EZ Texting

Name: EZ Texting
Brand: EZ Texting
Price: 2520 USD

The two-decade incumbent in small business texting

EZ Texting is a general business SMS, MMS, and RCS platform for US and Canadian organizations, selling credit-based plans from $25 a month that include mass texting campaigns, text-to-join keywords, sign-up forms and QR codes, a shared team inbox, workflow automation, AI message composition and reply, contact segmentation, text-to-pay and text-to-give through Stripe, and A2P carrier registration included on every plan; credits roll over for one billing cycle and an MMS costs three credits against one for an SMS.

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Overview

EZ Texting is the oldest US-focused platform in this category, founded in the mid-2000s and acquired by CallFire in 2012. In 2018 CallFire consolidated all of its brands under the EZ Texting name, and the combined business has since taken investment from AEA Investors, Morgan Stanley Expansion Capital, ROCA Partners, and Canadian Imperial Bank of Commerce, with a $13M round in December 2020. Headcount sits around 114 and the company is headquartered in Santa Monica, California with a San Francisco presence.

Twenty years in a market this competitive produces a particular kind of product: broad, well-worn, and shaped by every customer request that ever repeated itself. The feature list is the longest in this comparison set. Alongside the expected campaigns, keywords, and shared inbox sit things most competitors do not have, including RCS support, Stripe-backed text-to-pay and text-to-give, age verification for age-gated products, AI translation across six languages, a smart contact cleaner that removes duplicates, and a campaign calendar. Very little of it is deep, but almost all of it is present.

Pricing is where EZ Texting has made an unusual choice. All three self-serve tiers, Launch at $25, Boost at $75, and Scale at $125, include the same 500 monthly credits. What rises with the price is the overage rate (from 4 cents down to 3 cents), the type of number you get (from a standard local number to a high-volume, high-speed one), and whether the $5 monthly telecom fee is waived. Above that, Enterprise starts at $3,000 a month with 200,000 credits, a dedicated short code, and a one cent overage rate, which is a very large step and is quoted rather than self-serve.

That structure means EZ Texting is really priced on overage. With 500 included credits at every tier, virtually every active account is buying most of its volume at the overage rate, so the effective question is whether your monthly send justifies paying $50 or $100 more in platform fee to shave a cent off each credit. The break-even between Launch and Boost sits around 10,000 credits a month once the waived telecom fee is included. Annual billing takes 20 percent off all three tiers and there is a 14-day free trial with no credit card.

Best for

US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth.

Not the right fit for

Shopify and ecommerce operators; there is no commerce data model, no cart or checkout triggers, and no revenue attribution, so a store gets a generic messaging tool where Postscript would give it a revenue channel.
Teams with more than one or two users on a budget. Every self-serve plan includes exactly one seat, with additional users at $10 a month, where SimpleTexting includes three and Sakari and Textmagic include unlimited.
High-volume senders below the Enterprise tier. With only 500 included credits at every level, a serious program pays 3 to 4 cents per credit in overage, which is expensive next to per-message platforms.
CRM-driven sales teams; there is no native HubSpot or Salesforce object sync of the depth Salesmsg or Sakari provide, and no dialer.
International programs. EZ Texting serves the US and Canada, and a business with contacts beyond North America needs Sakari or Textmagic instead.

How it works

1
You start a 14-day free trial without a credit card. A2P carrier registration is included in every plan, and EZ Texting submits your brand and campaign to The Campaign Registry so you are not dealing with the registry directly.
2
You get a textable number with your plan. Launch provides a standard local number and carries a $5 monthly telecom fee; Boost provides a local high-volume number with that fee waived; Scale provides a local high-volume, high-speed number, also with the fee waived. Setup is quoted at within one business day, though carrier registration itself takes longer.
3
You build a list. Contacts arrive through bulk CSV upload, embeddable sign-up forms, text-to-join keywords, QR codes, and click-to-text links, all of which record the opt-in so a consent trail exists. Unlimited contacts are included, so list size never affects the bill. The smart contact cleaner detects and removes duplicates.
4
You send. Campaigns go to lists, tags, filters, or groups with personalization from custom fields, scheduled on a campaign calendar. Workflows and text automations handle the recurring sequences. AI Compose drafts messages and AI Reply generates on-brand responses to inbound texts.
5
Inbound conversations land in a team inbox with role-based permissions through the teammate manager, and text forwarding can push messages onward to another number or an email address. Managed accounts give an administrator control across multiple sub-accounts, which is how franchises and agencies run it.
6
Reporting covers delivery, link clicks through the built-in tracker, keyword performance, and credit consumption, and unused credits roll over for one billing cycle on monthly plans.

