SimpleTexting

Name: SimpleTexting
Brand: SimpleTexting
Price: 39500398.40 USD

General-purpose business texting with credits that roll over

SimpleTexting is a general business SMS and MMS platform that combines mass texting campaigns, two-way conversations through a shared team inbox, autoresponders, drip sequences, text-to-join keywords, and segmentation, sold on credit-based monthly plans starting at $39 for 500 credits with unused credits rolling over on monthly billing; it is owned by Sinch and serves US and Canadian businesses across retail, healthcare, education, nonprofits, and services rather than any single vertical.

Visit website

Overview

SimpleTexting launched in New York in 2010, built by three founders operating on the unglamorous premise that most businesses want to text customers and do not want to become telecom experts to do it. That premise held up. The product was acquired by MessageMedia in November 2020 and became part of Sinch, the Swedish CPaaS group, in 2021. The founding team stayed on through the acquisition, and the product has kept its own brand, its own pricing page, and its own roadmap rather than being absorbed into Sinch's enterprise stack.

What you get is deliberately horizontal. There is no ecommerce data model, no CRM opinion, and no vertical workflow. Instead there is a shared inbox where a team of three to five people can hold two-way conversations, a campaign sender that reaches your whole list, autoresponders and drip sequences, text-to-join keywords, segments, MMS, link tracking, and an AI writing assistant for when nobody can think of a subject line. Around 1,000 apps connect through Zapier, plus a documented API and a native Mailchimp path. That breadth is why the customer base spans dentists, gyms, churches, school districts, staffing agencies, and small retailers rather than clustering in one industry.

The pricing structure is the most transparent in this category and the credit accounting is worth understanding because it drives your real cost. Plans are quoted by monthly credit volume, starting around $39 for 500 credits, with 20 percent off for annual billing. A standard 160-character SMS is one credit, an extended message up to 306 characters is two, and an MMS is three. Incoming SMS is free and incoming MMS costs one credit. Overage on the entry plan runs 5.5 cents per credit, which is expensive enough that you should size your plan properly rather than bank on overages. Carrier fees of roughly $0.0025 per message in the US and $0.0068 in Canada are passed through without markup.

Two structural details separate SimpleTexting from most of its competitors. First, unused credits roll over to the following month on monthly plans, which means a business with a lumpy sending pattern is not throwing away what it paid for. Second, three user seats are included before you start paying $20 a month per additional user, which is generous next to platforms that charge from the second seat. The counterweight is the number-porting friction that customers have documented publicly, which is worth reading about before you commit a number you care about.

Best for

Small and mid-sized US and Canadian businesses that want a straightforward, well-supported texting platform for appointment reminders, promotions, alerts, and two-way customer conversations, especially teams of three to five who value rolling credits and included seats over ecommerce or CRM depth.

Not the right fit for

Shopify merchants who want revenue attribution and ecommerce triggers; SimpleTexting has no commerce data model, so Postscript or Emotive will outperform it on every metric that matters to a store.
Sales teams that want texting fused to a CRM record with calling attached; there is no native HubSpot or Salesforce object sync of the depth Salesmsg or Sakari provide, and running it through Zapier is a downgrade.
Businesses sending primarily outside the US and Canada; coverage and pricing are built for North America and international sending is not the product's strength.
High-volume senders chasing the lowest per-message rate; credit plans at 5.5 cents overage and roughly 7.8 cents per credit at the entry tier are not competitive with per-message pricing at scale.
Anyone who expects to move their number to a competitor easily. Customers have publicly documented weeks-long porting fights requiring FCC complaints, so treat number selection as a decision that is expensive to reverse.

