Fillout vs SurveySparrow
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentSurveySparrow compared with Fillout
Fillout is a modern general-purpose builder with a generous free tier, a submissions database, and strong native integrations into tools like Airtable and Notion. SurveySparrow is a feedback programme with modules, dashboards, and closing-the-loop workflow. Choose Fillout when you need flexible forms feeding a data stack; choose SurveySparrow when the survey is part of a recurring measurement discipline rather than a data collection task.
Choose Fillout if
Startups and small operations teams that want a form to actually do something: route to an owner, write into Airtable or Notion, generate a document, book a meeting. Especially strong for teams of five to fifty, since seats are unlimited on every plan and only the response count is billed.
Choose SurveySparrow if
Small and mid-sized companies running an ongoing customer or employee feedback programme, NPS, CSAT, CES, or 360 reviews, who want conversational surveys, behavior-triggered micro-surveys, and closing-the-loop workflow in one platform rather than a form builder plus a spreadsheet.
Side by side
13 attributes| Attribute | Fillout | SurveySparrow |
|---|---|---|
| Category | Forms | Forms |
| Starting price | $15/mo (Starter, billed monthly; $180/yr annually) (free plan available) | $0 (Free), then $19 per month billed annually for Basic (free plan available) |
| Pricing model | Response-metered subscription across five tiers (Free, Starter, Pro, Business, Enterprise) with unlimited seats and unlimited forms on every plan; annual billing saves roughly 20 percent. | Per-account subscription metered on responses per year, with seats, integrations, question types, and branding all used as tier levers. Published prices stop after the Starter tier; Business and Enterprise are quoted. |
| Free plan | 1,000 responses per month with unlimited forms and unlimited seats, including multi-page forms, embedding, conditional logic, calculations, file uploads, pre-fill, payment collection, and workflows. | 3 active surveys, 10 questions per survey, 1 user, and roughly 75 responses in the first quarter dropping to about 50 a month afterwards, with email distribution. |
| Free trial | No time-limited trial needed; the free plan is permanent at 1,000 responses per month | 14 days of Business plan features on signup |
| Best for | Startups and small operations teams that want a form to actually do something: route to an owner, write into Airtable or Notion, generate a document, book a meeting. Especially strong for teams of five to fifty, since seats are unlimited on every plan and only the response count is billed. | Small and mid-sized companies running an ongoing customer or employee feedback programme, NPS, CSAT, CES, or 360 reviews, who want conversational surveys, behavior-triggered micro-surveys, and closing-the-loop workflow in one platform rather than a form builder plus a spreadsheet. |
| Setup time | A basic form is a same-hour job. A routed workflow that writes into Airtable, generates a PDF, and books a meeting is realistically a half day to a day of configuration and testing. | An hour for a straightforward conversational survey from a template. Standing up an ongoing NPS programme with dashboards, workflows, ticket routing, and integrations is a multi-week exercise, most of it deciding who owns a detractor rather than configuring the tool. |
| Learning curve | Low for form building, moderate for workflows. The concepts that take longest to internalize are pre-fill versus pre-fetch and how login forms scope a respondent to their own record. | Low to build, moderate to run as a programme. The module structure means the platform rewards someone who treats feedback as a recurring discipline and feels heavyweight to someone who only wanted to send one survey. |
| Platforms | Web app, Embeds (popup, slider, side tab, full screen), Hosted links and QR codes, Custom domains (Business and up) | Web app, Mobile apps, Website embeds and pop-ups, Offline and kiosk mode on tablets, Email-embedded surveys, SMS and QR distribution |
| Compliance | SOC 2 Type II, 256-bit AES encryption at rest, CAPTCHA and spam protection on public forms | SOC 2, ISO standards as cited by the vendor, GDPR, HIPAA on the Enterprise plan |
| Founded | 2022 | 2017 |
| Headquarters | United States (operating as Restly, Inc.); public trackers list Chicago, Illinois | San Francisco, California, with major operations in Kochi, India |
| Ownership | Venture-backed (angel-led seed) | Venture-backed, privately held |
Strengths and limitations
Fillout
Strengths
- Workflow and routing depth well beyond a normal form builder: post-submission automation, record updates, PDF generation, and scheduling in one flow.
- Unlimited seats and unlimited forms on every plan including free, which makes it the cheapest option in the category for teams with many form owners.
- Login forms and pre-fetch let respondents authenticate and edit their own submissions, a capability most rivals in this price band simply do not have.
- SOC 2 Type II and published encryption details make it the easiest of these five to get through a vendor security review.
Limitations
- Responses are metered on every tier below Business, which is a real cost disadvantage against Tally and Youform for public, high-volume forms.