Feature breakdown

36 features in 6 modules

Sending and messaging

Every message type a US small business is likely to want.

Mass texting campaigns: Send to lists, tags, filters, or groups simultaneously with personalization from custom fields and a campaign calendar for scheduling.
Two-way texting: One-to-one conversations alongside broadcasts, so a campaign that provokes replies does not create a mess nobody can answer.
MMS messaging: Images, audio, video, and GIFs in messages up to 1,600 characters, at three credits each against one for a plain SMS, so picture messaging costs roughly triple.
RCS support: Rich Communication Services messaging, which supports branded sender profiles and richer content on supported handsets. Very few competitors in this price band offer it at all.
Message templates: Pre-built and custom reusable message bodies, which is how a rotating front-desk team stays consistent.
Multilingual texting: Built-in AI translation across six languages, which matters for schools, clinics, and community organizations with mixed-language audiences.
Link tracker and shortener: Shortens URLs to keep messages inside segment limits and reports clicks, which is the only reliable engagement signal SMS provides.

List growth and contacts

Collecting numbers with the consent trail attached.

Text-to-join keywords: Subscribers text a keyword to opt in, with the keyword, timestamp, and confirmation exchange forming the consent record.
Sign-up forms: Customizable embeddable web forms that drop opted-in contacts straight into the right list.
QR codes: Generated scannable codes for print, packaging, signage, and event materials, with source attribution.
Click-to-text links: Links that open the recipient's messaging app pre-filled with your keyword, which is how mobile traffic opts in without typing a number.
Unlimited contacts: List size is not a billing dimension, so growth never triggers a price increase, which is not true on several ecommerce-oriented rivals.
Segmentation with tags and filters: Contacts organized into tags, filters, and groups with custom fields for birthdays, locations, preferred language, and anything else.
Smart contact cleaner: Detects and removes duplicate contacts automatically, which stops you paying twice to reach the same person.

Automation and AI

Adequate automation with a genuinely useful AI layer on top.

Workflows: Multi-step automated sequences triggered by keywords, dates, or contact events, covering onboarding, reminders, and follow-up.
Text automations: Scheduled and triggered recurring messages, so appointment reminders and renewal notices happen without anyone remembering.
AI Compose: Generates message drafts, which is mostly useful for breaking a blank page rather than producing final copy.
AI Reply: Generates on-brand responses to inbound messages, which is more consequential than AI Compose because inbound reply volume is what makes texting expensive in staff time.
Text forwarding: Automatically redirects inbound texts to another number or email, so coverage does not require anyone to be logged in.
Auto-replies and keyword responses: Instant automated answers to keyword texts, which handles the long tail of routine questions without staff involvement.

Payments and specialty tools

The features nobody else in this comparison set has.

Text-to-pay: Send Stripe-secured payment links by text, which turns a reminder into a transaction and is genuinely differentiated in this price band.
Text-to-give: Stripe-secured donation links, aimed at the nonprofit, church, and school customer base that makes up a large part of EZ Texting's book.
Age verification: Confirms contact ages to satisfy legal requirements for age-gated products, which matters for alcohol, cannabis-adjacent, and similar categories that most platforms simply refuse.
Contact cards: A branded vCard subscribers can save, so your number displays as your organization rather than an unknown ten-digit string.
Campaign calendar: Visual scheduling view of upcoming sends, which prevents the classic mistake of three departments texting the same list in one day.

Team and administration

Multi-user and multi-account controls, priced per seat.