How it works

1
You sign up for a free trial without a credit card and choose a number type. A local ten-digit number costs $10 a month plus a $4 one-time activation and can be active the same day; a toll-free number carries no additional fee but takes up to a week to verify; a dedicated short code starts at $1,000 a month and takes six to eight weeks.
2
Before campaigns can send at volume you register for A2P 10DLC, which is a carrier requirement rather than a SimpleTexting one. You supply your business details, SimpleTexting submits brand and campaign registration to The Campaign Registry, and the carrier fees for that registration are passed through at cost.
3
You build a list. Contacts import by CSV or arrive through text-to-join keywords, embedded web forms, and click-to-text links, with the opt-in method recorded so the consent trail exists. A self-cleaning list feature detects and removes numbers that are no longer deliverable, which stops you burning credits on dead contacts.
4
Day to day you either broadcast or converse. Campaigns send to a whole list or a segment with mail-merge custom fields; the shared inbox handles inbound replies with conversation assignment, internal notes, and multiple numbers so different departments can hold separate threads. Autoresponders cover away messages and keyword replies, and drip campaigns sequence a series of messages over days or weeks.
5
Reporting covers delivery, link clicks through the built-in shortener, keyword performance, and credit consumption. Zapier connects roughly 1,000 apps for anything the native integrations do not cover, and the API handles event-driven sending for teams with a developer.

Feature breakdown

29 features in 5 modules

Sending and campaigns

The broadcast side, which is what most accounts use daily.

Mass texting campaigns: Broadcast to an entire list or a segment, with scheduling and mail-merge custom fields so a thousand messages each carry the recipient's name, appointment time, or order reference.
MMS and picture messaging: Attach photos and GIFs to messages. Each MMS consumes three credits, so a picture message costs roughly three times a plain text and should be used deliberately rather than by default.
Extended SMS: Messages up to 306 characters send as a single logical message at two credits, which is cheaper than most platforms' handling of multi-part sends but still double the base rate.
Drip campaigns: Sequence a series of messages over days or weeks from a trigger such as a keyword opt-in, which covers onboarding, nurture, and reminder use cases without a separate automation tool.
Autoresponders and away messages: Instant automated replies to keywords and an away message for hours when nobody is watching the inbox, so an inbound text never sits unanswered.
Link shortening and click tracking: Built-in shortener that keeps messages inside segment boundaries and reports clicks per campaign, which is the only engagement signal SMS reliably gives you.

Two-way inbox and team routing

Where SimpleTexting earns its keep for service businesses.

Shared team inbox: A single conversation view the whole team works from, so an inbound reply is not trapped in one person's account or one person's phone.
Conversation assignment: Threads are assigned to specific team members so ownership is explicit and nothing gets answered twice or not at all.
Internal notes: Team members annotate a conversation without the customer seeing it, which is the difference between a shared inbox and a group chat.
Three user seats included: Every plan includes three users before the $20 per user per month charge starts, which is genuinely generous next to platforms that meter from the second seat.
Multiple numbers: Additional numbers at $10 a month each let different departments, locations, or campaigns run on separate threads within one account.
Free inbound SMS: Incoming text messages consume no credits, so a genuinely conversational program does not double your bill. Incoming MMS costs one credit.

List growth and contact management

Collecting numbers with a consent trail attached.

Text-to-join keywords: Subscribers text a keyword to your number to opt in, with the keyword, timestamp, and confirmation exchange forming the consent record.
Web sign-up forms: Embeddable forms that collect a number with compliant consent language and drop the contact into the right list automatically.
Click-to-text links: Links that open the recipient's messaging app pre-filled with your keyword, which is how mobile traffic opts in without typing.
Segmentation: Contacts organized into lists and segments by custom fields, engagement, or attributes so campaigns target rather than blast.
Custom fields and mail merge: Arbitrary contact attributes that populate into message templates, which is how a mass send stops reading like a mass send.
Self-cleaning lists: Automatically detects and removes numbers that are no longer deliverable, protecting both your credit balance and your carrier reputation.

Compliance and carrier plumbing

The regulatory layer, handled but not hidden.

Automatic opt-out handling: STOP, UNSUBSCRIBE, and equivalent replies suppress the contact automatically across every list and campaign, which is a hard TCPA requirement rather than a nicety.
A2P 10DLC registration: SimpleTexting submits brand and campaign registration to The Campaign Registry on your behalf and passes the carrier fees through at cost rather than marking them up.
Toll-free verification: A toll-free number carries no monthly fee and clears verification in up to a week, which is the fastest route to legitimate high-throughput sending for a small business.
Dedicated short codes: Available from $1,000 a month with a six to eight week provisioning timeline, for organizations where throughput or brand trust justifies it.
Consent capture with recorded source: Opt-in method is recorded per contact, which is the evidence that matters if consent is ever challenged.
Carrier fees passed through at cost: Roughly $0.0025 per message in the US and $0.0068 in Canada, billed without vendor markup, which is more honest than platforms that fold an opaque surcharge into the credit rate.

