Lifetimely

Name: Lifetimely
Brand: Lifetimely
Price: 5079 USD

Real net profit and cohort lifetime value for Shopify, now watched by an agent

Lifetimely is a Shopify profit and lifetime value analytics app, sold as Lifetimely Profit Agent and LTV by AMP: it pulls cost of goods, shipping, transaction fees, ad spend, and operating expenses into a daily profit and loss statement, tracks customer lifetime value by acquisition cohort, models future customer value predictively, and in its 2026 form runs an agent that monitors those numbers continuously and proposes actions, with a free plan under fifty orders a month and paid tiers from about $79.

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Overview

Most ecommerce dashboards report revenue, which is the number least likely to tell a brand whether it is in trouble. Lifetimely was built around the two that do: what the business actually keeps after costs, and what a customer is worth over the whole relationship rather than at first purchase. Those two numbers together decide whether an acquisition strategy compounds or quietly consumes the company.

The profit side is real accounting rather than a revenue chart with a margin field. Cost of goods, shipping, transaction fees, advertising spend, and operating expenses are pulled together into a daily profit and loss statement, which for most small brands is the first time net margin has been visible without a spreadsheet somebody updates monthly and distrusts.

The lifetime value side is where the analysis earns its subscription. Customer value is tracked by acquisition cohort, so the question stops being what our average customer is worth and becomes whether the customers we bought in March are worth more or less than the ones we bought last year. Predictive modelling extends that forward, which is what turns a customer acquisition cost ceiling from an argument into a calculation.

The 2026 repositioning is the significant change and deserves scrutiny. Lifetimely no longer presents itself as a dashboard you open. It describes an agent that monitors profit, lifetime value, and attribution continuously, raises an opportunity or a risk with its reasoning attached, and executes an action on approval within guardrails the operator sets. That is a meaningful shift in what you are buying, and how much it is worth depends on how much you trust automated recommendations against your own margin.

The corporate history is straightforward. Lifetimely started in Helsinki in 2019 as a focused Shopify profit and lifetime value app and was acquired on 1 November 2022 by AMP, a Singapore-based Shopify app company whose portfolio includes upsell and back-in-stock tools. The product now ships as one component of that broader platform, which brings resources and also the usual question about how much independent attention a single acquired app retains.

Best for

Shopify brands that need to see real net profit after cost of goods and ad spend, want lifetime value measured by acquisition cohort rather than as a single average, and would rather buy a focused profit and LTV tool than a full analytics suite.

Not the right fit for

Stores on platforms other than Shopify, since the app reads Shopify data and installs through the Shopify App Store.
Brands that will not do the cost input work, because a profit tool without accurate cost of goods produces confident and wrong numbers.
Teams looking for customer segmentation and audience syncing, which is a different job served by the segmentation tools rather than by this.
Businesses wanting full multi-touch attribution across every channel, which is the territory of larger analytics suites.
Operators uncomfortable with an agent proposing actions against live commercial data, though the recommendations can be treated as advisory.

How it works

1
You install from the Shopify App Store and connect the store, then add advertising accounts so ad spend flows into the same profit calculation as everything else.
2
You enter the cost inputs that Shopify does not know: cost of goods, shipping costs, transaction fees, and operating expenses, which is the work that makes the output trustworthy.
3
The app assembles a daily profit and loss statement showing net profit rather than revenue, updated as orders and spend arrive.
4
Customer lifetime value is calculated by acquisition cohort, so each month's intake of new customers can be compared against earlier ones over time.
5
Predictive modelling projects future customer value and forecasts sales, which is what supports a defensible ceiling on acquisition cost.
6
In the agent configuration, the same numbers are monitored continuously, with opportunities and risks surfaced along with the reasoning, and approved actions executed inside limits the operator defines.

Feature breakdown

22 features in 5 modules

Profit and loss

Net margin rather than revenue, calculated daily.