Team inbox: Centralized view of inbound conversations so replies do not sit unread in one person's account.
Teammate manager: Role assignment and permission control over who can send, who can spend credits, and who can only respond.
Managed accounts: Administrative control across multiple sub-accounts, which is how franchises, multi-location businesses, and agencies run EZ Texting under one relationship.
Mobile app: iOS and Android apps for working the inbox and sending campaigns away from a desk.
Additional seats at $10 per month: One seat is included on every self-serve plan, which is stingier than several competitors and is the cost line most likely to surprise a growing team.

Compliance and carrier plumbing

Registration included, which removes the worst part of getting started.

A2P carrier registration included: Brand and campaign registration is submitted on your behalf and included in all plans, which is a meaningful convenience given how many small businesses stall at this step.
Automatic opt-out handling: STOP and equivalent unsubscribe keywords are processed automatically and the contact suppressed across every list and campaign.
Trust and compliance tooling: Platform-level controls aimed at keeping accounts inside carrier and regulatory requirements rather than leaving compliance entirely to the customer.
Number types by tier: Standard local numbers on Launch, high-volume numbers on Boost, and high-volume high-speed numbers on Scale, with the $5 telecom fee waived above Launch.
Dedicated short code: Included at the Enterprise tier; short code provisioning across the industry typically takes eight to twelve weeks.
Free inbound messages: Received messages consume no credits, so genuinely two-way conversation does not double the bill.

Use cases

4 documented

Church or nonprofit collecting donations

Giving depends on people being physically present with a checkbook, and the online donation page converts poorly because nobody visits it.

Text-to-give sends Stripe-secured donation links directly to members' phones, keywords and QR codes on printed materials grow the list, and free inbound messages mean two-way conversation with the congregation costs nothing extra.

Local restaurant or retailer driving foot traffic

Slow weeknights need filling and social posts reach a fraction of followers hours after the moment has passed.

A same-day campaign to a segmented list arrives within minutes, MMS carries the visual, text-to-pay handles prepaid orders, and the campaign calendar keeps multiple locations from texting the same customers twice.

School district or community organization with a mixed-language audience

Urgent notices need to reach thousands of families, many of whom do not read English as a first language, and the phone tree takes hours.

Broadcast campaigns reach the whole list in minutes, built-in AI translation across six languages covers the audience without a separate translation workflow, and unlimited contacts mean list growth never raises the bill.

Multi-location franchise coordinating marketing

Each location wants its own number and its own campaigns, but head office needs oversight and consistent branding across all of them.

Managed accounts give the administrator control across sub-accounts, teammate manager sets permissions per location, and shared templates keep messaging consistent while each site works its own inbox.

Pricing

from $25 per month on Launch, or $20 per month billed annually

Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately.

Plan	Price	Includes
Launch	$25 per month, or $20 billed annually	500 monthly credits (6,000 annually) Overage at $0.04 per credit One user seat Local textable number A2P carrier registration included Carries a $5 monthly telecom fee that the higher tiers waive, so the effective entry cost is $30 a month.
Boost	$75 per month, or $60 billed annually	500 monthly credits Overage at $0.035 per credit Local high-volume number Telecom fee waived One user seat The break-even against Launch sits around 10,000 credits a month once the waived telecom fee is counted.
Scale	$125 per month, or $100 billed annually	500 monthly credits Overage at $0.03 per credit Local high-volume, high-speed number Telecom fee waived Onboarding specialist The high-speed number matters if you send large campaigns and need them delivered inside a promotional window rather than trickling out.
Enterprise	From $3,000 per month	200,000 monthly credits Overage at $0.01 per credit Dedicated short code Dedicated success manager and white-glove onboarding Priority support Setup takes four to twelve weeks, largely because of short code provisioning. This is a very large jump from Scale and is quoted rather than self-serve.

Add-ons

Additional user seats ($10 per user per month): One seat is included on every self-serve plan.
Telecom fee ($5 per month on Launch): Waived on Boost, Scale, and Enterprise.
Additional numbers (Charged separately): Pricing is not published on the plans page; confirm before planning a multi-number setup.
Dedicated short code (Quoted): Included at Enterprise; contact sales for standalone pricing. Provisioning typically takes eight to twelve weeks.
Bundled credit discounts (Available at checkout): Pre-buying credit reduces the effective rate.

