Wufoo

Name: Wufoo
Brand: Wufoo
Price: 016.25 USD

The 2006 form builder that SurveyMonkey bought and never rewrote

Wufoo is a general-purpose online form builder, owned by SurveyMonkey since 2011, that lets a non-technical user drag together a form, style it with a theme designer, add conditional rules, collect payments through Stripe, PayPal, or Square, and receive entries by email or into 1,000-plus apps via Zapier; it is priced on a monthly entry allowance per plan, from a free 100-entry tier up to 200,000 entries a month, with paid accounts billed five cents per entry over the cap rather than being cut off.

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Overview

Wufoo does the first of this category's three jobs: it is a general form builder, not a survey and analysis platform and not a form backend. You build the form inside Wufoo, Wufoo hosts it, and the entries land in a Wufoo entry table you can report on or export. The product was written in 2006 by three friends in Tampa, Florida operating as Infinity Box, went through Y Combinator, became famous in web-development circles for a support culture where the engineers answered the tickets, and was bought by SurveyMonkey in April 2011 for thirty-five million dollars in cash and stock.

That history is the single most useful thing to know before buying it. Wufoo is a mature, stable, unfashionable product inside a large parent company, and it has not been meaningfully reinvented since the acquisition. There is no AI form generator, no conversational one-question-at-a-time mode, no Notion-style block editor, and no partial-submission capture. What there is instead is a form builder that has been running in production for close to twenty years, a REST API with published per-plan request quotas, and a pricing table that reads exactly the same way it did a decade ago.

The pricing model is the old one: a fixed number of forms, a fixed number of entries per month, a fixed number of users, and a storage bucket for uploaded files. Free gives you five forms and one hundred entries a month. Starter is $16.25 a month billed annually for ten forms and a thousand entries. Professional at $33.25 a month is where most small businesses land, because it unlocks unlimited forms, five users, payment collection, field-level encryption, and password protection at five thousand entries a month. Advanced and Ultimate exist for volume rather than features.

The important behavioural detail, and the one that separates Wufoo from most of this category, is what happens when you exceed the cap. Typeform hard-pauses a form and loses the responses that arrive while it is paused. Wufoo does not. On a paid account Wufoo keeps accepting entries and bills five cents each at the end of the month. That is expensive per unit and it is the correct failure mode: a lead-generation form that keeps working and sends you a bill beats a form that silently stops working during your best week.

Best for

Small businesses and non-profits that want a plain, reliable, well-supported form builder with a five-user Professional plan under $400 a year, that value an overage bill over a paused form, and that do not need AI generation, partial-response capture, or deep survey analytics.

Not the right fit for

Anyone who wants a modern editing experience; the builder is a 2006 interface with 2011 refinements, and next to Tally, Fillout, or forms.app it looks and feels its age.
Teams that need partial submissions captured, because Wufoo records an entry only on submit, so every abandoned form is data you never see.
Healthcare businesses handling protected health information; Wufoo publishes SSL, a SOC 2 Type II audited US data center, and encryption for up to five sensitive fields, but it does not publish a HIPAA business associate agreement the way Jotform and Cognito Forms do.
Buyers with EU or UK data residency requirements, since Wufoo states its data center is in the United States and offers no regional hosting option.
Anyone building the form themselves in React or plain HTML and only needing somewhere for the POST to land; that is a form backend job for Formcarry, Basin, or Forminit, and paying for Wufoo's builder would be waste.

How it works

1
You build the form in a drag-and-drop editor, choosing from standard field types plus file upload and payment fields. Layout and appearance are handled separately in the Theme Designer, where you can start from a supplied theme or build your own, which is a cleaner separation than builders that mix content and styling in the same panel.
2
Rules are configured per form rather than per field. A rule shows or hides a field, skips a page, changes the confirmation message, or redirects to a different URL based on earlier answers. The logic is genuinely usable but shallow compared with Fillout or Formstack: it is condition-and-consequence, not a branching canvas, and there is no calculation engine of the kind Tally and forms.app ship for free.
3
You publish to a Wufoo-hosted URL or embed the form in your own site with an iframe or a JavaScript snippet. The embed is a hosted third-party asset, so it adds a render-blocking request on the page it sits on. On a marketing landing page where Core Web Vitals matter, the lighter path is a link out to the hosted form rather than an inline embed.
4
Entries land in Wufoo's entry manager, where you can filter, build reports, and export to CSV or Excel. Notifications go out by email or SMS in real time. Beyond that, native integrations cover Salesforce, Mailchimp, Asana, and a handful of others, and Zapier covers everything else. Payment fields hand the transaction to Stripe, PayPal, Square, or Authorize.Net, so the processor takes its normal cut and Wufoo takes no separate percentage.

