Baremetrics
Subscription metrics first, with dunning and cancellation insight bolted on
Baremetrics is a subscription analytics platform for SaaS companies that connects to Stripe, Braintree, Recurly, and other billing systems to produce MRR, churn, LTV, cohort, and trial metrics without any data work, and sells two retention add-ons on top of it: Recover, a dunning product that runs up to seven emails plus SMS and in-app paywalls against failed payments, and Cancellation Insights, which embeds a survey and offers into your cancellation flow to capture why customers leave and try to save them.
Overview
Baremetrics launched in 2013 as one of the first products to make subscription metrics a one-click affair: connect Stripe, get MRR, churn, ARPU, LTV, and cohorts without a data team. Founder Josh Pigford built it in public and eventually sold it to Xenon Partners for $4 million in November 2020. It has been operated as part of that portfolio since, which is worth knowing because it explains the product's character: stable, comprehensive, well documented, and evolving slowly rather than chasing frontier features.
For this category the important thing is what Baremetrics is and is not. It is primarily an analytics product, and it belongs in a retention roundup for a specific reason: you cannot fix churn you cannot see, and the split between voluntary and involuntary churn is invisible in a raw billing export. Baremetrics makes that split legible. But a dashboard does not prevent churn by itself, and the vendor's own answer to that is the two paid add-ons, Recover and Cancellation Insights, at $129 a month each.
Recover is a competent dunning product: up to seven emails triggered at days 0, 3, 7, 13, 15, 20, and 30 after failure, card expiration reminders at 30 and 7 days out, annual renewal reminders, optional SMS, a branded payment widget, in-app banners that escalate into a paywall after a grace period, and two-way card writeback. Baremetrics claims Recover pays for itself 38 times over on average and offers an ROI guarantee: if recovered revenue does not cover your entire Baremetrics account cost, they credit the difference the following month. That guarantee effectively makes the whole platform free for anyone with real failed-payment volume, which is a strong offer.
Base pricing starts at $75 a month, or $49 annually, for companies under $360,000 ARR, rising to $255 and then $1,152 as revenue grows. With both add-ons a small company is at roughly $333 a month, which is more than Churnkey's entry plan. That arithmetic only makes sense if you actually want the analytics, and if you do, the analytics are excellent and the retention tooling comes at a discount to buying it standalone.
Best for
SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription.
Not the right fit for
- Companies that only want dunning. Buying Baremetrics to get Recover means paying for an analytics platform you did not ask for; Stunning does recovery better for less money.
- Teams under about $50,000 ARR watching every dollar. ChartMogul has a genuinely free plan up to $10,000 MRR and Baremetrics does not, so the entry cost here is real.
- Buyers who want a deep cancel-flow product. Cancellation Insights is a survey with offers attached, not a segmented, testable deflection engine of the sort Churnkey builds.
- Anyone needing health scoring or customer success playbooks. Baremetrics reads billing data and knows nothing about how customers use your product.
- Companies expecting rapid product evolution. Baremetrics has been under portfolio ownership since 2020 and ships steadily rather than aggressively.
How it works
- 1
You connect a billing source. Stripe is the deepest integration, with Braintree, Recurly, Chargebee, Chargify, Apple App Store, Google Play, and Shopify also supported. Launch allows one integration, Growth two, and Scale unlimited, which matters if you bill through both Stripe and the app stores.
- 2
Baremetrics computes the full metric set from that raw billing data: MRR, ARR, churn split by customer and revenue, ARPU, LTV, cohort retention, trial conversion, failed charges, refunds, and upgrade and downgrade movement, with automatic segmentation and data enrichment on customer records.
- 3
Recover, the dunning add-on, watches for failed charges and runs a configurable drip of up to seven emails at set intervals, plus card expiration reminders before anything fails and annual renewal warnings. SMS can be layered on top.
- 4
In your own product, Recover shows a banner to delinquent customers when they log in, and after a grace period you set, that banner becomes a paywall blocking access. This is the highest-pressure recovery mechanism in this batch and needs to be configured with care.
