Is Carrd or Swipe Pages cheaper?

Carrd starts at $9/year (Pro Lite) (free plan available). Swipe Pages starts at $29 per month (Startup); $69 per month for Marketer, the cheapest tier with A/B testing (14 days trial).

Carrd vs Swipe Pages

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Swipe Pages compared with Carrd

Carrd builds fast one-page sites for $19 a year and has no testing, no dynamic text replacement, and no visitor allowance to worry about. Swipe Pages costs more in a month than Carrd does in three years, and earns it only if you are actually running paid traffic and testing variants. If your pages are informational, take Carrd; if they are advertising destinations, take Swipe Pages.

Choose Carrd if

Founders, indie makers, and small teams who need a credible single-page site fast and cheap: a waitlist, a pre-launch page, a link-in-bio, a portfolio, a simple product or event page, or a set of paid-traffic landing pages where volume matters more than sophistication.

Choose Swipe Pages if

Performance marketers and small agencies running paid mobile traffic, especially on Google Ads and Meta, who care about landing page load time as an economic variable and want server-side split testing without the price of Unbounce.

Side by side

13 attributes

Attribute	Carrd	Swipe Pages
Category	Landing Pages	Landing Pages
Starting price	$9/year (Pro Lite) (free plan available)	$29 per month (Startup); $69 per month for Marketer, the cheapest tier with A/B testing (14 days trial)
Pricing model	Annual subscription sold in three feature tiers (Pro Lite, Pro Standard, Pro Plus), each available in site-count increments; a permanent free plan covers three basic sites.	Three-tier subscription metered by monthly visitors and custom domains, with unlimited landing pages on every plan.
Free plan	Up to 3 sites with all core building features, responsive layouts, and the template library, published on a carrd.co subdomain with Carrd branding; no custom domain, forms, embeds, or analytics.	No
Free trial	7 days on Pro plans	14 days with full feature access and no credit card required
Best for	Founders, indie makers, and small teams who need a credible single-page site fast and cheap: a waitlist, a pre-launch page, a link-in-bio, a portfolio, a simple product or event page, or a set of paid-traffic landing pages where volume matters more than sophistication.	Performance marketers and small agencies running paid mobile traffic, especially on Google Ads and Meta, who care about landing page load time as an economic variable and want server-side split testing without the price of Unbounce.
Setup time	Minutes. A template-based page can be published to a carrd.co subdomain in under fifteen minutes, and connecting a custom domain adds a DNS change plus propagation time.	A first page live within an hour from a template. Connecting a custom domain and issuing SSL is a DNS change plus propagation, and integrating a CRM destination takes another half hour.
Learning curve	The lowest in this category by a wide margin. The editor has few enough options that most people never read documentation, which is the entire point of the product.	Low for the builder and moderate for AMP. The drag-and-drop editor is conventional, but understanding what AMP forbids, and therefore which of your usual scripts and embeds will not work, is the piece that catches new users out.
Platforms	Web app (browser-based editor), Published sites served from Carrd's hosting	Browser-based builder, Swipe Pages hosting with custom domains and free SSL, AMP and standard responsive HTML output modes
Compliance	No published SOC 2 or ISO certification, GDPR considerations depend largely on the third-party form and analytics services you connect	GDPR handling for European traffic
Founded	2016	2020
Headquarters	Nashville, Tennessee, US	Singapore, operating as a product of Arrow Labs Pte Ltd
Ownership	Founder-owned and independently operated	Independent and privately held, with no disclosed outside funding

Strengths and limitations

Carrd

Strengths

Price and metering model are structurally different from the rest of the category: $19 a year for ten sites, with no per-visitor or per-pageview charge to fear when a page succeeds.
The constrained editor is a feature, not a limitation, for non-designers; it is genuinely hard to produce an ugly or broken Carrd page.
You can build a complete site before signing up, which removes almost all friction from evaluating it.
Pro Plus offers downloadable sites, a real export path that Framer, Unbounce, and most hosted competitors do not provide at any price.