Integrations and developer surface

Broad rather than deep, which fits the horizontal positioning.

Zapier with roughly 1,000 apps: The primary integration path, which covers almost anything but means your CRM sync is an automation rather than a native object relationship.
Mailchimp integration: Native sync so an email list and a text list stay aligned rather than diverging into two versions of the truth.
REST API: Documented API for event-triggered sending, contact management, and pulling message data into your own systems.
AI message writing: Built-in generation for campaign copy, useful mostly for breaking a blank page rather than producing final text.
Reporting and analytics: Delivery rates, click tracking, keyword performance, and credit consumption per campaign, exportable for reporting elsewhere.

Use cases

4 documented

Dental or medical practice cutting no-shows

Appointment reminders go out by email and phone call, staff spend an hour a day on voicemail, and the no-show rate is still costing several thousand dollars a month in unfilled chairs.

Scheduled reminder campaigns pull appointment times from custom fields, patients confirm or reschedule by replying, and the shared inbox routes those replies to the front desk without anyone dialing a phone.

Gym or studio running promotions to members

Class attendance dips midweek and email announcements get opened after the class has already happened.

Segment-targeted campaigns reach members within minutes, text-to-join keywords on studio signage grow the list, and rolling credits mean a quiet month subsidizes the busy one instead of expiring.

School district or nonprofit sending alerts

Urgent notices need to reach thousands of families reliably, and the current phone tree takes hours and reaches half of them.

A toll-free number with no monthly fee handles broadcast volume, segments split by grade or program, opt-out handling is automatic, and the 15 percent nonprofit discount takes the edge off the credit cost.

Staffing agency coordinating shift workers

Filling a same-day shift means calling fifteen people and reaching four, and the coordination happens on someone's personal phone.

A shared inbox with conversation assignment moves that traffic off personal numbers, free inbound messages mean genuinely two-way coordination does not inflate the bill, and multiple numbers separate branches.

Pricing

from $39 per month for 500 credits, or $398.40 per year with annual billing

Credit-based monthly subscription, quoted by monthly credit volume. Credits are consumed per message segment. Three user seats included, additional seats and numbers charged separately, carrier fees passed through at cost.

Plan	Price	Includes
500 credits	$39 per month	500 message credits per month Overage at 5.5 cents per credit Three user seats included Unlimited contacts Unused credits roll over on monthly billing The entry point. At 500 credits this works out to roughly 7.8 cents per credit before carrier fees, which is expensive per message but cheap as a monthly platform cost.
Higher credit tiers	Scales with volume per month	Plans are quoted by the monthly credit volume you select Per-credit rate falls as volume rises Overage rate improves at higher tiers Same feature set across tiers Three user seats included at every level SimpleTexting does not gate features behind tiers; you are buying volume, not capability, which makes plan selection a pure arithmetic exercise.
Annual billing	20 percent off billed yearly	$398.40 per year at the 500-credit level Two months of value returned versus monthly Credit allocation released monthly Same features and seats as monthly The catch is rollover: annual plans lose rollover if you downgrade, so the discount comes with less flexibility.

Plan

Price

Includes

500 credits

$39

per month

500 message credits per month
Overage at 5.5 cents per credit
Three user seats included
Unlimited contacts
Unused credits roll over on monthly billing

The entry point. At 500 credits this works out to roughly 7.8 cents per credit before carrier fees, which is expensive per message but cheap as a monthly platform cost.

Higher credit tiers

Scales with volume

per month

Plans are quoted by the monthly credit volume you select
Per-credit rate falls as volume rises
Overage rate improves at higher tiers
Same feature set across tiers
Three user seats included at every level

SimpleTexting does not gate features behind tiers; you are buying volume, not capability, which makes plan selection a pure arithmetic exercise.

