ChartMogul vs Grid (formerly SaaSGrid)
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentGrid (formerly SaaSGrid) compared with ChartMogul
ChartMogul is the established subscription analytics choice with published pricing and deep segmentation, oriented around billing data. Grid is oriented around finance, reconciling billing with accounting and CRM into a contract-based ARR waterfall, and it is free under $1M ARR. Pick Grid if a board pack or a diligence process is the driver; pick ChartMogul if you want mature, published-price analytics and predictable costs as you grow.
Choose ChartMogul if
Subscription companies of any size that need a revenue number they can defend, especially early-stage teams who fit inside the free plan under $10,000 MRR and want board-grade metrics without paying for them, and teams that want a light CRM and outreach sequences sitting on the same data.
Choose Grid (formerly SaaSGrid) if
Seed and Series A B2B SaaS companies that need retention and ARR metrics rigorous enough for a board or a diligence process, especially those under $1M ARR who can have the whole thing for free, and finance-led teams who want churn measured on contract data rather than on card charges.
Side by side
13 attributes| Attribute | ChartMogul | Grid (formerly SaaSGrid) |
|---|---|---|
| Category | Retention | Retention |
| Starting price | $0 under $10,000 MRR, then $59 per month (Starter) (free plan available) | $0 for companies under $1M ARR (free plan available) |
| Pricing model | Freemium, with paid tiers priced on a sliding scale by the annual recurring revenue tracked in the account. Team seats and billing source counts also vary by tier. | Free entry plan for companies under $1M ARR, with a quoted Growth plan above it that includes onboarding and a technical consultant. |
| Free plan | Free for companies up to $10,000 MRR, including SaaS metric tracking, unified lead, trial, and billing data, customer segmentation, and workflow automation. | Starter is free for companies under $1M ARR and includes ARR and revenue metrics, retention metrics, expense metrics, headcount insights, custom shareable dashboards, unlimited viewers, and the Stripe, QuickBooks, Xero, and file integrations. |
| Free trial | 14 days on paid tiers, no credit card required | Not applicable to the Starter plan, which is free indefinitely within its eligibility limit |
| Best for | Subscription companies of any size that need a revenue number they can defend, especially early-stage teams who fit inside the free plan under $10,000 MRR and want board-grade metrics without paying for them, and teams that want a light CRM and outreach sequences sitting on the same data. | Seed and Series A B2B SaaS companies that need retention and ARR metrics rigorous enough for a board or a diligence process, especially those under $1M ARR who can have the whole thing for free, and finance-led teams who want churn measured on contract data rather than on card charges. |
| Setup time | Minutes. Connect Stripe or another billing source and historical data backfills automatically, producing full metrics and cohort curves immediately rather than accumulating them going forward. Custom attributes and segmentation take longer and are where the real value is unlocked. | A few hours on the free plan: connect Stripe, connect QuickBooks or Xero, upload any contracts that live in a spreadsheet, and review how Grid has classified expansion, contraction, and churn. Growth-tier deployments involving Salesforce, NetSuite, or Sage Intacct come with guided onboarding for a reason and should be planned in weeks. |
| Learning curve | Low for anyone who knows SaaS metrics vocabulary. The genuine skill is in defining segments and attributes that make the data actionable, and in resisting the temptation to treat a good-looking dashboard as work completed. | Moderate. The tool is easy to operate but assumes you care about the difference between bookings, billings, and recognised revenue. Founders without a finance background will learn something, which is arguably part of the value. |
| Platforms | Web app, Scheduled email reporting, Dashboards, Import API, CSV import | Web application, Shareable dashboards |
| Compliance | GDPR, Two-factor authentication, Data encryption and disaster recovery provisions | SOC 2, GDPR |
| Founded | 2014 | 2021 |
| Headquarters | Berlin, Germany | United States |
| Ownership | Independent, seed-strapped, profitable | Venture-backed |
Strengths and limitations
ChartMogul
Strengths
- A genuinely free plan up to $10,000 MRR with full metrics, segmentation, and automation, which is unmatched anywhere in this category.
- The data normalization is the real product: refunds, prorations, coupons, add-ons, overages, and multi-currency FX all handled explicitly rather than approximated.
- Splits MRR movement into new, expansion, contraction, churn, and reactivation, which is the view that turns a vague churn worry into a specific problem.
- Historical backfill means you get years of cohort data the moment you connect, rather than waiting a year to have anything useful.
