Loomly vs Planable
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLoomly compared with Planable
Both are approval-first calendar products. Planable's previews and comment threading are better and it gives unlimited users from $33 per workspace, but it meters posts and sells analytics and inbox as add-ons. Loomly bundles analytics, inbox, Post Ideas, and hashtag tools into $65 and does not meter posts. Planable for client-facing approval quality; Loomly for a team that wants one price covering planning, publishing, and reporting.
Planable compared with Loomly
The closest comparison in the batch. Both are calendar and approval products rather than inbox platforms. Loomly bundles analytics, a light inbox, post ideas, and hashtag tools into $65 a month for twelve accounts and three users, whereas Planable charges $49 per workspace with unlimited users and sells analytics and inbox separately. Planable's previews and comment threading are better; Loomly gives you more in the base price and does not meter posts. Agencies with many client approvers lean Planable; in-house teams lean Loomly.
Choose Loomly if
In-house marketing teams and small agencies whose main need is a well-organized content calendar with structured approval and a bit of authoring help, who publish to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads, and who do not need X.
Choose Planable if
Agencies, freelancers, and in-house teams whose main friction is client or stakeholder approval, especially anyone who currently reviews social content in a spreadsheet or a shared document and loses time to rounds of vague feedback about posts nobody can visualize.
Side by side
13 attributes| Attribute | Loomly | Planable |
|---|---|---|
| Category | Social | Social |
| Starting price | $65 per month, or $49 per month billed annually (Starter) (free trial) | $33 per workspace per month (Basic) (free plan available) |
| Pricing model | Two published tiers priced per month, each capping the number of connected social accounts and, on the lower tier, the number of users, with an Enterprise quote above sixty accounts. | Per workspace per month subscription with unlimited users, a monthly post quota, and a social page allowance, plus separately priced analytics and social inbox modules charged per workspace. |
| Free plan | No | Not a permanent free tier, but the first 50 posts are free indefinitely with no card, which functions as an open-ended evaluation for very low volume. |
| Free trial | A free trial is offered with no credit card required; the length is not published as a fixed number | The first 50 posts are free with no time limit and no credit card required |
| Best for | In-house marketing teams and small agencies whose main need is a well-organized content calendar with structured approval and a bit of authoring help, who publish to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads, and who do not need X. | Agencies, freelancers, and in-house teams whose main friction is client or stakeholder approval, especially anyone who currently reviews social content in a spreadsheet or a shared document and loses time to rounds of vague feedback about posts nobody can visualize. |
| Setup time | Two to four hours for a single brand: create the calendar, connect accounts, set UTM conventions, and define the approval workflow. An agency migrating fifteen brands should budget several days, mostly spent obtaining account authorizations. | Under an hour. Create a workspace, connect pages, invite the client, and the first content round can go out the same day. The lack of configurable depth is part of why setup is fast. |
| Learning curve | Low. The calendar metaphor is familiar, the optimization tips teach platform conventions as you go, and the approval configuration is the only part that rewards deliberate thought rather than defaults. | Very low, and deliberately so, because the people who need to learn it are clients rather than social media professionals. The preview-and-comment model is self-explanatory to someone who has used a document commenting tool. |
| Platforms | Web application, iOS app, Android app, Slack and Microsoft Teams notifications | Web application, Mobile web, Slack and Microsoft Teams notifications |
| Compliance | GDPR, Data processing agreement available | GDPR, Data processing agreement available |
| Founded | 2016 | 2016 |
| Headquarters | Los Angeles, California, United States, with ownership now based in Milan, Italy | London, United Kingdom, with engineering roots in Moldova |
| Ownership | Owned by Bending Spoons, following an earlier ownership period under Traject and Alpine Software Group | Reported to have been acquired by SE Ranking in August 2025 |
Strengths and limitations
Loomly
Strengths
- Post Ideas, per-network previews, and inline optimization tips give more authoring support than almost any competitor, which materially helps a junior or non-specialist marketer.
- Custom approval workflows with role-based access, real-time commenting, and version history make the review process auditable rather than improvised.
- Slack and Microsoft Teams notifications keep approvals moving without forcing reviewers to adopt yet another tool.
- The built-in Loom.ly link shortener supplies click tracking that most platform APIs do not expose, which fills a real reporting gap.
Limitations
- X is not supported at all. That is the single most disqualifying fact about Loomly for a large share of buyers in 2026.