Daily profit and loss statement: A running statement rather than a monthly reconstruction, which is the difference between finding out about a margin problem this week and finding out after the quarter closed.
Cost of goods tracking: Product costs feed directly into the calculation, making gross margin a property of every order rather than an assumption applied afterwards.
Shipping and transaction fee capture: The costs that quietly erode small-basket ecommerce are included rather than left out, which often changes which products look profitable.
Ad spend integration: Advertising costs from connected platforms sit inside the same profit view, so the relationship between spend and margin is visible without joining two reports.
Operating expense allocation: Fixed costs are included, moving the output from contribution margin toward something a founder can actually treat as a bottom line.

Lifetime value analysis

Cohorts, not averages.

Cohort lifetime value: Customer value tracked by acquisition month, which is the only honest way to tell whether recent marketing is buying better or worse customers than it used to.
Predictive lifetime value: Forward modelling of what a cohort will be worth, which converts an acquisition cost ceiling from an argument into a number.
Repeat purchase analysis: How and when customers come back, which is the mechanism underneath any lifetime value figure and the part most averages hide.
Payback period measurement: How long a cohort takes to repay its acquisition cost, which is the cash flow question that decides how fast a brand can safely grow.
Customer analytics on the free plan: The free tier under fifty orders a month includes customer analytics and predictive lifetime value, which is unusually generous for this class of tool.

Reporting and forecasting

Custom reports and forward projections.

Custom reports: Reporting can be shaped around the metrics a specific brand runs on rather than a fixed template imposed on every store.
Sales forecasting: Projections from historical order behavior, useful for inventory and cash planning rather than only for describing the past.
Product-level profitability: Margin analyzed by product, which regularly disagrees with the revenue ranking and changes what gets promoted.
Attribution context: Marketing performance is read against profit rather than revenue, so a campaign that scales unprofitably is visible as such.

The Profit Agent

The 2026 repositioning from dashboard to monitor.

Continuous monitoring: Profit, lifetime value, and attribution are watched rather than waiting to be opened, which suits operators who never log into dashboards.
Opportunities and risks with reasoning: Findings arrive with the argument attached rather than as a bare alert, which is what makes an automated recommendation auditable instead of mysterious.
Approval-gated execution: Proposed actions run only on approval and within guardrails the operator sets, which keeps automation from acting unilaterally on live commercial decisions.
Operator-defined guardrails: Limits are configured by the store rather than by the vendor, which is the control that determines how much of this is safe to enable.

Commercial terms

Free under fifty orders, then priced by order volume.

Free plan under fifty orders a month: Daily profit and loss, customer analytics, predictive lifetime value, and forecasting at no cost, which is a genuinely useful free tier rather than a demo.
Order-volume tiers: About $79 for up to 500 orders, $149 to 3,000, $299 to 7,000, and $499 and up beyond 15,000, climbing toward roughly $999 at the top.
Priced on orders, not revenue: High-ticket brands with low order counts pay less than they would on revenue-based pricing, which is a meaningful difference in this market.
Shopify App Store billing: The subscription appears on the store's Shopify invoice rather than as a separate vendor relationship.

Use cases

4 documented

Founder who does not know the real margin

Revenue is growing, the bank balance is not, and nobody can say which products or campaigns are actually profitable after every cost.

A daily profit and loss statement including cost of goods, shipping, fees, ad spend, and overheads makes net margin visible without a monthly spreadsheet exercise.

Performance marketer defending a budget

Acquisition cost keeps rising and the argument about what is affordable is being settled by opinion rather than by customer value.

Cohort lifetime value and payback period give a defensible ceiling on acquisition cost, and predictive modelling extends it forward rather than backward.

Brand deciding how fast it can grow

Growth is limited by cash rather than demand, and nobody has measured how long a cohort takes to repay what it cost to acquire.

Payback period by cohort turns growth pace into a cash flow calculation, which is the constraint that actually binds most small ecommerce brands.

Operator who never opens dashboards

The analytics exist and nobody looks at them, so problems surface weeks after they start.

The agent monitors continuously and raises issues with reasoning attached, which converts reporting from something you must remember into something that reaches you.

