Is Formbricks or Tally cheaper?

Formbricks starts at $0 self-hosted (AGPLv3); $74/mo for the cloud Pro tier (free plan available). Tally starts at EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free) (free plan available).

Formbricks vs Tally

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Formbricks compared with Tally

These barely compete. Tally is a free, unlimited form builder for collection that happens on a link or an embed; Formbricks is a survey platform for research that happens inside your product, with targeting, segmentation, and SDKs. A startup can reasonably run both: Tally for signups, applications, and public forms at zero cost, Formbricks self-hosted for in-app feedback. If you are choosing one and your surveys go out by link, choose Tally.

Choose Formbricks if

Product, growth, and research teams at startups that need surveys triggered inside their own application, targeted by user attributes, and teams with strict data-residency or data-ownership requirements who would rather self-host an AGPLv3 survey engine than send customer feedback to a US SaaS vendor.

Choose Tally if

Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.

Side by side

13 attributes

Attribute	Formbricks	Tally
Category	Forms	Forms
Starting price	$0 self-hosted (AGPLv3); $74/mo for the cloud Pro tier (free plan available)	EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free) (free plan available)
Pricing model	Dual model: an AGPLv3 open-source core that is free to self-host with unlimited responses (enterprise modules separately licensed), alongside a response-metered EU-hosted cloud with three published tiers.	Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.
Free plan	Cloud Hobby tier: 250 responses per month, 1 workspace, link, website, and in-product surveys, all question types, conditional logic, hidden fields, partial responses, file uploads, and full API access.	Unlimited forms and unlimited submissions, plus conditional logic, calculations, answer piping, file uploads (10 MB per file), signatures, Stripe payments, password protection, submission limits and close dates, 45+ languages, and integrations with Notion, Google Sheets, Airtable, Zapier, Make, and webhooks. Subject to published fair-usage guidelines.
Free trial	Free Hobby cloud tier plus a free Enterprise Edition trial license for self-hosted proofs of concept	No separate trial; the free plan is permanent and unlimited on submissions
Best for	Product, growth, and research teams at startups that need surveys triggered inside their own application, targeted by user attributes, and teams with strict data-residency or data-ownership requirements who would rather self-host an AGPLv3 survey engine than send customer feedback to a US SaaS vendor.	Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.
Setup time	A link survey is a same-hour job on the cloud. In-app surveys take an engineering sprint: install the SDK, decide which attributes and events to send, and instrument them. Self-hosting adds a Docker deployment, a Postgres database, and an upgrade routine.	Minutes. A working form with logic and an integration is a 15-minute job, and there is no account requirement for respondents, no domain setup, and no data model to design first.
Learning curve	Moderate to high, and the highest of these five products. The survey editor is straightforward; the targeting model (contacts, attributes, segments, event triggers) requires the team to think like a product-analytics user rather than a form builder.	The lowest in the category for anyone who has used Notion. The only non-obvious parts are the calculator (variables are configured per block) and hidden fields, both of which the help docs cover in a page each.
Platforms	Cloud (EU, hosted in Frankfurt), Self-hosted via Docker, Web SDK and React library, iOS and Android SDKs (Pro), Link surveys and email embeds	Web app, Embeds (inline, popup, full page), Custom domains on paid tiers
Compliance	SOC 2 Type II, ISO 27001, GDPR compliant with EU (Frankfurt) hosting, CCPA alignment, DPA documentation provided	GDPR compliant, built and hosted in the EU (Belgium-based company), Data encrypted in transit and at rest, No cookie tracking on respondent-facing forms
Founded	2022	2020
Headquarters	Kiel, Germany (Formbricks GmbH)	Belgium (Tally BV, EU-hosted)
Ownership	Venture-backed (open-source specialist investor)	Bootstrapped

Strengths and limitations

Formbricks

Strengths

The only product in this category that runs behavior-triggered surveys inside your own application, targeted by user attributes and tied back to identified contacts.
Genuine open source: an AGPLv3 core that self-hosts with Docker for unlimited responses, with development in the open on GitHub and the option to fork.
Strong compliance posture for a company this small: SOC 2 Type II, ISO 27001, GDPR with EU hosting in Frankfurt, CCPA alignment, and published DPA documentation.
Full API access on every tier including the free one, plus native iOS and Android SDKs, which makes it the most developer-oriented option here.

