forms.app logoTally logo

forms.app vs Tally

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

forms.app compared with Tally

The closest philosophical match: both refuse to meter submissions and both put logic, payments, and uploads on the free tier. Tally's editor is a Notion-style document, its company is bootstrapped in Belgium with EU hosting, and it captures partial submissions on a much cheaper plan. forms.app counters with a proper quiz and scoring product, AI generators, ISO 27001 certification, and unlimited users. Take Tally if the writing experience and EU posture matter; take forms.app if scoring, quizzes, and certifications do.

Choose forms.app if

Small businesses, creators, and marketing teams with unpredictable or high submission volume who refuse to be metered per response, teams that need unlimited users on a cheap plan, and anyone building quizzes, scored assessments, or lead-qualification forms where auto-scoring and multiple endings do real work.

Choose Tally if

Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.

Side by side

13 attributes
Attributeforms.appTally
CategoryFormsForms
Starting price$0 (Free), then $16 per month on the annual plan (Basic) (free plan available)EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free) (free plan available)
Pricing modelFreemium with four tiers, metered on form count, file storage, and a small set of gated features; submissions, users, and form views are unlimited on every plan including free.Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.
Free planFree covers 5 forms, unlimited submissions, unlimited users, unlimited form views, all 30-plus field types, conditional logic, auto-scoring, e-signatures, and unlimited payments, with 10MB of storage and forms.app branding.Unlimited forms and unlimited submissions, plus conditional logic, calculations, answer piping, file uploads (10 MB per file), signatures, Stripe payments, password protection, submission limits and close dates, 45+ languages, and integrations with Notion, Google Sheets, Airtable, Zapier, Make, and webhooks. Subject to published fair-usage guidelines.
Free trialNo separate trial; the free plan is the evaluation path and there is a 90-day refund guarantee on paid plansNo separate trial; the free plan is permanent and unlimited on submissions
Best forSmall businesses, creators, and marketing teams with unpredictable or high submission volume who refuse to be metered per response, teams that need unlimited users on a cheap plan, and anyone building quizzes, scored assessments, or lead-qualification forms where auto-scoring and multiple endings do real work.Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.
Setup timeFifteen minutes to a published, working form, or five if you let the AI generator draft it and then edit. Connecting a payment provider and a custom domain adds another half hour.Minutes. A working form with logic and an integration is a 15-minute job, and there is no account requirement for respondents, no domain setup, and no data model to design first.
Learning curveLow. The builder is conventional and modern, and the concepts (fields, logic, scoring, endings) are the ones anyone who has used a form tool already knows.The lowest in the category for anyone who has used Notion. The only non-obvious parts are the calculator (variables are configured per block) and hidden fields, both of which the help docs cover in a page each.
PlatformsWeb application, Hosted form pages, Inline, popup, and full-page embeds, Custom subdomain on Pro and custom domain on Premium, Mobile-responsive rendered formsWeb app, Embeds (inline, popup, full page), Custom domains on paid tiers
ComplianceISO/IEC 27001 certified, GDPR, CCPA, PCI DSS, OWASP practices, No published HIPAA business associate agreement, No published WCAG or Section 508 conformance statementGDPR compliant, built and hosted in the EU (Belgium-based company), Data encrypted in transit and at rest, No cookie tracking on respondent-facing forms
Founded20182020
HeadquartersUnited Kingdom, with the development and marketing team in EstoniaBelgium (Tally BV, EU-hosted)
OwnershipPrivately held; funding and ownership structure not disclosedBootstrapped

Strengths and limitations

forms.app

Strengths

  • Unlimited submissions on every plan including free, so no response caps, no overage bills, no paused forms, and no lost responses during a traffic spike.
  • Unlimited users on every plan including free, which removes the per-seat maths that makes most competitors expensive for small teams.
  • Conditional logic, auto-scoring, e-signatures, and unlimited payment collection are all on the free tier rather than held back as upsells.
  • A real quiz and assessment product with auto-scoring and multiple endings, rather than a token quiz template.

