Cognito Forms vs Formstack
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedCognito Forms compared with Formstack
Formstack's Suite at $3,000 a year buys forms, document generation, and unlimited e-signature with deep Salesforce integration. Cognito Forms Team at $468 a year covers most of the same ground for small organizations, minus the Salesforce depth. Unless native Salesforce operation is the deciding requirement, Cognito Forms delivers comparable workflow capability for roughly a sixth of the money.
Formstack compared with Cognito Forms
Cognito Forms covers much of the same operational ground, conditional logic, calculations, repeating sections, workflow and approvals, document generation, and HIPAA on its $174 Enterprise tier, at a fraction of Formstack's price and with multiple users included from $24 a month. Formstack answers back with Salesforce-native forms and bundled unlimited e-signature. Choose Cognito Forms unless Salesforce or the signature bundle is genuinely the deciding factor.
Choose Cognito Forms if
Small businesses, schools, nonprofits, and practices whose forms carry structured data rather than flat answers, especially order forms with variable line items, registrations with variable party sizes, and regulated intake that needs HIPAA on a published price without a sales call.
Choose Formstack if
Operations, HR, finance, and compliance teams at small and mid-sized organizations that need many moderate-volume forms feeding approvals, generated documents, and signatures, and especially Salesforce-centred businesses that want forms built natively inside the org.
Side by side
13 attributes| Attribute | Cognito Forms | Formstack |
|---|---|---|
| Category | Forms | Forms |
| Starting price | $0 (Individual), then $19 per month billed annually for Pro ($24 month-to-month) (free plan available) | $83 per month billed annually ($996 a year) for the Forms plan (14 days trial) |
| Pricing model | Per-account monthly subscription metered on entries per month, with unlimited forms at every tier, a fixed number of users per tier, a storage allowance, and a platform fee on collected payments that declines to zero at the Team tier. | Per-account annual or monthly subscription with submissions metered per form rather than per account, a fixed number of builder users, and a pooled storage allowance. Compliance features are add-ons. |
| Free plan | Individual includes unlimited forms, 100 entries a month, 1 user, 100 MB of storage, conditional logic, calculations, and payment collection, with Cognito Forms branding and a 2 percent fee on transactions. | No |
| Free trial | No fixed-length trial; the free Individual plan is the evaluation path and paid features can be trialled inside the product | 14 days, no credit card required |
| Best for | Small businesses, schools, nonprofits, and practices whose forms carry structured data rather than flat answers, especially order forms with variable line items, registrations with variable party sizes, and regulated intake that needs HIPAA on a published price without a sales call. | Operations, HR, finance, and compliance teams at small and mid-sized organizations that need many moderate-volume forms feeding approvals, generated documents, and signatures, and especially Salesforce-centred businesses that want forms built natively inside the org. |
| Setup time | Half an hour for a straightforward form. A structured order or registration form with repeating sections, calculations, and a workflow is a half-day exercise, most of it deciding how the data should be shaped. | A single form takes under an hour. A full Suite workflow with approval routing, a merged document template, and a signature step is a multi-day project, and the Salesforce-native edition should be scoped as a proper implementation rather than an afternoon. |
| Learning curve | Moderate and worth it. Repeating sections and the calculation syntax take a little study, and they are exactly the features that make the tool worth using, so buyers who never learn them get a mediocre form builder instead of a good one. | Moderate. The form builder is straightforward, but document templating and approval routing require thinking through the process before configuring it, and the Salesforce edition assumes someone who understands the org's object model. |
| Platforms | Web app, Responsive hosted forms, Inline and popup embeds, Client portal for respondents | Web app, Hosted forms and embeds, Salesforce-native application, Experience Cloud components |
| Compliance | HIPAA on the Enterprise plan, GDPR, CCPA, ADA accessibility compliance, PCI handling through connected payment processors | HIPAA available as a purchasable add-on, PCI-oriented payment handling via processor integrations, GDPR data processing terms, Salesforce Shield compatibility in the Salesforce edition |
| Founded | 2013 | 2006 |
| Headquarters | Columbia, South Carolina, United States | Fishers, Indiana, United States |
| Ownership | Acquired by Inverness Graham in May 2025; bootstrapped and independently owned before that | Privately held, growth-equity backed by Silversmith Capital Partners and PSG; parent entity rebranded to Intellistack in 2025 |
Strengths and limitations
Cognito Forms
Strengths
- Repeating sections with calculations across them, which makes variable-length forms straightforward where every flat form builder makes them awkward.
- HIPAA on a published $129-a-month annual price with unlimited entries, purchased self-serve, undercutting every other vendor here that offers HIPAA at all.
- A free plan that removes volume and branding rather than capability: logic, calculations, repeating sections, and payments are all included.