Feature breakdown

26 features in 5 modules

Form building

Old-fashioned in the literal sense, and complete for the common cases.

Drag-and-drop builder: Fields are dragged into the form and configured in a side panel. There is no slash-command or document metaphor; it is the classic canvas builder, which is unfashionable but immediately legible to people who have never used a form tool.
Theme Designer: Appearance lives in a separate designer where you customise a supplied theme or build one from scratch, including fonts, colours, borders, and background. Themes are reusable across forms, so brand changes are made once.
Standard field library: Text, paragraph, multiple choice, checkboxes, dropdowns, number, date, time, address, email, phone, website, likert scales, section headers, and page breaks. Adequate rather than exotic; there is no ranking or matrix-heavy survey toolkit.
Multi-page forms: Page breaks split long forms into steps with a progress indicator, and rules can skip pages that do not apply. This is how Wufoo handles long applications and intake forms.
Custom branding and logos: Adding your logo and removing Wufoo's own branding starts on the Starter plan at $16.25 a month billed annually, which is the cheapest branding removal among the legacy builders.
Templates: A template gallery covers contact, registration, order, application, and feedback forms. Useful as a starting shape, though the templates carry the same dated visual language as the builder.

Logic, payments, and uploads

The three things a small business actually needs a form to do.

Conditional rules: Rules show or hide fields, skip pages, change the confirmation message, or redirect based on prior answers. Rules are available from the Starter plan rather than gated behind an upper tier, which matters because several competitors paywall logic.
Payment collection: Payment fields connect to Stripe, PayPal, Square, and Authorize.Net from the Professional plan. Wufoo takes no cut of its own; you pay only the processor's normal rate, typically around 2.9 percent plus a fixed fee.
File uploads: Respondents attach files from the Starter plan upward, drawing against the plan's storage bucket: 1GB on Starter, 5GB on Professional, 10GB on Advanced, and 20GB on Ultimate. Storage is cumulative, so a busy upload form eventually forces a tier change independently of the entry count.
Field-level encryption: Professional and above allow encrypted storage for up to five sensitive fields per form. Encrypted fields cannot be searched or reported on, which is the usual trade and is worth understanding before you turn it on.
Password protection: Forms can be locked behind a password from the Professional plan, plus scheduling rules that open and close a form on set dates or after a set number of entries.
CAPTCHA and spam checks: A CAPTCHA field plus server-side checks on submission authenticity. Effective enough for ordinary contact-form spam, and far less sophisticated than the layered filtering the dedicated form backends run.

Entries, reporting, and export

Where Wufoo remains genuinely decent for a builder of its age.

Entry manager: Every submission is stored in a filterable, sortable table you can edit in place. Entries are retained as long as the account is active rather than expiring on a retention clock.
Custom reports: Reports combine charts, number widgets, and filtered entry tables into a shareable page. Free accounts get unlimited reports, which is unusually generous for a free tier.
Form analytics: Submission counts, conversion rate, bounce rate, and average time on form. Enough to see that a form is failing; not enough to see which question is killing it, because there is no per-field drop-off view.
Complete CSV and Excel export: All entries export to CSV or Excel at any time, on every plan including free, with no export paywall and no export cap. On cancellation you can take the entire dataset with you before the account closes.
Real-time notifications: Email and SMS notification on submission, with rules controlling who gets notified for which answers. SMS notification is a genuinely uncommon feature at this price point.

Integrations and API

A small native list, a documented API, and Zapier for the rest.

REST API with published quotas: The API reads forms, entries, reports, users, and comments and creates entries. Request allowances are published per plan: 100 on Free, 25,000 on Professional, 50,000 on Advanced, and 100,000 on Ultimate. Publishing the quota rather than hiding it behind a rate limiter is the honest approach.
Native integrations: Salesforce, Mailchimp, Campaign Monitor, Asana, and a short list of others. The native list is thin compared with Zoho Forms or Formstack, so most workflows route through Zapier instead.
Zapier and webhooks: Zapier reaches more than a thousand apps, and a webhook fires the raw submission at an endpoint you control. This is the practical integration path and it means a Zapier subscription is effectively part of Wufoo's real cost for most teams.
Google Analytics tracking: Professional and above can attach Google Analytics to hosted forms so form views and conversions appear alongside the rest of your site traffic.
Embed options: JavaScript embed, iframe, or a direct link to the hosted form. The embed loads Wufoo assets from a third-party origin, so it costs page-speed budget; the hosted link costs none.