Billing notes

All three self-serve tiers include the same 500 credits, so you are buying a lower overage rate rather than more volume. Every active account is effectively paying the overage rate for the bulk of its sending.
An SMS up to 160 characters is one credit and an MMS up to 1,600 characters is three credits, so picture messaging costs roughly triple. Inbound messages are free.
Billing is per segment, not per message. A single emoji forces unicode encoding at 70 characters per segment instead of 160, which can silently multiply the credit cost of a message you thought was short.
Launch carries a $5 monthly telecom fee, so its real cost is $30 a month rather than the advertised $25. Boost, Scale, and Enterprise waive it.
Credit rollover on monthly plans lasts one billing cycle. Annual plan credits expire after twelve months, so an annual buyer who under-sends forfeits the balance.
Annual billing saves up to 20 percent, taking Launch to $20, Boost to $60, and Scale to $100 per month equivalent.
One user seat is included on every self-serve plan with additional seats at $10 a month, which is the cost line most likely to surprise a growing team.
A2P carrier registration is included in all plans rather than billed as a pass-through line item, which removes both a cost and a very common setup obstacle.
The gap between Scale at $125 and Enterprise at $3,000 is enormous, with nothing in between. A business outgrowing 20,000 credits a month has no natural next step inside EZ Texting.

Value assessment: EZ Texting is priced for the low end and gets awkward in the middle. At Launch, $30 all in with 500 credits and registration handled is a genuinely low barrier for a church, a salon, or a small nonprofit, and the breadth of features at that price is unmatched here. Once you are sending 10,000 or 20,000 credits a month the overage rate dominates the bill, and at 3 to 4 cents a credit you are paying two to four times what volume-oriented platforms charge, with no intermediate tier to escape into short of a $3,000 Enterprise contract. The single seat on every plan compounds this, adding $10 per person where SimpleTexting includes three and Sakari and Textmagic include unlimited. The honest read is that EZ Texting is very good value for a small organization sending modest volume that wants payments, translation, RCS, and registration handled without thinking, and poor value for anyone whose volume is growing quickly.

Strengths & limitations

Strengths

The broadest feature list in this comparison set, including RCS, text-to-pay and text-to-give through Stripe, age verification, AI translation across six languages, and a smart contact cleaner that competitors simply do not ship.
A2P carrier registration is included in every plan rather than passed through, which removes the setup obstacle that stalls the most small-business texting programs.
A low genuine entry point: $25 a month, or $20 annually, with a 14-day trial requiring no credit card.
Unlimited contacts and free inbound messages mean neither list growth nor genuine two-way conversation inflates the bill.
Number quality is tiered deliberately, with high-volume and high-speed numbers on the upper plans, which addresses the throughput problem most small platforms ignore.
Managed accounts and the teammate manager make multi-location and franchise deployments practical under a single relationship.
Two decades of continuous operation with institutional investors behind it, which puts vendor risk low even by the standards of this category.

Limitations

All three self-serve tiers include the same 500 credits, so higher tiers buy a discount rather than volume, and the overage rate ends up setting your real cost.
Overage at 3 to 4 cents per credit is two to four times what volume-oriented platforms charge per message, which makes growth expensive.
The gap from Scale at $125 to Enterprise at $3,000 is enormous with nothing in between, so a business outgrowing its plan has nowhere to go inside the product.
One user seat on every self-serve plan with $10 per additional seat, which is stingier than SimpleTexting's three and much worse than Sakari's and Textmagic's unlimited users.
Launch's $5 telecom fee means the advertised $25 entry price is actually $30, which is a small but avoidable piece of pricing opacity.
No ecommerce data model, cart triggers, or revenue attribution, so online stores get nothing that matters to them.
CRM integration is limited to HubSpot, Zapier, Squarespace, Mailchimp, and Constant Contact rather than the native object sync Salesmsg and Sakari provide, and there is no dialer.
US and Canada only, with no meaningful international coverage.

