Fillout vs Growform
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentGrowform compared with Fillout
Fillout is a broader modern builder with a generous free tier, a submissions database, and deep native integrations into tools like Airtable and Notion. Growform is a narrow conversion instrument with pixel firing, hidden field attribution, and WhatsApp lead delivery. Pick Fillout for general-purpose forms feeding a data stack; pick Growform when the form sits behind ad spend and every percentage point of completion is money.
Choose Fillout if
Startups and small operations teams that want a form to actually do something: route to an owner, write into Airtable or Notion, generate a document, book a meeting. Especially strong for teams of five to fifty, since seats are unlimited on every plan and only the response count is billed.
Choose Growform if
Performance marketers, lead-generation agencies, and service businesses buying paid traffic, where a lead is worth tens or hundreds of dollars and a lift in form conversion rate pays for the subscription many times over.
Side by side
13 attributes| Attribute | Fillout | Growform |
|---|---|---|
| Category | Forms | Forms |
| Starting price | $15/mo (Starter, billed monthly; $180/yr annually) (free plan available) | $59 per month for Basic (300 leads a month) (14 days trial) |
| Pricing model | Response-metered subscription across five tiers (Free, Starter, Pro, Business, Enterprise) with unlimited seats and unlimited forms on every plan; annual billing saves roughly 20 percent. | Per-account monthly subscription metered on leads captured per month, with unlimited forms at every tier and domain count as a secondary lever. There is no per-seat charge and no per-form charge. |
| Free plan | 1,000 responses per month with unlimited forms and unlimited seats, including multi-page forms, embedding, conditional logic, calculations, file uploads, pre-fill, payment collection, and workflows. | No |
| Free trial | No time-limited trial needed; the free plan is permanent at 1,000 responses per month | 14 days, no credit card required |
| Best for | Startups and small operations teams that want a form to actually do something: route to an owner, write into Airtable or Notion, generate a document, book a meeting. Especially strong for teams of five to fifty, since seats are unlimited on every plan and only the response count is billed. | Performance marketers, lead-generation agencies, and service businesses buying paid traffic, where a lead is worth tens or hundreds of dollars and a lift in form conversion rate pays for the subscription many times over. |
| Setup time | A basic form is a same-hour job. A routed workflow that writes into Airtable, generates a PDF, and books a meeting is realistically a half day to a day of configuration and testing. | Under an hour. A template plus a few conditional rules produces a working multi-step form, and the one-click embed handles WordPress, Unbounce, and Instapage without any custom code. |
| Learning curve | Low for form building, moderate for workflows. The concepts that take longest to internalize are pre-fill versus pre-fetch and how login forms scope a respondent to their own record. | Low. The tool is deliberately narrow, and the only real skill involved is deciding question order, which is a marketing judgement rather than a technical one. Pixel firing and Google Tag Manager setup are the fiddliest parts and are still well within a marketer's reach. |
| Platforms | Web app, Embeds (popup, slider, side tab, full screen), Hosted links and QR codes, Custom domains (Business and up) | Web app, Embeddable forms for WordPress, Unbounce, Instapage, and any site accepting custom HTML, Hosted form pages |
| Compliance | SOC 2 Type II, 256-bit AES encryption at rest, CAPTCHA and spam protection on public forms | Standard commercial terms as a UK-registered company operating under UK and EU data protection law, No published HIPAA offering |
| Founded | 2022 | 2020 |
| Headquarters | United States (operating as Restly, Inc.); public trackers list Chicago, Illinois | London, United Kingdom |
| Ownership | Venture-backed (angel-led seed) | Privately held as GROWFORM LTD; bootstrapped, with participation in the TinySeed Spring 2024 accelerator batch |
Strengths and limitations
Fillout
Strengths
- Workflow and routing depth well beyond a normal form builder: post-submission automation, record updates, PDF generation, and scheduling in one flow.
- Unlimited seats and unlimited forms on every plan including free, which makes it the cheapest option in the category for teams with many form owners.
- Login forms and pre-fetch let respondents authenticate and edit their own submissions, a capability most rivals in this price band simply do not have.
- SOC 2 Type II and published encryption details make it the easiest of these five to get through a vendor security review.
Limitations
- Responses are metered on every tier below Business, which is a real cost disadvantage against Tally and Youform for public, high-volume forms.
- Form analytics and partial submissions are locked to the 75-dollar Business tier, which feels late given both are table stakes elsewhere.
