Is SurveyMonkey or Wufoo cheaper?

SurveyMonkey starts at $0 (Basic), then around $30 per user per month billed annually for Team Advantage with a three-user minimum (free plan available). Wufoo starts at $0 (Free), then $16.25 per month billed annually (Starter) (free plan available).

SurveyMonkey vs Wufoo

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Wufoo compared with SurveyMonkey

Same owner, different jobs. SurveyMonkey is a survey and analysis platform where the reporting is the product and overage runs at roughly fifteen cents a response. Wufoo is a form builder where the entry table is the product. SurveyMonkey has never absorbed Wufoo because the two do genuinely different things; buy SurveyMonkey when you need to analyse answers, buy Wufoo when you need to collect them.

Choose SurveyMonkey if

Organizations where survey work is a recurring job rather than an occasional task, needing methodologically sound questionnaires, crosstab and significance analysis, multilingual versions, or purchased respondent panels, and able to absorb a three-seat minimum on team plans.

Choose Wufoo if

Small businesses and non-profits that want a plain, reliable, well-supported form builder with a five-user Professional plan under $400 a year, that value an overage bill over a paused form, and that do not need AI generation, partial-response capture, or deep survey analytics.

Side by side

13 attributes

Attribute	SurveyMonkey	Wufoo
Category	Forms	Forms
Starting price	$0 (Basic), then around $30 per user per month billed annually for Team Advantage with a three-user minimum (free plan available)	$0 (Free), then $16.25 per month billed annually (Starter) (free plan available)
Pricing model	Per-user-per-month subscription with a three-seat minimum on team plans, an annual account-wide response allowance, and automatic per-response overage billing. Individual plans exist for solo users at higher per-person rates.	Five tiers priced on a monthly entry allowance, with forms, users, storage, and API requests scaling alongside; paid accounts pay per-entry overage rather than being paused.
Free plan	Basic allows unlimited surveys but caps each at 10 questions and 3 collectors, and restricts how many responses you can actually view, so data collected past the limit is held until you upgrade.	Five forms, 100 entries per month, one user, unlimited reports, email support, and 100 API requests. Wufoo branding stays on the form.
Free trial	No general free trial; the Basic plan is the evaluation path and paid plans are commonly sold with a money-back window	No fixed trial; the free plan is the evaluation path
Best for	Organizations where survey work is a recurring job rather than an occasional task, needing methodologically sound questionnaires, crosstab and significance analysis, multilingual versions, or purchased respondent panels, and able to absorb a three-seat minimum on team plans.	Small businesses and non-profits that want a plain, reliable, well-supported form builder with a five-user Professional plan under $400 a year, that value an overage bill over a paused form, and that do not need AI generation, partial-response capture, or deep survey analytics.
Setup time	An hour for a straightforward survey from a template. A methodologically careful study with logic, quotas, and multiple language versions is a multi-day exercise, most of it design work rather than tool configuration.	Under an hour for a working, branded, embedded form. The builder needs no training and the theme designer is the only part that rewards patience.
Learning curve	Low to build, moderate to analyze. The builder is familiar to anyone who has used a survey tool, but crosstabs, weighting, and significance testing reward someone who understands what they mean; used carelessly they produce confident nonsense.	Low. The interface is dated but conventional, and anyone who has filled in a web form can build one. Rules are the only concept that needs a few minutes of explanation.
Platforms	Web app, iOS and Android apps, Website embed and popup collectors, Email invitation collectors, QR codes, Offline collection	Web application, Hosted form pages, JavaScript and iframe embeds, Mobile-responsive rendered forms
Compliance	GDPR with a data processing agreement, Enterprise security controls and audited certifications, HIPAA-oriented arrangements handled through Enterprise agreements	SOC 2 Type II audited data center, PCI scanning on a quarterly cycle, No published HIPAA business associate agreement
Founded	1999	2006
Headquarters	San Mateo, California	San Mateo, California, United States (as part of SurveyMonkey)
Ownership	Privately held by a consortium led by Symphony Technology Group since May 2023	Owned by SurveyMonkey since 2011

Strengths and limitations

SurveyMonkey

Strengths

The only product in this category with genuine research methodology: crosstabs, significance testing, weighting, block randomization, and a methodologist-written question bank.
Overage billing rather than a hard cut-off, so a successful survey never stops collecting mid-field, which is the failure mode that damages competitors.
SurveyMonkey Audience lets you buy targeted respondents outright, which no form builder can offer.
SPSS export alongside CSV, Excel, and PDF, which matters to academic and professional researchers.

