Featured

Name: Featured
Brand: Featured
Price: 29 USD

An AI co-pilot for earned media, and the current owner of HARO

Featured is a media opportunity platform that aggregates journalist source requests, podcast bookings, bylined article openings, speaking calls, and awards deadlines into one searchable interface, then uses an AI chat and workflow layer to match those opportunities to your expertise and draft the pitch. The company also owns and operates HARO (Help a Reporter Out) and Connectively, the two best known journalist query brands, which it acquired from Cision in April 2025. Featured itself is priced by daily AI usage rather than by seat, starting free and running to $79 per month for the Pro plan.

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Overview

Featured began life in October 2020 as Terkel, a marketplace where publishers posted questions and subject matter experts wrote answers that could be assembled into ready-to-publish Q and A articles. That model, which was essentially a cleaner and more editorial version of the HARO pitch, gave the company a large base of experts and publishers and a reputation as the most usable HARO alternative for people who wanted brand mentions and links without running a cold outreach operation. It rebranded to Featured in July 2023.

The company's position changed materially in April 2025, when it bought HARO and Connectively from Cision. Cision had run HARO since 2014, rebranded it to Connectively in 2023, and shut Connectively down in December 2024, leaving the category's most recognized brand dormant. Featured relaunched HARO within weeks as a free, sponsorship-funded email digest sent three times a day, restoring the format that made it famous, and later brought Connectively back as a separate platform for the expert to publisher matching workflow. That means one small Scottsdale company now controls three of the most searched names in journalist sourcing.

On 2 June 2026 Featured relaunched its own product as what it calls the AI co-pilot for PR. The pitch is aggregation plus drafting: rather than checking a source request inbox, a podcast database, a speaking call list, and a media monitoring tool separately, you describe what you want in plain language and the system surfaces matched opportunities and drafts the pitch. It also added a generative engine optimization audit that reports how ChatGPT, Claude, Perplexity, and Gemini describe your brand and which sources they cite, which is the clearest signal yet of where earned media budgets are being pointed.

The practical consequence for a small business is unusual for this category. The classic use case, answering journalist queries for a mention and a link, is now available at no cost through HARO's free digest, and the expert to publisher matching is available through Connectively. Featured's own subscription is the paid layer on top: discovery across many opportunity types at once, AI drafting, workflow automation, monitoring, and the GEO audit. Pricing is metered on daily AI usage that resets each day, which is a real constraint worth understanding before buying rather than a detail buried in the terms.

Best for

Founders, solo marketers, boutique PR firms, and small in-house communications teams that want earned media across several channels at once, are comfortable writing their own pitches with AI assistance, and want one subscription instead of a database licence plus a monitoring tool plus a query service.

Not the right fit for

Anyone whose only goal is answering journalist queries for links; HARO's free digest, which this same company runs, covers that without a subscription.
Teams that need a vetted, contact-level media database with verified emails and beat history for large targeted campaigns, which is Muck Rack territory.
Agencies that need per-client seats, separate workspaces, and white-labeled client reporting as first-class features, since the pricing axis here is AI usage rather than seats or clients.
Buyers who want predictable throughput; a daily usage reset means a heavy research day can end early regardless of how much of the month is left.
Organizations needing a newsroom, press page hosting, or formal media relations CRM with pitch history and relationship tracking across a large team.
Anyone expecting guaranteed placements or backlinks; publishers and journalists make the final editorial call and often publish a quote with no link at all.

How it works

1
You create a profile describing your company, your expertise, and the topics you can credibly speak to. That profile is what the matching runs against, so a vague one produces a feed of irrelevant requests and a specific one is the single biggest lever on result quality.
2
The opportunity layer pulls from several sources at once. Journalist requests are aggregated from HARO, Connectively, Substack, X, and LinkedIn and sorted by deadline. Separate modules cover podcast discovery across a very large index of active shows, publications that accept contributed articles and op-eds, conference and webinar speaking calls, and awards and best-of lists with their submission deadlines.
3
Featured Chat is the interface most work happens in. You state the goal in plain language, the system searches the aggregated opportunity set, returns matches ranked against your profile, and drafts a response or pitch that references the journalist's recent coverage. Workflows are the saved, repeating version of that: a daily run that monitors a topic, filters matches, and delivers the shortlist to Slack or email without you opening the app.
4
Monitoring and measurement close the loop. Media monitoring tracks mentions of your brand, your people, and competitors across news, blogs, podcasts, and YouTube. The GEO audit queries the major AI assistants about your brand and reports how they describe you and which sources they cite, so earned placements can be aimed at the pages models actually pull from. An MCP server lets Claude, Cursor, VS Code, or a custom agent query the opportunity index directly over OAuth 2.1, which is a genuinely uncommon capability in this category.
5
Every chat message, workflow run, and result review draws from a daily AI usage pool. The pool resets each day; when it is exhausted you either wait for the reset or move up a plan. There is no per-seat charge and no separate credit purchase, so the plan you choose is effectively a choice about how much AI work you expect to do in a day.

