SurveySparrow vs Tally
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentSurveySparrow compared with Tally
Tally takes unlimited responses free with logic, calculations, payments, and file uploads, and charges mainly to remove branding and add a custom domain. SurveySparrow costs at least $228 a year and caps responses annually. Tally is the better buy for ordinary form capture by a wide margin; SurveySparrow only justifies itself once you need NPS trending, 360 cycles, offline collection, or ticketing, none of which Tally attempts.
Choose SurveySparrow if
Small and mid-sized companies running an ongoing customer or employee feedback programme, NPS, CSAT, CES, or 360 reviews, who want conversational surveys, behavior-triggered micro-surveys, and closing-the-loop workflow in one platform rather than a form builder plus a spreadsheet.
Choose Tally if
Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.
Side by side
13 attributes| Attribute | SurveySparrow | Tally |
|---|---|---|
| Category | Forms | Forms |
| Starting price | $0 (Free), then $19 per month billed annually for Basic (free plan available) | EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free) (free plan available) |
| Pricing model | Per-account subscription metered on responses per year, with seats, integrations, question types, and branding all used as tier levers. Published prices stop after the Starter tier; Business and Enterprise are quoted. | Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately. |
| Free plan | 3 active surveys, 10 questions per survey, 1 user, and roughly 75 responses in the first quarter dropping to about 50 a month afterwards, with email distribution. | Unlimited forms and unlimited submissions, plus conditional logic, calculations, answer piping, file uploads (10 MB per file), signatures, Stripe payments, password protection, submission limits and close dates, 45+ languages, and integrations with Notion, Google Sheets, Airtable, Zapier, Make, and webhooks. Subject to published fair-usage guidelines. |
| Free trial | 14 days of Business plan features on signup | No separate trial; the free plan is permanent and unlimited on submissions |
| Best for | Small and mid-sized companies running an ongoing customer or employee feedback programme, NPS, CSAT, CES, or 360 reviews, who want conversational surveys, behavior-triggered micro-surveys, and closing-the-loop workflow in one platform rather than a form builder plus a spreadsheet. | Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool. |
| Setup time | An hour for a straightforward conversational survey from a template. Standing up an ongoing NPS programme with dashboards, workflows, ticket routing, and integrations is a multi-week exercise, most of it deciding who owns a detractor rather than configuring the tool. | Minutes. A working form with logic and an integration is a 15-minute job, and there is no account requirement for respondents, no domain setup, and no data model to design first. |
| Learning curve | Low to build, moderate to run as a programme. The module structure means the platform rewards someone who treats feedback as a recurring discipline and feels heavyweight to someone who only wanted to send one survey. | The lowest in the category for anyone who has used Notion. The only non-obvious parts are the calculator (variables are configured per block) and hidden fields, both of which the help docs cover in a page each. |
| Platforms | Web app, Mobile apps, Website embeds and pop-ups, Offline and kiosk mode on tablets, Email-embedded surveys, SMS and QR distribution | Web app, Embeds (inline, popup, full page), Custom domains on paid tiers |
| Compliance | SOC 2, ISO standards as cited by the vendor, GDPR, HIPAA on the Enterprise plan | GDPR compliant, built and hosted in the EU (Belgium-based company), Data encrypted in transit and at rest, No cookie tracking on respondent-facing forms |
| Founded | 2017 | 2020 |
| Headquarters | San Francisco, California, with major operations in Kochi, India | Belgium (Tally BV, EU-hosted) |
| Ownership | Venture-backed, privately held | Bootstrapped |
Strengths and limitations
SurveySparrow
Strengths
- The conversational chat-style format is a real differentiator for completion rates, particularly on mobile and in-the-moment feedback.
- Module breadth is unmatched at this price: NPS, CSAT, CES, 360-degree feedback, offline kiosk collection, reputation management, and ticketing in one platform.
- Annual rather than monthly response allowances, which fits quarterly measurement programmes far better than a monthly meter.
- An unusually broad AI layer covering follow-up questions, theme detection, sentiment, conversational data querying, categorization, and send-time optimization.
Limitations
- Additional users at $49 a month each cost more than the entire Starter plan, making team growth disproportionately expensive.
- Published pricing stops after Starter; Business, Enterprise, extra responses, and API calls are all quoted, so total cost cannot be modelled from the pricing page.
