SurveySparrow

Name: SurveySparrow
Brand: SurveySparrow
Price: 019 USD

Conversational surveys and a feedback programme, sold on annual response allowances

SurveySparrow is a venture-backed experience management platform founded in 2017, built around chat-style conversational surveys and covering NPS, CSAT, CES, 360-degree feedback, behavior-triggered micro-surveys, offline and kiosk collection, reputation and ticket management, and an AI layer for follow-up questions and theme detection, priced per year on response allowances with paid tiers starting at $19 a month billed annually.

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Overview

SurveySparrow's original pitch was that traditional surveys look like tax forms and get treated accordingly. Its answer was the conversational survey: a chat-style interface that asks one question at a time in a tone closer to a message than a questionnaire, which the company argues lifts completion substantially. That format is still the thing it is known for, but the product around it has grown into a full feedback programme, which is a different purchase from a form builder and should be evaluated as one.

The modules are where the money goes. NPS, CSAT, and CES run as recurring measurement rather than one-off surveys. SpotChecks fire behavior-triggered micro-surveys inside a product or website. There is 360-degree feedback for performance reviews, offline and kiosk collection for retail and events, reputation management for review sites, and ticket management so a bad score becomes something somebody has to close rather than a row in a spreadsheet. The AI layer is unusually broad: Echo AI asks contextual follow-up questions in the moment, CogniVue does theme detection and sentiment, Co-Pilot answers questions about the data conversationally, Enrich AI categorizes responses, and SmartReach AI optimizes when surveys go out.

Pricing is built on annual response allowances rather than monthly ones, which suits a measurement programme that runs in waves. The free plan is thin: 3 active surveys, 10 questions each, one user, and roughly 50 responses a month after an initial trial period. Basic at $19 a month billed annually allows 2,500 responses a year with skip logic and partial responses. Starter at $39 allows 15,000 a year and adds email embedding and survey translation. Business, at 36,000 responses a year with three users, custom branding, workflows, and webhooks, is not published as a dollar figure and requires contacting sales, as does Enterprise, where HIPAA, CSS control, key driver analysis, and 130-plus language translation live.

Two pricing details deserve emphasis before anyone commits. Additional users cost $49 a month each, which is more than the entire Starter plan, so a team that grows from one seat to three is repricing itself dramatically. And extra responses beyond the allowance are quoted rather than published, so the cost of a successful survey year is not something you can model from the pricing page. SurveySparrow is a credible, well-funded platform with real capability, and it is also one where the total cost is deliberately harder to calculate than it needs to be.

Best for

Small and mid-sized companies running an ongoing customer or employee feedback programme, NPS, CSAT, CES, or 360 reviews, who want conversational surveys, behavior-triggered micro-surveys, and closing-the-loop workflow in one platform rather than a form builder plus a spreadsheet.

Not the right fit for

Anyone who needs a form rather than a survey; payments, file-heavy intake, approvals, and document generation are not what this platform is for, and Jotform or Cognito Forms will do that job far better for the money.
Small teams that will need more than one seat, because additional users cost $49 a month each, more than the entire Starter plan, which makes seat growth punishingly expensive.
Buyers who insist on knowing total cost before they commit, since Business and Enterprise prices, extra response bundles, and API call allowances are all quoted rather than published.
High-volume collectors, because 15,000 responses a year on Starter and 36,000 on Business are modest allowances and exceeding them means a sales conversation rather than a published overage rate.
Anyone needing rigorous research methodology such as crosstabs with significance testing, response weighting, or a purchasable respondent panel, which remains SurveyMonkey territory.

