Is EZ Texting or Textmagic cheaper?

EZ Texting starts at $25 per month on Launch, or $20 per month billed annually (14 days trial). Textmagic starts at No platform fee; roughly $0.049 per US SMS on Textmagic routes, or about $0.01 per message when you connect your own carrier account (free plan available).

EZ Texting vs Textmagic

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

EZ Texting compared with Textmagic

Textmagic sells prepaid credit that never expires with no subscription, no seat charges at all, international reach, and an optional bring-your-own-carrier rate around $0.01 a message. EZ Texting sells US-shaped subscriptions with registration included, RCS, and payments features Textmagic does not have. Take EZ Texting if you are a US small business that wants everything handled. Take Textmagic if you send irregularly, have a larger team, or need international coverage.

Textmagic compared with EZ Texting

EZ Texting is a US-focused subscription platform from $25 a month with credits, keywords, RCS, and text-to-pay, aimed squarely at American small businesses. Textmagic is a UK-based pay-as-you-go platform with broader international reach, unlimited seats, and no subscription. Take EZ Texting if you sell in the US and want US-shaped features and support. Take Textmagic if you send internationally, sell irregularly, or want your credit to survive the month.

Choose EZ Texting if

US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth.

Choose Textmagic if

Small and mid-sized businesses with irregular or seasonal sending volumes who refuse to pay a monthly subscription for capacity they may not use, teams that want unlimited seats on a shared inbox, and anyone who already has a Twilio or Vonage account and wants a usable interface on top of it at $0.01 a message.

Side by side

13 attributes

Attribute	EZ Texting	Textmagic
Category	SMS	SMS
Starting price	$25 per month on Launch, or $20 per month billed annually (14 days trial)	No platform fee; roughly $0.049 per US SMS on Textmagic routes, or about $0.01 per message when you connect your own carrier account (free plan available)
Pricing model	Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately.	Prepaid pay-as-you-go credit with no monthly subscription and no per-seat charge. Credit is spent across SMS, MMS, and email. Numbers, sender IDs, and 10DLC registration carry small monthly fees.
Free plan	No	There is no free plan in the subscription sense, but there is also no subscription: you hold an account at zero cost and only pay for credit, numbers, and registration when you use them.
Free trial	14 days with no credit card required	Free test balance to send trial messages, plus the first 10,000 emails included free
Best for	US and Canadian small businesses, nonprofits, churches, schools, franchises, and local retailers that want a mature, feature-complete texting platform with carrier registration handled for them, especially organizations that need payments or donations by text and value breadth over depth.	Small and mid-sized businesses with irregular or seasonal sending volumes who refuse to pay a monthly subscription for capacity they may not use, teams that want unlimited seats on a shared inbox, and anyone who already has a Twilio or Vonage account and wants a usable interface on top of it at $0.01 a message.
Setup time	The vendor quotes setup within one business day on self-serve plans, which describes account and number provisioning. Actual sending waits on A2P carrier registration, which EZ Texting handles for you but which still typically takes one to four weeks. Enterprise with a dedicated short code is quoted at four to twelve weeks, driven almost entirely by short code provisioning.	Account creation and first test message take minutes. Live sending is gated by number provisioning and, in the US, by A2P 10DLC brand and campaign approval, which typically runs one to four weeks. Bringing your own carrier adds an afternoon of credential setup and saves you most of the per-message cost thereafter.
Learning curve	Low. Twenty years of iteration has produced an interface a volunteer coordinator or a front-desk employee can use unaided, and the campaign calendar and templates make repeatable programs easy. The workflows and automations layer takes an afternoon. The main conceptual hurdle is credit accounting, particularly that an MMS is three credits and an emoji can multiply segment count.	Low. The 2023 platform rebuild produced a clean interface and the concepts are conventional: lists, campaigns, templates, inbox. The flow builder takes an hour to understand. The genuine learning is commercial rather than technical, specifically working out whether the standard rate or the bring-your-own-carrier path is right for your volume.
Platforms	Web application, iOS and Android apps, US and Canadian SMS, MMS, and RCS, Local, high-volume, high-speed, and short code numbers	Web application, iOS and Android apps, Email-to-SMS gateway, SMS gateway API, Worldwide SMS delivery with per-country rates
Compliance	A2P carrier registration included in all plans, Automatic STOP and opt-out suppression, Opt-in based service with an anti-spam policy, Age verification for age-gated products, Trust and compliance tooling at platform level	A2P 10DLC campaign registration submitted on your behalf, Automatic STOP and opt-out suppression, GDPR obligations as a UK and EU established company, Toll-free and local number provisioning
Founded	2006	2001
Headquarters	Santa Monica, California, United States, with a San Francisco presence	Romford, Essex, United Kingdom, with engineering presence in Tallinn, Estonia
Ownership	Privately held with institutional investors including AEA Investors, Morgan Stanley Expansion Capital, ROCA Partners, and Canadian Imperial Bank of Commerce. Acquired by CallFire in 2012, with all CallFire brands consolidated under the EZ Texting name in 2018.	Privately held and management-owned following a 2013 management buyout led by Priit Vaikmaa

Strengths and limitations

EZ Texting

Strengths

The broadest feature list in this comparison set, including RCS, text-to-pay and text-to-give through Stripe, age verification, AI translation across six languages, and a smart contact cleaner that competitors simply do not ship.
A2P carrier registration is included in every plan rather than passed through, which removes the setup obstacle that stalls the most small-business texting programs.
A low genuine entry point: $25 a month, or $20 annually, with a 14-day trial requiring no credit card.
Unlimited contacts and free inbound messages mean neither list growth nor genuine two-way conversation inflates the bill.