- 5
Cancellation Insights, the other add-on, embeds a survey in your cancellation flow to capture reasons, then triggers tailored follow-up: a discount for a price objection, a setup call for a complexity objection. It can also present an in-app coupon at the moment of cancellation before the customer leaves.
Feature breakdown
27 features in 4 modulesSubscription metrics
The core product and the reason to buy, delivered without any data engineering.- Core SaaS metrics
- MRR, ARR, ARPU, LTV, net revenue, and customer counts computed directly from billing data, with no spreadsheet reconciliation and no analyst.
- Churn split by customer and revenue
- Reports customer churn and revenue churn separately, which is the distinction that stops a company from panicking about losing many small accounts or ignoring the loss of one large one.
- Cohort retention analysis
- Retention curves by signup cohort, which is the only honest way to tell whether a product change actually improved retention or you just acquired better customers.
- Trial insights
- Trial starts, conversions, and conversion rate over time, included from the entry Launch plan, which is where most leaks in a self-serve funnel actually live.
- Autogenerated segments
- Customer segments created automatically from billing attributes, so you can compare churn by plan or by country without building anything.
- Data enrichment
- Enriches customer records with company details beyond what the billing system knows, which turns an anonymous Stripe customer ID into an account you recognize.
- Custom dashboards and goal tracking
- Growth tier and above allow bespoke dashboards and goals, so a board metric and an internal operating metric can live in different views.
- Scenario planning and forecasting
- Scale tier adds forward modelling plus budget and expense tracking, moving the product from reporting into planning.
- Automated email reports
- Scheduled metric digests so the team sees the numbers without logging in, which is the difference between a dashboard being used and being forgotten.
Recover (dunning add-on)
Involuntary churn recovery at $129 a month on top of your plan, with an ROI guarantee.- Seven-email drip campaign
- Emails triggered at days 0, 3, 7, 13, 15, 20, and 30 after a payment failure, fully customizable, which is a longer working window than most competitors run.
- Card expiration reminders
- Warnings 30 days and 7 days before a card expires, catching the failure before it happens rather than recovering from it afterwards.
- Annual renewal reminders
- Advance notice before an annual charge, which reduces both failed renewals and the disputes that follow a large unexpected charge.
- SMS outreach
- Text messages alongside email for customers who do not read billing mail, which is most of them.
- Branded payment widget
- Customers update their card in a form matching your branding rather than a generic processor page, which measurably improves completion.
- In-app banners escalating to a paywall
- Delinquent customers see a banner on login, and after a grace period you configure, that banner becomes a paywall blocking access. The most forceful mechanism in this batch, and the one requiring the most judgement.
- Two-way card writeback
- New payment methods captured through Recover are written back into Stripe, Braintree, or Recurly automatically rather than requiring manual handling.
- ROI guarantee
- If recovered revenue does not cover your entire Baremetrics account cost, the difference is credited the following month. Effectively makes the platform free for anyone with meaningful failure volume.
Cancellation Insights (add-on)
Voluntary churn capture at $129 a month, closer to a survey with offers than a full cancel flow.- Embedded cancellation survey
- Captures why each customer is leaving at the moment of cancellation, producing the reason dataset most companies otherwise never collect.
- Reason-tailored follow-up emails
- Triggers different outreach by reason: a discount for price objections, a setup call offer for customers who found the product too complex.
- In-app coupon offers at cancellation
- Presents a discount in the moment before the customer completes the cancellation, which is the actual deflection mechanism rather than a post-hoc win-back.
- Reason reporting over time
- Aggregates cancellation reasons so you can see whether the driver is pricing, missing capability, or a competitor, and feed it into the roadmap.
- Bundle discount with Recover
- The two add-ons can be bundled at a discount, which is how most customers who want retention tooling end up buying.