Security and administration

Solid basics with several notable absences.

SOC 2 Type II audited hosting: Wufoo publishes that its US data center is SOC 2 Type II audited, with firewalls, denial-of-service filtering, and quarterly PCI scans.
256-bit SSL and real-time backups: Traffic is encrypted in transit, and Wufoo runs real-time backups plus two daily snapshots retained on site for two weeks.
Multiple users with roles: One user on Free and Starter, five on Professional, twenty on Advanced, and sixty on Ultimate, with per-user permissions on which forms and entries each can see.
Parent-company backing: SurveyMonkey has run Wufoo since 2011. That is a stability argument and simultaneously the reason the product has been maintained rather than reinvented.

Use cases

4 documented

Non-profit collecting event registrations and donations

A registration form needs conditional questions for different ticket types and has to take card payments, and the person maintaining it is a volunteer who is not technical.

Professional at $399 a year covers unlimited forms, five users, and Stripe payments, and the builder is simple enough that the volunteer maintains it without help. Five thousand entries a month is far beyond what the organisation will use.

Small agency running client intake forms

Every client site needs a contact form that must not break, and the agency does not want to run its own form endpoint or debug a WordPress plugin conflict.

One Professional account carries unlimited forms across every client, each themed to match the site, with entries routed to the right inbox by rule and exported to CSV whenever a client asks for their data.

Local business whose contact form spikes after press coverage

Traffic is unpredictable, and a form that stops accepting submissions in the middle of a spike costs real revenue.

Wufoo keeps taking entries past the plan cap and bills five cents each, so the spike arrives as an invoice line rather than as lost leads. The failure mode is money, not silence.

Operations team feeding a Salesforce pipeline

Inbound requests need to reach Salesforce as records without anyone rekeying them, and the team has no developer time.

The native Salesforce integration and the REST API push entries in directly, with the published request quota making it possible to size the plan against actual volume rather than guess.

Pricing

from $0 (Free), then $16.25 per month billed annually (Starter)

Five tiers priced on a monthly entry allowance, with forms, users, storage, and API requests scaling alongside; paid accounts pay per-entry overage rather than being paused.

Plan	Price	Includes
Free	$0 per month	5 forms and 100 entries per month 1 user Unlimited reports 100 API requests Email support The 100-entry cap is the real limit; a working contact form clears it inside a month.
Starter	$16.25 per month, billed $195 per year	10 forms and 1,000 entries per month 1 user and 1GB storage Custom branding and logo Conditional rules and file uploads Confirmation emails The cheapest way to get Wufoo branding off the form. Fits a business handling under roughly 500 submissions a month with headroom.
Professional	$33.25 per month, billed $399 per year	Unlimited forms and 5,000 entries per month 5 users and 5GB storage Payments via Stripe, PayPal, Square, and Authorize.Net Field encryption and password protection Google Analytics tracking and 25,000 API requests The plan almost every small business should buy. Payments and multiple users both start here.
Advanced	$83.25 per month, billed $999 per year	Unlimited forms and 25,000 entries per month 20 users and 10GB storage 50,000 API requests Priority support Pure volume tier; the feature list is the same as Professional.
Ultimate	$210.25 per month, billed $2,523 per year	Unlimited forms and 200,000 entries per month 60 users and 20GB storage 100,000 API requests Priority support

Add-ons

Entry overage ($0.05 per entry above the plan allowance): Applies to paid accounts and is billed at the end of the month; the form keeps working.

Billing notes

Every published price is the annual rate; Wufoo advertises the annual commitment as a 25 percent saving over paying monthly, so the monthly-billed figure is roughly a third higher.
The overage rate of five cents an entry is three times SurveyMonkey's roughly fifteen cents per hundred equivalent framing but applies only above the cap, and unlike Typeform it does not pause the form or discard the submissions that arrive over the line.
Storage is a second, cumulative meter that never resets: a form collecting file uploads consumes the bucket permanently, so an upload-heavy account can be forced up a tier while sitting well under its entry allowance.
Users are capped per tier rather than sold per seat, so a six-person team on Professional has to jump to the $999 Advanced plan for the seventh seat, which is a steep step.
The free plan's 100 entries a month is a genuine cap, not a soft one; it is a demo allowance rather than a usable free tier of the kind Tally and forms.app offer.