Limitations

All three self-serve tiers include the same 500 credits, so higher tiers buy a discount rather than volume, and the overage rate ends up setting your real cost.
Overage at 3 to 4 cents per credit is two to four times what volume-oriented platforms charge per message, which makes growth expensive.
The gap from Scale at $125 to Enterprise at $3,000 is enormous with nothing in between, so a business outgrowing its plan has nowhere to go inside the product.
One user seat on every self-serve plan with $10 per additional seat, which is stingier than SimpleTexting's three and much worse than Sakari's and Textmagic's unlimited users.

Textmagic

Strengths

Credit never expires, and there is no subscription at all, which makes it the only sensible option in this category for seasonal or unpredictable sending patterns.
No per-seat charges anywhere. The shared inbox supports the whole team at no additional cost, which is a structural advantage over every credit-plus-seat competitor.
The bring-your-own-carrier option at about $0.01 per message is genuinely unusual and turns Textmagic into a cheap software layer on top of Twilio, Vonage, Sinch, or Bandwidth infrastructure you already pay for.
Twenty-five years of continuous operation, profitable and management-owned since a 2013 buyout, which is the lowest vendor risk profile in this category by some distance.

Limitations

The standard US rate of $0.049 per SMS is the most expensive in this set, roughly five to seven times what volume-oriented platforms charge, and the economics only work if you bring your own carrier.
No ecommerce data model whatsoever: no cart triggers, no product data, no revenue attribution, so online stores get nothing from it that matters.
No native CRM object sync of the kind Salesmsg and Sakari build for HubSpot and Salesforce, and no dialer or calling features.
Compliance is handled rather than productized. There is no quiet-hours enforcement engine, no consent-record tooling of the depth the US specialists ship, and no in-house legal function tracking TCPA case law on your behalf.

Pricing compared

EZ Texting

Credit-based monthly subscription across three self-serve tiers that all include 500 credits, where the price buys a lower overage rate, a better number type, and a waived telecom fee. One seat included, additional seats and numbers charged separately.

Launch$25
Boost$75
Scale$125
EnterpriseFrom $3,000

EZ Texting is priced for the low end and gets awkward in the middle. At Launch, $30 all in with 500 credits and registration handled is a genuinely low barrier for a church, a salon, or a small nonprofit, and the breadth of features at that price is unmatched here. Once you are sending 10,000 or 20,000 credits a month the overage rate dominates the bill, and at 3 to 4 cents a credit you are paying two to four times what volume-oriented platforms charge, with no intermediate tier to escape into short of a $3,000 Enterprise contract. The single seat on every plan compounds this, adding $10 per person where SimpleTexting includes three and Sakari and Textmagic include unlimited. The honest read is that EZ Texting is very good value for a small organization sending modest volume that wants payments, translation, RCS, and registration handled without thinking, and poor value for anyone whose volume is growing quickly.

Textmagic

Prepaid pay-as-you-go credit with no monthly subscription and no per-seat charge. Credit is spent across SMS, MMS, and email. Numbers, sender IDs, and 10DLC registration carry small monthly fees.

Pay-as-you-go on Textmagic routesAbout $0.049
Bring your own carrierAbout $0.01
Numbers and registration$10 per month each

Textmagic's value depends almost entirely on which of two products you buy. On its own routes at $0.049 per US SMS it is the most expensive per-message option in this comparison set, and a business sending 20,000 texts a month would pay close to $1,000 where Postscript on Growth would charge around $360. That path only makes sense at low or irregular volume, where the absence of a subscription and the permanence of credit outweigh the unit cost. On the bring-your-own-carrier path at $0.01 per message plus wholesale Twilio rates, the same 20,000 messages cost roughly $200 plus carrier fees, and Textmagic becomes one of the cheapest ways to run a real texting operation. Add unlimited seats and $10 numbers and the total cost of ownership for a small team is genuinely low. The honest summary is that Textmagic is poor value as a retail SMS reseller and very good value as software you point at your own carrier account.

Editorial verdict on each

EZ Texting

EZ Texting is the safe, broad, unexciting choice for a small US organization that wants to text customers and does not want to think about carriers. Twenty years of iteration has produced the longest feature list here, including RCS, Stripe-backed payments and donations, age verification, and AI translation that nobody else at this price offers, and including A2P registration in the plan removes the step that stalls the most small-business programs. At Launch, $30 all in is a genuinely low barrier. The problem is what happens next. All three self-serve tiers carry the same 500 credits, so growth is billed at 3 to 4 cents in overage, one seat per plan means every additional person costs $10 a month, and the leap from Scale at $125 to Enterprise at $3,000 leaves a growing business with nowhere sensible to go. Buy it if you are a church, school, clinic, restaurant, or franchise sending modest volume and you value breadth and handled compliance. Look at SimpleTexting if your team is larger, at Textmagic or Sakari if you have international contacts or many seats, and at Postscript if you sell on Shopify.

Read the full EZ Texting profile

Textmagic

Textmagic is two products wearing one name, and which one you buy determines whether it is a good decision. As a retail SMS reseller at $0.049 a message it is the most expensive option here and hard to defend at any real volume. As a software layer over your own Twilio or Vonage account at $0.01 a message, with unlimited seats, $10 numbers, credit that never expires, and no subscription at all, it is one of the cheapest ways to run a competent business texting operation. Add a genuinely useful multichannel inbox and twenty-five years of uninterrupted operation under management ownership, and the vendor risk is lower than anything else in this category. The gaps are real: no ecommerce data, no CRM object sync, no dialer, and compliance handled rather than productized. Buy it if your sending is irregular, your team is larger than your seat budget, or you already own a carrier account. Skip it if you run a store, run a sales floor, or want a vendor to own your TCPA posture for you.

Read the full Textmagic profile

EZ Texting profile last reviewed 2026-08-22; Textmagic last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.