Feature breakdown

22 features in 4 modules

Opportunity discovery

The aggregation layer, which is the actual product underneath the AI framing.

Journalist requests: Live source requests pulled from HARO, Connectively, Substack, X, and LinkedIn into a single feed, matched against your stated expertise and ordered by deadline rather than by post time.
Podcast discovery: Search across a stated index of roughly 814,000 active shows to find programs that book guests in your niche, with the show's topic and recent activity visible before you pitch.
Bylined article openings: Publications that accept contributed articles, op-eds, and guest posts, which is the slower but higher-control alternative to being quoted in someone else's piece.
Speaking opportunities: Conferences, panels, webinars, and open calls for presentations with submission deadlines attached, a category most PR tools ignore entirely.
Awards and best-of lists: Awards, rankings, and best-of lists your company is eligible for, with deadline tracking and drafted submissions built against the stated judging criteria.
LinkedIn influencer search: Finds B2B creators with genuine authority in a niche and reports what they post, who engages, and whether the audience overlaps yours, for placements outside traditional press.

AI chat and workflows

The layer that turns a list of opportunities into sent pitches.

Featured Chat: A plain-language interface over the whole opportunity index: describe the goal, get ranked matches, and iterate on the shortlist without learning a filter syntax.
Pitch drafting: Drafts a response to a source request or a cold pitch to a specific writer that references their recent coverage, which is the part most people skip and most editors notice.
Media list building: Builds a list of writers and outlets from recent coverage of a topic, with their latest headlines attached so relevance is judged from published work rather than a static beat label.
Saved workflows: Repeating runs that monitor a topic, filter matches against your profile, and deliver the shortlist on a schedule, so daily monitoring does not require opening the app.
Multi-channel delivery: Workflow output can be delivered to Slack or email, which is what makes the daily monitoring case work for a team rather than an individual.
MCP server: An OAuth 2.1 MCP endpoint that lets Claude, Cursor, VS Code, or a custom agent query Featured's opportunity search directly, so the index can be used from your own tooling.

Monitoring and AI visibility

Measuring what the outreach produced, including inside AI assistants.

Media monitoring: Tracks mentions of your brand, named people, and competitors across news, blogs, podcasts, and YouTube, with alerts routed to Slack or email.
GEO audit: Queries ChatGPT, Claude, Perplexity, and Gemini about your brand and reports how each describes you and which sources it cites, turning AI answers into a measurable surface.
Citation gap analysis: Identifies the sources AI assistants cite for your category that do not currently mention you, which converts an abstract visibility problem into a concrete target list.
Competitor tracking: The same monitoring and GEO views run against named competitors, which is usually the fastest way to find outlets that cover your category and have never covered you.
Placement tracking: Records the placements you land so the value of a subscription can be argued from a count of mentions rather than from activity volume.

Distribution and owned brands

Paid distribution channels plus the two journalist query properties the company owns.

Press release distribution: Drafts newsroom-ready releases and distributes them through established newswire partners, which is a separate paid distribution cost rather than a subscription inclusion.
Paid backlink marketplace: Article placements available for purchase with domain metrics and typical pricing shown up front, kept explicitly separate from the earned media side of the product.
HARO: Acquired from Cision in April 2025 and relaunched as a free email digest sent three times daily to sources and journalists, funded by newsletter sponsorship rather than subscriptions.
Connectively: The other Cision-era brand, relaunched 2 June 2026 as a standalone platform preserving the expert to publisher matching workflow, with a free tier and paid options above it.
Link gap analysis: Compares your backlink profile against competitors to identify publications that link to them and not to you, aimed at the SEO half of a digital PR program.

Use cases

4 documented

Solo founder of a B2B SaaS company with no PR budget

Needs credibility signals for an enterprise sales cycle but cannot justify an agency retainer or a media database licence, and has maybe thirty minutes a day for outreach.