Annual billing

20 percent off

billed yearly

$398.40 per year at the 500-credit level
Two months of value returned versus monthly
Credit allocation released monthly
Same features and seats as monthly

The catch is rollover: annual plans lose rollover if you downgrade, so the discount comes with less flexibility.

Add-ons

Additional user seats ($20 per user per month): Three seats are included on every plan before this applies.
Local ten-digit number ($10 per month plus $4 one-time activation): Same-day activation.
Toll-free number (No additional monthly fee): Verification takes up to a week.
Dedicated short code (From $1,000 per month): Six to eight weeks to provision.
Additional numbers ($10 per month each): For separating departments, locations, or campaigns.
Carrier fees (Roughly $0.0025 per message in the US, $0.0068 in Canada): Passed through without markup on top of credit consumption.

Billing notes

Credit accounting drives your real cost. A standard SMS up to 160 characters is one credit, an extended message up to 306 characters is two, and an MMS is three. Incoming SMS is free; incoming MMS costs one credit.
Emoji and special characters force unicode encoding, which cuts the per-segment character limit to 70 and can silently multiply the credit cost of a message you thought was short.
Unused credits roll over to the following month on monthly plans, which is one of the friendliest structures in the category. Annual plans lose rollover if you downgrade.
Overage at 5.5 cents per credit on the entry plan is roughly 40 percent above the effective in-plan rate, so consistently running over means you have chosen the wrong tier rather than found a flexible one.
Annual billing saves 20 percent, equivalent to $398.40 rather than $468 at the 500-credit level.
Carrier pass-through fees are billed at cost with no markup, which is worth noting because several competitors bundle an unstated surcharge into the credit price instead.
Nonprofits get 15 percent off any plan, and there is a 30-day money-back guarantee.
Number porting away from SimpleTexting has been publicly documented as slow and adversarial, with at least one case taking 21 days and requiring an FCC complaint. Factor that into number selection at the start.

Value assessment: SimpleTexting is priced as a business tool rather than a telecom commodity, and whether that is good value depends entirely on volume. At 500 credits for $39, you are paying roughly 7.8 cents a credit, which is five times what a pay-as-you-go platform charges per message and eight times what an ecommerce platform charges at scale. What you are actually buying is the shared inbox, three included seats, the automation layer, the support, and the fact that unused credits roll over. For a practice or a studio sending a few hundred reminders a month and holding real conversations, that is a fair trade and the total bill stays under $50. For anyone sending tens of thousands of messages, the credit model becomes the most expensive way to buy SMS in this category and you should be looking at per-message pricing instead. The rollover policy and the three included seats are the two structural details that make it competitive at the small end, and they are genuinely better than most rivals offer.

Strengths & limitations

Strengths

Credits roll over on monthly plans, so a business with a lumpy sending pattern does not forfeit what it paid for at the end of every month.
Three user seats included on every plan before the $20 per seat charge starts, which is more generous than most competitors and matters for a front desk with rotating staff.
Free inbound SMS makes genuinely two-way conversation economically viable rather than something you ration.
Features are not gated by tier. You buy volume, not capability, which means plan selection is arithmetic instead of a feature-matrix negotiation.
Carrier fees are passed through at cost and disclosed on the pricing page rather than folded into an opaque credit rate.
Sinch ownership means real carrier infrastructure and financial stability behind a small-business product, without the enterprise sales motion that usually comes with it.
Roughly 1,000 Zapier integrations plus a documented API cover almost any workflow, and the toll-free option with no monthly fee is the cheapest legitimate route to high-throughput sending.
Fifteen years in market with the founding team retained through acquisition, which is unusual continuity in a category full of churn.

Limitations

Per-credit economics are poor at volume. At entry pricing you are paying multiples of what per-message platforms charge, and the 5.5 cent overage rate punishes miscalculation.
No ecommerce data model at all, so revenue attribution, cart triggers, and product-level personalization simply do not exist.
CRM integration runs mostly through Zapier rather than native object sync, which is a meaningful gap next to Salesmsg or Sakari for a sales team.
Number porting away has been publicly documented as slow and obstructive, in one case requiring an FCC complaint and taking three weeks. That is a real switching cost you should price in before choosing a number.
US and Canada focused; international sending is not where the product or the pricing is aimed.
MMS at three credits makes picture messaging roughly triple the cost of text, which quietly wrecks budgets on image-heavy campaigns.
Annual billing removes credit rollover if you downgrade, so the 20 percent discount trades flexibility for savings in a way the pricing page does not emphasize.