Integrations and data access
Broad billing coverage, with plan tiers gating how many sources you can connect.- Multi-source billing support
- Stripe, Braintree, Recurly, Chargebee, Chargify, Apple App Store, Google Play, and Shopify, though Recover itself supports only Stripe, Braintree, and Recurly.
- Integration count by tier
- Launch allows one billing integration, Growth two, and Scale unlimited, which is a genuine constraint for anyone billing through both web and app stores.
- Analytics API
- Available on the Scale tier for pulling metrics into your own systems, which is late in the tier ladder for a feature many companies want earlier.
- Slack and Intercom
- Growth tier and above push metrics into Slack and connect customer records to Intercom conversations.
- Advanced exports
- Growth tier and above allow deeper data export, which matters if you want to reconcile against your own warehouse rather than trusting one vendor's math.
Use cases
4 documentedSaaS founder preparing a board deck
The MRR number comes from a spreadsheet that someone rebuilds each quarter, nobody agrees on how to treat annual plans or refunds, and churn is a single blended figure with no meaning.
Baremetrics computes everything from billing data with consistent definitions, splits churn by customer and revenue, and produces cohort curves the board can actually interrogate.
Company that suspects most of its churn is involuntary
Reported churn looks alarming, but nobody can tell how much of it is customers deciding to leave versus cards quietly expiring.
The failed-charge reporting separates the two, and if the involuntary share is large, Recover at $129 with an ROI guarantee is an obviously correct purchase that likely makes the whole subscription free.
Product team without any cancellation reason data
Every roadmap argument about why customers leave is decided by whoever tells the most convincing anecdote, because no structured reasons are collected.
Cancellation Insights embeds a survey in the cancel flow and aggregates reasons over months, converting the argument into a chart and triggering tailored save offers along the way.
Finance lead at a company billing through web and mobile
Stripe revenue and App Store revenue live in separate systems, and total MRR is a manual join nobody trusts.
Multiple billing sources connect into one metric set on the Growth or Scale tier, though the tier ladder means the integration count itself becomes a pricing decision.
Pricing
from $75 per month, or $49 per month billed annually (Launch)Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan.
| Plan | Price | Includes |
|---|---|---|
| Launch | $75 per month, or $49 billed annually |
The realistic entry point for a small SaaS. Note that neither retention add-on is included at this price. |
| Growth | $255 per month, or $189 billed annually |
|
| Scale | $1,152 per month, or $749 billed annually |
|
Add-ons
- Recover (payment recovery) (+$129 per month): Dunning emails, SMS, card expiration reminders, branded payment widget, in-app banners and paywalls, two-way card writeback. Carries an ROI guarantee.
- Cancellation Insights (+$129 per month): Cancellation surveys, reason-tailored follow-up, and in-app coupon offers at the moment of cancellation. Can be bundled with Recover at a discount.
Billing notes
- Neither retention add-on is included in any plan. A Launch customer wanting both is at roughly $333 a month, or about $307 with the annual discount applied to the base plan, which is more than Churnkey's Starter tier.
- Recover does not take a percentage of recovered revenue. Baremetrics states pricing is tiered by MRR with no commission, and cites $499 a month for a company at $300,000 MRR as an example of the combined cost.
- At $50,000 MRR the flat structure is clearly better than a 10 to 15 percent revenue share on recoveries. A company recovering $4,000 a month would pay $400 to $600 under a revenue share against $129 for Recover.
- The ROI guarantee is the strongest commercial term in this batch: if recovered revenue does not cover your entire Baremetrics account cost, the difference is credited the next month, which effectively makes the analytics free for anyone with real failure volume.
- Annual billing carries up to a 35 percent discount, which is large enough to change the decision. Launch drops from $75 to $49 and Scale from $1,152 to $749.
- Plan tiers are gated by tracked ARR, so your price rises automatically as you grow, and the integration count per tier can force an upgrade for structural rather than volume reasons.