Value assessment: Modelled at 500 submissions a month, Wufoo costs $195 a year on Starter, which is competitive but buys you an ageing builder with no logic-free extras. Modelled at 5,000 a month you are exactly at the Professional ceiling for $399 a year with five users and payment collection, and that is a reasonable price for what it does. The problem is what sits either side: below it, Tally and forms.app give you unlimited submissions free, and above it, the jump from Professional to Advanced more than doubles the bill. Wufoo is fair value in a narrow band and poor value outside it. You are paying for two decades of uptime and a parent company, not for capability per dollar.

Strengths & limitations

Strengths

The overage model is the right one: paid forms keep accepting entries past the cap and bill five cents each instead of pausing and losing submissions the way Typeform does.
Nearly twenty years in production under a large parent company, which is about as low as continuity risk gets in this category.
Complete CSV and Excel export on every plan including free, with no export paywall and no cap, so leaving is genuinely easy.
Professional at $399 a year includes five users and payment collection, which several competitors price as separate seats or a higher tier.
Published per-plan API request quotas, which lets you size a plan against measured usage rather than discovering a hidden rate limit in production.
SMS notification on submission is included and remains rare at this price.

Limitations

The editor and the rendered forms look their age, and there is no AI generation, conversational mode, or document-style builder of the kind every newer competitor ships.
No partial submission capture at all, so abandoned forms leave no trace and you cannot diagnose where people quit.
No published HIPAA business associate agreement and no WCAG or Section 508 conformance commitment for the rendered form, both of which Jotform and Cognito Forms do publish.
US-only hosting with no regional data residency option, which is a live problem for EU and UK buyers.
The native integration list is short, so most real workflows require a Zapier subscription on top of the Wufoo bill.
User seats are hard-capped per tier rather than purchasable individually, making the sixth and twenty-first users disproportionately expensive.
The free plan's 100 entries a month makes it an evaluation tool rather than a viable free product.

Head-to-head comparisons

6 alternatives

Wufoo vs Formsite

from $0 (Free), then $21 per month or $249.95 per year (Personal)

Two survivors of the same era, both now inside larger companies: Wufoo belongs to SurveyMonkey, Formsite to Formstack since December 2023. Formsite is the deeper product, with calculations, save-and-return partial capture, PDF result documents, and workflows, and it meters results per form rather than per account. Wufoo is simpler, cheaper at the entry level, and has the better overage behaviour. Buy Formsite if your forms are long and procedural; buy Wufoo if they are short and you want the bill to be predictable.

Full Wufoo vs Formsite comparison

Wufoo vs Zoho Forms

from $0 (Free), then $10 per month billed annually (Basic)

Zoho Forms is straightforwardly better value: $10 a month billed annually buys 10,000 submissions where Wufoo's $16.25 buys 1,000, and Zoho adds calculations, approval workflows, an offline mobile app, HIPAA compliance, and regional data centers. Wufoo's advantages are that it is not part of a sprawling suite and that it does not pause or throttle you at the cap. If you already touch any Zoho product, Wufoo has no case.

Full Wufoo vs Zoho Forms comparison

Wufoo vs forms.app

from $0 (Free), then $16 per month on the annual plan (Basic)

forms.app removes the meter entirely: submissions are unlimited on every plan including free, and it ships AI form generation, quizzes with auto-scoring, and drop-off analysis that Wufoo lacks. Wufoo answers with twenty years of operating history, a five-user Professional plan, and an entry table that has never lost anyone's data. For a new buyer in 2026 forms.app is the more rational purchase; Wufoo wins on institutional trust and nothing else.

Full Wufoo vs forms.app comparison

Wufoo vs Typebot

from $0 (Personal), then $39 per month (Starter)

Different shapes of form entirely. Typebot renders one question at a time as a chat, is fair-source and self-hostable, and meters chats rather than completed submissions, so abandoned conversations burn allowance. Wufoo is a static page form that only counts entries you actually receive. Use Typebot for lead qualification flows where completion rate is the metric; use Wufoo when the form is a document people fill in.

Full Wufoo vs Typebot comparison

Wufoo vs Jotform

from $0 (Starter), then $39 per month for Bronze ($408 a year billed annually)

Jotform is the larger, more capable product on almost every axis: more field types, HIPAA plans, a published accessibility commitment, and a far bigger template and integration library. It also runs a second cumulative storage meter alongside the monthly submission count, which catches people out. Wufoo is quieter, simpler, and has a cleaner overage story. Most buyers comparing these two should take Jotform; take Wufoo if you want the smallest possible product surface.

