem LinkedIn creates on purpose and will not fix. At $19.95 for one profile with unlimited company pages, and $14.95 per profile at three or more, it undercuts every AI-heavy competitor while doing the craft work better. The limit is equally clear: it will not write for you, it covers one network, and it has no corpus of other people's posts to learn from. If the blank page is your bottleneck, buy Supergrow. If you already write and want it to look right, be measured properly, and pass a security review, this is the one.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.