Limitations

The three-user minimum on team plans means the entry cost is roughly $1,080 a year even for a one-person research function.
The free plan withholds responses you have already collected until you pay to view them, which is the least honest structure in the category.
Crosstabs, multilingual surveys, and white labelling all require Team Premier at roughly three times the Advantage price.
Custom subdomain and SSO are Enterprise-only, so a paying team plan customer still cannot serve surveys from their own domain.

Wufoo

Strengths

The overage model is the right one: paid forms keep accepting entries past the cap and bill five cents each instead of pausing and losing submissions the way Typeform does.
Nearly twenty years in production under a large parent company, which is about as low as continuity risk gets in this category.
Complete CSV and Excel export on every plan including free, with no export paywall and no cap, so leaving is genuinely easy.
Professional at $399 a year includes five users and payment collection, which several competitors price as separate seats or a higher tier.

Limitations

The editor and the rendered forms look their age, and there is no AI generation, conversational mode, or document-style builder of the kind every newer competitor ships.
No partial submission capture at all, so abandoned forms leave no trace and you cannot diagnose where people quit.
No published HIPAA business associate agreement and no WCAG or Section 508 conformance commitment for the rendered form, both of which Jotform and Cognito Forms do publish.
US-only hosting with no regional data residency option, which is a live problem for EU and UK buyers.

Pricing compared

SurveyMonkey

Per-user-per-month subscription with a three-seat minimum on team plans, an annual account-wide response allowance, and automatic per-response overage billing. Individual plans exist for solo users at higher per-person rates.

Basic$0
Individual Advantage AnnualAround $46
Individual Standard Monthly$99
Team AdvantageAround $30
Team PremierAround $92
EnterpriseCustom

SurveyMonkey is bad value as a form builder and good value as a research platform, and the mistake most small buyers make is evaluating it as the former. At the three-seat minimum you are spending over a thousand dollars a year before a single response arrives, which is indefensible if you wanted a contact form. What that money buys is a question bank written by methodologists, crosstabs, significance testing, weighting, SPSS export, benchmark data, multilingual versions, and the ability to buy respondents from a panel, none of which exist anywhere else in this category at any price. If survey work is a recurring responsibility with decisions attached, the tooling is worth the premium. If it is an occasional task, almost anything else here is cheaper and sufficient.

Wufoo

Five tiers priced on a monthly entry allowance, with forms, users, storage, and API requests scaling alongside; paid accounts pay per-entry overage rather than being paused.

Free$0
Starter$16.25
Professional$33.25
Advanced$83.25
Ultimate$210.25

Modelled at 500 submissions a month, Wufoo costs $195 a year on Starter, which is competitive but buys you an ageing builder with no logic-free extras. Modelled at 5,000 a month you are exactly at the Professional ceiling for $399 a year with five users and payment collection, and that is a reasonable price for what it does. The problem is what sits either side: below it, Tally and forms.app give you unlimited submissions free, and above it, the jump from Professional to Advanced more than doubles the bill. Wufoo is fair value in a narrow band and poor value outside it. You are paying for two decades of uptime and a parent company, not for capability per dollar.

Editorial verdict on each

SurveyMonkey

SurveyMonkey is the incumbent, and its pricing shows it: a three-seat minimum, per-user billing, and the genuinely useful analysis features sitting on a Premier tier at roughly triple the entry rate. Judged as a form builder it is indefensible, and the free plan's habit of holding back responses you already collected is the worst practice in this category. Judged as a research platform it is the only real option here, because crosstabs, weighting, significance testing, block randomization, SPSS export, benchmarks, and a purchasable respondent panel exist nowhere else in this market. Buy it when survey work is part of someone's job description and the results drive decisions somebody has to defend. For everything else, including most small-business form needs, you are paying research-platform prices for a job Google Forms, Tally, or Jotform will do better and cheaper.

Read the full SurveyMonkey profile

Wufoo

Wufoo is the safe, boring choice, and in 2026 that is both its argument and its problem. It has run continuously for nearly twenty years, it exports everything on every plan, and its overage policy of five cents an entry means a form that goes viral sends you a bill instead of quietly failing, which is more than Typeform can say. Against that, the builder looks its age, there is no partial capture, no calculations, no HIPAA agreement, no accessibility commitment, and no data residency choice, and Zoho Forms sells ten times the submission allowance for less money. Buy Wufoo if continuity and predictable behaviour matter more to you than capability, or if you have been on it for years and the case for moving is weaker than the cost. If you are choosing fresh, look at Zoho Forms or forms.app first and come back to Wufoo only if neither fits.

Read the full Wufoo profile

SurveyMonkey profile last reviewed 2026-08-22; Wufoo last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.