Full Wufoo vs Jotform comparison

Wufoo vs SurveyMonkey

from $0 (Basic), then around $30 per user per month billed annually for Team Advantage with a three-user minimum

Same owner, different jobs. SurveyMonkey is a survey and analysis platform where the reporting is the product and overage runs at roughly fifteen cents a response. Wufoo is a form builder where the entry table is the product. SurveyMonkey has never absorbed Wufoo because the two do genuinely different things; buy SurveyMonkey when you need to analyse answers, buy Wufoo when you need to collect them.

Full Wufoo vs SurveyMonkey comparison

Implementation & onboarding

Setup time: Under an hour for a working, branded, embedded form. The builder needs no training and the theme designer is the only part that rewards patience.
Learning curve: Low. The interface is dated but conventional, and anyone who has filled in a web form can build one. Rules are the only concept that needs a few minutes of explanation.
Onboarding: Fully self-serve on every tier, with no sales contact at any price point. Support is email on lower tiers and expedited or priority on Professional and above.
Migration notes: Coming in, there is no importer that reads another vendor's form definitions, so forms are rebuilt by hand; historical entries can be brought in as CSV to an entry table. Going out, CSV and Excel export is unlimited on every plan, so the data leaves cleanly even from a free account. Embedded forms leave behind an iframe or script tag on your site that has to be swapped manually.

Platform, API & security

Platforms: Web applicationHosted form pagesJavaScript and iframe embedsMobile-responsive rendered forms
API: REST API covering forms, entries, reports, users, comments, and webhooks, with request allowances published per plan (100 on Free, 25,000 on Professional, 50,000 on Advanced, 100,000 on Ultimate).
Compliance: SOC 2 Type II audited data centerPCI scanning on a quarterly cycleNo published HIPAA business associate agreement
Data residency: United States only; Wufoo names a US data center and advertises no regional hosting option.
SSO: Not published as a standard feature on the public tiers.
Security notes: 256-bit SSL in transit, encrypted storage for up to five designated sensitive fields per form on Professional and above (encrypted fields cannot be searched or reported), real-time backups plus two daily on-site snapshots retained for two weeks, firewalls, denial-of-service filtering, and CAPTCHA on forms.

Support & resources

Channels: Email support on all plansExpedited support on ProfessionalPriority support on Advanced and Ultimate
Documentation: A long-standing help centre and API documentation set covering the builder, rules, theme designer, payments, and every API endpoint.
Community: No large official forum; Wufoo's famous support-driven culture predates the SurveyMonkey acquisition and the community has largely dispersed.

Company

Founded: 2006
Headquarters: San Mateo, California, United States (as part of SurveyMonkey)
Ownership: Owned by SurveyMonkey since 2011
Founders: Kevin Hale, Chris Campbell, Ryan Campbell
Employees: Not disclosed separately from SurveyMonkey
Funding: Originally bootstrapped by Infinity Box with early Y Combinator backing, then acquired by SurveyMonkey in April 2011 for $35M in cash and stock.

Funding history

Round	Amount	Year	Notes
Y Combinator	Seed	2006	Part of an early Y Combinator batch while operating as Infinity Box in Tampa, Florida.
Acquisition	$35M	2011	Acquired by SurveyMonkey in cash and stock; the founding team relocated to California.

Timeline

2006Founded in Tampa, Florida by Kevin Hale, Chris Campbell, and Ryan Campbell under the Infinity Box name, with Y Combinator backing.
2008Becomes a reference point in web-development circles for a support model in which the engineers who wrote the code answered the tickets.
2011Acquired by SurveyMonkey in April for $35M in cash and stock; the team moves to California.
2015Settles into its role inside SurveyMonkey as the forms product alongside the survey product, with maintenance replacing reinvention.
2026Still shipping under the SurveyMonkey umbrella on a five-tier entry-allowance pricing model with per-entry overage rather than form pausing.

Integrations

Stripe, PayPal, Square, and Authorize.Net for payments
Salesforce
Mailchimp and Campaign Monitor
Asana
Google Analytics
Zapier (1,000-plus apps)
Webhooks to any endpoint
REST API

Frequently asked questions

11 questions

What is Wufoo?

