ContactOut vs Wiza
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentContactOut compared with Wiza
Wiza is built tightly around exporting and enriching LinkedIn and Sales Navigator searches, with verified-only billing and a much lower entry price. ContactOut goes further with personal emails, direct dials, a search portal independent of LinkedIn, campaigns, and a dialler. If your workflow is exporting Sales Navigator lists, Wiza is cheaper and more direct; if you need personal contact details for passive candidates, ContactOut has data Wiza does not.
Choose ContactOut if
Recruiters and talent sourcing teams who work inside LinkedIn all day, need personal email addresses and mobile numbers to reach passive candidates, and value SOC 2 certification and ATS integration enough to accept a premium over email finders.
Choose Wiza if
Recruiters, lean outbound teams, and agencies that prospect from LinkedIn or Sales Navigator at meaningful volume and want verified-at-extraction data with pricing that stops punishing them per record, especially on the unlimited-email annual plans.
Side by side
13 attributes| Attribute | ContactOut | Wiza |
|---|---|---|
| Category | Data | Data |
| Starting price | $0 (Free), then $49 per month (Email, global data), or $39 per month billed annually | $49/user/mo (Starter); unlimited emails from $990/user/yr (free plan available) |
| Pricing model | One-user subscription tiers with separate email and phone credit pools, separate export quotas, monthly fair-use caps set in the terms of use, monthly or annual billing, and a toggle that halves the price if you exclude US and UK data. | Per-user plans with two regimes: monthly plans meter valid emails and phone numbers with overage pricing, while annual plans switch to unlimited email reveals (and unlimited phones on the top tier) bounded by a 2,500 exports/month fair-use cap. Credits are only consumed for valid, verified results. |
| Free plan | Five emails, five phone numbers, and five exports per day at no cost. | 20 valid emails and 5 phone numbers per month, with basic prospecting features. |
| Free trial | The free plan serves as the evaluation path rather than a time-limited trial | No |
| Best for | Recruiters and talent sourcing teams who work inside LinkedIn all day, need personal email addresses and mobile numbers to reach passive candidates, and value SOC 2 certification and ATS integration enough to accept a premium over email finders. | Recruiters, lean outbound teams, and agencies that prospect from LinkedIn or Sales Navigator at meaningful volume and want verified-at-extraction data with pricing that stops punishing them per record, especially on the unlimited-email annual plans. |
| Setup time | Ten minutes: install the extension, sign in, open a LinkedIn profile. ATS or CRM integration takes an hour or two and is where the value of the paid tiers actually lands. | Minutes: install the extension, connect a CRM via OAuth, run a first export. There is no meaningful deployment project even for teams. |
| Learning curve | Low on the extension, but the metering deserves an hour of attention before anyone starts working. Teams that do not understand that exports are a separate and much smaller quota than lookups will hit a wall in the first fortnight and conclude the product is broken. | Very low. If a rep can run a Sales Navigator search, they can use Wiza; the only concepts to learn are credit mechanics and export destinations. |
| Platforms | Chrome extension, Web search portal, Gmail integration, ContactSheets bulk enrichment, REST API on the Team tier | Chrome extension, Web app (Wiza Prospect), API (Team plans) |
| Compliance | SOC 2 certified, GDPR with opt-out and suppression support, CCPA | SOC 2 Type 2 (Security criteria, Prescient Assurance, August 2026), GDPR-aligned processes (self-reported), CCPA opt-out handling |
| Founded | 2015 | 2019 |
| Headquarters | San Francisco, California, United States | Toronto, Ontario, Canada |
| Ownership | Privately held, lightly funded | Bootstrapped, founder-led |
Strengths and limitations
ContactOut
Strengths
- Personal email coverage at roughly 150 million addresses is the standout asset and the reason recruiters choose it over sales-oriented vendors.
- Separate email and phone credit pools are more flexible than a single shared allowance, since running out of one does not block the other.
- SOC 2 certification is frequently the deciding factor in a corporate security review, and ContactOut is one of the few data providers here that states it.
- GDPR and CCPA compliance with opt-out and suppression support means objections can be applied as a list rather than handled record by record.
Limitations
- Three separate meters, lookups, phone credits, and exports, with only one of them prominent on the pricing page; the export quota is usually the binding limit and it is much smaller than buyers expect.
- The terms of use cap fair use at 2,000 email and 1,000 phone credits per account per month unless separately agreed, which is a real ceiling on any high-volume plan.
- The live prices sit under struck-through list prices of 99 and 199 dollars with no stated end date, so the cost could rise at renewal.
- Per-seat licensing makes it expensive for teams, at several times the cost of unlimited-seat vendors for the same volume.
Wiza
Strengths
- Verify-at-extraction architecture genuinely delivers on low bounce claims; reviewers routinely place Wiza's valid-email rates at or near the top of the category.
- Only charging for valid results makes advertised volumes map to usable contacts, not attempts.
- Unlimited-email annual pricing ($990/user/year) is the aggressive move in the category and decisively undercuts credit models at volume.
- Recruiting is a first-class use case: Recruiter support plus personal emails and cell numbers serve a segment most B2B data tools treat as an afterthought.
Limitations
- The workflow still assumes LinkedIn (ideally Sales Navigator, a separate cost) as the primary search surface; Wiza Prospect is younger and shallower than dedicated databases as a standalone tool.
- No intent data, no technographics, and thin firmographic filtering compared with UpLead or the enterprise databases.
- Enterprise readiness is still early: the first SOC 2 Type 2 report (August 2026) covers the Security criteria over a three-month window, and SSO is not advertised on the marketing site.
- Per-user pricing with a 3-seat Team minimum compounds quickly for larger teams even though per-record cost is low.
