ChartMogul vs ProfitWell Metrics
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentProfitWell Metrics compared with ChartMogul
ChartMogul is the paid, neutral, more polished version of the same idea, with deeper segmentation, better forecasting, and no payments vendor's strategic interest attached. ProfitWell Metrics costs nothing and covers most of the same reporting. Start free, and move to ChartMogul when you can point at a specific analysis it cannot do or when board reporting quality justifies the line item.
Choose ChartMogul if
Subscription companies of any size that need a revenue number they can defend, especially early-stage teams who fit inside the free plan under $10,000 MRR and want board-grade metrics without paying for them, and teams that want a light CRM and outreach sequences sitting on the same data.
Choose ProfitWell Metrics if
Any subscription company from pre-revenue to roughly $2M ARR that needs trustworthy recurring revenue and churn reporting and has no budget line for analytics, plus larger companies who want a free second opinion on the numbers their billing provider reports.
Side by side
13 attributes| Attribute | ChartMogul | ProfitWell Metrics |
|---|---|---|
| Category | Retention | Retention |
| Starting price | $0 under $10,000 MRR, then $59 per month (Starter) (free plan available) | $0 (free plan available) |
| Pricing model | Freemium, with paid tiers priced on a sliding scale by the annual recurring revenue tracked in the account. Team seats and billing source counts also vary by tier. | Free product with no seat, revenue, or feature gate. Paddle monetises the surrounding portfolio, principally billing as merchant of record and the paid Retain product. |
| Free plan | Free for companies up to $10,000 MRR, including SaaS metric tracking, unified lead, trial, and billing data, customer segmentation, and workflow automation. | The entire product is free, including unlimited users, full historical backfill, segmentation, cohorts, benchmarking, and API access. |
| Free trial | 14 days on paid tiers, no credit card required | Not applicable; the product itself is free |
| Best for | Subscription companies of any size that need a revenue number they can defend, especially early-stage teams who fit inside the free plan under $10,000 MRR and want board-grade metrics without paying for them, and teams that want a light CRM and outreach sequences sitting on the same data. | Any subscription company from pre-revenue to roughly $2M ARR that needs trustworthy recurring revenue and churn reporting and has no budget line for analytics, plus larger companies who want a free second opinion on the numbers their billing provider reports. |
| Setup time | Minutes. Connect Stripe or another billing source and historical data backfills automatically, producing full metrics and cohort curves immediately rather than accumulating them going forward. Custom attributes and segmentation take longer and are where the real value is unlocked. | Under thirty minutes for the common case. Create an account, authorise a read-only connection to Stripe or your billing provider, and wait for the historical backfill to complete. Companies with custom billing pushing data through the API should budget a few days of engineering time instead. |
| Learning curve | Low for anyone who knows SaaS metrics vocabulary. The genuine skill is in defining segments and attributes that make the data actionable, and in resisting the temptation to treat a good-looking dashboard as work completed. | Low for anyone who already knows what MRR and net revenue retention mean, moderate for anyone who does not. The definitions used are standard, which is helpful when your investor asks how a number was calculated. |
| Platforms | Web app, Scheduled email reporting, Dashboards, Import API, CSV import | Web application, Email digests, API |
| Compliance | GDPR, Two-factor authentication, Data encryption and disaster recovery provisions | GDPR, Operated under Paddle's compliance posture as a merchant of record |
| Founded | 2014 | 2012 |
| Headquarters | Berlin, Germany | London, United Kingdom (Paddle); originally Boston, Massachusetts |
| Ownership | Independent, seed-strapped, profitable | Owned by Paddle following the 2022 acquisition of ProfitWell |
Strengths and limitations
ChartMogul
Strengths
- A genuinely free plan up to $10,000 MRR with full metrics, segmentation, and automation, which is unmatched anywhere in this category.
- The data normalization is the real product: refunds, prorations, coupons, add-ons, overages, and multi-currency FX all handled explicitly rather than approximated.
- Splits MRR movement into new, expansion, contraction, churn, and reactivation, which is the view that turns a vague churn worry into a specific problem.
- Historical backfill means you get years of cohort data the moment you connect, rather than waiting a year to have anything useful.
Limitations
- It prevents no churn. No dunning, no retries, no cancel flows, no offers. You will need a second product for any actual intervention, and the category name should not fool you.
