Floik vs Supademo
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedFloik compared with Supademo
Supademo matches Floik on price bracket but is a deeper demo product: branching, dynamic variables, desktop and mobile capture, an in-app demo hub, and screenshot replacement for keeping demos current. Floik counters with the written guide and explainer video formats from the same capture. Pick Supademo if demos are the main job and maintenance matters; pick Floik if you genuinely need three formats and cannot buy two tools.
Supademo compared with Floik
Floik is cheaper at $39 per month and produces interactive demos, step-by-step guides and explainer videos from one capture, which suits a very small team wanting several formats. Supademo costs $50 and is a deeper demo platform, with branching, dynamic variables, desktop and mobile capture, an in-app demo hub and real maintenance tooling. Take Floik on the tightest budget; take Supademo when demos are a load-bearing part of the funnel.
Choose Floik if
Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.
Choose Supademo if
Small and mid-sized B2B SaaS teams that want interactive demos for prospects and are realistic about maintenance, especially teams that will reuse the same captures in the help center and in-app demo hub, and that value a bootstrapped vendor with no investor-driven pricing pressure.
Side by side
13 attributes| Attribute | Floik | Supademo |
|---|---|---|
| Category | Onboarding | Onboarding |
| Starting price | $39/mo (Pro, billed annually; $49 monthly); the free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period | $0 (Free), then $50/mo per creator ($38 billed annually) |
| Pricing model | Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product. | Freemium per-creator subscription with unlimited demo views on every tier. There is no monthly active user charge because demos are hosted by Supademo rather than running inside your product. The AI Demo Agent is priced by usage on top. |
| Free plan | One user, five published and ten created Flos, 5-minute videos, 25 guide steps, basic CTA branching, AI transcription, subtitles and embedding; no AI voiceover, logo or exports. Published Flos lock after 7 days of full access and a 60-day reminder period. | One creator or admin seat, five guided demos, fifty video recordings, AI text personalization, the core demo editor and unlimited demo views. Blur, crop, annotations, CTAs, AI voiceover, translation, analytics and the desktop app need a paid plan. |
| Free trial | Starter works as a 7-day trial: published Flos have full access for 7 days, then a 60-day reminder period, then lock | 14 days on Scale, Business or Growth, no credit card required |
| Best for | Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one. | Small and mid-sized B2B SaaS teams that want interactive demos for prospects and are realistic about maintenance, especially teams that will reuse the same captures in the help center and in-app demo hub, and that value a bootstrapped vendor with no investor-driven pricing pressure. |
| Setup time | Under an hour to a first published Flo. Record the workflow, let the AI process it, pick a format, brand it, publish. No engineering involvement, nothing installed in your product, and no configuration required before the first useful output exists. | Under an hour for a first demo. Install the Chrome extension, walk the flow, add hotspots, publish, embed. Nothing is installed in your product and no engineering ticket is needed. The exception is in-app embedding, where triggering demos programmatically inside your own application does require a developer to wire the trigger once. |
| Learning curve | Very low. Floik is deliberately simpler than its competitors, which is both the appeal and the constraint: there is less to learn because there is less to configure. The one place judgement is needed is deciding which of the three formats a given workflow actually deserves, since producing all three for every workflow creates a maintenance burden three times larger than necessary. | Low for the editor, moderate for the library. Making one demo is easy. Running thirty demos across a website, help center and sales sequences without letting them rot is an operational discipline, and AI Command plus screenshot replacement are the tools that make that discipline affordable rather than theoretical. |
| Platforms | Browser and desktop app capture, MP4 upload, Hosted Flo playback with no script in your product, Website, help center and email embeds, MP4, PDF, HTML, GIF and Markdown export (annual plans) | Chrome extension capture, Desktop application capture, Mobile and tablet screenshot demos, Hosted demo playback, Website, email and help center embeds, In-app embedding inside your own product |
| Compliance | GDPR, ISO compliance stated on the pricing page (standard not named) | SOC 2 Type II, with reports for 2024, 2025 and 2026 on its trust center, Custom data residency available on Enterprise |
| Founded | 2022 | 2022 |
| Headquarters | Bengaluru, India, under London-headquartered Kovai.co | New York City, United States |
| Ownership | Acquired, owned by Kovai.co | Bootstrapped and founder-owned |
Strengths and limitations
Floik
Strengths
- One capture produces three formats, which is a genuine structural efficiency rather than a marketing line, and it removes the usual choice between a demo, a guide and a video.