Pricing

from Free under 50 orders a month, then about $79

Freemium, then flat monthly tiers priced by monthly order volume rather than by revenue, sold through the Shopify App Store.

Plan	Price	Includes
Free	$0 per month, up to 50 orders	Daily profit and loss Customer analytics Predictive lifetime value Sales forecasting Unusually complete for a free tier, which makes early evaluation genuinely risk-free.
S	About $79 per month, up to 500 orders	Full profit and LTV analysis Ad platform connections Custom reports Cohort analysis
M	About $149 per month, up to 3,000 orders	Higher order volume Product-level profitability Payback period analysis Forecasting
L and above	About $299 to $999 per month, from 7,000 orders upward	$299 to about 7,000 orders $499 and up beyond 15,000 orders Approaching $999 at the top of the range Priced on orders rather than revenue

Billing notes

Pricing is metered on monthly orders, so a high-ticket brand with few orders pays far less than it would under revenue-based pricing.
The free tier under fifty orders a month is a real product rather than a trial, which makes it a reasonable starting point for a new store.
Ad platform connections are central to the profit calculation, so budget the setup time as part of the cost of getting accurate output.
Billing runs through Shopify and appears on the store's Shopify invoice.
The 2026 agent positioning applies across the paid tiers, so evaluate whether that automation is something you want rather than treating it as a neutral upgrade.

Value assessment: For a Shopify brand that does not know its real margin, the first month of this pays for itself several times over, and the free tier under fifty orders means a new store has no reason not to start. Against Triple Whale and the broader analytics suites, Lifetimely is narrower and considerably cheaper, covering profit and lifetime value rather than the entire measurement stack. The cost that does not appear on the pricing page is the cost input work: get cost of goods, shipping, and fees wrong and the tool produces a confident number that is simply false, which is worse than no number at all.

Strengths & limitations

Strengths

A daily profit and loss statement including cost of goods, shipping, fees, ad spend, and overheads, rather than a revenue dashboard.
Cohort lifetime value, which answers whether recent marketing is buying better customers than it used to.
Predictive lifetime value and payback period analysis, which turn acquisition cost limits into calculations.
A genuinely useful free tier under fifty orders a month, including predictive LTV rather than only basic reporting.
Pricing metered on orders rather than revenue, which favors high-ticket brands.
Continuous monitoring with reasoning attached, which reaches operators who never open dashboards.
Approval-gated automation with operator-defined guardrails rather than unilateral action.
Backed by AMP since 2022, a Shopify app company with a portfolio rather than a single-product startup.

Limitations

Shopify only, with no path for other ecommerce platforms.
Output quality depends entirely on cost inputs, and inaccurate cost of goods produces confidently wrong profit figures.
Not a segmentation tool, so audiences and customer segments need to come from elsewhere.
Attribution is present but narrower than a dedicated measurement suite.
The 2026 agent repositioning changes what the product is, and buyers who wanted a straightforward dashboard should evaluate whether the new framing suits them.
Order-based tiers escalate quickly for high-volume, low-value stores, where the top of the range approaches a thousand dollars a month.
As one app inside an acquirer's portfolio, its independent roadmap attention is a fair open question.

Head-to-head comparisons

5 alternatives

Lifetimely vs Triple Whale

from $0 (free plan), then $219 per month (Foundation)

Focus against breadth. Triple Whale is the full ecommerce analytics and attribution suite covering spend, creative, and channel measurement, priced accordingly. Lifetimely does profit and lifetime value narrowly and well, with a free tier and order-based pricing that starts far lower. Brands whose gap is attribution across many channels should look at Triple Whale; brands whose gap is knowing their real margin should start here and spend the difference on inventory.

Full Lifetimely vs Triple Whale comparison

Lifetimely vs By the Numbers

from $19 per month

Adjacent rather than competing, with real reporting overlap. By the Numbers is a segmentation app with broad reporting attached from $19; Lifetimely is a profit and lifetime value tool with a free tier. If the question is who to talk to next, By the Numbers. If it is whether the business makes money after cost of goods and ad spend, Lifetimely. Stores running both should check where the reporting duplicates before paying twice.