Value assessment: The honest framing is that you buy Baremetrics for the analytics and take the retention tooling as a well-priced extra. As a metrics platform it is comprehensive and requires no data work, which for a company without an analyst is worth the money on its own. Recover at $129 with an ROI guarantee is close to a free option: if it does not pay for your account, you get credited. Cancellation Insights at another $129 is the weaker buy, since it is a survey with offers rather than a real deflection engine, and Churnkey does that job considerably better. Buying the whole stack purely for retention would be a mistake; buying it because you need metrics and getting dunning nearly free is a good trade.
Strengths & limitations
Strengths
- Comprehensive subscription analytics with no data engineering, which for a company without an analyst is the whole value proposition.
- Splits voluntary from involuntary churn clearly, which is the diagnostic step every retention project should start with and most companies skip.
- Recover's ROI guarantee, crediting the difference if recovered revenue does not cover your whole account cost, is the strongest commercial term in this category.
- A seven-email dunning drip out to day 30 plus pre-expiry and annual renewal reminders is a longer and more thorough working window than most competitors run.
- In-app banners escalating to a paywall reach delinquent customers who never open email, which is usually where the remaining recoverable revenue is.
- Broad billing source support including Apple App Store and Google Play, which matters for companies billing across web and mobile.
- Up to 35 percent off with annual billing, which is a genuinely large discount rather than a token one.
- Twelve years of operation with stable portfolio ownership since 2020, so it is unlikely to disappear or pivot underneath you.
Limitations
- Retention tooling is not included in any plan. Both add-ons at $129 each mean a small company wanting the full stack pays roughly $333 a month.
- No free plan, which is a direct disadvantage against ChartMogul's free tier up to $10,000 MRR.
- Recover supports only Stripe, Braintree, and Recurly, a narrower list than the platform's analytics integrations, so some Baremetrics customers cannot use the dunning add-on at all.
- Cancellation Insights is a survey with offers rather than a real cancel-flow product: no deep segmentation, no A/B testing, and a much thinner offer catalogue than Churnkey.
- The Analytics API sits on the $1,152 Scale tier, which is late for a feature many mid-sized companies want.
- Integration count is gated by tier, so a company billing through both Stripe and the App Stores may be pushed up a plan for structural reasons rather than revenue.
- Under portfolio ownership since the $4 million sale to Xenon Partners in 2020, the product evolves steadily rather than ambitiously, and shows none of the AI work competitors shipped in 2026.
Head-to-head comparisons
5 alternativesBaremetrics vs ChartMogul
from $0 under $10,000 MRR, then $59 per month (Starter)The direct rival, and the closest call in this batch. ChartMogul has a free plan up to $10,000 MRR, a cheaper Starter tier from $59, and adds a lightweight CRM with sequences and tasks. Baremetrics has no free plan but bundles a genuinely good dunning add-on with an ROI guarantee. Take ChartMogul if you are early and budget-constrained or want revenue data next to a CRM motion; take Baremetrics if you want metrics and payment recovery from one vendor.
Full Baremetrics vs ChartMogul comparisonBaremetrics vs Churnkey
from $250 per month billed yearly (Starter)Churnkey is a retention product with metrics attached; Baremetrics is a metrics product with retention attached. For deflecting cancellations, Churnkey wins decisively on segmentation, offer variety, and A/B testing. For understanding your business, Baremetrics wins by a mile. Companies that need both often run Baremetrics for reporting and Churnkey for intervention, at a combined cost worth thinking about carefully.
Full Baremetrics vs Churnkey comparisonBaremetrics vs Stunning
from Sliding scale by MRR; approximately $120 per month at around $40,000 MRR, with lower prices at smaller sizesFor pure failed-payment recovery on Stripe, Stunning at roughly $120 a month offers more channels than Recover does, including in-app bars, abandonment emails, and automatic reactivation of unpaid accounts, without requiring a $75 analytics subscription underneath. Buy Baremetrics with Recover if you want the metrics anyway; buy Stunning if dunning is all you need.
