Is Apollo.io or Overloop cheaper?

Apollo.io starts at Free plan; paid from $49/user/mo (free plan available). Overloop starts at $69/user/mo (Starter) (14 days trial).

Apollo.io vs Overloop

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Overloop compared with Apollo.io

Apollo is the category-scale version of the same bundle: a bigger database, richer filters, a dialer, and a large ecosystem, at aggressive prices. Overloop counters with voice-matched AI campaign generation, EU hosting, and a simpler product a two-person team can actually operate. Data-first power users pick Apollo; European SMBs that want the AI to do the assembling pick Overloop.

Choose Apollo.io if

Startups and SMB sales teams that want the largest self-serve contact database and outreach execution in one affordable product.

Choose Overloop if

Founders, small B2B sales teams, and agencies that want prospect data, AI-written outreach, and multichannel sending bought as one subscription instead of assembling a database, a copy tool, and a sender separately.

Side by side

13 attributes

Attribute	Apollo.io	Overloop
Category	Data	Engagement
Starting price	Free plan; paid from $49/user/mo (free plan available)	$69/user/mo (Starter) (14 days trial)
Pricing model	Freemium with per-user monthly tiers; credits meter email reveals (generous) and phone/export credits (tighter). Self-serve through Organization tier; custom above.	Per-user monthly subscription in three tiers, differentiated by included sourcing credits, connected email accounts, concurrent campaigns, and CRM integrations; prospect sourcing and email finding are metered in credits (1 credit each).
Free plan	Free forever: limited credits, 2 sequences, basic filters.	No
Free trial	14 days (of paid features)	14 days, no credit card required
Best for	Startups and SMB sales teams that want the largest self-serve contact database and outreach execution in one affordable product.	Founders, small B2B sales teams, and agencies that want prospect data, AI-written outreach, and multichannel sending bought as one subscription instead of assembling a database, a copy tool, and a sender separately.
Setup time	Minutes to first list on free tier; a week to wire CRM enrichment rules and team sequences properly.	Under a day: connect a mailbox, describe an ICP, review the AI-drafted campaign. Add 2 to 4 weeks of warm-up before real volume on fresh mailboxes, per category norms.
Learning curve	Low for prospecting; moderate for admin surface (credit policies, enrichment rules, plays).	Low. The AI does the campaign scaffolding, and the review-then-launch loop is simpler than assembling sequences by hand. Credit budgeting and LinkedIn pacing settings are the only concepts requiring attention.
Platforms	Web app, Chrome extension, iOS app, REST API	Web app, Chrome extension, REST API (Growth and Enterprise)
Compliance	SOC 2 Type II, GDPR program, CCPA	GDPR (EU-based company, EU-hosted product)
Founded	2015	2015
Headquarters	San Francisco, California, US	Brussels, Belgium (fully remote team since 2022)
Ownership	Venture-backed (private)	Subsidiary of Sortlist (acquired December 2025); operates independently under its Belgian entity

Strengths and limitations

Apollo.io

Strengths

Unmatched self-serve coverage-per-dollar; the price floor of the entire category.
Data + engagement in one product removes the export/import loop entirely.
Free tier and transparent pricing make evaluation frictionless.
Enrichment/dedupe layer quietly excellent for CRM hygiene.

Limitations

Direct-dial accuracy trails phone specialists (Lusha, Cognism) in many segments.
Engagement layer lacks enterprise governance, CI depth, and forecasting.
Credit mechanics (phone/export) complicate the headline pricing.
EU data compliance posture is workable but not the selling point Cognism makes it.

Overloop

Strengths

Genuine all-in-one scope for SMB outbound: database, verification, AI copy, warm-up, multichannel sending, and analytics under one price.
AI writing that aims at voice-matched, context-driven drafts with a human review gate, a more honest design than either template mail-merge or fully autonomous AI SDRs.
Deliverability posture is built in, not an add-on: warm-up, verification, pacing, and measured LinkedIn limits ship with every tier.
A decade of profitable, bootstrapped operation before the Sortlist deal suggests a product run on customer revenue rather than burn.

Limitations

Credit math is tight at the entry tier: 250 credits covers only about 125 sourced-and-verified net-new contacts a month per user.
Salesforce integration locked behind custom-priced Enterprise puts the most common mid-market CRM out of self-serve reach.
No dialer, SMS, or conversation intelligence; multichannel means email plus LinkedIn, full stop.
Small team (LinkedIn band 11-50, fully remote) means support depth and shipping cadence depend on a handful of people, mitigated but not solved by Sortlist ownership.

Pricing compared

Apollo.io

Freemium with per-user monthly tiers; credits meter email reveals (generous) and phone/export credits (tighter). Self-serve through Organization tier; custom above.

Free$0
Basic$49
Professional$79
Organization$119

Nothing matches Apollo's coverage-per-dollar; it reset the category's price floor and forced legacy vendors into defensive bundling. The honest caveats: dial accuracy trails specialists, and heavy exporters discover credits are the true price. As a first data stack or a waterfall's volume layer, it remains the obvious call.

Overloop

Per-user monthly subscription in three tiers, differentiated by included sourcing credits, connected email accounts, concurrent campaigns, and CRM integrations; prospect sourcing and email finding are metered in credits (1 credit each).

Starter$69
Growth$99
EnterpriseCustom

Judged as one subscription replacing three (a data tool, an AI copywriter, and a sender with warm-up), $69 to $99 per user is fair and simple, and for founders and small teams the consolidation is the whole point. Judged as a sending platform alone it is expensive: pure-play senders undercut it badly, and 250 Starter credits (roughly 125 fully sourced-and-verified contacts a month) run out fast for anyone doing real volume. The economics work when you use all three layers; teams that already own good data should not pay Overloop's bundle premium.

Editorial verdict on each

Apollo.io

Category Leader

Apollo is the gravitational center of self-serve B2B data: coverage that reset the market's price floor, fused to an engagement layer that genuinely eliminates the export loop for SMBs. Its honest weaknesses, dial accuracy, credit fine print, mid-depth engagement, haven't slowed the flywheel because nothing else offers this much stack per dollar. Start here; add specialists only where measurement says Apollo falls short.

Read the full Apollo.io profile

Overloop

Overloop is the most coherent AI SDR pitch in the SMB tier: one subscription that finds the people, writes the outreach in your voice, keeps a human in the loop, and handles deliverability plumbing. For founders and small teams starting from no list, that consolidation genuinely beats assembling Apollo-plus-copywriter-plus-sender. The caveats are the mirror of the strengths: tight credit math at $69, Salesforce held hostage by Enterprise pricing, a deliberately shallow LinkedIn layer, and a small team now owned by an agency marketplace with its own agenda. Buy it as a bundled starting engine for precise outbound; skip it if you already own good data or need volume, phone, or enterprise controls.

Read the full Overloop profile

Apollo.io profile last reviewed 2026-08-22; Overloop last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.