Brevo vs Sender

Sender compared with Brevo

Brevo prices on emails sent with unlimited contacts and adds a CRM, transactional infrastructure, and SMS, making it the stronger single-vendor story for a business that also needs a sales pipeline. Sender prices on subscribers with a send multiplier and is cheaper for a small list mailed frequently, with a far more generous free tier. Brevo has the larger company and the deeper feature set; Sender has the better economics for a small list and a lighter, faster product to actually use.

Brevo

Marketing plans are metered by emails sent per month rather than by contacts stored, selected from volume bands, with prepaid non-expiring credit packs as the alternative to a subscription. SMS and WhatsApp are pay as you go by destination, and Conversations and the Sales Platform are priced separately per seat.

• Free$0
• Starter$9 at 5,000 emails, about $29 at 20,000, about $39 at 40,000, about $69 at 100,000
• Standard (formerly Business)$18 at 5,000 emails, about $65 to $69 at 20,000, about $129 at 100,000
• Professional$499
• EnterpriseQuoted

Brevo is the best-value general-purpose ESP in this category for a specific and common shape of business: one holding a large list it mails occasionally. At 50,000 contacts mailed monthly you are looking at roughly $89 a month on Standard against roughly $450 on Mailchimp Standard and considerably more on Klaviyo, and that gap only widens as the list grows without the send frequency growing with it. Bundling transactional email, an SMTP relay, SMS, WhatsApp, chat, and a light CRM into the same account compounds the saving by removing subscriptions rather than discounting one. The value case weakens for high-frequency senders, where the send meter punishes exactly what a contact meter rewards, and the new $499 Professional tier is a jarring cliff above $18 Standard that will push some growing accounts into a decision they did not expect. For EU buyers, the ISO 27001 certification and EU-default hosting are worth real money on their own.

Sender

Subscriber-based subscription with a monthly send allowance set as a multiple of list size, priced on a slider rather than in a published static table. Prepaid email credits are available as an alternative for occasional senders.

• Free Forever$0
• StandardFrom $7
• ProfessionalFrom $14
• EnterpriseCustom

At the volumes this directory compares, Sender is the cheapest credible option on the list. A 1,000-subscriber list is entirely free, including automation, landing pages, and popups, where Constant Contact would charge $30 to $110 and AWeber $20 to $45. A 10,000-subscriber list moves onto a paid tier whose price the slider sets from the $7 and $14 entry points, and which in practice lands well below the $120 to $275 Constant Contact charges and the $100 to $135 AWeber charges at the same size. Fifty thousand subscribers likewise sits far below the $430 to $575 range at Constant Contact. The send multipliers of twelve and twenty-four times are competitive, sitting between Constant Contact's ten to twenty-four and AWeber's ten to twelve. What the low price does not buy is depth: the automation is a tier below the serious platforms, the reporting is thinner, there are no events or webinars, and support is a small queue rather than an organisation. For a business whose email needs are a newsletter, a welcome flow, a cart recovery sequence, and occasional SMS, Sender delivers all of it for less than anything else here.