Subscribes to HARO's free digest for baseline query volume and adds Featured's Lite plan for a daily workflow that surfaces podcast and speaking opportunities matched to the product's niche, producing a handful of placements a quarter that get cited in sales conversations.

Boutique PR firm handling five small clients

Each client needs monitoring, opportunity discovery, and pitch drafting, and buying a per-seat enterprise media database for a five-person shop is not economic.

Runs one Pro subscription with a saved workflow per client, uses the drafted pitches as first drafts rather than final copy, and reserves manual research time for the two clients whose beats are too specialized for automated matching.

Content marketer building topical authority for SEO

Rankings for the category's head terms are stuck because the site has few links from genuine publications, and paid link buying is off the table.

Answers matched journalist requests consistently for a quarter, tracks which placements included a link, and uses the citation gap report to prioritize the specific outlets that AI assistants already cite for the category.

In-house communications lead at a fifty-person company

Leadership wants to know why the company does not appear when prospects ask ChatGPT for vendor recommendations, and there is no measurement for it.

The GEO audit produces a repeatable baseline of how four assistants describe the company and which sources they draw from, turning a vague executive complaint into a target list of publications to pitch.

Pricing

from Free, with paid plans from $29 per month billed annually

Usage-based subscription metered on daily AI usage rather than seats. Every chat message, workflow run, and result review draws from a daily pool that resets each day. All plans include the same feature set (Featured Chat, workflows, journalist requests, podcast discovery, bylined articles, speaking opportunities, awards, media monitoring, GEO visibility, competitor tracking, and multi-channel delivery); the tiers differ only in how much AI work you can do per day. HARO remains free and separate, funded by newsletter sponsorship.

Plan	Price	Includes
Free	$0 per month	Full feature access on a small daily AI allowance Featured Chat, journalist matching, and core workflows GEO visibility tracking included, unusually, at no cost Described by the company as a gentle daily allowance to learn the platform. Enough to evaluate matching quality, not enough to run a program.
Lite	$29 per month, billed annually at $348	Roughly five times the free plan's daily AI usage Workflow automation and deeper chat capability Higher weekly pitching limits Positioned for a solo practitioner doing daily monitoring, a few conversations, and automated delivery.
Pro	$79 per month, billed annually at $948	Roughly five times the Lite daily allowance Maximum daily credit allowance for sustained use Team-oriented features The company frames this as the plan for anyone running five or more active workflows.
Pro+	Listed as a 20x usage tier per month	Roughly twenty times the base usage allowance Aimed at agencies and power users running multiple campaigns The public pricing page names this tier and its usage multiple but does not print a headline price alongside the other three as of August 2026, so confirm it before budgeting.

Billing notes

The meter is daily, not monthly. An intensive research day can exhaust the allowance by afternoon and the only remedies are waiting for the next day's reset or upgrading, which is a different risk profile from a monthly credit pool.
Usage does not appear to roll over between days, so a quiet week does not bank capacity for a busy one.
Feature access is identical on every tier including Free; you are buying throughput, not capability, which makes the free plan an unusually honest evaluation.
Annual billing is the advertised price: $348 for Lite and $948 for Pro. Monthly billing is offered and costs more per month.
There is no per-seat charge, so headcount does not drive the bill. For an agency this is favorable; for a solo user it means no cheaper single-user rate either.
Press release distribution through newswire partners and the paid backlink marketplace are separate purchases, not subscription inclusions.
HARO costs nothing and requires no Featured subscription, which materially changes the buying question for anyone whose only goal is journalist queries.

Value assessment: At $29 a month the Lite plan is cheap against any alternative that involves a media database licence or an agency hour, and the fact that every plan carries every feature means a buyer can validate matching quality for free before spending anything. The honest caveat is that the highest-value classic workflow, answering journalist queries for a quote and a link, is free through HARO, which this same company operates. What the subscription actually buys is breadth (podcasts, speaking, awards, bylines, monitoring in one place) and drafting speed. If you would genuinely use three or more of those opportunity types, the price is easy to justify. If you would only use journalist requests, start free and see whether the aggregation earns the upgrade.

