Is Floik or Supademo cheaper?

Floik starts at $0 (Starter, 5 published Flos), then $16/mo for guides or $39/mo for the full product, billed annually (free plan available). Supademo starts at $0 (Free), then $50/mo per creator ($38 billed annually) (free plan available).

Floik vs Supademo

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Floik compared with Supademo

Supademo matches Floik on price bracket but is a deeper demo product: branching, dynamic variables, desktop and mobile capture, an in-app demo hub, and screenshot replacement for keeping demos current. Floik counters with the written guide and explainer video formats from the same capture. Pick Supademo if demos are the main job and maintenance matters; pick Floik if you genuinely need three formats and cannot buy two tools.

Supademo compared with Floik

Floik is cheaper at $39 per month and produces interactive demos, step-by-step guides and explainer videos from one capture, which suits a very small team wanting several formats. Supademo costs $50 and is a deeper demo platform, with branching, dynamic variables, desktop and mobile capture, an in-app demo hub and real maintenance tooling. Take Floik on the tightest budget; take Supademo when demos are a load-bearing part of the funnel.

Choose Floik if

Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.

Choose Supademo if

Small and mid-sized B2B SaaS teams that want interactive demos for prospects and are realistic about maintenance, especially teams that will reuse the same captures in the help center and in-app demo hub, and that value a bootstrapped vendor with no investor-driven pricing pressure.

Side by side

13 attributes

Attribute	Floik	Supademo
Category	Onboarding	Onboarding
Starting price	$0 (Starter, 5 published Flos), then $16/mo for guides or $39/mo for the full product, billed annually (free plan available)	$0 (Free), then $50/mo per creator ($38 billed annually) (free plan available)
Pricing model	Freemium per-user subscription with no viewer meter, split by output format and by editing depth. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product.	Freemium per-creator subscription with unlimited demo views on every tier. There is no monthly active user charge because demos are hosted by Supademo rather than running inside your product. The AI Demo Agent is priced by usage on top.
Free plan	One user, five published Flos and a ten-item creation limit, with AI transcription, subtitles, basic insights, embedding and sharing.	One creator or admin seat, five guided demos, fifty video recordings, AI text personalization, the full editor and unlimited demo views.
Free trial	14-day premium trial, and the Starter plan needs no credit card	No separate trial; the free plan is the evaluation path
Best for	Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.	Small and mid-sized B2B SaaS teams that want interactive demos for prospects and are realistic about maintenance, especially teams that will reuse the same captures in the help center and in-app demo hub, and that value a bootstrapped vendor with no investor-driven pricing pressure.
Setup time	Under an hour to a first published Flo. Record the workflow, let the AI process it, pick a format, brand it, publish. No engineering involvement, nothing installed in your product, and no configuration required before the first useful output exists.	Under an hour for a first demo. Install the Chrome extension, walk the flow, add hotspots, publish, embed. Nothing is installed in your product and no engineering ticket is needed. The exception is in-app embedding, where triggering demos programmatically inside your own application does require a developer to wire the trigger once.
Learning curve	Very low. Floik is deliberately simpler than its competitors, which is both the appeal and the constraint: there is less to learn because there is less to configure. The one place judgement is needed is deciding which of the three formats a given workflow actually deserves, since producing all three for every workflow creates a maintenance burden three times larger than necessary.	Low for the editor, moderate for the library. Making one demo is easy. Running thirty demos across a website, help center and sales sequences without letting them rot is an operational discipline, and AI Command plus screenshot replacement are the tools that make that discipline affordable rather than theoretical.
Platforms	Screen recording capture, Hosted Flo playback with no script in your product, Website, help center and email embeds, MP4, PDF and HTML export	Chrome extension capture, Desktop application capture, Mobile and tablet screenshot demos, Hosted demo playback, Website, email and help center embeds, In-app embedding inside your own product
Compliance	GDPR	GDPR, Custom data residency available on Enterprise
Founded	2022	2022
Headquarters	Bengaluru, India, under London-headquartered Kovai.co	New York City, United States
Ownership	Acquired, owned by Kovai.co	Bootstrapped and founder-owned

Strengths and limitations

Floik

Strengths

One capture produces three formats, which is a genuine structural efficiency rather than a marketing line, and it removes the usual choice between a demo, a guide and a video.
The lowest published prices in this category: free for five Flos, $16 for guides only, $39 for the full product billed annually.
No viewer meter of any kind, so audience growth never changes the bill.
Custom domain on the $39 Pro tier, where most competitors reserve it for enterprise contracts.

Limitations

No HTML capture, so demos are image-based and a UI change means recapturing rather than editing markup, which is the same trap Arcade's mid tier has.
No sandbox demos, no branching and no A/B testing, all of which competitors at similar prices offer at least one of.
Analytics are the shallowest in the segment: basic insights rather than per-step dropoff and conversion reporting.
The ten-minute video limit on Pro is a hard ceiling for training-length content.

