Brevo vs Omnisend

Brevo compared with Omnisend

Omnisend is ecommerce-specialized with prebuilt cart and post-purchase flows and unlimited sends on Pro; Brevo is a general business platform that also handles transactional email, chat, and CRM. A store should probably take Omnisend. A business that happens to sell online alongside doing several other things is better served by Brevo's breadth and send-based meter.

Omnisend compared with Brevo

Brevo bills emails sent rather than contacts stored, includes transactional email, and hosts in the EU, making it much cheaper for a large list mailed occasionally. Omnisend is the ecommerce specialist with real store flows and revenue attribution Brevo does not attempt. A store should take Omnisend; a business that happens to sell online alongside doing several other things is better served by Brevo's breadth.

Brevo

Marketing plans are metered by emails sent per month rather than by contacts stored, selected from volume bands, with prepaid non-expiring credit packs as the alternative to a subscription. SMS and WhatsApp are pay as you go by destination, and Conversations and the Sales Platform are priced separately per seat.

• Free$0
• Starter$9 at 5,000 emails, about $29 at 20,000, about $39 at 40,000, about $69 at 100,000
• Standard (formerly Business)$18 at 5,000 emails, about $65 to $69 at 20,000, about $129 at 100,000
• Professional$499
• EnterpriseQuoted

Brevo is the best-value general-purpose ESP in this category for a specific and common shape of business: one holding a large list it mails occasionally. At 50,000 contacts mailed monthly you are looking at roughly $89 a month on Standard against roughly $450 on Mailchimp Standard and considerably more on Klaviyo, and that gap only widens as the list grows without the send frequency growing with it. Bundling transactional email, an SMTP relay, SMS, WhatsApp, chat, and a light CRM into the same account compounds the saving by removing subscriptions rather than discounting one. The value case weakens for high-frequency senders, where the send meter punishes exactly what a contact meter rewards, and the new $499 Professional tier is a jarring cliff above $18 Standard that will push some growing accounts into a decision they did not expect. For EU buyers, the ISO 27001 certification and EU-default hosting are worth real money on their own.

Omnisend

Self-serve tiers priced by contact count, where both subscribers and non-subscribers who received automated messages are billable and only unsubscribed contacts are excluded. Standard caps monthly emails at twelve times the contact count; Pro removes the email send meter entirely. SMS is a separately metered Pro-only add-on for new subscriptions since May 2026.

• Free$0
• Standard$16 at 250 to 500 contacts, about $20 at 1,000, about $132 at 10,000, about $413 at 50,000
• Pro$59 flat from the entry band up to roughly 2,500 contacts, about $150 at 10,000, about $715 at 50,000
• CustomQuoted

Omnisend is the value play in ecommerce email and is priced with a clear view of who it is taking customers from. At 10,000 contacts you are looking at roughly $132 on Standard or $150 on Pro against roughly $150 on Klaviyo's Email plan, which is a wash on headline price but not on terms, because Pro carries no send cap while Klaviyo's allowance is ten times your profile count. At 50,000 contacts the same comparison runs roughly $413 or $715 against roughly $720. So the saving is not enormous at the top, and the real argument is unlimited sending plus getting the standard flows working in a day. Two things erode the case: the inclusive contact meter that bills non-subscribers, and the May 2026 removal of bundled SMS credits, which quietly raised the true cost of the omnichannel pitch the product is named for. For a store that mails often and does not need a customer data platform, it remains the best money in this category.