Head-to-head comparisons

4 alternatives

EZ Texting vs SimpleTexting

from $39 per month for 500 credits, or $398.40 per year with annual billing

These are the two direct incumbents in small business texting and they trade blows evenly. EZ Texting starts cheaper at $25 (really $30 with the telecom fee) and offers RCS, text-to-pay, age verification, and translation that SimpleTexting lacks. SimpleTexting includes three seats to EZ Texting's one, has free inbound messages on both sides, and rolls credits over. Choose EZ Texting for feature breadth and payments; choose SimpleTexting if more than one person will work the inbox daily.

Full EZ Texting vs SimpleTexting comparison

EZ Texting vs Textmagic

from No platform fee; roughly $0.049 per US SMS on Textmagic routes, or about $0.01 per message when you connect your own carrier account

Textmagic sells prepaid credit that never expires with no subscription, no seat charges at all, international reach, and an optional bring-your-own-carrier rate around $0.01 a message. EZ Texting sells US-shaped subscriptions with registration included, RCS, and payments features Textmagic does not have. Take EZ Texting if you are a US small business that wants everything handled. Take Textmagic if you send irregularly, have a larger team, or need international coverage.

Full EZ Texting vs Textmagic comparison

EZ Texting vs Postscript

from $0 per month on Starter with a $49 minimum spend, then $100 per month on Growth

Postscript is Shopify-only, with native ecommerce triggers, revenue attribution, and per-message pricing that beats credit plans decisively at volume. EZ Texting has no commerce data at all but serves every kind of business that does not sell online. A Shopify store should be on Postscript without hesitation. A church, school, clinic, restaurant, or franchise should be on EZ Texting, where payments, translation, and keywords are the features that actually get used.

Full EZ Texting vs Postscript comparison

EZ Texting vs Textdrip

from $19.99 per month on Spark Starter, or $15.99 per month billed annually

Textdrip is far cheaper per message at roughly $0.012 a segment on plans from $19.99, with DNC checking, a dialer, and drip automation aimed at insurance agents and lead nurture. EZ Texting costs three times as much per credit but is broader, more mature, and better suited to organizations rather than individual agents. Pick Textdrip if you are working purchased leads and optimizing cost per touch. Pick EZ Texting if you are an established local organization that needs payments, keywords, and compliance handled.

Full EZ Texting vs Textdrip comparison

Implementation & onboarding

Setup time: The vendor quotes setup within one business day on self-serve plans, which describes account and number provisioning. Actual sending waits on A2P carrier registration, which EZ Texting handles for you but which still typically takes one to four weeks. Enterprise with a dedicated short code is quoted at four to twelve weeks, driven almost entirely by short code provisioning.
Learning curve: Low. Twenty years of iteration has produced an interface a volunteer coordinator or a front-desk employee can use unaided, and the campaign calendar and templates make repeatable programs easy. The workflows and automations layer takes an afternoon. The main conceptual hurdle is credit accounting, particularly that an MMS is three credits and an emoji can multiply segment count.
Onboarding: Fully self-serve on Launch, Boost, and Scale with a 14-day no-credit-card trial. Scale adds an onboarding specialist and Enterprise adds white-glove onboarding and a dedicated success manager. A2P registration being included rather than pass-through is the practical difference that gets small organizations live.
Migration notes: Contacts import in bulk by CSV, and the smart contact cleaner will deduplicate on the way in. Carry the consent record (opt-in source, timestamp, and language) rather than just the numbers, since an imported list without provable consent is a liability rather than an asset. Keywords must be re-registered with EZ Texting and may not be available if another customer holds them, which is worth checking before you commit to a printed keyword. Number porting in is possible but slower than taking the included number.