- Among the lowest published prices in this category: $39 a month billed annually for the full three-format product.
- No viewer meter of any kind, so audience growth never changes the bill.
- Custom domain on the $39 Pro tier, where most competitors reserve it for enterprise contracts.
Limitations
- No HTML capture, so demos are image-based and a UI change means recapturing rather than editing markup, which is the same trap Arcade's mid tier has.
- No sandbox demos and no A/B testing, and branching is limited to call-to-action buttons, where competitors at similar prices offer fuller branching.
- The free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period, so it cannot host live content.
- Analytics are the shallowest in the segment: basic insights rather than per-step dropoff and conversion reporting.
Supademo
Strengths
- The most generous free tier in this segment: five guided demos and fifty video recordings with no expiry, which is enough to run demos in production without paying.
- Screenshot replacement directly addresses demo decay, the one recurring cost in this category that no vendor's marketing page mentions, and it turns a UI change from a rebuild into an edit.
- AI Command performs bulk update, translation, analysis and reorganization across a demo library through natural language, which is how a thirty-demo library stays current without a dedicated owner.
- The widest capture surface here: web via Chrome extension, native software via the desktop app, and mobile or tablet via screenshot upload, which is the only mobile demo story in this whole comparison set.
Limitations
- Sandbox demos need the $450 Growth tier, and HTML demos start at $249 on Business, five times the Scale price.
- Demos still decay. Screenshot replacement makes the repair cheap but nothing detects that a demo has gone stale, so a captured flow can misrepresent your product for months while working perfectly.
- No native A/B testing, which Storylane offers on its Growth tier and which matters for a demo sitting on a high-traffic landing page.
- The in-app capabilities are demos embedded in your product, not real in-app guidance: no live DOM anchoring, no attribute-based segmentation, no event-driven checklists, so it does not replace an onboarding platform.
Pricing compared
Floik
Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product.
- Starter$0
- Pro$39
- Pro Plus$119
- EnterpriseCustom
On pure cost per deliverable, Floik is the best value in this category and it is not close: $39 a month produces interactive demos, written guides and explainer videos from one recording, where Storylane, Arcade and Supademo each charge around $50 for one of those three and Guidde charges separately for another. What you give up is depth in every direction. There is no HTML capture, no sandbox demo, no A/B testing, branching is limited to call-to-action buttons, and the analytics are the thinnest here. The free plan is no longer a permanent home either, since published Flos lock after a short window. The seat ceiling is five. And the ownership question is real: since the Kovai acquisition, Floik's strategic purpose is strengthening Document360 rather than winning the demo platform market. Buy it because three formats for forty dollars solves a real problem for a team of one to five, not because it is going to out-execute better-funded specialists.
Supademo
Freemium per-creator subscription with unlimited demo views on every tier. There is no monthly active user charge because demos are hosted by Supademo rather than running inside your product. The AI Demo Agent is priced by usage on top.
- Free$0
- Scale$50
- Business$249
- Growth$450
- EnterpriseCustom
Supademo is the best value in this segment at the bottom of the range and the most honest about what happens after you buy. Five guided demos and fifty video recordings for nothing is more free product than Storylane, Arcade or Floik offer, and $50 for branching, variables and analytics matches Arcade and Storylane on price while adding desktop and mobile capture that neither includes at that tier. The screenshot replacement feature is worth more than it looks on a pricing page, because demo maintenance is the recurring cost nobody budgets for and this is the tool that makes it cheap. The new $249 Business tier puts HTML demos within reach of a single creator, and sandbox demos remain on the $450 Growth tier. Judged on cost per useful outcome for a small team, this is the one to start with, and the bootstrapped, profitable vendor is less likely than its funded rivals to reprice you at renewal.