Supademo

Strengths

The most generous free tier in this segment: five guided demos and fifty video recordings with no expiry, which is enough to run demos in production without paying.
Screenshot replacement directly addresses demo decay, the one recurring cost in this category that no vendor's marketing page mentions, and it turns a UI change from a rebuild into an edit.
AI Command performs bulk update, translation, analysis and reorganization across a demo library through natural language, which is how a thirty-demo library stays current without a dedicated owner.
The widest capture surface here: web via Chrome extension, native software via the desktop app, and mobile or tablet via screenshot upload, which is the only mobile demo story in this whole comparison set.

Limitations

HTML demos and sandbox demos are both on the $450 Growth tier, a nine-fold jump from Scale with no tier in between.
Demos still decay. Screenshot replacement makes the repair cheap but nothing detects that a demo has gone stale, so a captured flow can misrepresent your product for months while working perfectly.
No native A/B testing, which Storylane offers on its Growth tier and which matters for a demo sitting on a high-traffic landing page.
The in-app capabilities are demos embedded in your product, not real in-app guidance: no live DOM anchoring, no attribute-based segmentation, no event-driven checklists, so it does not replace an onboarding platform.

Pricing compared

Floik

Freemium per-user subscription with no viewer meter, split by output format and by editing depth. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product.

Starter$0
Guide$16
Pro$39
Pro Plus$119
EnterpriseCustom

On pure cost per deliverable, Floik is the best value in this category and it is not close: $39 a month produces interactive demos, written guides and explainer videos from one recording, where Storylane, Arcade and Supademo each charge $50 for one of those three and Guidde charges separately for another. The $16 Guide plan is the cheapest published price anywhere in this comparison set. What you give up is depth in every direction. There is no HTML capture, no sandbox demo, no A/B testing, no branching, and the analytics are the thinnest here. The seat ceiling is five. And the ownership question is real: since the Kovai acquisition, Floik's strategic purpose is strengthening Document360 rather than winning the demo platform market. Buy it because three formats for forty dollars solves a real problem for a team of one to five, not because it is going to out-execute better-funded specialists.

Supademo

Freemium per-creator subscription with unlimited demo views on every tier. There is no monthly active user charge because demos are hosted by Supademo rather than running inside your product. The AI Demo Agent is priced by usage on top.

Free$0
Scale$50
Growth$450
EnterpriseCustom

Supademo is the best value in this segment at the bottom of the range and the most honest about what happens after you buy. Five guided demos and fifty video recordings for nothing is more free product than Storylane, Arcade or Floik offer, and $50 for branching, variables and analytics matches Arcade and Storylane on price while adding desktop and mobile capture that neither includes at that tier. The screenshot replacement feature is worth more than it looks on a pricing page, because demo maintenance is the recurring cost nobody budgets for and this is the tool that makes it cheap. The weak point is the same shape as everywhere else in this category: HTML and sandbox demos live at $450, nine times the Scale price, with no intermediate step. Judged on cost per useful outcome for a small team, this is the one to start with, and the bootstrapped, profitable vendor is less likely than its funded rivals to reprice you at renewal.

Editorial verdict on each

Floik

Floik solves a specific problem well: a small team needs a demo, a help guide and an explainer video, has one budget line, and cannot afford to produce each separately. One capture yielding all three for $39 a month is genuinely the best cost per deliverable in this category, and the $16 guides-only plan is the lowest published price anywhere in it. Be clear about what you are trading away. There is no HTML capture, so maintaining a Flo means recapturing it. There is no branching, no sandbox demo and no A/B testing. The analytics are the thinnest here, the seat ceiling is five, and page editing (the only real sanitization tool) sits two tiers up. The ownership question deserves weight too: since Kovai acquired Floik in late 2024, its strategic job has been strengthening Document360, which brings stability but also means the standalone roadmap is not the parent's main concern. Buy it for breadth on a tight budget, not for depth.

Read the full Floik profile

Supademo

Momentum

Supademo is where a small team should start in this segment, and often where it should stay. The free tier is five real demos rather than a teaser, $50 buys branching, dynamic variables and analytics that match anyone else at that price, and the capture surface is the widest here, covering web, native desktop and mobile. More importantly, it is the only vendor that has built proper tooling for the problem that actually costs you money over two years: screenshot replacement and AI Command mean a redesign turns into an afternoon of edits rather than a rebuild of your whole library. The gaps are real but narrow. HTML and sandbox demos cost $450, nine times the Scale price, with nothing in between. There is no A/B testing. And the in-app features are demos embedded in your product, not genuine in-app guidance, so this is a complement to an onboarding platform rather than a substitute. Being bootstrapped and profitable is the quiet reason to trust the price you sign.

Read the full Supademo profile

Floik profile last reviewed 2026-08-22; Supademo last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.