How it works

1
You build a survey in either the conversational chat-style format or a classic form layout, from a template or from scratch, with display logic and skip logic branching the path. Advanced question types, matrix grids and the like, sit on the Business tier rather than the entry plans.
2
Distribution runs through email campaigns, shareable links, website embeds and pop-ups, email-embedded first questions on the Starter tier, QR codes, SMS, offline kiosk mode on a tablet with no connection, and SpotChecks that fire inside your product when a user does something specific. SmartReach AI optimizes send timing rather than blasting the whole list at once.
3
Responses roll into dashboards built around the measurement being run: an NPS dashboard tracks promoters and detractors over time rather than showing a bar chart of answers, and CogniVue clusters open text into themes with sentiment attached. Co-Pilot answers questions about the dataset conversationally, so somebody who does not want to build a filter can just ask.
4
The part that separates a feedback programme from a survey tool is what happens next. Workflows and webhooks on the Business tier trigger actions on a response, ticket management turns a detractor into an assigned task with an owner, and integrations push the record into HubSpot, Salesforce, Slack, or Zendesk. The response allowance is annual and account-wide, so a quarterly NPS programme draws on one pool across the year rather than resetting monthly.

Feature breakdown

29 features in 5 modules

Survey formats and building

The conversational format that the company is named for, plus the conventional options.

Conversational chat-style surveys: Questions are presented as a chat rather than a form, one at a time, in a tone closer to messaging than to a questionnaire. This is the product's founding differentiator and the reason completion rates are its favourite statistic.
Classic form layout: The same survey can be rendered as a conventional form for respondents and contexts where a chat interface would be inappropriate.
Display and skip logic: Branching is available from the $19 Basic tier rather than being reserved for a mid plan, which is more generous than several competitors at this price.
Advanced question types: Matrix grids and the richer question formats sit on the Business tier, which is a meaningful gap in the two published paid plans.
Survey translation: Multilingual survey versions from the Starter tier, expanding to 130-plus language translation on Enterprise, which is unusually deep for this category.
Post-completion redirect: Respondents can be sent to a specific page after submitting, from the Starter tier, which is what makes a survey usable as a step in a funnel.

Feedback programme modules

The reason this costs more than a form builder.

NPS, CSAT, and CES: Dedicated modules that treat these as ongoing measurements with trend dashboards rather than as one-off surveys that happen to ask a zero-to-ten question.
SpotChecks: Behavior-triggered micro-surveys that fire inside a product or website when a user does something specific, which is in-product experience measurement rather than broadcast surveying.
360-degree feedback: Multi-rater performance review cycles for HR teams, a use case most survey tools do not attempt at all.
Offline and kiosk surveys: Collection on a tablet with no internet connection, syncing later, which matters for retail floors, events, clinics, and field research.
Reputation management: Monitoring and soliciting reviews on external sites, folding public reputation into the same feedback programme.
Ticket management: A poor score becomes an assigned ticket with an owner and a resolution state, which is the mechanism that turns measurement into closing the loop.

AI layer

Broader than most competitors, and genuinely aimed at reducing analysis labour.

Echo AI: Asks contextual follow-up questions in the moment based on what a respondent just wrote, turning a static survey into something closer to an interview.
CogniVue: Theme detection and sentiment analysis across open-text responses, with key driver analysis available on the Enterprise tier.
Co-Pilot: Conversational querying of your own response data, so a question about a segment can be asked in plain language rather than built as a filter.
Enrich AI: Automated categorization of responses, which is the unglamorous work that otherwise consumes an analyst's week.
SmartReach AI: Optimizes survey delivery timing rather than sending the whole list at once, which is aimed directly at response rate.

Distribution, workflow, and integrations

Many collection channels, with the automation reserved for Business and above.

