Agility PR Solutions

1. 1

   You start with a scoping call rather than a signup form. Agility configures the account around the modules you buy, the number of seats, the monitoring volume and source types you need, and whether you want managed analyst services. Onboarding is assisted, with a named contact walking the team through search setup and dashboard configuration, and this is consistently the part of the experience users rate highest.

2. 2

   On the outreach side, you search the media database by beat, outlet, region, keyword, and recent article content, save the results as lists, and pitch from inside the platform. PR CoPilot drafts the press release or the pitch, adjusts tone and length, and can translate for non-English markets; the AI targeting suggests journalists whose recent output matches the story. Sends are tracked for opens, clicks, and delivery, and Influencer Streams show what a targeted journalist has been publishing lately so the pitch is not blind.

3. 3

   On the monitoring side, you define Boolean searches for brand, product, executive, competitor, and issue terms, and Agility runs them against a corpus the company describes as over two billion news items a year across online, print, broadcast, radio, podcast, blog, forum, and social sources. Coverage lands in dashboards with entity-level sentiment, share of voice, geographic spread, and top mentions, with alerts for new coverage and for unusual surges in volume.

4. 4

   Reporting is where the two halves meet. Canvas builds shareable, visually formatted reports from pre-built coverage charts, and the Agility Agent generates stakeholder-ready summaries from a plain-language prompt. If you buy managed services, a human analyst produces executive briefings and custom reports instead, which is the option most often chosen by teams that report to a board or a chief executive rather than to a marketing director.

Quote-only, modular, annual. Nothing is published: price is set per account based on which modules you buy (media relations, monitoring, social listening, intelligence, newswire, Visibility Intelligence), the number of seats, monitoring volume and source types, and whether you add managed analyst services. The standard billing cycle is annual, with other frequencies available by negotiation. There is no free plan and no self-serve signup.

Value assessment: Agility competes on breadth and on people, and both are real. For a team that needs broadcast, print, and podcast coverage captured properly, plus an analyst who will turn it into something a chief executive reads, the annual number is defensible against the alternative of a monitoring subscription, a database subscription, a wire account, and a junior hire to stitch them together. What it is not is a small purchase. With no published price, no free plan, and a five-figure practical floor, it sits at the upper edge of what this directory considers small-business buyable, and the value question is decided almost entirely by whether you will use the services layer. Buy the software alone and you are paying platform prices for capability that Prowly or a monitoring specialist would sell you cheaper and self-serve.

Setup time

Days to a few weeks. The contract and scoping conversation come first, then an assisted onboarding covering search configuration, dashboard setup, and list building. Monitoring searches usually need a round of tuning after the first week of results before the noise level is acceptable.

Learning curve

Moderate. Pitching and list building are straightforward. Boolean search construction for monitoring is the real skill, and badly built searches are the most common cause of a customer concluding the data is poor when the query is the problem. The support team will build searches for you, which is worth using early rather than late.

Onboarding

Guided and human, with a named contact through setup. Reviewers rate onboarding and ongoing support as the strongest part of the experience, which is consistent with a company that also sells services.

Migration notes

Contact lists can be imported, but historical coverage archives from a previous monitoring vendor generally cannot be moved in any useful form, so measurement history restarts. Export any reports and clip archives you need from the old system before the contract lapses. On the way out, note the renewal notice period well in advance; it is measured in months, not days, and missing it is a common and expensive mistake.

Platforms

Web applicationEmail alerts and digestsMobile web

API

API access is available on request as part of a contract rather than as a documented self-serve product. Most customers move data by scheduled report exports rather than by programmatic integration, and direct CRM or marketing automation sync is a known weak point.

Compliance

GDPRCCPA

Data residency

Canadian headquarters with operations across North America, the UK, and Innodata's global delivery centres in Asia. Specific residency arrangements are negotiated per contract rather than published.

SSO

Single sign-on available for enterprise accounts on request.

Security notes

Agility is a subsidiary of Innodata Inc., a publicly listed company on NASDAQ, which means security and control practices sit inside a public company's reporting obligations. Detailed certifications are shared during procurement rather than published on the marketing site, so ask for the current documentation directly if security review is part of your buying process.

Channels

Named account contactEmail supportPhone supportHelp centre and knowledge baseManaged analyst services on paid service tiers

Documentation

A public help centre covers the platform module by module, including the newer Visibility Intelligence features. Documentation is functional rather than expansive, and the account team fills the gaps.

Community

No user community in the forum sense. The company invests instead in editorial content: the Agility PR news site, an annual media outlook survey, industry research reports, and the Bulldog Reporter newsletter and awards programme acquired in 2014, all of which give it visibility in the PR trade press.

Founded

2003

Headquarters

Ottawa, Ontario, Canada

Ownership

Subsidiary of Innodata Inc. (NASDAQ: INOD), acquired 2014

Founders

Martin Lyster, Chris Morrison, Brett Serjeantson

Employees

~270 (est. 2026)

Funding

Raised roughly $1 million as MediaMiser in 2011 before being acquired by Innodata in 2014; since then funded as a business unit of a publicly listed parent rather than through venture rounds.

Agility PR Solutions is a real platform doing a real job that most of this category avoids: capturing coverage across broadcast, radio, print, and podcasts, not just the indexable web, and putting human analysts behind the reporting when the audience is a board rather than a marketing team. The outreach side is competent, PR CoPilot is genuinely useful, and Visibility Intelligence is an early and credible answer to measuring brand presence inside AI answer engines. The reservations are commercial rather than technical. Nothing is priced publicly, there is no free plan and no self-serve trial, the practical floor runs into five figures a year, and the annual contract renews on a notice period that has caught out enough customers to be a documented pattern rather than an anecdote. Buy it if broadcast and print coverage matter to your board and you intend to use the services layer; if what you actually need is a database and a pitching inbox, cheaper published-price tools will do that without a procurement cycle.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.