Strengths & limitations

Strengths

Aggregates five distinct earned-media opportunity types (journalist requests, podcasts, bylined articles, speaking calls, awards) that normally require separate tools or manual searching.
Owns HARO and Connectively, which means its journalist request feed draws on the category's largest and most recognized query sources rather than a scraped subset.
Every feature is available on every plan including the free one, so evaluation is genuinely free and upgrades are purely about throughput.
The GEO audit against ChatGPT, Claude, Perplexity, and Gemini is a real answer to a question executives are now asking, and it is included at no cost on the free tier.
Priced by usage rather than by seat, which is unusually favorable for small agencies and teams that would otherwise pay per person.
An OAuth 2.1 MCP server exposes the opportunity index to Claude, Cursor, and custom agents, which almost nothing else in this category offers.
Pitch drafting that references a writer's recent coverage addresses the most common reason small-team pitches get ignored.

Limitations

The daily usage reset is the sharpest constraint: hit the ceiling mid-afternoon and the tool is unavailable until tomorrow regardless of how much of the billing month remains.
The company does not publish absolute usage numbers, only relative multiples (5x, 20x), so you cannot calculate before purchase how many chats or workflow runs a plan actually buys.
The Pro+ tier is named on the pricing page without a printed headline price next to the other tiers, which makes budgeting for the agency use case harder than it should be.
No guaranteed placements or links. Publishers and journalists decide, competitive categories draw many responses to the same query, and quotes are frequently published without a link.
The product was relaunched in its current AI co-pilot form on 2 June 2026, so long-run reliability, matching quality at scale, and the roadmap are not yet established by track record.
Reviewers of the older expert-marketplace model consistently noted a smaller opportunity pool than HARO at its peak and heavy competition in popular business and finance categories.
It is not a contact-level media database: you get requests and coverage-derived writer lists, not a vetted directory with verified emails and beat history.
Running three overlapping brands (Featured, HARO, Connectively) is genuinely confusing for a new buyer trying to work out which one they should be using.

Head-to-head comparisons

6 alternatives

Featured vs Qwoted

from Free (Basic, 2 pitches per month); Pro listed at $149 per month

The closest direct competitor for journalist queries, and the two are usually run together rather than chosen between. Qwoted is a two-sided network with a strong reputation among reporters and a free source tier, and its strength is depth in a single workflow: source requests, with good filtering and a real relationship layer. Featured is broader, adding podcasts, speaking, awards, bylines, and monitoring, plus the GEO audit. If you only want to answer queries, Qwoted's free tier plus HARO's free digest covers it. If you want one place for every kind of earned media opportunity, Featured is the wider net.

Full Featured vs Qwoted comparison

Featured vs JustReachOut

from $147 per month (Starter, billed monthly) or $98 per month billed annually

Different philosophies of the same job. JustReachOut is built for proactive outbound: find journalists writing about your topic, build a list, pitch them, and track the sequence, with coaching and templates around the process. Featured is primarily inbound plus aggregation, matching you to requests and calls that already exist, with pitch drafting layered on. Teams that want to control exactly who they target and follow up systematically prefer JustReachOut; teams that want a daily list of opportunities to react to prefer Featured, which is also cheaper at entry.

Full Featured vs JustReachOut comparison

Featured vs Muck Rack

from Quote only; reported entry points around $5,000 per year for a single-seat Starter license, with most teams reported near $10,000 per year

Not really competitors despite overlapping vocabulary. Muck Rack is the professional media database and PR CRM: verified journalist contacts, beat and coverage history, pitch tracking, and reporting, sold on annual quote-based contracts that put it out of reach for most small businesses. Featured is a self-serve subscription starting free that surfaces opportunities rather than contacts. A small business that cannot get a Muck Rack quote approved should look at Featured; a communications team running large targeted campaigns against named reporters needs the database.

Full Featured vs Muck Rack comparison

Featured vs Prowly

from $149 per month for the Semrush AI PR Toolkit Base plan; legacy Prowly Basic was around $258 per month billed annually

Complementary rather than overlapping. Prowly is a PR workflow suite from Semrush: media database, pitch sending, an online newsroom, and press release hosting, with clear self-serve pricing. Featured does not host a newsroom or manage press release distribution as core workflow, and Prowly does not aggregate podcast, speaking, or award opportunities or audit AI assistant visibility. A team that needs a hosted press page and outbound pitching buys Prowly; a team that needs opportunity discovery buys Featured. Some buy both.