Email campaigns and email embedding: Tracked email distribution on every paid tier, with the first question embedded directly in the email body from the Starter plan.
Website embeds and pop-ups: On-site collection through embeds and pop-ups, which load the SurveySparrow runtime and therefore carry the usual page-weight cost of any script-based widget.
Workflows and webhooks: Automated actions on a response, available from the Business tier, which is what makes the ticketing and closing-the-loop story work.
Tiered integration catalogue: Roughly five integrations including Slack on Basic, ten-plus including HubSpot on Starter, twelve-plus including Zendesk on Business, and twenty-five-plus on Enterprise. Integrations are explicitly a pricing lever here.
Partial responses: Answers from people who start and do not finish are captured from the $19 Basic tier upward, which is more generous than competitors that reserve this for higher plans.
Location tracking: Response location capture on the Business tier, useful for multi-site retail and service measurement.

Branding, security, and compliance

A strong compliance surface, with almost all of it on the upper tiers.

Custom branding on Business: Branding control requires the Business tier, and full CSS customization requires Enterprise, so the two published paid plans both carry SurveySparrow's look.
HIPAA on Enterprise: HIPAA compliance is offered, but only on the quoted Enterprise plan, which means healthcare buyers cannot price it self-serve the way they can with Jotform or Cognito Forms.
SOC 2 and ISO certifications: The vendor cites SOC 2 certification and ISO standards alongside GDPR compliance, which is a serious posture for a company of this size.
Regional data centres: Data centres supporting regional residency requirements, which is a concrete answer to a GDPR data-transfer question.
White label on Enterprise: Full white labelling for agencies and consultancies reselling feedback programmes, available on the top tier.
Custom dashboards: Bespoke reporting views on Enterprise, alongside key driver analysis, for organizations running feedback as a formal programme.

Use cases

4 documented

SaaS company running an ongoing NPS programme

NPS is measured quarterly, the scores land in a spreadsheet, and nobody follows up with detractors because nothing assigns the work.

The NPS module tracks the trend rather than the survey, ticket management turns each detractor into an owned task, and CogniVue clusters the free-text comments into themes instead of leaving them unread.

Retail or hospitality operator collecting on site

Feedback needs collecting at the counter on a tablet where the wifi is unreliable, across a dozen locations.

Offline kiosk mode collects without a connection and syncs later, location tracking on the Business tier attributes each response to a site, and the conversational format gets more completions from people standing at a counter.

HR team running performance reviews

A 360-degree review cycle for sixty employees is currently run through spreadsheets and email reminders.

The 360 module handles multi-rater cycles, reminders, and reporting in one place, which is a use case most survey tools in this category do not attempt at all.

Small team that needs three seats

One person builds surveys today, but two colleagues need access next quarter.

This is where the pricing turns hostile. Extra users are $49 a month each, more than the whole Starter plan, so three seats means either the unpublished Business tier or roughly $1,700 a year in seat add-ons. Model this before committing.

Pricing

from $0 (Free), then $19 per month billed annually for Basic

Per-account subscription metered on responses per year, with seats, integrations, question types, and branding all used as tier levers. Published prices stop after the Starter tier; Business and Enterprise are quoted.

Plan	Price	Includes
Free	$0 per month	3 active surveys 10 questions per survey 1 user Roughly 50 responses a month after the initial trial period Email distribution A demo tier. The ten-question cap alone rules out most real surveys.
Basic	$19 per month billed annually	2,500 responses per year 1 user Display and skip logic Partial responses Around 5 integrations including Slack, with 24x5 support 2,500 responses a year is roughly 200 a month, which is a small allowance for a business-wide programme.
Starter	$39 per month billed annually	15,000 responses per year 1 user Email embedding and survey translation Post-completion redirect Around 10 integrations including HubSpot The best value published tier: six times the response allowance of Basic for twice the price.
Business	Quoted billed annually, price not published	36,000 responses per year 3 users Custom branding and advanced question types Workflows and webhooks Around 12 integrations including Zendesk, with chat support Branding removal, workflows, and matrix question types all live here, which is why most serious buyers end up on an unpublished price.
Enterprise	Custom quoted	Custom response volumes and 3-plus users HIPAA compliance and white labelling CSS customization and 130-plus language translation Custom dashboards and CogniVue key driver analysis 25-plus integrations and a dedicated customer success manager

Add-ons

Additional users ($49 per user per month): More expensive than the entire Starter plan, which makes seat growth the single biggest cost risk here.
Additional responses (Quoted): Extra response bundles beyond the annual allowance are priced on request rather than published.
API calls (Quoted): API call allowances are also sold as a quoted add-on rather than being included and published.