Platform, API & security

Platforms: Web applicationiOS and Android appsUS and Canadian SMS, MMS, and RCSLocal, high-volume, high-speed, and short code numbers
API: SMS API for triggering texts, updating contacts, and syncing systems, plus native integrations with HubSpot, Zapier, Squarespace, Mailchimp, and Constant Contact.
Compliance: A2P carrier registration included in all plansAutomatic STOP and opt-out suppressionOpt-in based service with an anti-spam policyAge verification for age-gated productsTrust and compliance tooling at platform level
Data residency: US-hosted. No regional hosting options are advertised.
SSO: Not published as a standard self-serve feature.
Security notes: Text-to-pay and text-to-give are secured through Stripe rather than handling card data directly, which keeps payment compliance with a specialist. Managed accounts and role-based permissions through the teammate manager provide access separation for multi-location deployments.

Support & resources

Channels: Live chatEmail supportPhone supportHelp centerOnboarding specialist on ScaleDedicated success manager on Enterprise
Documentation: Help center covering setup, compliance and carrier registration, campaigns, keywords, automations, payments features, and the API.
Community: No large formal user forum; support is direct, which suits the small-business and nonprofit customer base.

Company

Founded: 2006
Headquarters: Santa Monica, California, United States, with a San Francisco presence
Ownership: Privately held with institutional investors including AEA Investors, Morgan Stanley Expansion Capital, ROCA Partners, and Canadian Imperial Bank of Commerce. Acquired by CallFire in 2012, with all CallFire brands consolidated under the EZ Texting name in 2018.
Employees: Roughly 114 (2026 estimates)
Funding: Backed by institutional investors, with a $13M round in December 2020 as the most recent publicly reported raise.

Funding history

Round	Amount	Year	Notes
Acquisition by CallFire	Undisclosed	2012	CallFire acquired EZ Texting and later FireText.
Brand consolidation	Not applicable	2018	CallFire consolidated all of its brands under the EZ Texting name.
Growth round	$13M	2020	Reported December 2020, with AEA Investors and Morgan Stanley Expansion Capital among the backers.

Timeline

2006Founded as a mass texting service for small businesses, making it one of the earliest entrants in the US business SMS market.
2012Acquired by CallFire, joining a portfolio of voice and messaging brands.
2018CallFire consolidates all of its brands under the EZ Texting name, unifying the product line.
2020Raises a reported $13M growth round with AEA Investors and Morgan Stanley Expansion Capital among the backers.
2022Absorbs the industry A2P 10DLC transition by including carrier registration in every plan rather than passing the fees through to customers.
2024Adds Stripe-backed text-to-pay and text-to-give, age verification, and AI Compose and AI Reply.
2026Ships RCS support and multilingual AI translation, and restructures self-serve plans so all three tiers carry 500 credits at declining overage rates.

Integrations

HubSpot
Zapier
Squarespace
Mailchimp
Constant Contact
Stripe (text-to-pay and text-to-give)
SMS API

Frequently asked questions

12 questions

What is EZ Texting?

EZ Texting is a general business SMS, MMS, and RCS platform for US and Canadian organizations. It covers mass texting campaigns, text-to-join keywords, sign-up forms and QR codes, a shared team inbox, workflow automation, AI message composition and reply, segmentation, and Stripe-backed text-to-pay and text-to-give, with A2P carrier registration included on every plan. It has operated since the mid-2000s and is one of the oldest platforms in this category.

How much does EZ Texting cost?

Launch is $25 a month (or $20 annually) plus a $5 telecom fee, Boost is $75 (or $60), and Scale is $125 (or $100), all with 500 monthly credits and one user seat. Enterprise starts at $3,000 a month with 200,000 credits and a dedicated short code. What rises with the tier is the overage rate, from 4 cents on Launch to 3.5 on Boost, 3 on Scale, and 1 cent on Enterprise.

Why do all three plans include the same 500 credits?

Because EZ Texting prices on the overage rate rather than on included volume. Every active account buys most of its sending at overage, so the higher tiers are effectively a discount you pre-purchase. The break-even between Launch and Boost sits around 10,000 credits a month once you account for the $5 telecom fee that Boost waives. Do that arithmetic before choosing, because picking the wrong tier is the most common way accounts overpay.

How are credits and segments counted?

An SMS up to 160 characters is one credit and an MMS up to 1,600 characters is three credits, so picture messaging costs roughly triple. Inbound messages are free. Billing is per segment, so a message running past 160 characters splits into multiple segments at 153 characters each, and adding a single emoji forces unicode encoding at 70 characters per segment. A 300-character message with one emoji is five segments, not two.