Wufoo is an online form builder owned by SurveyMonkey. You build a form in a drag-and-drop editor, style it in a separate theme designer, publish it as a hosted page or an embed, and collect submissions into a Wufoo entry table with email or SMS notification. It handles the general form-building job in this category rather than survey analysis or acting as a backend for a form you coded yourself.

How much does Wufoo cost?

Free covers 5 forms and 100 entries a month. Starter is $16.25 a month billed at $195 a year for 10 forms and 1,000 entries. Professional is $33.25 a month billed at $399 a year for unlimited forms, 5,000 entries, 5 users, and payment collection. Advanced is $83.25 a month for 25,000 entries and 20 users, and Ultimate is $210.25 a month for 200,000 entries and 60 users. Those are the annual rates; monthly billing costs roughly a third more.

What happens if I exceed my monthly entry limit?

On a paid account nothing breaks. Wufoo keeps accepting entries and bills five cents each above the plan allowance at the end of the month. This is materially better than Typeform, which pauses the form and loses responses that arrive while it is paused, and different from SurveyMonkey, which charges roughly fifteen cents per response over the line. Free accounts are capped at 100 entries with no overage path.

Does Wufoo capture partial submissions?

No. An entry is recorded only when the respondent submits. Abandoned forms leave no record, so you cannot see which question people quit on and you cannot follow up on half-completed leads. If partial capture matters, look at Formsite's save-and-return, forms.app's partial responses on its Premium plan, or Tally.

Can Wufoo take payments and what does it cost?

Yes, from the Professional plan. Payment fields connect to Stripe, PayPal, Square, or Authorize.Net. Wufoo does not take a percentage of its own, so the only transaction cost is the processor's normal rate, typically around 2.9 percent plus a fixed fee. That is a better deal than form builders that add their own points on top on lower tiers.

Is Wufoo HIPAA compliant and where is my data stored?

Wufoo publishes a SOC 2 Type II audited data center in the United States, 256-bit SSL in transit, and encrypted storage for up to five designated sensitive fields per form, but it does not publish a HIPAA business associate agreement. There is no EU or UK data residency option. For protected health information, Jotform and Cognito Forms are the appropriate choices in this category.

Are Wufoo forms accessible?

Wufoo does not publish a WCAG or Section 508 conformance commitment for its rendered forms. That is the norm rather than the exception here: across this whole category only Jotform, Gravity Forms, Google Forms, and Cognito Forms make any stated accessibility commitment, so if a public-sector or accessibility requirement applies to you, those four are the shortlist.

How is conditional logic gated on Wufoo?

Rules are available from the Starter plan at $16.25 a month, not held back for an upper tier. A rule can show or hide fields, skip pages, change the confirmation message, or redirect the respondent. What Wufoo does not have is a calculation engine, so scoring, quiz results, and line-item pricing have to be handled elsewhere.

Can I get all my data out if I cancel?

Yes, and easily. CSV and Excel export is available on every plan including free, with no cap and no export paywall, and it covers every entry in the account. Uploaded files are downloadable from the entry records. Export before the account closes, because Wufoo does not promise to hold data after cancellation.

Does embedding a Wufoo form slow down my page?

Somewhat. The JavaScript and iframe embeds pull assets from Wufoo's own origin, which adds third-party requests to the page they sit on and costs Core Web Vitals budget on a landing page. Linking out to the hosted form page avoids that entirely, at the cost of one click. On a high-traffic marketing page the hosted link is usually the better trade.

Who owns Wufoo now?

SurveyMonkey, which acquired it in April 2011 for $35M in cash and stock. Wufoo was founded in 2006 in Tampa, Florida by Kevin Hale, Chris Campbell, and Ryan Campbell operating as Infinity Box, and went through Y Combinator. SurveyMonkey has kept it running as a distinct product for fifteen years without merging it into the survey platform.

Editorial verdict

Wufoo is the safe, boring choice, and in 2026 that is both its argument and its problem. It has run continuously for nearly twenty years, it exports everything on every plan, and its overage policy of five cents an entry means a form that goes viral sends you a bill instead of quietly failing, which is more than Typeform can say. Against that, the builder looks its age, there is no partial capture, no calculations, no HIPAA agreement, no accessibility commitment, and no data residency choice, and Zoho Forms sells ten times the submission allowance for less money. Buy Wufoo if continuity and predictable behaviour matter more to you than capability, or if you have been on it for years and the case for moving is weaker than the cost. If you are choosing fresh, look at Zoho Forms or forms.app first and come back to Wufoo only if neither fits.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.