Baremetrics vs ChartMogul
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedBaremetrics compared with ChartMogul
The direct rival, and the closest call in this batch. ChartMogul has a free plan up to $10,000 MRR, a cheaper Starter tier from $59, and adds a lightweight CRM with sequences and tasks. Baremetrics has no free plan but bundles a genuinely good dunning add-on with an ROI guarantee. Take ChartMogul if you are early and budget-constrained or want revenue data next to a CRM motion; take Baremetrics if you want metrics and payment recovery from one vendor.
ChartMogul compared with Baremetrics
The head-to-head that matters. ChartMogul is free under $10,000 MRR, cheaper on paid tiers, and adds a CRM with sequences and tasks. Baremetrics has no free plan but sells a genuinely good dunning add-on at $129 with an ROI guarantee, so it can act on churn while ChartMogul only reports it. Early-stage and budget-conscious teams should take ChartMogul; teams that want metrics and payment recovery from one vendor should take Baremetrics.
Choose Baremetrics if
SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription.
Choose ChartMogul if
Subscription companies of any size that need a revenue number they can defend, especially early-stage teams who fit inside the free plan under $10,000 MRR and want board-grade metrics without paying for them, and teams that want a light CRM and outreach sequences sitting on the same data.
Side by side
13 attributes| Attribute | Baremetrics | ChartMogul |
|---|---|---|
| Category | Retention | Retention |
| Starting price | $75 per month, or $49 per month billed annually (Launch) (free trial) | $0 under $10,000 MRR, then $59 per month (Starter) (free plan available) |
| Pricing model | Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan. | Freemium, with paid tiers priced on a sliding scale by the annual recurring revenue tracked in the account. Team seats and billing source counts also vary by tier. |
| Free plan | No | Free for companies up to $10,000 MRR, including SaaS metric tracking, unified lead, trial, and billing data, customer segmentation, and workflow automation. |
| Free trial | A free trial is offered; the length is not published on the pricing page | 14 days on paid tiers, no credit card required |
| Best for | SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription. | Subscription companies of any size that need a revenue number they can defend, especially early-stage teams who fit inside the free plan under $10,000 MRR and want board-grade metrics without paying for them, and teams that want a light CRM and outreach sequences sitting on the same data. |
| Setup time | Metrics are live within minutes of connecting a billing source, with historical data backfilled automatically. Recover takes longer but the vendor describes the whole setup as achievable in under a day: enable it, configure the drip campaign, add the in-app reminders, and customize the card capture form. | Minutes. Connect Stripe or another billing source and historical data backfills automatically, producing full metrics and cohort curves immediately rather than accumulating them going forward. Custom attributes and segmentation take longer and are where the real value is unlocked. |
| Learning curve | Low for the analytics; anyone comfortable with SaaS metrics vocabulary will be productive immediately. The judgement call is in Recover's paywall configuration, where the grace period before you block a delinquent customer's access is a real decision with real customer-relationship consequences. | Low for anyone who knows SaaS metrics vocabulary. The genuine skill is in defining segments and attributes that make the data actionable, and in resisting the temptation to treat a good-looking dashboard as work completed. |
| Platforms | Web app, Email reports, In-app banner and paywall embeds, Branded hosted payment widget, Slack | Web app, Scheduled email reporting, Dashboards, Import API, CSV import |
| Compliance | SOC 2, GDPR, PCI handled by the underlying payment processor | GDPR, Two-factor authentication, Data encryption and disaster recovery provisions |
| Founded | 2013 | 2014 |
| Headquarters | United States | Berlin, Germany |
| Ownership | Owned by Xenon Partners | Independent, seed-strapped, profitable |
Strengths and limitations
Baremetrics
Strengths
- Comprehensive subscription analytics with no data engineering, which for a company without an analyst is the whole value proposition.
- Splits voluntary from involuntary churn clearly, which is the diagnostic step every retention project should start with and most companies skip.
- Recover's ROI guarantee, crediting the difference if recovered revenue does not cover your whole account cost, is the strongest commercial term in this category.
- A seven-email dunning drip out to day 30 plus pre-expiry and annual renewal reminders is a longer and more thorough working window than most competitors run.
Limitations
- Retention tooling is not included in any plan. Both add-ons at $129 each mean a small company wanting the full stack pays roughly $333 a month.
