EZ Texting vs Postscript
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedEZ Texting compared with Postscript
Postscript is Shopify-only, with native ecommerce triggers, revenue attribution, and per-message pricing that beats credit plans decisively at volume. EZ Texting has no commerce data at all but serves every kind of business that does not sell online. A Shopify store should be on Postscript without hesitation. A church, school, clinic, restaurant, or franchise should be on EZ Texting, where payments, translation, and keywords are the features that actually get used.
Postscript compared with EZ Texting
EZ Texting is a two-decade-old general texting platform starting at $25 a month with credits, keywords, and a team inbox, aimed at local businesses and nonprofits. Postscript is a specialist ecommerce revenue tool with no relevance outside Shopify. If you run a gym, a church, or a services business, EZ Texting is the correct shape and Postscript is unusable. If you run a Shopify store doing serious volume, EZ Texting will feel like a generic messaging utility bolted onto the side of your commerce data.
Choose EZ Texting if
US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth.
Choose Postscript if
Shopify and Shopify Plus merchants doing enough revenue that a dedicated SMS channel earns its keep, particularly stores with repeat purchase behavior, subscriptions on Recharge, or a Klaviyo email program already running that they want SMS to sit alongside rather than replace.
Side by side
13 attributes| Attribute | EZ Texting | Postscript |
|---|---|---|
| Category | SMS | SMS |
| Starting price | $25 per month on Launch, or $20 per month billed annually (14 days trial) | $0 per month on Starter with a $49 minimum spend, then $100 per month on Growth (free plan available) |
| Pricing model | Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately. | Monthly platform fee that buys a lower per-message rate, plus usage. Carrier pass-through fees apply on top of every message on every tier. No per-seat charge and no credit bundles. |
| Free plan | No | Starter carries a $0 platform fee but a $49 minimum monthly spend, so it is a low floor rather than a genuinely free plan; it includes campaigns, automations, unlimited segments, a toll-free number, and two opt-in keywords. |
| Free trial | 14 days with no credit card required | $100 in credit valid for 30 days, applied against message and carrier fees |
| Best for | US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth. | Shopify and Shopify Plus merchants doing enough revenue that a dedicated SMS channel earns its keep, particularly stores with repeat purchase behavior, subscriptions on Recharge, or a Klaviyo email program already running that they want SMS to sit alongside rather than replace. |
| Setup time | The vendor quotes setup within one business day on self-serve plans, which describes account and number provisioning. Actual sending waits on A2P carrier registration, which EZ Texting handles for you but which still typically takes one to four weeks. Enterprise with a dedicated short code is quoted at four to twelve weeks, driven almost entirely by short code provisioning. | The app installs and connects to Shopify in under an hour, but you cannot send until carrier registration clears. Toll-free verification typically takes one to three weeks, A2P 10DLC brand and campaign registration usually one to four weeks, and a dedicated short code eight to twelve weeks. Plan on two to four weeks from install to first campaign, and start registration on day one. |
| Learning curve | Low. Twenty years of iteration has produced an interface a volunteer coordinator or a front-desk employee can use unaided, and the campaign calendar and templates make repeatable programs easy. The workflows and automations layer takes an afternoon. The main conceptual hurdle is credit accounting, particularly that an MMS is three credits and an emoji can multiply segment count. | Low for campaigns, moderate for automations. The flow builder is approachable but the value sits in the 45 segment filters and 85 trigger filters, and getting real leverage from those means understanding your own Shopify data well enough to know which ones matter. Most merchants get abandoned checkout and welcome flows live in week one and spend a quarter learning the rest. |
| Platforms | Web application, iOS and Android apps, US and Canadian SMS, MMS, and RCS, Local, high-volume, high-speed, and short code numbers | Web application, Shopify and Shopify Plus app, US and Canadian SMS and MMS delivery, Toll-free, 10DLC, and dedicated short code |
| Compliance | A2P carrier registration included in all plans, Automatic STOP and opt-out suppression, Opt-in based service with an anti-spam policy, Age verification for age-gated products, Trust and compliance tooling at platform level | TCPA-aligned consent capture and record keeping, CTIA messaging principles and best practices, A2P 10DLC brand and campaign registration, Toll-free verification, Carrier quiet hours enforced by recipient time zone |
| Founded | 2006 | 2018 |
| Headquarters | Santa Monica, California, United States, with a San Francisco presence | Scottsdale, Arizona, United States |
| Ownership | Privately held with institutional investors including AEA Investors, Morgan Stanley Expansion Capital, ROCA Partners, and Canadian Imperial Bank of Commerce. Acquired by CallFire in 2012, with all CallFire brands consolidated under the EZ Texting name in 2018. | Venture-backed |
Strengths and limitations
EZ Texting
Strengths
- The broadest feature list in this comparison set, including RCS, text-to-pay and text-to-give through Stripe, age verification, AI translation across six languages, and a smart contact cleaner that competitors simply do not ship.
- A2P carrier registration is included in every plan rather than passed through, which removes the setup obstacle that stalls the most small-business texting programs.
- A low genuine entry point: $25 a month, or $20 annually, with a 14-day trial requiring no credit card.
- Unlimited contacts and free inbound messages mean neither list growth nor genuine two-way conversation inflates the bill.
Limitations
- All three self-serve tiers include the same 500 credits, so higher tiers buy a discount rather than volume, and the overage rate ends up setting your real cost.