Full Lifetimely vs By the Numbers comparison

Lifetimely vs Repeat Customer Insights

from $59 per month

Two halves of the same retention picture. Repeat Customer Insights explains why customers do or do not come back, with repurchase intervals, loyalty funnels, and product-level analysis. Lifetimely quantifies what those customers are worth and whether acquiring them was profitable. A consumables brand with budget for one should pick by whether the current gap is behavioral diagnosis or financial visibility.

Full Lifetimely vs Repeat Customer Insights comparison

Lifetimely vs Segments by Tresl

from $49 per month

Different questions about the same customer base. Tresl builds segments and syncs them to Klaviyo, Meta, Google, and TikTok so campaigns can act on them. Lifetimely measures cohort value and profitability so you know which segments are worth acting on. Neither replaces the other, and the sensible order is usually to establish the economics first and buy the activation tool once you know which cohorts deserve the spend.

Full Lifetimely vs Segments by Tresl comparison

Lifetimely vs Baremetrics

from $75 per month, or $49 per month billed annually (Launch)

The same idea in different markets. Baremetrics does subscription revenue analytics for SaaS by connecting to a billing provider; Lifetimely does profit and lifetime value for Shopify ecommerce. Both exist because founders need cohort economics rather than a revenue line, and neither is usable in the other's market, so the choice is made entirely by what you sell.

Full Lifetimely vs Baremetrics comparison

Implementation & onboarding

Setup time: Installation and store connection take minutes, and advertising connections a little longer. The real work is entering accurate cost of goods, shipping, fees, and operating expenses, which typically takes a few hours and determines whether the output is worth anything.
Learning curve: Low for the reports, moderate for the concepts. Cohort lifetime value and payback period are unfamiliar to many store owners, and the product's usefulness depends on the operator understanding what those figures should change about the plan.
Onboarding: Fully self-serve through the Shopify App Store, with a free plan under fifty orders a month that allows a complete evaluation before any spend.
Migration notes: The underlying order data lives in Shopify throughout, so nothing about the store is locked in. What is lost on leaving is the accumulated cost input configuration, which is the labor-intensive part, so keep a copy of cost of goods and expense assumptions outside the app.

Platform, API & security

Platforms: Shopify appWeb dashboardAdvertising platform connections
API: Not a developer-first product. Data reaches other systems through reporting exports rather than a documented public API, so treat it as an analysis destination rather than a source for a warehouse.
Compliance: Operates on Shopify order and cost data under the store's own obligationsAdvertising platform connections carry each platform's own data handling termsProfit figures are management information, not audited accounts, and should not be treated as a substitute for bookkeeping
Data residency: Not published as a selectable option.
SSO: Authentication runs through the Shopify account.
Security notes: The app holds commercially sensitive cost and margin data, which is more sensitive than the order data most Shopify apps read. Access should be limited accordingly, particularly where agency partners have store access.

Support & resources

Channels: Email supportIn-app supportShopify App Store support listing
Documentation: Product documentation plus published material on profit tracking, cohort lifetime value, and payback analysis for ecommerce brands.
Community: No public forum. A large Shopify App Store review base accumulated since 2019, with profit visibility and cohort analysis the recurring themes.

Company

Founded: 2019
Headquarters: Helsinki, Finland, now operated from Singapore by AMP
Ownership: Acquired by AMP, a Singapore-based Shopify app company, on 1 November 2022
Employees: Not disclosed
Funding: Started in Helsinki in 2019 as an independent Shopify app and acquired by AMP in November 2022. It now ships as Lifetimely Profit Agent and LTV by AMP, one product within a portfolio that also includes upsell and back-in-stock apps. The founder is publicly credited only by first name in most sources.

