Baremetrics vs Stunning
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedBaremetrics compared with Stunning
For pure failed-payment recovery on Stripe, Stunning at roughly $120 a month offers more channels than Recover does, including in-app bars, abandonment emails, and automatic reactivation of unpaid accounts, without requiring a $75 analytics subscription underneath. Buy Baremetrics with Recover if you want the metrics anyway; buy Stunning if dunning is all you need.
Stunning compared with Baremetrics
Baremetrics is subscription analytics first, with Recover available as a $129 monthly add-on on top of a plan that starts at $49 to $75. Stunning is dunning first and does no analytics at all. If you need both, the pair costs more than Baremetrics alone but gives you deeper recovery; if you already have your metrics elsewhere, Stunning is the cheaper and better recovery tool.
Choose Baremetrics if
SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription.
Choose Stunning if
Stripe-billed SaaS and subscription companies from roughly $10,000 MRR upward that want the involuntary-churn problem solved properly and cheaply, particularly small teams who would otherwise be relying on Stripe's default retries and a single generic failure email.
Side by side
13 attributes| Attribute | Baremetrics | Stunning |
|---|---|---|
| Category | Retention | Retention |
| Starting price | $75 per month, or $49 per month billed annually (Launch) (free trial) | Sliding scale by MRR; approximately $120 per month at around $40,000 MRR, with lower prices at smaller sizes (15 days trial) |
| Pricing model | Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan. | Sliding scale based on MRR, with every feature included on every plan. No feature tiers, no per-recovery fees, and no percentage of recovered revenue. |
| Free plan | No | No |
| Free trial | A free trial is offered; the length is not published on the pricing page | 15 days, with the vendor stating it will extend the trial on request |
| Best for | SaaS companies from roughly $100,000 ARR upward that need real subscription analytics for the board and for their own decisions, and would rather get dunning and cancellation surveys from the same vendor at a $129 add-on than run a separate retention subscription. | Stripe-billed SaaS and subscription companies from roughly $10,000 MRR upward that want the involuntary-churn problem solved properly and cheaply, particularly small teams who would otherwise be relying on Stripe's default retries and a single generic failure email. |
| Setup time | Metrics are live within minutes of connecting a billing source, with historical data backfilled automatically. Recover takes longer but the vendor describes the whole setup as achievable in under a day: enable it, configure the drip campaign, add the in-app reminders, and customize the card capture form. | Minutes for the core product. Connect Stripe, choose from pre-written templates, and dunning is live. Adding your own branding, a custom domain for the update pages, and the in-app notification bar takes a little longer and is worth doing before you judge results. |
| Learning curve | Low for the analytics; anyone comfortable with SaaS metrics vocabulary will be productive immediately. The judgement call is in Recover's paywall configuration, where the grace period before you block a delinquent customer's access is a real decision with real customer-relationship consequences. | Very low. There are no tiers to reason about and no offers to design. The only real decisions are cadence and copy, and the templates ship with sensible defaults. |
| Platforms | Web app, Email reports, In-app banner and paywall embeds, Branded hosted payment widget, Slack | Web app, Hosted payment update pages on a custom domain, In-app notification bar embed, Email and SMS delivery |
| Compliance | SOC 2, GDPR, PCI handled by the underlying payment processor | GDPR, PCI handled by Stripe; Stunning does not store raw card data |
| Founded | 2013 | 2012 |
| Headquarters | United States | United States |
| Ownership | Owned by Xenon Partners | Independent and bootstrapped |
Strengths and limitations
Baremetrics
Strengths
- Comprehensive subscription analytics with no data engineering, which for a company without an analyst is the whole value proposition.
- Splits voluntary from involuntary churn clearly, which is the diagnostic step every retention project should start with and most companies skip.
- Recover's ROI guarantee, crediting the difference if recovered revenue does not cover your whole account cost, is the strongest commercial term in this category.
- A seven-email dunning drip out to day 30 plus pre-expiry and annual renewal reminders is a longer and more thorough working window than most competitors run.
Limitations
- Retention tooling is not included in any plan. Both add-ons at $129 each mean a small company wanting the full stack pays roughly $333 a month.
- No free plan, which is a direct disadvantage against ChartMogul's free tier up to $10,000 MRR.