- No in-app or behavior-triggered survey targeting; Fillout collects, it does not run product research inside your application.
- Cloud-only with no self-hosting or open-source option, so data-sovereignty-driven buyers have to look at Formbricks instead.
Growform
Strengths
- The multi-step format is the product's whole thesis and it is the right one for paid-traffic lead capture, where question ordering measurably changes conversion.
- Branding is removed on every paid plan from $59, rather than being sold as a separate upgrade the way Typeform does at $59 a month for that alone.
- Unlimited forms at every tier, so an agency can run a form per campaign without the form count becoming a pricing lever.
- Hidden field capture, one-click pixel firing, and Google Tag Manager support mean attribution and conversion tracking work without a developer.
Limitations
- Per-lead pricing is the most expensive unit economics in this category, and it is indefensible for anything except high-value lead capture.
- No free plan at all, only a 14-day trial, in a market where several credible competitors give away unlimited responses permanently.
- No native payment collection advertised, so a form that needs to take a deposit is out of scope.
- Integrations run primarily through Zapier rather than a large first-party catalogue, which adds a subscription and a point of failure between the form and the CRM.
Pricing compared
Fillout
Response-metered subscription across five tiers (Free, Starter, Pro, Business, Enterprise) with unlimited seats and unlimited forms on every plan; annual billing saves roughly 20 percent.
- Free$0
- Starter$15
- Pro$40
- Business$75
- EnterpriseCustom
Fillout is priced for teams, not individuals. Because seats are unlimited on every tier, a twenty-person company collecting 4,000 responses a month pays 40 dollars, which no per-seat competitor comes close to matching, and Paperform would charge 99 dollars plus per-user fees for a comparable setup. The weakness is the opposite case: a solo founder whose single form draws 8,000 responses jumps from 40 dollars to 75 while Tally and Youform stay at zero. The Business tier is also where the value judgment gets awkward, because analytics and partial submissions being gated there means the jump from Pro to Business is often about features rather than volume. Buy Fillout for the workflows, the integrations, and the SOC 2 report; do not buy it to save money on a simple form.
Growform
Per-account monthly subscription metered on leads captured per month, with unlimited forms at every tier and domain count as a secondary lever. There is no per-seat charge and no per-form charge.
- Basic$59
- Professional$99
- GrowthFrom $199
- EnterpriseCustom
Growform is expensive per unit and cheap per outcome, and which of those matters depends entirely on what a lead is worth to you. At $99 a month for a thousand leads it costs about ten cents each, roughly a hundred times more than a free unlimited tool, and none of that buys survey analysis, payments, or workflow. What it buys is a form format that converts better on paid traffic, attribution that survives into the CRM, pixel firing that keeps ad platforms optimizing, validation that strips junk numbers, and lead delivery fast enough to call back within minutes. For a business paying for clicks where a converted lead is worth fifty or five hundred dollars, that trade is obviously correct. For anyone collecting responses worth cents, it is obviously wrong, and the tool makes no attempt to serve them.
Editorial verdict on each
Fillout
MomentumFillout is the most capable form platform in this group and the one that most deserves to be called a platform. Workflows, native database integrations, login forms, PDF generation, and scheduling combine into something closer to a lightweight operations tool than a questionnaire builder, and the unlimited-seat pricing makes it genuinely cheap for a team where many people own forms. Two things should give buyers pause: the response meter, which is a straight loss against Tally and Youform for public high-volume forms, and the decision to hold analytics and partial submissions until the 75-dollar tier. Buy it for the workflows and the SOC 2 report, not to save money on a contact form.
Read the full Fillout profileGrowform
Growform is a specialist and should be judged as one. It will not take a payment, will not run a survey, will not route an approval, and prices leads at rates that look absurd next to the unlimited-response tools taking over the low end of this category. What it does is convert paid traffic: multi-step question ordering that gets people past the phone-number wall, hidden field attribution that survives into the CRM, pixel firing that keeps ad platforms learning, validation that strips junk numbers before you pay for them, and SMS or WhatsApp delivery so somebody can call back while the visitor still remembers submitting. For agencies and service businesses buying clicks, Professional at $99 a month is cheap insurance on ad spend. For everyone else, this is the wrong tool at the wrong price, and the honest recommendation is a free unlimited builder instead.
Read the full Growform profileFillout profile last reviewed 2026-08-22; Growform last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.