Baremetrics vs Retently
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedBaremetrics compared with Retently
Retently measures how customers feel through NPS, CSAT, and CES surveys from $99 a month; Baremetrics measures what they pay from $49. They answer different questions and neither substitutes for the other. If you must choose one first, take the revenue data, because a churn number you can trust is more actionable than a sentiment score you cannot yet connect to revenue.
Retently compared with Baremetrics
Baremetrics measures revenue and sells a dunning add-on that actually recovers money; Retently measures sentiment and routes complaints to humans. They address opposite ends of the problem and neither substitutes for the other. If you can only fund one, take the one that recovers revenue, because involuntary churn is the cheapest churn to fix and sentiment work is slower to pay off.
Choose Baremetrics if
SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription.
Choose Retently if
Subscription and ecommerce businesses that already have a retention motion and want an earlier warning signal for it, particularly teams running a customer success or support function who will actually act on a detractor alert rather than letting it sit in a dashboard.
Side by side
13 attributes| Attribute | Baremetrics | Retently |
|---|---|---|
| Category | Retention | Retention |
| Starting price | $75 per month, or $49 per month billed annually (Launch) (free trial) | $99 per month (Ecommerce Basic) (14 days trial) |
| Pricing model | Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan. | Flat monthly subscription metered by survey volume, with seats and API access varying by tier. No percentage of revenue and no per-response fee. |
| Free plan | No | No |
| Free trial | A free trial is offered; the length is not published on the pricing page | 14 days, no credit card required |
| Best for | SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription. | Subscription and ecommerce businesses that already have a retention motion and want an earlier warning signal for it, particularly teams running a customer success or support function who will actually act on a detractor alert rather than letting it sit in a dashboard. |
| Setup time | Metrics are live within minutes of connecting a billing source, with historical data backfilled automatically. Recover takes longer but the vendor describes the whole setup as achievable in under a day: enable it, configure the drip campaign, add the in-app reminders, and customize the card capture form. | A day to first campaign. Connect a data source or import customers, choose a methodology and channel, write the question, and send. The in-app and feedback-button channels require a small front-end embed, which is the only engineering work involved. |
| Learning curve | Low for the analytics; anyone comfortable with SaaS metrics vocabulary will be productive immediately. The judgement call is in Recover's paywall configuration, where the grace period before you block a delinquent customer's access is a real decision with real customer-relationship consequences. | Low to send surveys, moderate to run a program that works. The genuine skills are in survey timing (asking at the wrong moment produces garbage), sampling (avoiding fatigue while getting enough responses to be representative), and building the follow-up process that makes the data worth collecting. |
| Platforms | Web app, Email reports, In-app banner and paywall embeds, Branded hosted payment widget, Slack | Web app, Email and SMS delivery, In-app survey embed, Embedded and link surveys, Feedback button, Kiosk mode, MCP server on Pro |
| Compliance | SOC 2, GDPR, PCI handled by the underlying payment processor | GDPR, Standard data protection controls for survey response data |
| Founded | 2013 | 2016 |
| Headquarters | United States | Palo Alto, California, United States |
| Ownership | Owned by Xenon Partners | Independent and bootstrapped |
Strengths and limitations
Baremetrics
Strengths
- Comprehensive subscription analytics with no data engineering, which for a company without an analyst is the whole value proposition.
- Splits voluntary from involuntary churn clearly, which is the diagnostic step every retention project should start with and most companies skip.
- Recover's ROI guarantee, crediting the difference if recovered revenue does not cover your whole account cost, is the strongest commercial term in this category.
- A seven-email dunning drip out to day 30 plus pre-expiry and annual renewal reminders is a longer and more thorough working window than most competitors run.
Limitations
- Retention tooling is not included in any plan. Both add-ons at $129 each mean a small company wanting the full stack pays roughly $333 a month.
- No free plan, which is a direct disadvantage against ChartMogul's free tier up to $10,000 MRR.
- Recover supports only Stripe, Braintree, and Recurly, a narrower list than the platform's analytics integrations, so some Baremetrics customers cannot use the dunning add-on at all.