Billing notes

Response allowances are annual and account-wide, which suits a measurement programme running in quarterly waves far better than a monthly meter would.
Published pricing stops after Starter. Business, Enterprise, extra responses, and API calls are all quoted, so a buyer cannot calculate total cost from the pricing page.
Additional seats are $49 a month each. A three-person team on Starter would pay roughly $1,644 a year in add-ons on top of the $468 subscription, which is why the Business tier exists and why its price is not published.
Modelled at 500 responses a month (6,000 a year), Basic's 2,500-a-year allowance fails and you need Starter at $468 a year, roughly 8 cents a response, which is competitive.
Modelled at 5,000 responses a month (60,000 a year), you exceed Starter's 15,000 and Business's 36,000 allowances outright, so you are into Enterprise or quoted response bundles. High-volume collection cannot be bought self-serve here at any published price.
Custom branding requires Business, so both published paid tiers carry SurveySparrow's branding on the rendered survey.
The free plan's 10-question limit per survey is the binding constraint rather than the response count, and it is deliberately restrictive.

Value assessment: Starter at $468 a year for 15,000 responses with translation, email embedding, partial responses, and skip logic is genuinely good value, and it is the tier most small businesses should look at. Everything above and around it is where the pricing gets slippery: branding removal and workflows sit on an unpublished Business tier, extra seats cost more than the whole Starter plan, response overage is quoted, and HIPAA is Enterprise-only. Judged on capability, the platform is strong and the module range from NPS to 360 to offline kiosk to ticketing is broader than anything else at this price. Judged on transparency, it compares badly with Cognito Forms or Jotform, where you can price your exact situation from a public page. Buy the published tiers with confidence and treat any move above Starter as a negotiation rather than a purchase.

Strengths & limitations

Strengths

The conversational chat-style format is a real differentiator for completion rates, particularly on mobile and in-the-moment feedback.
Module breadth is unmatched at this price: NPS, CSAT, CES, 360-degree feedback, offline kiosk collection, reputation management, and ticketing in one platform.
Annual rather than monthly response allowances, which fits quarterly measurement programmes far better than a monthly meter.
An unusually broad AI layer covering follow-up questions, theme detection, sentiment, conversational data querying, categorization, and send-time optimization.
Partial responses and skip logic included from the $19 Basic tier rather than being held back for a mid plan.
SpotChecks bring behavior-triggered in-product micro-surveys, which most survey vendors do not offer at all.
A serious compliance surface for a company this size: SOC 2, ISO standards, GDPR, HIPAA on Enterprise, and regional data centres.
Ticket management closes the loop, turning a bad score into assigned work rather than a number in a dashboard.

Limitations

Additional users at $49 a month each cost more than the entire Starter plan, making team growth disproportionately expensive.
Published pricing stops after Starter; Business, Enterprise, extra responses, and API calls are all quoted, so total cost cannot be modelled from the pricing page.
Custom branding requires the unpublished Business tier, so both published paid plans render SurveySparrow's branding to respondents.
The free plan's 10-question cap makes it a demo rather than a usable starting point.
High volume is not purchasable self-serve: 60,000 responses a year exceeds every published allowance and forces a sales conversation.
HIPAA is Enterprise-only, where Jotform sells it at $129 a month and Cognito Forms at $129 billed annually on published tiers.
Integrations are explicitly a pricing lever, with the catalogue growing from around five to twenty-five as you move up, which means a needed connector can force a whole-tier upgrade.
No research methodology layer: no crosstabs with significance testing, no response weighting, and no purchasable respondent panel.