- Form analytics and partial submissions are locked to the 75-dollar Business tier, which feels late given both are table stakes elsewhere.
- No in-app or behavior-triggered survey targeting; Fillout collects, it does not run product research inside your application.
- Cloud-only with no self-hosting or open-source option, so data-sovereignty-driven buyers have to look at Formbricks instead.
SurveySparrow
Strengths
- The conversational chat-style format is a real differentiator for completion rates, particularly on mobile and in-the-moment feedback.
- Module breadth is unmatched at this price: NPS, CSAT, CES, 360-degree feedback, offline kiosk collection, reputation management, and ticketing in one platform.
- Annual rather than monthly response allowances, which fits quarterly measurement programmes far better than a monthly meter.
- An unusually broad AI layer covering follow-up questions, theme detection, sentiment, conversational data querying, categorization, and send-time optimization.
Limitations
- Additional users at $49 a month each cost more than the entire Starter plan, making team growth disproportionately expensive.
- Published pricing stops after Starter; Business, Enterprise, extra responses, and API calls are all quoted, so total cost cannot be modelled from the pricing page.
- Custom branding requires the unpublished Business tier, so both published paid plans render SurveySparrow's branding to respondents.
- The free plan's 10-question cap makes it a demo rather than a usable starting point.
Pricing compared
Fillout
Response-metered subscription across five tiers (Free, Starter, Pro, Business, Enterprise) with unlimited seats and unlimited forms on every plan; annual billing saves roughly 20 percent.
- Free$0
- Starter$15
- Pro$40
- Business$75
- EnterpriseCustom
Fillout is priced for teams, not individuals. Because seats are unlimited on every tier, a twenty-person company collecting 4,000 responses a month pays 40 dollars, which no per-seat competitor comes close to matching, and Paperform would charge 99 dollars plus per-user fees for a comparable setup. The weakness is the opposite case: a solo founder whose single form draws 8,000 responses jumps from 40 dollars to 75 while Tally and Youform stay at zero. The Business tier is also where the value judgment gets awkward, because analytics and partial submissions being gated there means the jump from Pro to Business is often about features rather than volume. Buy Fillout for the workflows, the integrations, and the SOC 2 report; do not buy it to save money on a simple form.
SurveySparrow
Per-account subscription metered on responses per year, with seats, integrations, question types, and branding all used as tier levers. Published prices stop after the Starter tier; Business and Enterprise are quoted.
- Free$0
- Basic$19
- Starter$39
- BusinessQuoted
- EnterpriseCustom
Starter at $468 a year for 15,000 responses with translation, email embedding, partial responses, and skip logic is genuinely good value, and it is the tier most small businesses should look at. Everything above and around it is where the pricing gets slippery: branding removal and workflows sit on an unpublished Business tier, extra seats cost more than the whole Starter plan, response overage is quoted, and HIPAA is Enterprise-only. Judged on capability, the platform is strong and the module range from NPS to 360 to offline kiosk to ticketing is broader than anything else at this price. Judged on transparency, it compares badly with Cognito Forms or Jotform, where you can price your exact situation from a public page. Buy the published tiers with confidence and treat any move above Starter as a negotiation rather than a purchase.
Editorial verdict on each
Fillout
MomentumFillout is the most capable form platform in this group and the one that most deserves to be called a platform. Workflows, native database integrations, login forms, PDF generation, and scheduling combine into something closer to a lightweight operations tool than a questionnaire builder, and the unlimited-seat pricing makes it genuinely cheap for a team where many people own forms. Two things should give buyers pause: the response meter, which is a straight loss against Tally and Youform for public high-volume forms, and the decision to hold analytics and partial submissions until the 75-dollar tier. Buy it for the workflows and the SOC 2 report, not to save money on a contact form.
Read the full Fillout profileSurveySparrow
SurveySparrow is a feedback programme platform wearing a survey tool's clothes, and the module range is genuinely impressive for the money: conversational surveys, NPS and CSAT trending, 360-degree reviews, offline kiosk collection, reputation management, ticketing, and an AI layer that does more than summarize open text. Starter at $468 a year for 15,000 responses is a strong buy for a small business ready to run feedback as a discipline rather than an occasional task. What holds it back is the pricing architecture rather than the product: published prices stop after Starter, branding removal and workflows sit behind a quote, extra seats cost more than a whole plan, response overage is negotiated, and HIPAA is Enterprise-only. Buy the published tiers with your eyes open, and if you can see yourself needing three seats, custom branding, or serious volume, get the Business quote before you commit to anything annual.
Read the full SurveySparrow profileFillout profile last reviewed 2026-08-22; SurveySparrow last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.