Head-to-head comparisons

5 alternatives

SimpleTexting vs EZ Texting

from $25 per month on Launch, or $20 per month billed annually

These two are direct competitors serving the same small-business market with credit plans and a team inbox. EZ Texting starts cheaper at $25 a month and includes RCS, text-to-pay, and AI reply, but bundles only one user seat and its lower tiers carry a $5 telecom fee and a 4 cent overage. SimpleTexting includes three seats, has free inbound SMS, and rolls credits over. Choose EZ Texting for the lower entry price and the payments features; choose SimpleTexting if more than one person will work the inbox.

Full SimpleTexting vs EZ Texting comparison

SimpleTexting vs Textmagic

from No platform fee; roughly $0.049 per US SMS on Textmagic routes, or about $0.01 per message when you connect your own carrier account

Textmagic sells prepaid credit that never expires at about 4.9 cents per US SMS with no monthly platform fee, or about 1 cent if you bring your own Twilio account. SimpleTexting charges a monthly subscription with an included credit allowance and a much stronger team inbox and automation layer. Pick Textmagic if you send irregularly and hate subscriptions; pick SimpleTexting if a team works the messages every day and you want drip campaigns and seat management included.

Full SimpleTexting vs Textmagic comparison

SimpleTexting vs Salesmsg

from $25 per month on Basic, including one seat and one phone number

Salesmsg is built for sales teams, with deep native HubSpot and Salesforce sync, a power dialer, calling, call recording, and AI qualification agents. SimpleTexting is a marketing and operations tool with a shared inbox and Zapier-based integrations. If texting is how your reps work leads inside a CRM, Salesmsg is the right shape. If texting is how your business sends reminders, promotions, and alerts, SimpleTexting does it for less money and less setup.

Full SimpleTexting vs Salesmsg comparison

SimpleTexting vs Postscript

from $0 per month on Starter with a $49 minimum spend, then $100 per month on Growth

Postscript is Shopify-only, with native ecommerce triggers, revenue attribution, and per-message pricing that beats credit plans badly at volume. SimpleTexting is cart-agnostic and useless for commerce data. A Shopify store should be on Postscript. A dentist, a gym, a school district, or a staffing agency should be on SimpleTexting, where the shared inbox and rolling credits are actually the point.

Full SimpleTexting vs Postscript comparison

SimpleTexting vs Emotive

from $100 per month plus $0.015 per SMS on Starter

Emotive is an ecommerce conversational SMS platform now owned by Privy, priced from $100 a month plus per-message rates and bundled with human copywriting support. SimpleTexting is a general business texting tool at a third of that entry price with no commerce features. Take Emotive if you run an online store and want two-way selling conversations. Take SimpleTexting if you run a business that texts customers about anything other than orders.

Full SimpleTexting vs Emotive comparison

Implementation & onboarding

Setup time: An account and a local number can be live the same day. Realistically you are gated by carrier registration: A2P 10DLC brand and campaign approval takes roughly one to four weeks, toll-free verification up to a week, and a short code six to eight weeks. Start registration immediately and build lists while you wait.
Learning curve: Genuinely low. The interface is the plainest in this category and a non-technical front-desk employee can send a campaign in fifteen minutes. Drip campaigns and segmentation take an afternoon. The only conceptual hurdle is credit accounting, and specifically the fact that an emoji can double or triple the cost of a message.
Onboarding: Entirely self-serve with a no-credit-card trial and a 30-day money-back guarantee. Live support is available by phone, chat, and email on all plans, which is unusual at this price point and is a large part of why the product retains customers.
Migration notes: Contacts import by CSV, and you must bring the consent record with them (opt-in source, timestamp, and language) rather than just the numbers. Porting an existing number in is possible but adds time. The more important migration note runs the other way: customers have documented that porting a number away from SimpleTexting can take weeks and may require escalating to Sinch or filing an FCC complaint, so choose your number with the assumption that leaving will be harder than arriving.