Pricing compared
ContactOut
One-user subscription tiers with separate email and phone credit pools, separate export quotas, monthly fair-use caps set in the terms of use, monthly or annual billing, and a toggle that halves the price if you exclude US and UK data.
- Free$0
- Email$49
- Email plus Phone$99
- Team and APIQuoted
At the email plus phone tier, 99 dollars a month against 600 exports gives an effective cost near 16.5 cents per exported contact, and considerably more if you never approach the quota. That is an order of magnitude above Hunter, Anymail Finder, or Icypeas. The premium buys three things those vendors cannot supply: personal email addresses at scale, direct dial numbers, and a SOC 2 certification that lets a security team say yes (Enrich and FullEnrich also state SOC 2). For a full-time recruiter whose placements depend on reaching passive candidates, the arithmetic works easily. For a sales team enriching known accounts, it does not, and the per-seat structure plus the export quota make it worse as the team grows.
Wiza
Per-user plans with two regimes: monthly plans meter valid emails and phone numbers with overage pricing, while annual plans switch to unlimited email reveals (and unlimited phones on the top tier) bounded by a 2,500 exports/month fair-use cap. Credits are only consumed for valid, verified results.
- Free$0
- Starter$49
- Email$99/mo monthly, or $990/year for unlimited
- Email + Phone$199/mo monthly, or $1,990/year for unlimited
- TeamCustom
On annual billing, Wiza's per-record economics are close to unbeatable for LinkedIn-based prospecting: $990 a year for up to 2,500 verified-email exports a month works out to about 3.3 cents per valid email at full utilization, an order of magnitude below UpLead-class credit pricing, with phones-included at double that. Monthly plans are far less interesting, essentially standard per-credit pricing with overage. The costs to weigh are per-seat multiplication across teams, the missing intent and technographic layers, and the dependence on LinkedIn's tolerance of extraction workflows, a structural risk every tool in this niche shares.
Editorial verdict on each
ContactOut
ContactOut is a recruiting tool that happens to sell contact data, and it should be judged on that basis. Personal emails at scale, direct dials in a separate credit pool, an extension that works everywhere a sourcer works, campaigns and a dialler included, ATS and Recruiter Pro compatibility, and a SOC 2 certification no other vendor here publishes make it a straightforward purchase for a full-time sourcing desk. The pricing is where care is required: three separate meters, an export quota far smaller than the lookup allowance, a fair-use ceiling buried in the terms of use, advertised prices that assume an annual commitment, and per-seat licensing that compounds with every hire. Buy it for recruiting, buy the phone tier because the email tier misses the point, and read the quota clauses before you sign. For sales teams enriching known accounts, this is several times the market rate for capabilities you will not use.
Read the full ContactOut profileWiza
Wiza is the best pure converter of LinkedIn attention into sendable, verified contact data, and its annual unlimited-email pricing is the sharpest offer in the category for volume prospectors and recruiters. The architecture bet, verify live at extraction and charge only for valid results, delivers exactly the accuracy the marketing claims, and the bootstrapped economics suggest the pricing is durable rather than promotional. What Wiza is not is a full data platform: no intent, no technographics, thin enterprise posture, and a workflow that inherits LinkedIn's platform risk. If your prospecting starts in Sales Navigator, buy it; if it starts with a firmographic query, start elsewhere.
Read the full Wiza profileContactOut profile last reviewed 2026-09-26; Wiza last reviewed 2026-09-27. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between ContactOut and Wiza?
Wiza is built tightly around exporting and enriching LinkedIn and Sales Navigator searches, with verified-only billing and a much lower entry price. ContactOut goes further with personal emails, direct dials, a search portal independent of LinkedIn, campaigns, and a dialler. If your workflow is exporting Sales Navigator lists, Wiza is cheaper and more direct; if you need personal contact details for passive candidates, ContactOut has data Wiza does not.
Is ContactOut or Wiza cheaper?
ContactOut starts at $0 (Free), then $49 per month (Email, global data), or $39 per month billed annually. Wiza starts at $49/user/mo (Starter); unlimited emails from $990/user/yr (free plan available). The billing models differ, so the entry price is rarely the whole cost. ContactOut pricing model: One-user subscription tiers with separate email and phone credit pools, separate export quotas, monthly fair-use caps set in the terms of use, monthly or annual billing, and a toggle that halves the price if you exclude US and UK data. Wiza pricing model: Per-user plans with two regimes: monthly plans meter valid emails and phone numbers with overage pricing, while annual plans switch to unlimited email reveals (and unlimited phones on the top tier) bounded by a 2,500 exports/month fair-use cap.
Does ContactOut or Wiza have a free plan?
ContactOut has a free plan. Five emails, five phone numbers, and five exports per day at no cost. Trial terms: The free plan serves as the evaluation path rather than a time-limited trial. Wiza has a free plan. 20 valid emails and 5 phone numbers per month, with basic prospecting features.
Who should choose ContactOut?
Recruiters and talent sourcing teams who work inside LinkedIn all day, need personal email addresses and mobile numbers to reach passive candidates, and value SOC 2 certification and ATS integration enough to accept a premium over email finders.
Who should choose Wiza?
Recruiters, lean outbound teams, and agencies that prospect from LinkedIn or Sales Navigator at meaningful volume and want verified-at-extraction data with pricing that stops punishing them per record, especially on the unlimited-email annual plans.
What are the best alternatives to ContactOut and Wiza?
SaaSTracker profiles 26 products in B2B Data Providers. The Summer 2026 awards in the category went to Apollo.io (Category Leader), Lusha (Best Value), Prospeo (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