- Overage at 3 to 4 cents per credit is two to four times what volume-oriented platforms charge per message, which makes growth expensive.
- The gap from Scale at $125 to Enterprise at $3,000 is enormous with nothing in between, so a business outgrowing its plan has nowhere to go inside the product.
- One user seat on every self-serve plan with $10 per additional seat, which is stingier than SimpleTexting's three and much worse than Sakari's and Textmagic's unlimited users.
Postscript
Strengths
- Shopify-native data model means segments and triggers read order history, line items, discounts, and subscription state directly, with no field mapping and no sync lag to debug.
- Compliance is a product feature rather than a disclaimer: quiet hours by recipient time zone are the default, an in-house legal team tracks rule changes, and consent records are stored per subscriber with source and timestamp.
- Subscriber collection is unusually deep, and the Onsite Opt-in Network genuinely lifts opt-in rates on stores with no existing list because it recognizes shoppers already in Postscript's base.
- Pricing tiers buy a lower per-message rate rather than gating features, so the cost model is transparent arithmetic you can run before signing up.
Limitations
- Shopify only. There is no path for WooCommerce, BigCommerce, Magento, or headless commerce, and replatforming means replacing Postscript.
- No email channel, so you run it beside Klaviyo, Kit, or similar and reconcile attribution across two systems with different windows.
- API access is gated to the $500 Professional tier, which pushes developer-led merchants into a price bracket they may not otherwise need.
- The $49 minimum spend on Starter means the entry price is not actually zero, and the platform-fee tiers only pay for themselves at meaningful volume.
Pricing compared
EZ Texting
Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately.
- Launch$25
- Boost$75
- Scale$125
- EnterpriseFrom $3,000
EZ Texting is priced for the low end and gets awkward in the middle. At Launch, $30 all in with 500 credits and registration handled is a genuinely low barrier for a church, a salon, or a small nonprofit, and the breadth of features at that price is unmatched here. Once you are sending 10,000 or 20,000 credits a month the overage rate dominates the bill, and at 3 to 4 cents a credit you are paying two to four times what volume-oriented platforms charge, with no intermediate tier to escape into short of a $3,000 Enterprise contract. The single seat on every plan compounds this, adding $10 per person where SimpleTexting includes three and Sakari and Textmagic include unlimited. The honest read is that EZ Texting is very good value for a small organization sending modest volume that wants payments, translation, RCS, and registration handled without thinking, and poor value for anyone whose volume is growing quickly.
Postscript
Monthly platform fee that buys a lower per-message rate, plus usage. Carrier pass-through fees apply on top of every message on every tier. No per-seat charge and no credit bundles.
- Starter$0
- Growth$100
- Professional$500
- EnterpriseCustom
Postscript is priced for stores where SMS is a real revenue line, not an experiment. On Growth at $100 plus roughly $0.013 all-in per SMS segment, a 25,000-message month costs about $425, which is defensible if attribution shows the channel returning multiples of that and indefensible if it does not. The genuinely good part of the structure is that the platform fee buys a rate reduction rather than a feature unlock, so the decision is arithmetic rather than a negotiation. The bad part is API access sitting behind the $500 Professional tier, which is a strange gate for a platform whose whole pitch is data-native integration. Against general-purpose texting tools charging per credit, Postscript looks expensive at low volume and clearly cheaper at high volume, which is exactly what you would expect from a platform built for stores that send a lot.
Editorial verdict on each
EZ Texting
EZ Texting is the safe, broad, unexciting choice for a small US organization that wants to text customers and does not want to think about carriers. Twenty years of iteration has produced the longest feature list here, including RCS, Stripe-backed payments and donations, age verification, and AI translation that nobody else at this price offers, and including A2P registration in the plan removes the step that stalls the most small-business programs. At Launch, $30 all in is a genuinely low barrier. The problem is what happens next. All three self-serve tiers carry the same 500 credits, so growth is billed at 3 to 4 cents in overage, one seat per plan means every additional person costs $10 a month, and the leap from Scale at $125 to Enterprise at $3,000 leaves a growing business with nowhere sensible to go. Buy it if you are a church, school, clinic, restaurant, or franchise sending modest volume and you value breadth and handled compliance. Look at SimpleTexting if your team is larger, at Textmagic or Sakari if you have international contacts or many seats, and at Postscript if you sell on Shopify.
Read the full EZ Texting profilePostscript
Category LeaderPostscript is the strongest SMS platform in the Shopify ecosystem and it is not close, provided you are actually on Shopify and actually sending enough to justify the structure. The native data model, the depth of the segment and trigger filters, the quality of the subscriber collection tooling, and the fact that quiet hours and consent records are defaults rather than settings all reflect a team that has thought about this problem for eight years. The pricing is honest arithmetic: a platform fee that buys a lower per-message rate, with carrier fees disclosed rather than hidden. The reasons to look elsewhere are structural rather than qualitative. You cannot use it off Shopify, it does not send email, API access sits behind a $500 tier, and the $49 minimum spend means a small store is subsidizing capacity it will never use. If you run a Shopify store where SMS is a revenue line rather than an experiment, start here. If you run anything else, this product is not for you and no amount of feature depth changes that.
Read the full Postscript profileEZ Texting profile last reviewed 2026-08-22; Postscript last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.