Platform, API & security

Platforms: Web applicationiOS and Android appsUS and Canadian SMS and MMSLocal, toll-free, and short code numbers
API: Documented REST API for sending, contact management, and event-driven messaging, plus roughly 1,000 app connections through Zapier and a native Mailchimp integration.
Compliance: TCPA-aligned consent capture with recorded opt-in sourceCTIA messaging principlesA2P 10DLC brand and campaign registration submitted on your behalfToll-free verificationAutomatic STOP and opt-out suppression
Data residency: US-hosted under Sinch infrastructure. No regional hosting options are advertised for the SimpleTexting product.
SSO: Not published as a standard feature on self-serve plans.
Security notes: Operates on Sinch carrier infrastructure, which provides direct carrier connectivity rather than reselling a third-party gateway. Carrier fees are passed through at cost. Self-cleaning list logic removes undeliverable numbers to protect sender reputation.

Support & resources

Channels: Phone supportLive chatEmail supportHelp center
Documentation: Help center covering setup, compliance and 10DLC registration, campaigns, automations, integrations, and the API, with an active blog on SMS compliance and best practice.
Community: No large formal user forum; support is direct rather than community-mediated, which suits the small-business customer base.

Company

Founded: 2010
Headquarters: Miami Beach, Florida, United States (originally founded in New York)
Ownership: Owned by Sinch AB, the Swedish CPaaS group, following acquisition by MessageMedia in November 2020
Founders: Gene, Felix, Andrey
Employees: Roughly 100 (2026 estimates)
Funding: No independent venture funding history of note; the company was acquired by MessageMedia in November 2020 and became part of Sinch when Sinch acquired MessageMedia in 2021.

Funding history

Round	Amount	Year	Notes
Acquisition by MessageMedia	Undisclosed	2020	Announced November 2020; the founding team stayed with the business.
Sinch acquires MessageMedia	Part of a $1.3B group transaction	2021	SimpleTexting became part of Sinch AB and retained its own brand and pricing.

Timeline

2010Launched in New York by three founders, publicly identified only as Gene, Felix, and Andrey, as a straightforward mass texting service for small businesses.
2016Expands from broadcast texting into two-way conversations with a shared team inbox, which becomes the product's defining feature for service businesses.
2020Acquired by MessageMedia in November, with the founding team remaining with the business.
2021Becomes part of Sinch AB when Sinch acquires MessageMedia, gaining direct carrier infrastructure while keeping its own brand and self-serve pricing.
2022Handles the industry-wide A2P 10DLC transition, submitting brand and campaign registration on customers' behalf and passing carrier fees through at cost.
2025Adds AI message writing, self-cleaning lists, and a brand refresh while keeping the credit-with-rollover pricing model that differentiates it.

Integrations

Zapier (roughly 1,000 apps)
Mailchimp
REST API
Slack (via Zapier)
HubSpot (via Zapier)
Salesforce (via Zapier)
Google Sheets (via Zapier)
Shopify (via Zapier)
Calendly (via Zapier)
Constant Contact (via Zapier)

Frequently asked questions

11 questions

What is SimpleTexting?

SimpleTexting is a general business SMS and MMS platform for US and Canadian companies. It combines mass texting campaigns, a shared two-way inbox for team conversations, autoresponders, drip sequences, text-to-join keywords, segmentation, and link tracking, sold on credit-based monthly plans starting at $39 for 500 credits. It has been in market since 2010 and is owned by Sinch.

How do SimpleTexting credits work and what does a message really cost?

A standard SMS up to 160 characters is one credit, an extended message up to 306 characters is two credits, and an MMS is three credits. Incoming SMS is free and incoming MMS costs one credit. At the $39 for 500 credits entry plan that works out to roughly 7.8 cents per credit, with overage at 5.5 cents. Carrier fees of about $0.0025 per message in the US and $0.0068 in Canada are added on top at cost with no markup.

Do unused credits roll over?