Head-to-head comparisons

5 alternatives

SurveySparrow vs involve.me

from $0 (Free), then $29 per month billed annually for Start ($49 month to month)

involve.me builds scored funnels that qualify and convert a respondent, with lead scoring, payments, and follow-up email automation, from $29 a month. SurveySparrow measures experience over time with NPS, CSAT, 360 reviews, kiosk collection, and ticketing. Take involve.me when the questionnaire exists to sell to the person answering it; take SurveySparrow when it exists to track a number somebody is accountable for.

Full SurveySparrow vs involve.me comparison

SurveySparrow vs Formbricks

from $0 self-hosted (AGPLv3); $74/mo for the cloud Pro tier

Formbricks is open source and can be self-hosted, which gives complete data control at close to zero licence cost, and it is strong on in-product behavioral targeting. SurveySparrow covers far more ground out of the box, offline kiosk, 360 reviews, reputation management, ticketing, and a deep AI layer, but meters responses annually and hides its upper prices. Engineering-led teams that want to own the stack should take Formbricks; teams that want the whole programme without building anything should take SurveySparrow.

Full SurveySparrow vs Formbricks comparison

SurveySparrow vs Tally

from EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free)

Tally takes unlimited responses free with logic, calculations, payments, and file uploads, and charges mainly to remove branding and add a custom domain. SurveySparrow costs at least $228 a year and caps responses annually. Tally is the better buy for ordinary form capture by a wide margin; SurveySparrow only justifies itself once you need NPS trending, 360 cycles, offline collection, or ticketing, none of which Tally attempts.

Full SurveySparrow vs Tally comparison

SurveySparrow vs Fillout

from $15/mo (Starter, billed monthly; $180/yr annually)

Fillout is a modern general-purpose builder with a generous free tier, a submissions database, and strong native integrations into tools like Airtable and Notion. SurveySparrow is a feedback programme with modules, dashboards, and closing-the-loop workflow. Choose Fillout when you need flexible forms feeding a data stack; choose SurveySparrow when the survey is part of a recurring measurement discipline rather than a data collection task.

Full SurveySparrow vs Fillout comparison

SurveySparrow vs Youform

from $29/mo (Pro, billed monthly; $20/mo equivalent at $240/yr annually)

Youform's pitch is unlimited responses at no cost, which is the direct opposite of an annual allowance model that forces a sales call at 60,000 responses a year. If your need is volume without ceremony, Youform wins outright. SurveySparrow is buying you conversational format, measurement modules, AI analysis, and ticketing, and if none of those matter you are paying for a category of product you do not need.

Full SurveySparrow vs Youform comparison

Implementation & onboarding

Setup time: An hour for a straightforward conversational survey from a template. Standing up an ongoing NPS programme with dashboards, workflows, ticket routing, and integrations is a multi-week exercise, most of it deciding who owns a detractor rather than configuring the tool.
Learning curve: Low to build, moderate to run as a programme. The module structure means the platform rewards someone who treats feedback as a recurring discipline and feels heavyweight to someone who only wanted to send one survey.
Onboarding: Self-serve on Free, Basic, and Starter with a 14-day trial of Business features. Business and Enterprise require contacting sales, which is also the only route to branding removal, workflows, HIPAA, and any high volume.
Migration notes: Surveys are rebuilt rather than imported. Because the value is in trend data accumulated over time, migrating away from an established NPS programme means losing continuity in the dashboards even where the raw responses export cleanly. Export response data before an annual term lapses, and confirm what happens to historical responses if you downgrade rather than assuming they remain visible.