- Multiple users included from the $19 Pro tier upward, in contrast to Jotform whose self-serve plans are all single-user.
Limitations
- The 2 percent and 1 percent platform fees on payments taken through the free and Pro plans are easy to overlook and can exceed the subscription cost outright.
- The form output is functional rather than beautiful; this is not a tool you choose for design.
- The native integration catalogue is small compared with Jotform or Typeform, with Zapier and Power Automate doing much of the work.
- No survey research capability at all: no crosstabs, no weighting, no significance testing, no respondent panel.
Formstack
Strengths
- Per-form submission metering suits organizations with many moderate-volume forms far better than the account-wide meters used by the rest of the category.
- Forms, document generation, e-signature, and approval routing in one subscription replaces three or four separate vendors.
- Unlimited e-signatures with no per-envelope fee on the Suite plan, which is a direct saving against per-document signature pricing.
- The deepest Salesforce integration in this category: native forms inside the org, dynamic prefill, progressive data capture, Experience Cloud, and Shield compatibility.
Limitations
- No free plan of any kind, only a 14-day trial, in a category where several credible competitors give away unlimited responses.
- The entry plan includes a single builder user, so any team collaboration means paying for extra seats or moving to Suite.
- API access is presented as an Enterprise feature rather than being included on paid self-serve plans.
- The per-form cap is punishing for a single high-traffic form, which is the most common marketing use case.
Pricing compared
Cognito Forms
Per-account monthly subscription metered on entries per month, with unlimited forms at every tier, a fixed number of users per tier, a storage allowance, and a platform fee on collected payments that declines to zero at the Team tier.
- Individual$0
- Pro$19
- Team$39
- Enterprise$129
Cognito Forms is one of the two or three best value buys in this category, and Team at $468 a year is the standout. Ten thousand entries a month, five users plus guests, workflow and approvals, a client portal, document generation, e-signature, and zero platform fee on payments is a package that Formstack charges three thousand dollars a year for and Typeform cannot assemble at any self-serve price. Enterprise at $1,548 a year for unlimited entries with HIPAA, SSO, and folder permissions undercuts every competitor that offers HIPAA at all. The one thing to watch is the transaction fee on the lower tiers, which is a real cost dressed as a cheap plan, and which is designed to move payment-taking customers up to Team. Understand that and the pricing is fair; ignore it and the free plan quietly bills you.
Formstack
Per-account annual or monthly subscription with submissions metered per form rather than per account, a fixed number of builder users, and a pooled storage allowance. Compliance features are add-ons.
- Forms$83
- Suite$250
- Salesforce SolutionsCustom
- EnterpriseCustom
Formstack is poor value as a form builder and reasonable value as a small workflow platform. Paying $996 a year for 25 forms and one builder user makes no sense next to Jotform's $468 Silver tier or Tally's free plan if all you need is capture. It starts to make sense at the Suite level, where $3,000 a year buys forms, unlimited e-signature, and automated document generation that would otherwise be a form subscription plus a signature vendor plus a merge tool. The per-form meter is a real advantage for organizations with a wide, shallow portfolio of forms and a real penalty for anyone with one popular form. Salesforce-native operation is the strongest single reason to pay the premium, and if you are not a Salesforce shop it is worth asking honestly whether you are buying the thing that justifies the price.
Editorial verdict on each
Cognito Forms
Cognito Forms is the best structured form builder in this category and one of the best values in it. Repeating sections with calculations across them solve a problem every flat form builder handles badly, the free plan keeps all the capability and limits only volume, multiple users are included from $19 a month, and Enterprise at $129 a month billed annually is the cheapest published route to HIPAA with unlimited entries anywhere in this market. Team at $468 a year, with workflow, a client portal, document generation, and no platform fee on payments, is the plan most small businesses should be looking at. Watch two things: the 2 percent and 1 percent transaction fees on the lower tiers, which are a real cost that can exceed the subscription, and the 2025 private equity acquisition, which has not yet changed anything but changes who the pricing ultimately answers to.
Read the full Cognito Forms profileFormstack
Formstack is not competing for the buyer who wants a nice form, and it prices accordingly. What it sells is the whole chain from capture to approval to generated document to signature, with the strongest Salesforce integration in the category and a per-form submission model that fits an operations portfolio far better than the account-wide meters everyone else uses. If you are a Salesforce shop, or you are currently paying separately for a form tool, a merge tool, and a per-envelope signature vendor, the Suite at $3,000 a year is a rational consolidation. If you just need forms with logic and payments, you are looking at one of the most expensive entry prices in this market for something Jotform or Cognito Forms does for a third of the money, and you should also weigh the 2023 layoffs and the Intellistack rebrand before you commit a core process to it.
Read the full Formstack profileCognito Forms profile last reviewed 2026-08-22; Formstack last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.