Yes, on monthly plans. Unused credits carry into the following month, which is one of the friendlier structures in this category and matters a lot for businesses with seasonal or irregular sending. The exception is annual plans, which lose rollover if you downgrade, so the 20 percent annual discount comes with a flexibility cost worth understanding before you commit.

What does A2P 10DLC registration cost and how long does it take?

The fees are set by The Campaign Registry and the carriers rather than by SimpleTexting, which submits registration on your behalf and passes the cost through. Expect roughly $4.50 for a sole proprietor brand or around $48 for a standard brand with vetting, about $15 for campaign registration, and a recurring campaign fee of roughly $1.50 to $10 a month. Brand approval usually takes one to three business days and campaign approval three to seven, so budget one to four weeks end to end.

Should I use a local number, a toll-free number, or a short code?

A local ten-digit number costs $10 a month plus a $4 activation and can be live the same day, but carries the lowest throughput. A toll-free number has no additional monthly fee and takes up to a week to verify, and it is the best value for most small businesses sending at volume. A dedicated short code starts at $1,000 a month and takes six to eight weeks to provision, which only makes sense for organizations sending very high volumes or needing the brand trust of a five or six digit number.

How many users are included and what do extra seats cost?

Three user seats are included on every plan, with additional seats at $20 per user per month. That is unusually generous; several competitors include only one seat. Additional phone numbers cost $10 a month each, which is how businesses separate departments or locations within a single account.

How does SimpleTexting handle TCPA compliance, opt-outs, and quiet hours?

Opt-outs are automatic: STOP, UNSUBSCRIBE, and equivalent replies suppress the contact across every list and campaign without you doing anything. Opt-in source is recorded per contact through keywords, web forms, and click-to-text links, which is the consent evidence that matters if it is ever challenged. Campaign scheduling lets you control send times, and the standard TCPA guidance of 8am to 9pm in the recipient's local time is your responsibility to respect. As always, none of this substitutes for your own legal review of your opt-in language.

Does SimpleTexting integrate with my CRM?

Mostly through Zapier, which connects roughly 1,000 apps including HubSpot, Salesforce, Pipedrive, and Shopify, plus a native Mailchimp integration and a documented REST API. What you do not get is native object-level sync, where a text is logged against a CRM record and a rep works from inside the CRM. If that is what you need, Salesmsg and Sakari are built for it and SimpleTexting is not.

Can I text internationally?

SimpleTexting is built for the US and Canada, with pricing, compliance, and carrier relationships aimed at North America. It publishes a Canadian carrier fee of roughly $0.0068 per message alongside the US rate of $0.0025. If most of your audience is outside North America, look at Sakari or Textmagic, both of which sell international coverage as a primary feature.

Who owns SimpleTexting?

SimpleTexting was founded in New York in 2010 by three founders, acquired by MessageMedia in November 2020, and became part of Sinch AB when Sinch acquired MessageMedia in 2021. The founding team stayed on through the acquisition and the product still runs its own brand, pricing, and roadmap rather than being folded into Sinch's enterprise stack. Headcount is around 100.

Is it hard to leave SimpleTexting?

Leaving the subscription is straightforward, but taking your phone number with you has been publicly documented as difficult. Customers have described weeks-long porting processes involving delayed customer service records and porting PINs, with at least one case resolved only after an FCC complaint under number portability. If a specific number is important to your business, factor that friction in when you choose it, and consider what the exit path looks like before you print it on signage.

Editorial verdict

SimpleTexting is the sensible default for a small business that wants to text customers and has no interest in becoming a telecom expert. Fifteen years in market, a clean interface a receptionist can use unaided, phone support on every plan, three seats included, free inbound messages, and credits that actually roll over add up to a product that does not fight you. Sinch ownership gives it real carrier infrastructure without an enterprise sales motion. The limits are equally clear. Per-credit economics are poor at volume, there is no ecommerce data model, CRM integration is Zapier-shaped rather than native, and the publicly documented difficulty of porting a number away is a genuine switching cost that deserves weight in the decision. Buy it if you are a practice, a studio, a school, an agency, or a local retailer sending hundreds to low thousands of messages a month with a small team working the replies. Look elsewhere if you are a Shopify store, a CRM-driven sales team, or a high-volume sender chasing the lowest rate per segment.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.