Full Featured vs Prowly comparison

Featured vs Semrush

from $139 per month (SEO plan, monthly billing) or $117.33 per month billed annually

Relevant if the real goal behind the PR is SEO. Semrush's link building and outreach tools work from a backlink gap analysis and a prospecting list, which is a systematic way to earn links from sites you have identified. Featured earns mentions from opportunities other people posted, which is faster to start and produces coverage rather than only links. Featured's own link gap feature is a lighter version of what Semrush does properly. If links are the metric, Semrush is the more rigorous tool; if credibility and quotes are the metric, Featured is the right shape.

Full Featured vs Semrush comparison

Featured vs Mailshake

from $25/user/mo (Starter, billed annually)

The do-it-yourself alternative. Mailshake is cold email outreach with sequences, follow-ups, and deliverability handling, and plenty of teams run PR through it by building a journalist list manually and pitching at volume. That is cheaper per contact and gives total control over targeting, but it requires you to source the list, write every pitch, and accept a low reply rate from reporters who did not ask to be contacted. Featured inverts that: fewer targets, but they raised their hand. Most small teams get better results starting with the inbound approach and adding manual outreach later.

Full Featured vs Mailshake comparison

Implementation & onboarding

Setup time: Under an hour. You create an account, write a profile describing your expertise and topics, and the matched opportunity feed populates immediately. HARO signup is separate and takes a couple of minutes plus an email verification.
Learning curve: Low mechanically, since the primary interface is plain-language chat. The skill that takes longer is pitch judgment: knowing which requests are worth answering, responding within hours rather than days, and editing the AI draft into something that sounds like a person with a specific opinion.
Onboarding: Fully self-serve. The free plan carries the full feature set on a small daily allowance, which is the intended evaluation path and removes any need for a sales conversation before deciding.
Migration notes: There is little to migrate. Placements and mentions accumulated in a previous tool are historical records rather than portable data, so export any coverage reports you need before cancelling elsewhere. If you are moving from the old Featured expert marketplace, the equivalent workflow now lives in Connectively as a separate product, which is worth checking before assuming it disappeared.

Platform, API & security

Platforms: Web applicationEmail (HARO digest, workflow delivery)Slack (workflow and monitoring delivery)
API: An MCP server exposes Featured's opportunity search to Claude, Cursor, VS Code, and custom agents over OAuth 2.1. A conventional public REST API is not prominently documented, so agent access via MCP is the primary programmatic path.
Compliance: GDPRCCPA
SSO: Not advertised on the published self-serve plans.
Security notes: OAuth 2.1 is used for the MCP integration rather than static API keys, which is the current best practice for agent access. Content you submit as a pitch or expert answer is intended for publication by third parties, so treat everything entered as public by default.

Support & resources

Channels: Email supportIn-app chatHelp documentation
Documentation: Practical guides oriented to the workflow (how to answer a request, how to pitch, how to read a GEO audit) rather than deep technical reference, which matches the self-serve audience.
Community: A large user base inherited from the HARO and Connectively brands, and an active third-party ecosystem of blogs, courses, and agencies built around journalist query link building that functions as unofficial community documentation.

Company

Founded: 2020
Headquarters: Scottsdale, Arizona, United States
Ownership: Venture-backed, independent
Founders: Brett Farmiloe
Funding: Roughly $1 million in seed funding, with investors including Stout Street Capital, Sonoran Founders Fund, and Calm Company Fund.

Timeline

2020Launches as Terkel, a marketplace matching publishers posting questions with subject matter experts writing answers.
2022Raises seed funding from Stout Street Capital, Sonoran Founders Fund, and Calm Company Fund, totaling roughly $1 million.
2023Rebrands from Terkel to Featured, positioning the name around the outcome marketers actually want.
2024Cision shuts down Connectively, the rebranded HARO, in December, leaving the category's best known brand dormant.
2025Acquires HARO and Connectively from Cision in April and relaunches HARO within weeks as a free, sponsorship-funded email digest sent three times daily.
2026Relaunches Featured on 2 June as an AI co-pilot for PR with chat, workflows, GEO auditing, and an MCP server, and revives Connectively as a standalone expert to publisher platform the same day.

Integrations

HARO
Connectively
Slack
Substack
X
LinkedIn
ChatGPT
Claude
Perplexity
Gemini
Cursor
VS Code
Email

Frequently asked questions

12 questions

What is Featured.com?

Featured is a media opportunity platform for PR professionals, founders, and subject matter experts. It aggregates journalist source requests, podcast guest openings, bylined article opportunities, speaking calls, and awards deadlines into one interface, matches them to your stated expertise, and drafts pitches with AI. It also runs media monitoring and an audit of how AI assistants describe your brand. It relaunched in this form on 2 June 2026.