Full Baremetrics vs Stunning comparisonBaremetrics vs Paddle Retain
from $0 additional for Paddle Billing customers; Paddle Billing itself is 5 percent plus 50 cents per checkout transactionPaddle Retain is free for Paddle merchants and covers recovery, cancellation flows, and term optimization, but does no analytics at all. Baremetrics does the analytics Retain lacks and works on Stripe without changing your merchant of record. Paddle merchants should run Retain for interventions and add Baremetrics or ChartMogul for reporting, because neither replaces the other.
Full Baremetrics vs Paddle Retain comparisonBaremetrics vs Retently
from $99 per month (Ecommerce Basic)Retently measures how customers feel through NPS, CSAT, and CES surveys from $99 a month; Baremetrics measures what they pay from $49. They answer different questions and neither substitutes for the other. If you must choose one first, take the revenue data, because a churn number you can trust is more actionable than a sentiment score you cannot yet connect to revenue.
Full Baremetrics vs Retently comparisonImplementation & onboarding
- Setup time
- Metrics are live within minutes of connecting a billing source, with historical data backfilled automatically. Recover takes longer but the vendor describes the whole setup as achievable in under a day: enable it, configure the drip campaign, add the in-app reminders, and customize the card capture form.
- Learning curve
- Low for the analytics; anyone comfortable with SaaS metrics vocabulary will be productive immediately. The judgement call is in Recover's paywall configuration, where the grace period before you block a delinquent customer's access is a real decision with real customer-relationship consequences.
- Onboarding
- Self-serve with chat support on every plan and a dedicated support representative on Scale. Documentation is thorough and the company publishes a substantial editorial library on dunning and subscription metrics.
- Migration notes
- Historical billing data is reconstructed from the billing provider, so you get months or years of retroactive metrics rather than starting from zero, which is a genuine advantage over tools that only see forward. Coming from another dunning tool, disable its retry schedule and emails first to avoid duplicate contact. Cancellation reason history does not transfer.
Platform, API & security
- Platforms
- Web appEmail reportsIn-app banner and paywall embedsBranded hosted payment widgetSlack
- API
- Analytics API available on the Scale tier. Advanced exports available from Growth. Recover writes card updates back to Stripe, Braintree, and Recurly automatically.
- Compliance
- SOC 2GDPRPCI handled by the underlying payment processor
- Security notes
- Baremetrics reads billing data from your payment provider and does not hold raw card details. Recover's branded payment widget collects new payment methods through the processor's own tokenization and writes them back.
Support & resources
- Channels
- Chat support on all plansEmail supportDedicated support representative on Scale
- Documentation
- Documentation and a large editorial library at baremetrics.com covering dunning management, SaaS metric definitions, and integration setup.
- Community
- No formal user forum. The company's blog, including the founder's build-in-public and acquisition write-ups, remains a well-read resource in the SaaS community.
Company
- Founded
- 2013
- Headquarters
- United States
- Ownership
- Owned by Xenon Partners
- Founders
- Josh Pigford
- Employees
- Small team, not publicly disclosed
- Funding
- Acquired by Xenon Partners for $4 million in November 2020; previously bootstrapped with some early angel investment.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Acquisition | $4M | 2020 | Acquired by Xenon Partners from founder Josh Pigford in November 2020. |
Timeline
- 2013Founded by Josh Pigford as a one-click subscription analytics product for Stripe, built and documented in public.
- 2016Adds Recover, the dunning product, extending from passive reporting into actively recovering failed payments.
- 2019Adds Cancellation Insights to capture voluntary churn reasons and present save offers at the moment of cancellation.
- 2020Acquired by Xenon Partners for $4 million in November; Josh Pigford exits and the product moves to portfolio ownership.
- 2026Operates a three-tier ARR-banded platform from $49 to $1,152 a month with both retention add-ons at $129 each and an ROI guarantee on Recover.
Integrations
- Stripe
- Braintree
- Recurly
- Chargebee
- Chargify
- Apple App Store
- Google Play
- Shopify
- Slack
- Intercom
- Analytics API on Scale
Frequently asked questions
10 questionsWhat is Baremetrics?
