EZ Texting vs SimpleTexting
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedEZ Texting compared with SimpleTexting
These are the two direct incumbents in small business texting and they trade blows evenly. EZ Texting starts cheaper at $25 (really $30 with the telecom fee) and offers RCS, text-to-pay, age verification, and translation that SimpleTexting lacks. SimpleTexting includes three seats to EZ Texting's one, has free inbound messages on both sides, and rolls credits over. Choose EZ Texting for feature breadth and payments; choose SimpleTexting if more than one person will work the inbox daily.
SimpleTexting compared with EZ Texting
These two are direct competitors serving the same small-business market with credit plans and a team inbox. EZ Texting starts cheaper at $25 a month and includes RCS, text-to-pay, and AI reply, but bundles only one user seat and its lower tiers carry a $5 telecom fee and a 4 cent overage. SimpleTexting includes three seats, has free inbound SMS, and rolls credits over. Choose EZ Texting for the lower entry price and the payments features; choose SimpleTexting if more than one person will work the inbox.
Choose EZ Texting if
US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth.
Choose SimpleTexting if
Small and mid-sized US and Canadian businesses that want a straightforward, well-supported texting platform for appointment reminders, promotions, alerts, and two-way customer conversations, especially teams of three to five who value rolling credits and included seats over ecommerce or CRM depth.
Side by side
13 attributes| Attribute | EZ Texting | SimpleTexting |
|---|---|---|
| Category | SMS | SMS |
| Starting price | $25 per month on Launch, or $20 per month billed annually (14 days trial) | $39 per month for 500 credits, or $398.40 per year with annual billing (free trial) |
| Pricing model | Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately. | Credit-based monthly subscription, quoted by monthly credit volume. Credits are consumed per message segment. Three user seats included, additional seats and numbers charged separately, carrier fees passed through at cost. |
| Free plan | No | No |
| Free trial | 14 days with no credit card required | Free trial with no credit card required, plus a 30-day money-back guarantee |
| Best for | US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth. | Small and mid-sized US and Canadian businesses that want a straightforward, well-supported texting platform for appointment reminders, promotions, alerts, and two-way customer conversations, especially teams of three to five who value rolling credits and included seats over ecommerce or CRM depth. |
| Setup time | The vendor quotes setup within one business day on self-serve plans, which describes account and number provisioning. Actual sending waits on A2P carrier registration, which EZ Texting handles for you but which still typically takes one to four weeks. Enterprise with a dedicated short code is quoted at four to twelve weeks, driven almost entirely by short code provisioning. | An account and a local number can be live the same day. Realistically you are gated by carrier registration: A2P 10DLC brand and campaign approval takes roughly one to four weeks, toll-free verification up to a week, and a short code six to eight weeks. Start registration immediately and build lists while you wait. |
| Learning curve | Low. Twenty years of iteration has produced an interface a volunteer coordinator or a front-desk employee can use unaided, and the campaign calendar and templates make repeatable programs easy. The workflows and automations layer takes an afternoon. The main conceptual hurdle is credit accounting, particularly that an MMS is three credits and an emoji can multiply segment count. | Genuinely low. The interface is the plainest in this category and a non-technical front-desk employee can send a campaign in fifteen minutes. Drip campaigns and segmentation take an afternoon. The only conceptual hurdle is credit accounting, and specifically the fact that an emoji can double or triple the cost of a message. |
| Platforms | Web application, iOS and Android apps, US and Canadian SMS, MMS, and RCS, Local, high-volume, high-speed, and short code numbers | Web application, iOS and Android apps, US and Canadian SMS and MMS, Local, toll-free, and short code numbers |
| Compliance | A2P carrier registration included in all plans, Automatic STOP and opt-out suppression, Opt-in based service with an anti-spam policy, Age verification for age-gated products, Trust and compliance tooling at platform level | TCPA-aligned consent capture with recorded opt-in source, CTIA messaging principles, A2P 10DLC brand and campaign registration submitted on your behalf, Toll-free verification, Automatic STOP and opt-out suppression |
| Founded | 2006 | 2010 |
| Headquarters | Santa Monica, California, United States, with a San Francisco presence | Miami Beach, Florida, United States (originally founded in New York) |
| Ownership | Privately held with institutional investors including AEA Investors, Morgan Stanley Expansion Capital, ROCA Partners, and Canadian Imperial Bank of Commerce. Acquired by CallFire in 2012, with all CallFire brands consolidated under the EZ Texting name in 2018. | Owned by Sinch AB, the Swedish CPaaS group, following acquisition by MessageMedia in November 2020 |
Strengths and limitations
EZ Texting
Strengths
- The broadest feature list in this comparison set, including RCS, text-to-pay and text-to-give through Stripe, age verification, AI translation across six languages, and a smart contact cleaner that competitors simply do not ship.
- A2P carrier registration is included in every plan rather than passed through, which removes the setup obstacle that stalls the most small-business texting programs.
- A low genuine entry point: $25 a month, or $20 annually, with a 14-day trial requiring no credit card.
- Unlimited contacts and free inbound messages mean neither list growth nor genuine two-way conversation inflates the bill.
Limitations
- All three self-serve tiers include the same 500 credits, so higher tiers buy a discount rather than volume, and the overage rate ends up setting your real cost.