Platform, API & security

Platforms: Web appMobile appsWebsite embeds and pop-upsOffline and kiosk mode on tabletsEmail-embedded surveysSMS and QR distribution
API: REST API and webhooks, with workflows and webhooks available from the Business tier and API call allowances sold as a quoted add-on. Integration counts rise by tier, from around five on Basic to twenty-five-plus on Enterprise.
Compliance: SOC 2ISO standards as cited by the vendorGDPRHIPAA on the Enterprise plan
Data residency: Regional data centres are offered to support residency requirements, which is a concrete answer to EU data-transfer questions.
SSO: Enterprise-level security features including single sign-on are part of the quoted Enterprise package rather than the published tiers.
Security notes: Encryption in transit and at rest, role-based access on multi-user plans, and white labelling on Enterprise. Website embeds and pop-ups load the SurveySparrow runtime, so an above-the-fold embed carries the usual page-weight cost of a script-based widget.

Support & resources

Channels: 24x5 email support from the Basic tier24x5 chat support from the Business tierDedicated customer success manager on Enterprise
Documentation: A substantial help centre and knowledge base covering survey building, the feedback modules, workflows, integrations, and the API, alongside published guidance on NPS and CSAT programme design.
Community: Moderate, with a large volume of vendor-published educational content on experience management supplementing a smaller user community.

Company

Founded: 2017
Headquarters: San Francisco, California, with major operations in Kochi, India
Ownership: Venture-backed, privately held
Founders: Shihab Muhammed, Subin Sebastian
Employees: Roughly 400 (est. 2026)
Funding: Seed funding of $1.4M from Prime Venture Partners, followed by a Series B reported at $50M led by Eight Roads Ventures at a reported $300M valuation.

Funding history

Round	Amount	Year	Notes
Seed	$1.4M	2019	Led by Prime Venture Partners, announced by the company.
Series B	Reported at $50M	2022	Led by Eight Roads Ventures at a reported $300M valuation; figures come from third-party reporting rather than a company announcement, so treat them as approximate.

Timeline

2017Founded in October by Shihab Muhammed, a Freshworks veteran, and Subin Sebastian, formerly of Zoho, with offices in Kochi and the San Francisco Bay Area.
2018Launches the conversational chat-style survey format that becomes the company's defining differentiator.
2019Raises $1.4M in seed funding from Prime Venture Partners.
2020Expands from surveys into an experience management suite with dedicated NPS, CSAT, and CES modules.
2021Adds 360-degree feedback, offline and kiosk collection, and reputation management, broadening well past its survey origins.
2022Raises a Series B reported at $50M led by Eight Roads Ventures at a reported $300M valuation.
2025Ships a broad AI layer including Echo AI follow-up questions, CogniVue theme detection, Co-Pilot conversational querying, Enrich AI categorization, and SmartReach AI send optimization.
2026Serves more than 2,000 customers including Bacardi, DHL, Flipkart, and Volkswagen, with published pricing from $19 a month and everything above Starter quoted.

Integrations

HubSpot
Salesforce
Slack
Zendesk
Microsoft Teams
Google Sheets
Intercom
Zapier
REST API and webhooks
Catalogue size rises by tier, from around five integrations on Basic to twenty-five-plus on Enterprise

Frequently asked questions

11 questions

What is SurveySparrow?

SurveySparrow is an experience management platform founded in 2017, built around conversational chat-style surveys. Beyond survey building it includes NPS, CSAT, and CES modules, 360-degree feedback, behavior-triggered micro-surveys called SpotChecks, offline and kiosk collection, reputation management, ticket management, and an AI layer for follow-up questions, theme detection, and conversational data querying.

How much does SurveySparrow cost?

The free plan allows 3 surveys of 10 questions with one user and roughly 50 responses a month. Basic is $19 a month billed annually for 2,500 responses a year, and Starter is $39 for 15,000 responses a year. Business, at 36,000 responses and three users with branding control and workflows, is not published and requires contacting sales, as does Enterprise where HIPAA and white labelling live.

What is the response limit and what happens if I exceed it?

