Bigin by Zoho CRM vs OnePageCRM
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedBigin by Zoho CRM compared with OnePageCRM
OnePageCRM has unlimited contacts and a stronger behavioural mechanic (every contact carries a dated next action), at $8.95 annually. Bigin has more platform for less: native calling, WhatsApp, automations from the entry tier, and the Zoho ecosystem, but caps records and custom fields. Choose OnePageCRM if the problem is follow-up discipline; choose Bigin if the problem is that conversations happen across three channels and none of them are recorded anywhere.
OnePageCRM compared with Bigin by Zoho CRM
Bigin gives you more platform for less money ($7 a user annually) with telephony, WhatsApp, and the Zoho ecosystem behind it, but caps records at 50,000 and custom fields at ten per module on Express. OnePageCRM has unlimited contacts, a sharper follow-up mechanic, and no ecosystem to learn. Take Bigin if you want breadth and are open to the wider Zoho suite; take OnePageCRM if the problem is that your team does not follow up.
Choose Bigin by Zoho CRM if
Small businesses and teams of one to about twenty-five people who want a real CRM with native calling, WhatsApp, email, and automation for under $20 a seat, and who are comfortable living inside Zoho's conventions and possibly adopting more of its suite later.
Choose OnePageCRM if
Small B2B sales teams of one to about twenty people who sell through conversations and follow-up rather than through marketing funnels, and who need a CRM that tells them who to contact today instead of asking them to maintain records.
Side by side
13 attributes| Attribute | Bigin by Zoho CRM | OnePageCRM |
|---|---|---|
| Category | CRM | CRM |
| Starting price | $7 per user per month on annual billing (Express), or $0 for a single user (free plan available) | $8.95 per user per month on annual billing (Professional) (free trial) |
| Pricing model | Per-user subscription across a free tier and three paid tiers, with records, custom fields, pipelines, automations, and AI credits all metered by plan. | Per-seat subscription on three tiers, billed monthly or annually, with unlimited contacts on every plan and email, automation, and pipeline features gated by tier. |
| Free plan | Free plan for one user with 500 records, a single pipeline, three automations, built-in telephony, standard dashboards, and mobile apps. | No |
| Free trial | 15-day free trial on paid plans, no credit card required | Free trial on all plans with no credit card required up front |
| Best for | Small businesses and teams of one to about twenty-five people who want a real CRM with native calling, WhatsApp, email, and automation for under $20 a seat, and who are comfortable living inside Zoho's conventions and possibly adopting more of its suite later. | Small B2B sales teams of one to about twenty people who sell through conversations and follow-up rather than through marketing funnels, and who need a CRM that tells them who to contact today instead of asking them to maintain records. |
| Setup time | Under an hour to something usable. Import a CSV, pick a pipeline template, connect a mailbox, and the team can work. Adding telephony and WhatsApp channels is another hour of provider setup. | Under an hour to a working system: import contacts, define pipeline stages, and assign next actions. The discipline of assigning a next action to every existing contact is the only laborious part of the first day. |
| Learning curve | Low by design, and lower than Zoho CRM by a wide margin. The vocabulary is Zoho's, so occasional terms feel unfamiliar, but there is no module builder or layout designer to get lost in because Bigin removed them. | The lowest in this batch. The Action Stream is a to-do list, so reps need one short walkthrough. Administration is light because there is little to configure beyond fields, stages, and sequences. |
| Platforms | Web, iOS, Android, Apple Watch, Mobile widgets | Web, iOS, Android, Browser extension, Gmail and Outlook add-ins |
| Compliance | GDPR, SOC 2 Type II, ISO/IEC 27001, HIPAA available in parts of the Zoho estate | GDPR, EU-based data processing with a published data processing agreement |
| Founded | 1996 | 2010 |
| Headquarters | Chennai, India, with a US base in Austin, Texas | Galway, Ireland |
| Ownership | Privately held and bootstrapped; Zoho Corporation has never taken outside investment | Founder-led and effectively bootstrapped |
Strengths and limitations
Bigin by Zoho CRM
Strengths
- Native telephony, WhatsApp, email, and social capture in a $7 seat, where nearly every competitor at that price pushes calling and messaging out to third-party tools.
- Automation is included from the entry tier rather than gated behind a $39 plan, which changes the effective price comparison against Pipedrive dramatically.
- Zia AI credits are bundled into the plan allowance instead of metered separately, making the bill predictable.
- One of the best mobile experiences in the category, with genuine feature parity, call logging, watch support, and widgets.