- Overage at 3 to 4 cents per credit is two to four times what volume-oriented platforms charge per message, which makes growth expensive.
- The gap from Scale at $125 to Enterprise at $3,000 is enormous with nothing in between, so a business outgrowing its plan has nowhere to go inside the product.
- One user seat on every self-serve plan with $10 per additional seat, which is stingier than SimpleTexting's three and much worse than Sakari's and Textmagic's unlimited users.
SimpleTexting
Strengths
- Credits roll over on monthly plans, so a business with a lumpy sending pattern does not forfeit what it paid for at the end of every month.
- Three user seats included on every plan before the $20 per seat charge starts, which is more generous than most competitors and matters for a front desk with rotating staff.
- Free inbound SMS makes genuinely two-way conversation economically viable rather than something you ration.
- Features are not gated by tier. You buy volume, not capability, which means plan selection is arithmetic instead of a feature-matrix negotiation.
Limitations
- Per-credit economics are poor at volume. At entry pricing you are paying multiples of what per-message platforms charge, and the 5.5 cent overage rate punishes miscalculation.
- No ecommerce data model at all, so revenue attribution, cart triggers, and product-level personalization simply do not exist.
- CRM integration runs mostly through Zapier rather than native object sync, which is a meaningful gap next to Salesmsg or Sakari for a sales team.
- Number porting away has been publicly documented as slow and obstructive, in one case requiring an FCC complaint and taking three weeks. That is a real switching cost you should price in before choosing a number.
Pricing compared
EZ Texting
Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately.
- Launch$25
- Boost$75
- Scale$125
- EnterpriseFrom $3,000
EZ Texting is priced for the low end and gets awkward in the middle. At Launch, $30 all in with 500 credits and registration handled is a genuinely low barrier for a church, a salon, or a small nonprofit, and the breadth of features at that price is unmatched here. Once you are sending 10,000 or 20,000 credits a month the overage rate dominates the bill, and at 3 to 4 cents a credit you are paying two to four times what volume-oriented platforms charge, with no intermediate tier to escape into short of a $3,000 Enterprise contract. The single seat on every plan compounds this, adding $10 per person where SimpleTexting includes three and Sakari and Textmagic include unlimited. The honest read is that EZ Texting is very good value for a small organization sending modest volume that wants payments, translation, RCS, and registration handled without thinking, and poor value for anyone whose volume is growing quickly.
SimpleTexting
Credit-based monthly subscription, quoted by monthly credit volume. Credits are consumed per message segment. Three user seats included, additional seats and numbers charged separately, carrier fees passed through at cost.
- 500 credits$39
- Higher credit tiersScales with volume
- Annual billing20 percent off
SimpleTexting is priced as a business tool rather than a telecom commodity, and whether that is good value depends entirely on volume. At 500 credits for $39, you are paying roughly 7.8 cents a credit, which is five times what a pay-as-you-go platform charges per message and eight times what an ecommerce platform charges at scale. What you are actually buying is the shared inbox, three included seats, the automation layer, the support, and the fact that unused credits roll over. For a practice or a studio sending a few hundred reminders a month and holding real conversations, that is a fair trade and the total bill stays under $50. For anyone sending tens of thousands of messages, the credit model becomes the most expensive way to buy SMS in this category and you should be looking at per-message pricing instead. The rollover policy and the three included seats are the two structural details that make it competitive at the small end, and they are genuinely better than most rivals offer.
Editorial verdict on each
EZ Texting
EZ Texting is the safe, broad, unexciting choice for a small US organization that wants to text customers and does not want to think about carriers. Twenty years of iteration has produced the longest feature list here, including RCS, Stripe-backed payments and donations, age verification, and AI translation that nobody else at this price offers, and including A2P registration in the plan removes the step that stalls the most small-business programs. At Launch, $30 all in is a genuinely low barrier. The problem is what happens next. All three self-serve tiers carry the same 500 credits, so growth is billed at 3 to 4 cents in overage, one seat per plan means every additional person costs $10 a month, and the leap from Scale at $125 to Enterprise at $3,000 leaves a growing business with nowhere sensible to go. Buy it if you are a church, school, clinic, restaurant, or franchise sending modest volume and you value breadth and handled compliance. Look at SimpleTexting if your team is larger, at Textmagic or Sakari if you have international contacts or many seats, and at Postscript if you sell on Shopify.
Read the full EZ Texting profileSimpleTexting
SimpleTexting is the sensible default for a small business that wants to text customers and has no interest in becoming a telecom expert. Fifteen years in market, a clean interface a receptionist can use unaided, phone support on every plan, three seats included, free inbound messages, and credits that actually roll over add up to a product that does not fight you. Sinch ownership gives it real carrier infrastructure without an enterprise sales motion. The limits are equally clear. Per-credit economics are poor at volume, there is no ecommerce data model, CRM integration is Zapier-shaped rather than native, and the publicly documented difficulty of porting a number away is a genuine switching cost that deserves weight in the decision. Buy it if you are a practice, a studio, a school, an agency, or a local retailer sending hundreds to low thousands of messages a month with a small team working the replies. Look elsewhere if you are a Shopify store, a CRM-driven sales team, or a high-volume sender chasing the lowest rate per segment.
Read the full SimpleTexting profileEZ Texting profile last reviewed 2026-08-22; SimpleTexting last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.