Is Featured.com free?

Yes, there is a permanent free plan with the full feature set on a small daily AI usage allowance. Paid plans are Lite at $29 per month billed annually ($348) and Pro at $79 per month billed annually ($948), with a Pro+ tier above that for agencies. The tiers differ only in how much AI usage you get per day, not in which features you can access.

Does Featured own HARO?

Yes. Featured acquired Help a Reporter Out and Connectively from Cision in April 2025, and relaunched HARO within weeks as a free email digest sent three times a day. HARO is free for both journalists and sources, funded by newsletter sponsorships rather than subscriptions, and requires no Featured subscription.

Do I need to pay for Featured if I just want to answer journalist queries?

No. HARO's free three-times-daily digest, run by the same company, covers that workflow at no cost, and Connectively offers a free tier for expert to publisher matching. The Featured subscription is worth paying for when you want podcasts, speaking calls, awards, bylines, monitoring, and AI visibility auditing in one place rather than journalist requests alone.

How does Featured's pricing actually work?

It meters daily AI usage rather than seats. Chat messages, workflow runs, and result reviews all draw from one daily pool that resets each day. If you exhaust it you wait for the reset or upgrade. The company publishes relative multiples (Lite is about five times Free, Pro about five times Lite, Pro+ about twenty times) rather than absolute counts, so exact throughput is not knowable before you try it.

Will Featured get me backlinks?

Sometimes, but nothing is guaranteed. Publishers and journalists decide whether to use your response and whether to include a link, and many outlets publish quotes with attribution but no link. Treat it as a credibility and mention channel with links as a frequent side effect rather than a link building tool with a predictable yield.

Featured vs Qwoted: which is better for a small business?

Qwoted is deeper on the single job of journalist source requests, with a strong reporter-side reputation and a free source tier. Featured is broader, covering podcasts, speaking, awards, bylines, and monitoring alongside requests, and adds an AI visibility audit. Many small businesses run both free tiers plus HARO and pay for whichever produces placements in their category.

What is a GEO audit and why does Featured include one?

It queries ChatGPT, Claude, Perplexity, and Gemini about your brand and reports how each describes you and which sources it cites. The point is that AI assistants answer from published sources, so earned media placements on the pages models already cite are now a direct lever on how you are described in AI answers. Featured includes this on every plan, including the free one.

What was Terkel, and is it the same product?

Terkel was the company's original name, launched in October 2020 as a marketplace where publishers posted questions and experts wrote answers. It rebranded to Featured in July 2023. The original expert to publisher matching workflow now lives in Connectively, which Featured relaunched as a standalone product on 2 June 2026, while Featured itself became the broader AI co-pilot.

Can I connect Featured to Claude or another AI agent?

Yes. Featured runs an MCP server secured with OAuth 2.1 that exposes its opportunity search to Claude, Cursor, VS Code, and custom agents. That means an agent you already use can query the journalist request and opportunity index directly, which is uncommon in this category as of August 2026.

Is Featured suitable for an agency managing multiple clients?

Partly. The usage-based pricing means you are not paying per seat or per client, which is favorable, and saved workflows can be set up per client. What is missing is proper multi-workspace separation, per-client white-labeled reporting, and a published price for the Pro+ tier the company points agencies toward, so confirm those before committing a client roster to it.

What are the real drawbacks of Featured?

The daily usage reset can end your working session regardless of how much of the month remains, the company publishes only relative usage multiples so you cannot size a plan in advance, the current product only launched in June 2026 so it has no long track record in this form, and competition on popular business and finance queries is heavy enough that a mediocre answer will not be selected.

Editorial verdict

Featured is in an unusual position: it owns the free thing that competes with its paid thing. HARO, relaunched free and sponsorship-funded under Featured's ownership, covers the classic journalist query workflow at no cost, and Connectively covers expert to publisher matching. The subscription buys breadth and speed on top of that, and the breadth is real, since podcasts, speaking calls, awards, bylines, monitoring, and an AI visibility audit in one $29 a month product is a set of tools that would otherwise be four subscriptions. The MCP server and the GEO audit both suggest a company reading the market correctly. The reservations are that the current product is only a few months old, that daily usage caps are a harsher constraint than monthly ones, and that the company publishes usage in multiples rather than numbers, so you cannot size a plan before buying. Start on the free plan, which carries every feature, and let the placements decide whether to upgrade.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.