Baremetrics is a subscription analytics platform that connects to Stripe, Braintree, Recurly, and other billing systems and produces MRR, churn, LTV, cohort, and trial metrics with no data work. It also sells two retention add-ons: Recover for failed-payment dunning and Cancellation Insights for capturing and acting on cancellation reasons.
How much does Baremetrics cost?
Launch is $75 a month, or $49 billed annually, for companies under $360,000 ARR. Growth is $255, or $189 annually, up to $3.6M ARR. Scale is $1,152, or $749 annually, above that. Recover and Cancellation Insights each add $129 a month. Annual billing carries up to a 35 percent discount.
Does Baremetrics Recover take a percentage of recovered revenue?
No. Baremetrics states Recover is priced by MRR tier with no commission. That is a substantial advantage at scale: a company at $50,000 MRR recovering $4,000 a month would pay $400 to $600 under a typical 10 to 15 percent revenue share, against a flat $129 for Recover on top of their base plan.
What is the Recover ROI guarantee?
If the revenue Recover brings back does not cover your entire Baremetrics account cost, the company credits the difference the following month. For any business with meaningful failed-payment volume this effectively makes the analytics platform free, and it is the strongest commercial term offered by any product in this category.
Does a metrics dashboard actually prevent churn?
No, and it is important to be clear about that. Baremetrics tells you churn is happening and splits voluntary from involuntary, which is the necessary first step, but nothing about a chart saves a customer. The intervention comes from Recover chasing failed payments and Cancellation Insights presenting offers at cancellation, both of which are paid add-ons rather than part of the base product.
Which payment processors does Recover support?
Stripe, Braintree, and Recurly. This is narrower than the analytics side, which also covers Chargebee, Chargify, Apple App Store, Google Play, and Shopify, so it is possible to be a Baremetrics customer whose billing system cannot use the dunning add-on at all. Check this before buying if you are not on Stripe.
How does Cancellation Insights compare with a real cancel flow?
It is a survey with offers attached rather than a deflection engine. You get reason capture, reason-tailored follow-up emails, and an in-app coupon at the moment of cancellation. What you do not get is deep segmentation, pause and downgrade offers, A/B testing, or automatic billing writeback of accepted offers. Churnkey does all of that and does it better.
How much engineering work does Baremetrics need?
The analytics need none: connect the billing provider and historical data backfills automatically. Recover needs modest front-end work to add in-app banners and the branded card capture form, which the vendor says can be done in under a day. The paywall configuration is the part deserving thought rather than engineering.
Does Baremetrics work for annual contracts and invoiced customers?
The analytics handle annual plans correctly, normalizing them into MRR, which is one of the harder things to get right in a spreadsheet. Recover's annual renewal reminders and card expiration warnings are genuinely valuable for card-billed annual subscriptions, where one expired card costs a full year. Manually invoiced customers paying by bank transfer are outside what dunning can reach.
Should a five-person SaaS buy Baremetrics?
Only if you actually want the analytics. Buying a $75 platform to reach a $129 dunning add-on is the wrong route to recovery; Stunning does that job for roughly the same total and does it better. But if you have no reliable MRR number, no cohort view, and no analyst, then Baremetrics on Launch with Recover attached is defensible, especially given the ROI guarantee means the dunning largely pays for the whole thing.
Editorial verdict
Baremetrics is an excellent subscription analytics platform that also happens to sell decent retention tooling, and the order of those clauses should drive the decision. If your problem is that nobody trusts the MRR number and the churn figure is one meaningless blended percentage, Baremetrics solves that in an afternoon with no data work, and Recover at $129 with an ROI guarantee is nearly a free addition that will pay for the subscription if you have any real failure volume. If your problem is that customers keep cancelling and you want to stop them, this is the wrong tool: Cancellation Insights is a survey with a coupon attached, and Churnkey will deflect far more. The genuine competitor is ChartMogul, which has a free tier Baremetrics lacks; the deciding factor between them is usually whether you want dunning included or a CRM layer instead.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.