- Bluesky is also absent from the published network list, so the two most obvious alternatives to each other are both missing.
- The pricing ladder has a cliff: three users on Starter, then unlimited on Beyond at five times the price, with nothing in between.
- Nothing exists between twelve and sixty accounts, so mid-sized rosters overpay substantially.
Planable
Strengths
- The pixel-accurate preview is genuinely better than any competitor's, and it changes the quality of client feedback rather than just relocating it.
- Unlimited users on every tier means clients, freelancers, and reviewers can all participate without a per-seat penalty, which is the correct model for approval work.
- Structured approval states with required sign-off on Pro and multi-level chains on Enterprise, which most schedulers treat as an afterthought.
- Workspace-based pricing maps cleanly to a client roster, so the bill scales with revenue rather than headcount.
Limitations
- The post meter is the real constraint. Sixty posts a month on Basic disappears quickly once each network variant counts separately.
- Analytics is a paid add-on that covers six networks and excludes X and Pinterest, with no competitor benchmarking and no listening at all.
- The social inbox add-on covers comments on four networks and direct messages on only two, which is not enough for a brand where social is a support channel.
- Required approval, the feature most people are buying, is not available on the $33 Basic tier.
Pricing compared
Loomly
Two published tiers priced per month, each capping the number of connected social accounts and, on the lower tier, the number of users, with an Enterprise quote above sixty accounts.
- Starter$65 monthly, $49 billed annually
- Beyond$332 monthly, $249 billed annually
- EnterpriseQuoted
Starter at $49 a month annually for twelve accounts, three users, custom approvals, Post Ideas, an inbox, and scheduled reports is reasonable value for a small in-house team, and the authoring support is better than most competitors at that price. Beyond is much harder to justify: $249 a month annually for sixty accounts and unlimited users is fine in isolation, but SocialPilot Ultimate gives forty accounts and unlimited users for $170, Sendible Elite gives fifteen workspaces and ninety profiles with unlimited users for $349, and Metricool covers fifty brands for roughly $210. Add the missing X support and Loomly's mid-market position looks squeezed from both sides.
Planable
Per workspace per month subscription with unlimited users, a monthly post quota, and a social page allowance, plus separately priced analytics and social inbox modules charged per workspace.
- Basic$33
- Pro$49
- EnterpriseQuoted
Planable is cheap for what it does and only what it does. If your genuine pain is approval, then $49 per client per month with unlimited seats, required sign-off, and a preview the client actually understands is excellent value, and it will save a small agency more hours than any scheduler in this list. What it is not is a complete social platform. Analytics and inbox are thin paid modules covering fewer networks than the publisher does, there is no listening, and the post meter punishes high-volume cross-posting. Compare it to Metricool or SocialPilot on total capability and it loses badly. Compare it to the spreadsheet it replaces and it is one of the best-value purchases a small agency can make.
Editorial verdict on each
Loomly
Loomly is a well-made content calendar with unusually good authoring support, and Starter at $49 a month annually is a sensible purchase for a three-person in-house team that publishes to Meta, LinkedIn, TikTok, YouTube, Pinterest, or Threads. Post Ideas and the inline optimization tips genuinely help people who are not social media specialists, and custom approval workflows with version history make the review trail defensible. But the shape of the product in 2026 is defensive. X is gone, Bluesky never arrived, the pricing ladder has a brutal cliff between three users and unlimited, and the company has changed hands twice in four years into a portfolio owner known for running software efficiently rather than growing it. Buy it for the calendar if your networks match its list exactly. Do not buy it expecting the list to get longer.
Read the full Loomly profilePlanable
Planable is the sharpest single-purpose tool in this category. It does not try to be a platform, and the discipline pays off: the preview is genuinely better than anyone else's, comments land on the post rather than in an email, required approval blocks publishing, and unlimited users means the client can participate without a licence argument. For a small agency whose real cost is approval rounds, $49 per client per month is one of the easiest business cases here. Just be clear about what you are not buying. Analytics is a thin $12 add-on that skips X and Pinterest, the inbox is thinner still, there is no listening, Bluesky is missing, and the post meter punishes cross-posting. Buy Planable to replace the spreadsheet, and buy something else to replace the reporting.
Read the full Planable profileLoomly profile last reviewed 2026-08-22; Planable last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.