Allowances are annual and account-wide: 2,500 a year on Basic, 15,000 on Starter, and 36,000 on Business. Extra responses are sold as a quoted add-on rather than at a published overage rate, so exceeding your allowance means a conversation with sales rather than a predictable charge. Confirm the specific behavior, whether collection pauses or bills, before running a large campaign.

Why are additional users so expensive?

Extra seats are $49 a month each, which is more than the entire $39 Starter plan. That structure exists to move multi-person teams onto the Business tier, which includes three users but does not publish a price. If more than one person will need access, treat SurveySparrow as an unpublished-price product and get a quote before you commit to an annual term on a published tier.

Can I remove SurveySparrow branding?

Only from the Business tier, which is quoted rather than published, with full CSS control and white labelling reserved for Enterprise. That means both published paid plans, at $19 and $39 a month, render SurveySparrow's branding to your respondents. Competitors including Cognito Forms remove branding at $19 a month and Growform on every paid plan from $59.

Is SurveySparrow HIPAA compliant?

HIPAA compliance is offered, but only on the quoted Enterprise plan. A small clinic cannot buy it self-serve at a published price here, which is a meaningful disadvantage against Jotform at $129 a month and Cognito Forms at $129 billed annually, both of which sell HIPAA without a sales process. SOC 2, ISO standards, and GDPR compliance apply more broadly.

What makes a conversational survey different?

Rather than presenting a page of fields, the survey renders as a chat: one question at a time, in a conversational tone, with the next question appearing as though someone is typing it. The company's claim is that this materially lifts completion, particularly on mobile and for in-the-moment feedback. The same survey can also be rendered as a classic form where a chat interface would be inappropriate.

How does it compare with SurveyMonkey?

SurveyMonkey is a research platform with crosstabs, significance testing, response weighting, SPSS export, and a purchasable respondent panel, sold per seat with a three-user minimum. SurveySparrow is a feedback programme platform with conversational surveys, NPS trending, 360 reviews, kiosk collection, and ticketing. If you need defensible research methodology, SurveyMonkey. If you need an ongoing experience measurement discipline with closing the loop built in, SurveySparrow.

Does SurveySparrow capture partial responses?

Yes, from the $19 Basic tier upward, which is more generous than several competitors that reserve partial-submission capture for a mid or upper plan. Combined with display and skip logic, also available on Basic, the entry paid tier is functionally more complete than the price suggests, with the real gaps being branding control, advanced question types, and workflows.

Can I export my data if I leave?

Response data exports from the platform, so the raw answers come with you. The harder loss is continuity: the value of an NPS or CSAT programme lives in the trend accumulated across quarters, and that history does not transfer into another vendor's dashboards. Export before an annual term lapses, and confirm what remains visible if you downgrade rather than assuming historical responses stay accessible.

Who owns SurveySparrow?

It is a privately held, venture-backed company founded in October 2017 by Shihab Muhammed, formerly of Freshworks, and Subin Sebastian, formerly of Zoho, headquartered in San Francisco with major operations in Kochi, India. It raised $1.4M in seed funding from Prime Venture Partners and a Series B reported at $50M led by Eight Roads Ventures, with roughly 400 employees and more than 2,000 customers.

Editorial verdict

SurveySparrow is a feedback programme platform wearing a survey tool's clothes, and the module range is genuinely impressive for the money: conversational surveys, NPS and CSAT trending, 360-degree reviews, offline kiosk collection, reputation management, ticketing, and an AI layer that does more than summarize open text. Starter at $468 a year for 15,000 responses is a strong buy for a small business ready to run feedback as a discipline rather than an occasional task. What holds it back is the pricing architecture rather than the product: published prices stop after Starter, branding removal and workflows sit behind a quote, extra seats cost more than a whole plan, response overage is negotiated, and HIPAA is Enterprise-only. Buy the published tiers with your eyes open, and if you can see yourself needing three seats, custom branding, or serious volume, get the Business quote before you commit to anything annual.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.