Limitations

One page only. There is no CMS, no blog, and no multi-page site structure, and that is a permanent product decision rather than a roadmap gap.
No A/B testing, no conversion analytics beyond basic traffic reporting, and no visitor-level optimization of any kind.
No team features: no seats, no roles, no shared workspace, only site transfers and share links between individual accounts.
A two-person company with no published SOC 2, no SSO, and no enterprise support tier is a real bus-factor and procurement risk, whatever the product quality.

Swipe Pages

Strengths

AMP publishing is a genuine technical differentiator that almost no other mainstream landing page builder offers, and it translates directly into faster mobile rendering on ad traffic.
Server-side A/B testing avoids the flicker and load delay that client-side testing introduces, which is a real advantage on exactly the mobile traffic this product targets.
Page speed here is a first-order design goal rather than a marketing claim, and it shows up in Core Web Vitals and in Google Ads landing page experience scoring.
Multi-step forms with rich field types are better than most competitors ship, and they materially lift completion rates on mobile.

Limitations

The $29 Startup plan has no A/B testing, which makes the headline price misleading relative to what buyers come here for.
Visitor metering means success raises your bill, with a sharp step between the 50,000 and 500,000 tiers and nothing in between.
It is a landing page tool only. No CMS, no blog, no multi-page site, so it cannot be your website and you will need something else alongside it.
AMP imposes real constraints: restricted JavaScript, limited third-party embeds, and design compromises, so the fastest mode is also the least flexible one.

Pricing compared

Carrd

Annual subscription sold in three feature tiers (Pro Lite, Pro Standard, Pro Plus), each available in site-count increments; a permanent free plan covers three basic sites.

Free$0
Pro Lite$9
Pro Standard$19
Pro Plus$49

Nothing else in this category is close on price, and the comparison is not subtle: Pro Standard's ten custom-domain sites cost $19 a year, roughly what Unbounce charges per day on its cheapest annual plan. Because metering is by site count rather than traffic, a Carrd page that succeeds does not generate a bigger bill, which removes the single most common unpleasant surprise in landing page software. What you are buying with that money is a hard ceiling: no CMS, no multi-page sites, no testing, no team features. If the work fits inside one page, Carrd is the correct answer and the price is almost irrelevant. If it does not, no amount of savings makes it the right tool.

Swipe Pages

Three-tier subscription metered by monthly visitors and custom domains, with unlimited landing pages on every plan.

Startup$29
Marketer$69
Agency$149

At $69, Marketer is one of the better-priced serious landing page plans available: server-side testing, five custom domains, 50,000 visitors, multi-step forms, dynamic text replacement, and AMP output for roughly what Leadpages charges for a single-domain plan with client-side testing and no AMP. Agency at $149 for 500,000 visitors and unlimited domains is strong value for a small agency roster. The weak point is Startup at $29, which withholds the testing that is the entire reason to prefer this product over a cheap builder, and the general weakness is vendor scale: you are buying real technical capability from a very small independent company with no compliance documentation and no funding cushion.

Editorial verdict on each

Carrd

Best Value

Carrd is the best value in software this site covers, and the qualification is not about quality but about scope. For a waitlist, a link-in-bio, a portfolio, a pre-launch page, or a batch of simple campaign pages, $19 a year for ten custom-domain sites with no traffic metering is not merely cheaper than the alternatives, it is a different economic category. The ceiling arrives abruptly: the moment you need a blog, a second page, a teammate, a test, or a SOC 2 report, Carrd cannot help and will not pretend to. Buy it knowing exactly that, keep it for the things it does, and put your company website somewhere else.

Read the full Carrd profile

Swipe Pages

Swipe Pages is the specialist's choice in a category full of generalists, and the specialization is well chosen. Mobile page speed genuinely affects both conversion rate and cost per click, and AMP output plus server-side testing addresses that pairing better than anything else at this price. The $69 Marketer plan, not the $29 headline, is the honest comparison point, and at $69 with five domains, 50,000 visitors, multi-step forms, and dynamic text replacement it undercuts Unbounce and matches Leadpages while doing the speed part better than either. Buy it if you run paid mobile traffic and treat landing page performance as an economic variable. Do not buy it as a website, do not buy the $29 tier expecting to test, and go in aware that you are trusting your campaign infrastructure to a very small company with no compliance paperwork and no funding cushion.

Read the full Swipe Pages profile

Carrd profile last reviewed 2026-08-22; Swipe Pages last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.