- Custom branding requires the unpublished Business tier, so both published paid plans render SurveySparrow's branding to respondents.
- The free plan's 10-question cap makes it a demo rather than a usable starting point.
Tally
Strengths
- Genuinely unlimited free tier: unlimited forms and submissions with logic, calculations, payments, file uploads, and signatures included, not withheld as paid bait.
- The document-style editor is the fastest way to build a form of any tool in this category, especially for teams already fluent in Notion.
- Flat workspace pricing with unlimited collaborators, so team growth does not create a bill the way per-seat tools do.
- EU-built and EU-hosted with no respondent cookie tracking, which clears European privacy reviews without a negotiation.
Limitations
- Analytics are minimal: visits, completion, and drop-off, with the useful historical depth reserved for Pro. Serious response analysis happens elsewhere.
- No in-app or website-behavior survey targeting at all, so product teams wanting NPS or in-product feedback need a second tool.
- The free plan's limits are governed by fair-usage language rather than a published number, which is fine for most teams and unnerving for anyone planning very high volume.
- Compliance posture is thinner than rivals: GDPR and EU hosting are documented, but there is no advertised SOC 2 Type II certification of the kind Fillout and Formbricks publish.
Pricing compared
SurveySparrow
Per-account subscription metered on responses per year, with seats, integrations, question types, and branding all used as tier levers. Published prices stop after the Starter tier; Business and Enterprise are quoted.
- Free$0
- Basic$19
- Starter$39
- BusinessQuoted
- EnterpriseCustom
Starter at $468 a year for 15,000 responses with translation, email embedding, partial responses, and skip logic is genuinely good value, and it is the tier most small businesses should look at. Everything above and around it is where the pricing gets slippery: branding removal and workflows sit on an unpublished Business tier, extra seats cost more than the whole Starter plan, response overage is quoted, and HIPAA is Enterprise-only. Judged on capability, the platform is strong and the module range from NPS to 360 to offline kiosk to ticketing is broader than anything else at this price. Judged on transparency, it compares badly with Cognito Forms or Jotform, where you can price your exact situation from a public page. Buy the published tiers with confidence and treat any move above Starter as a negotiation rather than a purchase.
Tally
Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.
- FreeEUR 0
- ProEUR 20
- BusinessEUR 65
On capability per dollar Tally is close to unbeatable, because for a large share of teams the correct answer is zero dollars. The paid tier is honest about what it sells: branding, domain, team workspaces, and partial submissions, not access to features you already needed. At 20 euros a month flat for unlimited collaborators and unlimited responses, Pro undercuts Fillout's Business tier by a factor of three and Paperform's Pro tier by more than half, and it does so without a submission meter running in the background. The catch is scope, not price: if you need in-app surveys, a real database behind the form, or a SOC 2 report, the cheapness is irrelevant because Tally does not do those things.
Editorial verdict on each
SurveySparrow
SurveySparrow is a feedback programme platform wearing a survey tool's clothes, and the module range is genuinely impressive for the money: conversational surveys, NPS and CSAT trending, 360-degree reviews, offline kiosk collection, reputation management, ticketing, and an AI layer that does more than summarize open text. Starter at $468 a year for 15,000 responses is a strong buy for a small business ready to run feedback as a discipline rather than an occasional task. What holds it back is the pricing architecture rather than the product: published prices stop after Starter, branding removal and workflows sit behind a quote, extra seats cost more than a whole plan, response overage is negotiated, and HIPAA is Enterprise-only. Buy the published tiers with your eyes open, and if you can see yourself needing three seats, custom branding, or serious volume, get the Business quote before you commit to anything annual.
Read the full SurveySparrow profileTally
Best ValueTally is the default recommendation for any startup that needs forms and has not already committed to something else. The free tier is not a trial in disguise: unlimited submissions with logic, calculations, payments, and file uploads included is a real product, and the 20-euro Pro plan buys branding, a domain, and a shared workspace rather than access to features you were already using. The limits are honest ones: no in-app survey targeting, thin analytics, no public API, and no SOC 2 report. If your form is a front end for an operational process, buy Fillout; if your survey has to fire inside your product, buy Formbricks. For everything else, Tally is the tool you should try first and will probably never leave.
Read the full Tally profileSurveySparrow profile last reviewed 2026-08-22; Tally last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.