Do unused credits roll over?

On monthly plans, credits roll over for one billing cycle, so you get one month of grace rather than an indefinite bank. Annual plan credits expire after twelve months, which means an annual buyer who consistently under-sends forfeits the balance. That is less generous than Sakari's 90-day rollover and much less generous than Textmagic, whose credit never expires.

What does A2P 10DLC registration cost with EZ Texting?

It is included in every plan rather than billed as a pass-through line item, which is unusual and genuinely valuable. Most competitors pass through the registry and carrier fees, which run roughly $4.50 to $48 for brand registration, about $15 per campaign, and a recurring monthly campaign fee. EZ Texting submits the registration for you and absorbs the cost. Timelines are still carrier-driven, so budget one to four weeks before you can send at volume.

What is the difference between the number types on each plan?

Launch gives you a standard local textable number and charges a $5 monthly telecom fee. Boost gives you a local high-volume number with the fee waived. Scale gives you a local high-volume, high-speed number, also with the fee waived. The distinction is throughput: a high-speed number delivers a large campaign inside a promotional window rather than trickling it out over hours, which matters if your send is tied to a same-day offer. Dedicated short codes sit at the Enterprise tier and take eight to twelve weeks to provision industry-wide.

How does EZ Texting handle TCPA compliance, opt-outs, and quiet hours?

It runs as an opt-in service with an anti-spam policy, automatic STOP and equivalent opt-out suppression across all lists, and consent recorded through keywords, forms, QR codes, and click-to-text links. Age verification is available for age-gated products. Send scheduling and the campaign calendar are how you keep within the 8am to 9pm local window TCPA guidance points at, since there is no automatic quiet-hours enforcement engine gating sends by recipient time zone. Your own counsel should still review your opt-in language.

How many users are included?

One, on every self-serve plan, with additional seats at $10 a month. That is the stingiest seat allocation in this comparison set: SimpleTexting includes three and both Sakari and Textmagic include unlimited users. A five-person team adds $40 a month, which changes the cost comparison materially and is worth calculating before you compare headline prices.

Can EZ Texting send internationally?

No, it serves the US and Canada. If a meaningful share of your contacts is outside North America, look at Sakari, which reaches more than 160 countries, or Textmagic, which publishes per-country rates and supports alphanumeric sender IDs in markets that allow them.

What is text-to-pay and who is it for?

It sends Stripe-secured payment links by text, turning a reminder into a completed transaction without the customer navigating to a website. Text-to-give is the same mechanism for donations. Together they are the clearest thing EZ Texting has that competitors in this price band do not, and they explain a large part of its nonprofit, church, school, and local services customer base.

Who owns EZ Texting?

It is privately held. Founded in the mid-2000s, it was acquired by CallFire in 2012, and in 2018 CallFire consolidated all of its brands under the EZ Texting name. Institutional investors include AEA Investors, Morgan Stanley Expansion Capital, ROCA Partners, and Canadian Imperial Bank of Commerce, with a reported $13M round in December 2020. Headcount is around 114, headquartered in Santa Monica, California.

Editorial verdict

EZ Texting is the safe, broad, unexciting choice for a small US organization that wants to text customers and does not want to think about carriers. Twenty years of iteration has produced the longest feature list here, including RCS, Stripe-backed payments and donations, age verification, and AI translation that nobody else at this price offers, and including A2P registration in the plan removes the step that stalls the most small-business programs. At Launch, $30 all in is a genuinely low barrier. The problem is what happens next. All three self-serve tiers carry the same 500 credits, so growth is billed at 3 to 4 cents in overage, one seat per plan means every additional person costs $10 a month, and the leap from Scale at $125 to Enterprise at $3,000 leaves a growing business with nowhere sensible to go. Buy it if you are a church, school, clinic, restaurant, or franchise sending modest volume and you value breadth and handled compliance. Look at SimpleTexting if your team is larger, at Textmagic or Sakari if you have international contacts or many seats, and at Postscript if you sell on Shopify.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.