Limitations

  • Partial response capture is gated to the $49-a-month Premium plan, which is a long climb for a feature that directly recovers lost leads.
  • The free plan's 10MB total storage makes file uploads effectively unusable without paying, so the unlimited-submissions headline has a real asterisk on it.
  • No HIPAA business associate agreement and no published WCAG or Section 508 accessibility conformance, closing off healthcare and public-sector work entirely.
  • No approval or review workflow, so submissions that need routing and sign-off belong somewhere else.

Tally

Strengths

  • Genuinely unlimited free tier: unlimited forms and submissions with logic, calculations, payments, file uploads, and signatures included, not withheld as paid bait.
  • The document-style editor is the fastest way to build a form of any tool in this category, especially for teams already fluent in Notion.
  • Flat workspace pricing with unlimited collaborators, so team growth does not create a bill the way per-seat tools do.
  • EU-built and EU-hosted with no respondent cookie tracking, which clears European privacy reviews without a negotiation.

Limitations

  • Analytics are minimal: visits, completion, and drop-off, with the useful historical depth reserved for Pro. Serious response analysis happens elsewhere.
  • No in-app or website-behavior survey targeting at all, so product teams wanting NPS or in-product feedback need a second tool.
  • The free plan's limits are governed by fair-usage language rather than a published number, which is fine for most teams and unnerving for anyone planning very high volume.
  • Compliance posture is thinner than rivals: GDPR and EU hosting are documented, but there is no advertised SOC 2 Type II certification of the kind Fillout and Formbricks publish.

Pricing compared

forms.app

Freemium with four tiers, metered on form count, file storage, and a small set of gated features; submissions, users, and form views are unlimited on every plan including free.

  • Free$0
  • Basic$16
  • Pro$24
  • Premium$49

Model it at 500 submissions a month and forms.app is free, with logic, scoring, payments, signatures, and unlimited users included. Model it at 5,000 a month and it is still free, or $192 a year on Basic if you want the branding off. There is no volume at which the price changes, which makes forms.app the cheapest option in this category for anything high-traffic and the only one where a campaign cannot generate a surprise invoice. Set against that, partial responses cost $588 a year on Premium, which is a lot for a feature Tally hands over much cheaper, and there is no HIPAA or accessibility posture at any price. As pure capability per dollar for ordinary commercial forms, it is close to the front of the category.

Tally

Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.

  • FreeEUR 0
  • ProEUR 20
  • BusinessEUR 65

On capability per dollar Tally is close to unbeatable, because for a large share of teams the correct answer is zero dollars. The paid tier is honest about what it sells: branding, domain, team workspaces, and partial submissions, not access to features you already needed. At 20 euros a month flat for unlimited collaborators and unlimited responses, Pro undercuts Fillout's Business tier by a factor of three and Paperform's Pro tier by more than half, and it does so without a submission meter running in the background. The catch is scope, not price: if you need in-app surveys, a real database behind the form, or a SOC 2 report, the cheapness is irrelevant because Tally does not do those things.

Editorial verdict on each

forms.app

forms.app is the cleanest answer in this category to the question everyone actually cares about, which is what happens when a form gets busy. The answer is nothing: submissions are unlimited on every plan, users are unlimited on every plan, and no campaign can generate a surprise bill or a paused form. Add conditional logic, auto-scoring, e-signatures, and unlimited payments on the free tier, a real quiz product, and ISO 27001 certification, and it is very hard to beat for ordinary commercial forms. The reasons not to buy are specific and firm: no HIPAA agreement, no accessibility statement, no approval workflows, partial response capture stranded on a $588-a-year plan, and a twenty-one-person company behind it. If none of those apply to you, put it at the top of the shortlist alongside Tally and Zoho Forms.

Read the full forms.app profile

Tally

Best Value

Tally is the default recommendation for any startup that needs forms and has not already committed to something else. The free tier is not a trial in disguise: unlimited submissions with logic, calculations, payments, and file uploads included is a real product, and the 20-euro Pro plan buys branding, a domain, and a shared workspace rather than access to features you were already using. The limits are honest ones: no in-app survey targeting, thin analytics, no public API, and no SOC 2 report. If your form is a front end for an operational process, buy Fillout; if your survey has to fire inside your product, buy Formbricks. For everything else, Tally is the tool you should try first and will probably never leave.

Read the full Tally profile

forms.app profile last reviewed 2026-08-22; Tally last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.