- No free plan, which is a direct disadvantage against ChartMogul's free tier up to $10,000 MRR.
- Recover supports only Stripe, Braintree, and Recurly, a narrower list than the platform's analytics integrations, so some Baremetrics customers cannot use the dunning add-on at all.
- Cancellation Insights is a survey with offers rather than a real cancel-flow product: no deep segmentation, no A/B testing, and a much thinner offer catalogue than Churnkey.
ChartMogul
Strengths
- A genuinely free plan up to $10,000 MRR with full metrics, segmentation, and automation, which is unmatched anywhere in this category.
- The data normalization is the real product: refunds, prorations, coupons, add-ons, overages, and multi-currency FX all handled explicitly rather than approximated.
- Splits MRR movement into new, expansion, contraction, churn, and reactivation, which is the view that turns a vague churn worry into a specific problem.
- Historical backfill means you get years of cohort data the moment you connect, rather than waiting a year to have anything useful.
Limitations
- It prevents no churn. No dunning, no retries, no cancel flows, no offers. You will need a second product for any actual intervention, and the category name should not fool you.
- Starter caps at three team members, which forces many small companies onto Pro for seat reasons rather than revenue reasons.
- Starter allows one billing source, so any company billing through both a web checkout and an app store needs Pro.
- The Enterprise floor of $19,900 a year above $10M ARR is a sharp cliff and takes you out of self-serve entirely.
Pricing compared
Baremetrics
Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan.
- Launch$75
- Growth$255
- Scale$1,152
The honest framing is that you buy Baremetrics for the analytics and take the retention tooling as a well-priced extra. As a metrics platform it is comprehensive and requires no data work, which for a company without an analyst is worth the money on its own. Recover at $129 with an ROI guarantee is close to a free option: if it does not pay for your account, you get credited. Cancellation Insights at another $129 is the weaker buy, since it is a survey with offers rather than a real deflection engine, and Churnkey does that job considerably better. Buying the whole stack purely for retention would be a mistake; buying it because you need metrics and getting dunning nearly free is a good trade.
ChartMogul
Freemium, with paid tiers priced on a sliding scale by the annual recurring revenue tracked in the account. Team seats and billing source counts also vary by tier.
- Free$0
- Starter$59 to $707
- Pro$99 to $1,199
- EnterpriseFrom $19,900
The free plan under $10,000 MRR is the best value in this entire category, because correct subscription metrics at zero cost is not something any competitor matches. Starter at $59 and Pro at $99 remain cheap relative to Baremetrics, and the CRM and sequence layer on Pro adds something Baremetrics does not have. What you must not do is buy this as a retention product. ChartMogul will make your churn legible and will not reduce it by a single basis point, so budget for a recovery or deflection tool separately. Judged as revenue data infrastructure, it is priced well below what it would cost to build and maintain internally.
Editorial verdict on each
Baremetrics
Baremetrics is an excellent subscription analytics platform that also happens to sell decent retention tooling, and the order of those clauses should drive the decision. If your problem is that nobody trusts the MRR number and the churn figure is one meaningless blended percentage, Baremetrics solves that in an afternoon with no data work, and Recover at $129 with an ROI guarantee is nearly a free addition that will pay for the subscription if you have any real failure volume. If your problem is that customers keep cancelling and you want to stop them, this is the wrong tool: Cancellation Insights is a survey with a coupon attached, and Churnkey will deflect far more. The genuine competitor is ChartMogul, which has a free tier Baremetrics lacks; the deciding factor between them is usually whether you want dunning included or a CRM layer instead.
Read the full Baremetrics profileChartMogul
Best ValueChartMogul is the best free product in this category and one of the best paid ones, provided you understand what you are buying. It makes subscription revenue legible with a rigor that spreadsheets and homemade dashboards do not achieve, splits churn into the pieces you can actually act on, and is free until $10,000 MRR, which means there is no good reason for an early-stage company to be guessing at its numbers. The independence and eleven years of profitability are a real asset for a vendor holding your revenue history. But it prevents nothing. If you buy ChartMogul expecting churn to fall, you have bought a thermometer expecting it to lower the fever. Use it to diagnose, then spend a couple of hundred dollars on Stunning or Churnkey to treat what you find, and be honest with yourself about which of the two you are actually doing.
Read the full ChartMogul profileBaremetrics profile last reviewed 2026-08-22; ChartMogul last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.