- Starter caps at three team members, which forces many small companies onto Pro for seat reasons rather than revenue reasons.
- Starter allows one billing source, so any company billing through both a web checkout and an app store needs Pro.
- The Enterprise floor of $19,900 a year above $10M ARR is a sharp cliff and takes you out of self-serve entirely.
ProfitWell Metrics
Strengths
- Free with no revenue cap, seat limit, or feature gate, which is unique in a category where the analytics tools alone start around $100 a month.
- Full historical backfill on connection means cohort and retention analysis works from day one rather than accruing over months.
- The voluntary versus involuntary churn split is the single most decision-useful number in retention, and this is the cheapest place to get it.
- Broad billing support across Stripe, Chargebee, Braintree, Recurly, Zuora, and Paddle, plus an API for homegrown billing.
Limitations
- It prevents nothing. There is no dunning, no retry logic, no cancel flow, and no offer engine. Every dollar it identifies as lost stays lost unless you buy something else.
- Owned by Paddle, a merchant of record that competes with Stripe. The product is not compromised by this, but the strategic incentive is real and the free tier carries no guarantee.
- Health scoring and churn prediction are thin next to a real customer success platform, and there is no playbook or task layer to act on what they surface.
- No revenue recognition, deferred revenue, or accounting-grade close support, so finance will still need something else.
Pricing compared
ChartMogul
Freemium, with paid tiers priced on a sliding scale by the annual recurring revenue tracked in the account. Team seats and billing source counts also vary by tier.
- Free$0
- Starter$59 to $707
- Pro$99 to $1,199
- EnterpriseFrom $19,900
The free plan under $10,000 MRR is the best value in this entire category, because correct subscription metrics at zero cost is not something any competitor matches. Starter at $59 and Pro at $99 remain cheap relative to Baremetrics, and the CRM and sequence layer on Pro adds something Baremetrics does not have. What you must not do is buy this as a retention product. ChartMogul will make your churn legible and will not reduce it by a single basis point, so budget for a recovery or deflection tool separately. Judged as revenue data infrastructure, it is priced well below what it would cost to build and maintain internally.
ProfitWell Metrics
Free product with no seat, revenue, or feature gate. Paddle monetises the surrounding portfolio, principally billing as merchant of record and the paid Retain product.
- ProfitWell Metrics$0
- Paddle RetainPerformance-based, quoted
On capability per dollar this is unbeatable, because the denominator is zero. Judged more usefully, ProfitWell Metrics delivers roughly seventy percent of what ChartMogul or Baremetrics charge $100 to $400 a month for, and the gaps are in polish, forecasting depth, and the fact that you are inside a competitor's ecosystem rather than a neutral one. For any company under about $2M ARR the correct decision is to run Metrics first and only pay for analytics when you can name the specific report you are missing. The honest caveat is that free analytics do not reduce churn by a single basis point, and a team that buys nothing else has bought a thermometer and called it medicine.
Editorial verdict on each
ChartMogul
Best ValueChartMogul is the best free product in this category and one of the best paid ones, provided you understand what you are buying. It makes subscription revenue legible with a rigor that spreadsheets and homemade dashboards do not achieve, splits churn into the pieces you can actually act on, and is free until $10,000 MRR, which means there is no good reason for an early-stage company to be guessing at its numbers. The independence and eleven years of profitability are a real asset for a vendor holding your revenue history. But it prevents nothing. If you buy ChartMogul expecting churn to fall, you have bought a thermometer expecting it to lower the fever. Use it to diagnose, then spend a couple of hundred dollars on Stunning or Churnkey to treat what you find, and be honest with yourself about which of the two you are actually doing.
Read the full ChartMogul profileProfitWell Metrics
ProfitWell Metrics is the first thing any subscription company should install, and it is the last thing that will fix your churn. As free measurement it is remarkable: full historical backfill, standard metric definitions, cohort curves, benchmarking, unlimited seats, and no engineering time. The voluntary versus involuntary churn split alone will tell a small team which retention product is worth buying, which is worth more than most of the paid analytics in this category. Just be clear about the boundaries. It is owned by a payments company with an agenda, it has no revenue recognition for finance, and it intervenes in nothing. Install it, read the split, then spend your actual retention budget on the tool that attacks whichever half of your churn is bigger.
Read the full ProfitWell Metrics profileChartMogul profile last reviewed 2026-08-22; ProfitWell Metrics last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.