Limitations
- Custom fields are rationed at ten per module on Express, which is a hard ceiling for businesses that record a lot of structured detail.
- No custom objects or module builder at all; that capability was deliberately removed and only exists in Zoho CRM.
- Record caps of 50,000 and 100,000 on the lower tiers mean a data-heavy business is pushed up the ladder by volume rather than by need.
- Reporting is competent but shallow compared with Zoho CRM or Pipedrive: standard dashboards, limited custom analytics, and no serious forecasting engine.
OnePageCRM
Strengths
- The Next Action mechanic genuinely changes rep behaviour, which is the single hardest thing for a CRM to do and the reason adoption is high.
- Unlimited contacts on every tier including the $8.95 entry plan, so database growth never triggers a forced upgrade.
- Bootstrapped and stable since 2010, with none of the packaging churn that follows private-equity ownership elsewhere in the category.
- A genuinely good mobile experience, including AI business-card scanning, which makes it one of the better options for field sales.
Limitations
- The entry tier is missing email scheduling, open tracking, history fetching, and sequences, which makes the headline price unrepresentative for teams.
- One pipeline until the MAX tier, which is a hard constraint for businesses selling more than one product line.
- No marketing automation, landing pages, or forms beyond basic lead capture, so a marketing-led company needs a second platform.
- The data model is contacts, deals, and pipelines with custom fields, not custom objects, so unusual businesses will hit its edges.
Pricing compared
Bigin by Zoho CRM
Per-user subscription across a free tier and three paid tiers, with records, custom fields, pipelines, automations, and AI credits all metered by plan.
- Free$0
- Express$7
- Premier$12
- Bigin 360$18
Express at $7 a seat is the best raw value in this directory's CRM category, and it is not a close contest. Native telephony, WhatsApp, mass email, thirty automations, payment links, and 50,000 records for a third of what Pipedrive charges before its automation tier even begins is a serious proposition. The honest caveat is that you are buying breadth within tight limits: ten custom fields per module and no custom objects means Bigin fits businesses whose data model is genuinely simple. If yours is, this is the cheapest complete CRM you can responsibly buy. If yours is not, the limits will chase you up the ladder and eventually into Zoho CRM proper, which is exactly what Zoho designed the ladder to do.
OnePageCRM
Per-seat subscription on three tiers, billed monthly or annually, with unlimited contacts on every plan and email, automation, and pipeline features gated by tier.
- Professional$8.95
- Business$17.95
- MAX$25.95
Business at $17.95 annually is the fair comparison point, and against Pipedrive Growth at $39 or HubSpot Sales Hub Professional at $90 it is very good value for a team whose problem is follow-up discipline rather than process complexity. Professional at $8.95 is excellent for a solo seller and misleading for a team, because email tracking and sequences sit one tier up. What you do not get at any price is marketing automation, custom objects, or native telephony, so compare it against focused CRMs rather than platforms. Judged on the narrow job of making sure nobody is forgotten, the price-to-outcome ratio is among the best here.
Editorial verdict on each
Bigin by Zoho CRM
Bigin is the best value CRM a small business can buy, and the reason is structural: Zoho already owned the infrastructure, so it could afford to build a cheap product properly rather than as a stripped-down lure. Native calling and WhatsApp at $7 a seat, automation from the entry tier, bundled AI credits, and a genuinely good mobile app add up to something most competitors cannot match without doubling the price. Buy it if your data model is simple, your conversations happen across channels, and you are comfortable in Zoho's world. Do not buy it if you need custom objects, hold more than 100,000 records on a budget, or want a big third-party marketplace. And model the metering before you sign: records, fields, pipelines, and automations are all counted, and those counts, not the feature list, are what will eventually move you up the ladder.
Read the full Bigin by Zoho CRM profileOnePageCRM
OnePageCRM has spent fifteen years being good at one thing, and that thing is the thing most small sales teams actually fail at: contacting people when they said they would. The Action Stream is not a gimmick, it is a behavioural design that keeps a database current without a manager enforcing it, and unlimited contacts on every tier plus a four-months-free annual discount make the pricing honest. Buy Business at $17.95 if you are a team, not Professional at $8.95, because tracking and sequences live there. Do not buy it if you need marketing automation, custom objects, a native dialer, or more than one pipeline for under $26 a seat. Within its scope it is one of the most quietly reliable products in this category, and the bootstrapped Galway ownership makes it a low-risk fifteen-year bet.
Read the full OnePageCRM profileBigin by Zoho CRM profile last reviewed 2026-08-22; OnePageCRM last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.