- Recover supports only Stripe, Braintree, and Recurly, a narrower list than the platform's analytics integrations, so some Baremetrics customers cannot use the dunning add-on at all.
- Cancellation Insights is a survey with offers rather than a real cancel-flow product: no deep segmentation, no A/B testing, and a much thinner offer catalogue than Churnkey.
Stunning
Strengths
- The deepest recovery channel mix at this price: Smart Retries, backup payment methods, email, SMS, in-app bars, pre-dunning, abandonment emails, and unpaid reactivation.
- Every feature is included on every plan, so there is no tier gaming and no feature discovered to be locked after purchase.
- Priced well below Churnkey and Churn Buster at comparable revenue, which makes it the realistic dunning choice for a small company.
- Thirteen years of operation and a claimed $13 billion recovered, with the specific edge-case features that only come from that much time in one problem.
Limitations
- Only three payment stacks: Stripe, Foxy, and Subbly. Stripe is effectively the only real integration, and if you are not on it the product is unavailable to you.
- No cancel flow, no deflection offers, no pause or discount interception. Voluntary churn is entirely outside the product's scope.
- No subscription analytics, health scoring, or playbooks, so it will always be one tool among several rather than a platform.
- Pricing is a slider rather than a published table, so you have to visit the site and enter your MRR to learn your number.
Pricing compared
Baremetrics
Tiered subscription banded by tracked ARR, with dunning and cancellation tooling sold as separate flat-fee add-ons rather than being included in any plan.
- Launch$75
- Growth$255
- Scale$1,152
The honest framing is that you buy Baremetrics for the analytics and take the retention tooling as a well-priced extra. As a metrics platform it is comprehensive and requires no data work, which for a company without an analyst is worth the money on its own. Recover at $129 with an ROI guarantee is close to a free option: if it does not pay for your account, you get credited. Cancellation Insights at another $129 is the weaker buy, since it is a survey with offers rather than a real deflection engine, and Churnkey does that job considerably better. Buying the whole stack purely for retention would be a mistake; buying it because you need metrics and getting dunning nearly free is a good trade.
Stunning
Sliding scale based on MRR, with every feature included on every plan. No feature tiers, no per-recovery fees, and no percentage of recovered revenue.
- Single plan, sliding scaleApproximately $120 at $40,000 MRR
This is the best price-to-capability ratio in the involuntary-churn half of this category. Around $120 a month at $40,000 MRR buys more recovery channels than Churnkey's $250 Starter plan does, and the every-feature-included structure means the price you see is the price of the whole product. What you are giving up is scope and modernity: no cancel flows, no analytics, no AI, no offers, and a processor list of exactly three. If you are on Stripe and your problem is failed payments, nothing here is worse than the more expensive options and several things are better. If your problem is people deliberately cancelling, Stunning does not address it at all and its low price is irrelevant to you.
Editorial verdict on each
Baremetrics
Baremetrics is an excellent subscription analytics platform that also happens to sell decent retention tooling, and the order of those clauses should drive the decision. If your problem is that nobody trusts the MRR number and the churn figure is one meaningless blended percentage, Baremetrics solves that in an afternoon with no data work, and Recover at $129 with an ROI guarantee is nearly a free addition that will pay for the subscription if you have any real failure volume. If your problem is that customers keep cancelling and you want to stop them, this is the wrong tool: Cancellation Insights is a survey with a coupon attached, and Churnkey will deflect far more. The genuine competitor is ChartMogul, which has a free tier Baremetrics lacks; the deciding factor between them is usually whether you want dunning included or a CRM layer instead.
Read the full Baremetrics profileStunning
Stunning is the correct first purchase for a Stripe-billed small business with a failed-payment problem. It costs roughly half what Churnkey's entry plan does, includes every feature at every price point, and works the recovery through more channels than anything else at this level: retries, backup cards, email, SMS, in-app banners, pre-dunning, abandonment follow-ups, and automatic reactivation of unpaid accounts. Fourteen years of doing one job shows in the details. The two boundaries are absolute rather than negotiable. It works on Stripe, Foxy, and Subbly and nothing else, and it does nothing whatsoever about customers who deliberately cancel. Accept both and it is the best value in this category; need either fixed and you are shopping elsewhere.
Read the full Stunning profileBaremetrics profile last reviewed 2026-08-22; Stunning last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.