- Cancellation Insights is a survey with offers rather than a real cancel-flow product: no deep segmentation, no A/B testing, and a much thinner offer catalogue than Churnkey.
Retently
Strengths
- Three survey methodologies covering genuinely different questions, rather than the single NPS score most competitors stop at.
- Seven delivery channels including SMS, in-app, kiosk, and a persistent feedback button, which matters because response rate determines whether any of the data means anything.
- AI feedback classification included from the $99 entry tier rather than reserved for an expensive upper plan.
- The AI agent reads reviews and support tickets alongside surveys, so themes are corroborated across sources instead of resting on one channel.
Limitations
- It prevents no churn on its own. Retently produces a signal and an alert; if nobody is staffed to respond, you have added a survey and changed nothing.
- No dunning, no card retries, no cancel flows, and no offers, so the entire involuntary-churn half of this category is untouched.
- Stated sentiment is a weaker predictor than behavior. A customer who scores you a 9 and then leaves is a common and frustrating outcome, and NPS response samples skew toward the strongly opinionated.
- Plans are named and shaped for ecommerce, and survey volume as the metered unit fits a small B2B SaaS poorly.
Pricing compared
Baremetrics
Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan.
- Launch$75
- Growth$255
- Scale$1,152
The honest framing is that you buy Baremetrics for the analytics and take the retention tooling as a well-priced extra. As a metrics platform it is comprehensive and requires no data work, which for a company without an analyst is worth the money on its own. Recover at $129 with an ROI guarantee is close to a free option: if it does not pay for your account, you get credited. Cancellation Insights at another $129 is the weaker buy, since it is a survey with offers rather than a real deflection engine, and Churnkey does that job considerably better. Buying the whole stack purely for retention would be a mistake; buying it because you need metrics and getting dunning nearly free is a good trade.
Retently
Flat monthly subscription metered by survey volume, with seats and API access varying by tier. No percentage of revenue and no per-response fee.
- Ecommerce Basic$99
- Ecommerce Pro$299
- EnterpriseQuote
Retently is well priced for what it does and easy to overvalue for what it does not. Three methodologies, seven channels, AI classification from the entry tier, and an MCP server on Pro is a lot of capability for $99 to $299, and the flexibility of month-to-month with no commitment lowers the risk further. But it produces a signal, not a save. Every dollar of value depends on someone acting on a detractor alert, and companies without a customer success or support motion to receive that alert will get a well-designed dashboard and no retention improvement. Buy it as an input to a process you already run, never as the process itself.
Editorial verdict on each
Baremetrics
Baremetrics is an excellent subscription analytics platform that also happens to sell decent retention tooling, and the order of those clauses should drive the decision. If your problem is that nobody trusts the MRR number and the churn figure is one meaningless blended percentage, Baremetrics solves that in an afternoon with no data work, and Recover at $129 with an ROI guarantee is nearly a free addition that will pay for the subscription if you have any real failure volume. If your problem is that customers keep cancelling and you want to stop them, this is the wrong tool: Cancellation Insights is a survey with a coupon attached, and Churnkey will deflect far more. The genuine competitor is ChartMogul, which has a free tier Baremetrics lacks; the deciding factor between them is usually whether you want dunning included or a CRM layer instead.
Read the full Baremetrics profileRetently
Retently is a good feedback platform sitting at the edge of a retention category, and buying it well means being clear about that. Three methodologies, seven channels, AI classification from the entry tier, and an MCP server on Pro is genuinely a lot of capability for $99 to $299 a month, and month-to-month terms with a no-card trial make it easy to test. The signal it produces is real and often moves before behavior does, which is valuable if you have annual B2B contracts that no dunning tool or cancel flow can reach. But it saves nobody on its own. Every dollar of return depends on a human receiving a detractor alert and doing something about it, and if that human does not exist you have bought a survey tool and called it retention. Third or fourth purchase in this category, not the first.
Read the full Retently profileBaremetrics profile last reviewed 2026-08-22; Retently last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.