Limitations

Cloud pricing is the least competitive in the category: 250 free responses a month, then 74 dollars for 2,000 and 325 dollars for 5,000.
The valuable capabilities require engineering: installing SDKs, sending user attributes and events, and either operating a self-hosted deployment or paying cloud rates.
Open source has boundaries that matter in practice: SSO, team roles, audit logs, and white-labeling are commercially licensed even for self-hosters, and AGPLv3 carries copyleft obligations on distributed modifications.
Weak as a general-purpose form builder: no payments, no bookings, no PDF generation, no e-signature, and a thinner template and theming story than Paperform or Youform.

Tally

Strengths

Genuinely unlimited free tier: unlimited forms and submissions with logic, calculations, payments, file uploads, and signatures included, not withheld as paid bait.
The document-style editor is the fastest way to build a form of any tool in this category, especially for teams already fluent in Notion.
Flat workspace pricing with unlimited collaborators, so team growth does not create a bill the way per-seat tools do.
EU-built and EU-hosted with no respondent cookie tracking, which clears European privacy reviews without a negotiation.

Limitations

Analytics are minimal: visits, completion, and drop-off, with the useful historical depth reserved for Pro. Serious response analysis happens elsewhere.
No in-app or website-behavior survey targeting at all, so product teams wanting NPS or in-product feedback need a second tool.
The free plan's limits are governed by fair-usage language rather than a published number, which is fine for most teams and unnerving for anyone planning very high volume.
Compliance posture is thinner than rivals: GDPR and EU hosting are documented, but there is no advertised SOC 2 Type II certification of the kind Fillout and Formbricks publish.

Pricing compared

Formbricks

Dual model: an AGPLv3 open-source core that is free to self-host with unlimited responses (enterprise modules separately licensed), alongside a response-metered EU-hosted cloud with three published tiers.

Self-hosted (Community Edition)$0
Hobby (cloud)$0
Pro (cloud)$74
Scale (cloud)$325

There are two Formbricks and they have opposite value profiles. Self-hosted, it is arguably the best deal in the whole category: an in-app survey engine with targeting, segmentation, and mobile SDKs for the cost of a container and a Postgres database, with no response meter and no data leaving your infrastructure. Hosted, it is the most expensive product here by a distance: 74 dollars for 2,000 responses is roughly what Fillout charges for unlimited, and Tally and Youform charge nothing at any volume. The honest read is that the cloud pricing is aimed at teams whose alternative is Qualtrics or Sprig rather than a form builder, and startups comparing on price should either self-host or accept that they are buying the in-app targeting, not the collection.

Tally

Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.

FreeEUR 0
ProEUR 20
BusinessEUR 65

On capability per dollar Tally is close to unbeatable, because for a large share of teams the correct answer is zero dollars. The paid tier is honest about what it sells: branding, domain, team workspaces, and partial submissions, not access to features you already needed. At 20 euros a month flat for unlimited collaborators and unlimited responses, Pro undercuts Fillout's Business tier by a factor of three and Paperform's Pro tier by more than half, and it does so without a submission meter running in the background. The catch is scope, not price: if you need in-app surveys, a real database behind the form, or a SOC 2 report, the cheapness is irrelevant because Tally does not do those things.

Editorial verdict on each

Formbricks

Innovation

Formbricks is two products with one name, and buyers should be clear which one they are evaluating. Self-hosted, it is the best value in this category and possibly the only sensible choice for a team that needs in-product survey targeting but cannot send customer feedback to a US vendor: unlimited responses, an auditable AGPLv3 codebase, and mobile SDKs, for the price of running a container. Hosted, it is the most expensive option here, with 250 free responses and a 74-dollar Pro tier that buys less collection than Fillout's free plan. Nobody should buy Formbricks cloud as a form builder. Product teams that want to ask the right user the right question at the right moment inside their own app should look hard at it, and should probably run it themselves.

Read the full Formbricks profile

Tally

Best Value

Tally is the default recommendation for any startup that needs forms and has not already committed to something else. The free tier is not a trial in disguise: unlimited submissions with logic, calculations, payments, and file uploads included is a real product, and the 20-euro Pro plan buys branding, a domain, and a shared workspace rather than access to features you were already using. The limits are honest ones: no in-app survey targeting, thin analytics, no public API, and no SOC 2 report. If your form is a front end for an operational process, buy Fillout; if your survey has to fire inside your product, buy Formbricks. For everything else, Tally is the tool you should try first and will probably never leave.

Read the full Tally profile

Formbricks profile last reviewed 2026-08-22; Tally last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.