Timeline

2019Lifetimely launches in Helsinki as a focused Shopify app for profit tracking and customer lifetime value.
2021Cohort lifetime value and predictive customer value modelling become the centre of the product, alongside daily profit and loss reporting.
2022AMP, a Singapore-based Shopify app company, acquires Lifetimely on 1 November, adding it to a portfolio of upsell and back-in-stock tools.
2024Order-volume pricing settles into a freemium structure, with a free tier under fifty orders a month including predictive lifetime value.
2026The product is repositioned as the Profit Agent, monitoring profit, lifetime value, and attribution continuously and proposing actions for approval within operator-set guardrails.

Integrations

Shopify
Meta Ads
Google Ads
TikTok Ads
Advertising cost imports

Frequently asked questions

10 questions

What does Lifetimely do?

It calculates real net profit for a Shopify store by combining revenue with cost of goods, shipping, transaction fees, ad spend, and operating expenses, and it tracks customer lifetime value by acquisition cohort with predictive modelling on top. In its 2026 form it also runs an agent that monitors those numbers and proposes actions for approval.

How much does it cost?

There is a free plan for stores under fifty orders a month that includes daily profit and loss, customer analytics, and predictive lifetime value. Paid tiers are priced on monthly orders: about $79 to 500 orders, $149 to 3,000, $299 to 7,000, and $499 and above beyond 15,000, climbing toward roughly $999 at the top.

Why price on orders rather than revenue?

It favors high-ticket brands. A store selling few expensive items pays a low tier despite substantial revenue, whereas revenue-based pricing would charge it like a much larger business. If you sell high volumes of low-value items, the same structure works against you and the tiers escalate quickly.

How accurate are the profit numbers?

Exactly as accurate as the costs you enter. The app pulls orders and ad spend automatically, but cost of goods, shipping costs, and operating expenses come from you. Getting those wrong produces a confident and false bottom line, which is worse than not measuring at all, so treat the cost setup as the real implementation work.

What is cohort lifetime value and why does it matter?

It measures what customers acquired in a given period are worth over time, rather than averaging every customer together. It matters because an average hides direction: a brand can have healthy overall lifetime value while every recent cohort performs worse than the last, which is the pattern that ends businesses quietly.

What is the Profit Agent?

The 2026 repositioning. Rather than being a dashboard you open, the product monitors profit, lifetime value, and attribution continuously, raises an opportunity or a risk with its reasoning attached, and executes an approved action within guardrails you set. Treat the recommendations as advisory until you have checked its reasoning against decisions you would have made anyway.

Does it work on platforms other than Shopify?

No. It installs as a Shopify app and reads Shopify data, so stores on other platforms cannot use it.

Does it replace Triple Whale?

Not in scope, though it may in budget. Triple Whale is a full analytics and attribution suite covering spend, creative, and channel measurement. Lifetimely is narrower, focused on profit and lifetime value, and much cheaper. Many brands find the narrow tool answers the question they actually had, which is whether the business makes money.

Who owns Lifetimely now?

AMP, a Singapore-based Shopify app company, which acquired it on 1 November 2022. The product now ships as Lifetimely Profit Agent and LTV by AMP within a portfolio that includes upsell and back-in-stock apps. That brings resources, and it also means the app competes for attention with siblings.

Should I use the free plan?

If you are under fifty orders a month, yes, without hesitation. It includes daily profit and loss, customer analytics, and predictive lifetime value, which is more than most paid tools at the bottom of this market, and it means a new store can establish its unit economics before it can afford to pay for anything.

Editorial verdict

Lifetimely answers the two questions that decide whether a small ecommerce brand survives: what it actually keeps, and what a customer is worth over time. Cohort lifetime value with payback analysis is the part that changes decisions, because it turns arguments about affordable acquisition cost into arithmetic, and the free tier under fifty orders a month means there is no reason for a new store to operate blind. Two cautions. The profit output is only as good as the cost of goods and expense figures you enter, so the setup work is the product. And the 2026 shift to an agent that proposes and executes actions is a real change in what you are buying: useful for operators who never open dashboards, and worth approaching with the guardrails set conservatively until its reasoning has earned trust against your own judgement.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.