Editorial verdict on each
Floik
Floik solves a specific problem well: a small team needs a demo, a help guide and an explainer video, has one budget line, and cannot afford to produce each separately. One capture yielding all three for $39 a month billed annually is genuinely the best cost per deliverable in this category. Be clear about what you are trading away. There is no HTML capture, so maintaining a Flo means recapturing it. Branching stops at call-to-action buttons, and there is no sandbox demo and no A/B testing. The analytics are the thinnest here, the seat ceiling is five, page editing sits on Pro Plus, and the free plan now locks published content after a week. The ownership question deserves weight too: since Kovai acquired Floik in late 2024, its strategic job has been strengthening Document360, which brings stability but also means the standalone roadmap is not the parent's main concern. Buy it for breadth on a tight budget, not for depth.
Read the full Floik profileSupademo
MomentumSupademo is where a small team should start in this segment, and often where it should stay. The free tier is five real demos rather than a teaser, $50 buys branching, dynamic variables and analytics that match anyone else at that price, and the capture surface is the widest here, covering web, native desktop and mobile. More importantly, it is the only vendor that has built proper tooling for the problem that actually costs you money over two years: screenshot replacement and AI Command mean a redesign turns into an afternoon of edits rather than a rebuild of your whole library. The gaps are real but narrow. HTML demos now start at $249 on Business and sandbox demos need the $450 Growth tier. There is no A/B testing. And the in-app features are demos embedded in your product, not genuine in-app guidance, so this is a complement to an onboarding platform rather than a substitute. Being bootstrapped and profitable is the quiet reason to trust the price you sign.
Read the full Supademo profileFloik profile last reviewed 2026-10-03; Supademo last reviewed 2026-10-03. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Floik and Supademo?
Supademo matches Floik on price bracket but is a deeper demo product: branching, dynamic variables, desktop and mobile capture, an in-app demo hub, and screenshot replacement for keeping demos current. Floik counters with the written guide and explainer video formats from the same capture. Pick Supademo if demos are the main job and maintenance matters; pick Floik if you genuinely need three formats and cannot buy two tools.
Is Floik or Supademo cheaper?
Floik starts at $39/mo (Pro, billed annually; $49 monthly); the free Starter plan locks published Flos after 7 days of full access and a 60-day reminder period. Supademo starts at $0 (Free), then $50/mo per creator ($38 billed annually). The billing models differ, so the entry price is rarely the whole cost. Floik pricing model: Per-user subscription with no viewer meter, split by editing depth and team size, plus a free Starter plan whose published Flos lock after a short access window. Supademo pricing model: Freemium per-creator subscription with unlimited demo views on every tier. There is no monthly active user charge because demos are hosted by Supademo rather than running inside your product. The AI Demo Agent is priced by usage on top.
Does Floik or Supademo have a free plan?
Floik has a free plan. One user, five published and ten created Flos, 5-minute videos, 25 guide steps, basic CTA branching, AI transcription, subtitles and embedding; no AI voiceover, logo or exports. Trial terms: Starter works as a 7-day trial: published Flos have full access for 7 days, then a 60-day reminder period, then lock. Supademo has a free plan. One creator or admin seat, five guided demos, fifty video recordings, AI text personalization, the core demo editor and unlimited demo views. Trial terms: 14 days on Scale, Business or Growth, no credit card required.
Who should choose Floik?
Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.
Who should choose Supademo?
Small and mid-sized B2B SaaS teams that want interactive demos for prospects and are realistic about maintenance, especially teams that will reuse the same captures in the help center and in-app demo hub, and that value a bootstrapped vendor with no investor-driven pricing pressure.
What are the best alternatives to Floik and Supademo?
SaaSTracker profiles 25 products in Product Onboarding & PLG. The Summer 2026 awards in the category went to Userpilot (Category Leader), Product Fruits (Best Value), Chameleon (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