Limitations
- It prevents no churn. No dunning, no retries, no cancel flows, no offers. You will need a second product for any actual intervention, and the category name should not fool you.
- Starter caps at three team members, which forces many small companies onto Pro for seat reasons rather than revenue reasons.
- Starter allows one billing source, so any company billing through both a web checkout and an app store needs Pro.
- The Enterprise floor of $19,900 a year above $10M ARR is a sharp cliff and takes you out of self-serve entirely.
Grid (formerly SaaSGrid)
Strengths
- Free for companies under $1M ARR with unlimited viewers, which is exactly the stage that most needs credible retention reporting and least wants a bill.
- Retention metrics are computed on contract data with a proper ARR waterfall, so net and gross dollar retention hold up in diligence rather than needing to be explained away.
- Spreadsheet upload as a first-class source, which is the honest accommodation for B2B companies whose annual contracts do not live in a billing system.
- Built inside Craft Ventures to answer investor questions, which shows in metric definitions that match how sophisticated buyers actually read a business.
Limitations
- It prevents no churn at all. This is reporting, and the entire intervention layer has to be bought elsewhere.
- Growth pricing is unpublished and sold with a consultant attached, so the self-serve experience ends at the $1M ARR line.
- No product usage data, no event instrumentation, and no health scoring based on engagement, so the early warning signals product teams want are absent.
- The metric vocabulary is B2B contract SaaS; consumer subscription and app store businesses are a poor fit.
Pricing compared
ChartMogul
Freemium, with paid tiers priced on a sliding scale by the annual recurring revenue tracked in the account. Team seats and billing source counts also vary by tier.
- Free$0
- Starter$59 to $707
- Pro$99 to $1,199
- EnterpriseFrom $19,900
The free plan under $10,000 MRR is the best value in this entire category, because correct subscription metrics at zero cost is not something any competitor matches. Starter at $59 and Pro at $99 remain cheap relative to Baremetrics, and the CRM and sequence layer on Pro adds something Baremetrics does not have. What you must not do is buy this as a retention product. ChartMogul will make your churn legible and will not reduce it by a single basis point, so budget for a recovery or deflection tool separately. Judged as revenue data infrastructure, it is priced well below what it would cost to build and maintain internally.
Grid (formerly SaaSGrid)
Free entry plan for companies under $1M ARR, with a quoted Growth plan above it that includes onboarding and a technical consultant.
- Starter$0
- GrowthCustom
Under $1M ARR this is one of the best free products in the category, and it is aimed at a job that ProfitWell Metrics does not do well: contract-based B2B ARR with a defensible waterfall and unlimited board access. Above the free line, value depends entirely on a quote you cannot see in advance, and you should benchmark it against ChartMogul, which publishes prices and covers most of the same retention reporting without the ERP ambitions. The genuine differentiator is provenance. This was built inside a venture firm to answer exactly the questions a venture firm asks, and it shows in how the numbers are constructed.
Editorial verdict on each
ChartMogul
Best ValueChartMogul is the best free product in this category and one of the best paid ones, provided you understand what you are buying. It makes subscription revenue legible with a rigor that spreadsheets and homemade dashboards do not achieve, splits churn into the pieces you can actually act on, and is free until $10,000 MRR, which means there is no good reason for an early-stage company to be guessing at its numbers. The independence and eleven years of profitability are a real asset for a vendor holding your revenue history. But it prevents nothing. If you buy ChartMogul expecting churn to fall, you have bought a thermometer expecting it to lower the fever. Use it to diagnose, then spend a couple of hundred dollars on Stunning or Churnkey to treat what you find, and be honest with yourself about which of the two you are actually doing.
Read the full ChartMogul profileGrid (formerly SaaSGrid)
Grid is the retention metric layer for companies whose churn conversation happens in a board meeting rather than in a cancel flow. The free Starter plan under $1M ARR is genuinely excellent: contract-based ARR, real net and gross dollar retention, cohort curves, unlimited viewers, and a waterfall you can defend line by line, at no cost and with no sales call. Take it at seed stage and never assemble another metrics spreadsheet. Be clear about two things before you go further. Everything above $1M ARR is a quote with a consultant attached, so benchmark it against ChartMogul before assuming, and nothing in this product will save a single customer. Measure here, intervene somewhere else.
Read the full Grid (formerly SaaSGrid) profileChartMogul profile last reviewed 2026-08-22; Grid (formerly SaaSGrid) last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.