Growform vs Tally
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentGrowform compared with Tally
Tally takes unlimited responses free with logic, calculations, payments, and file uploads, and charges only to remove branding and add a custom domain. Growform charges $59 a month for 300 leads. The entire justification is conversion lift and the performance-marketing plumbing Tally does not have. If your traffic is organic and your leads are low value, Tally wins outright; if you are paying for clicks, run the arithmetic on conversion rate before dismissing Growform on price.
Choose Growform if
Performance marketers, lead-generation agencies, and service businesses buying paid traffic, where a lead is worth tens or hundreds of dollars and a lift in form conversion rate pays for the subscription many times over.
Choose Tally if
Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.
Side by side
13 attributes| Attribute | Growform | Tally |
|---|---|---|
| Category | Forms | Forms |
| Starting price | $59 per month for Basic (300 leads a month) (14 days trial) | EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free) |
| Pricing model | Per-account monthly subscription metered on leads captured per month, with unlimited forms at every tier and domain count as a secondary lever. There is no per-seat charge and no per-form charge. | Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately. |
| Free plan | No | Unlimited forms and unlimited submissions, plus conditional logic, calculations, answer piping, file uploads (10 MB per file), signatures, Stripe payments, password protection, submission limits and close dates, 45+ languages, and integrations with Notion, Google Sheets, Airtable, Zapier, Make, and webhooks. Subject to published fair-usage guidelines. |
| Free trial | 14 days, no credit card required | No separate trial; the free plan is permanent and unlimited on submissions |
| Best for | Performance marketers, lead-generation agencies, and service businesses buying paid traffic, where a lead is worth tens or hundreds of dollars and a lift in form conversion rate pays for the subscription many times over. | Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool. |
| Setup time | Under an hour. A template plus a few conditional rules produces a working multi-step form, and the one-click embed handles WordPress, Unbounce, and Instapage without any custom code. | Minutes. A working form with logic and an integration is a 15-minute job, and there is no account requirement for respondents, no domain setup, and no data model to design first. |
| Learning curve | Low. The tool is deliberately narrow, and the only real skill involved is deciding question order, which is a marketing judgement rather than a technical one. Pixel firing and Google Tag Manager setup are the fiddliest parts and are still well within a marketer's reach. | The lowest in the category for anyone who has used Notion. The only non-obvious parts are the calculator (variables are configured per block) and hidden fields, both of which the help docs cover in a page each. |
| Platforms | Web app, Embeddable forms for WordPress, Unbounce, Instapage, and any site accepting custom HTML, Hosted form pages | Web app, Embeds (inline, popup, full page), Custom domains on paid tiers |
| Compliance | Standard commercial terms as a UK-registered company operating under UK and EU data protection law, No published HIPAA offering | GDPR compliant, built and hosted in the EU (Belgium-based company), Data encrypted in transit and at rest, No cookie tracking on respondent-facing forms |
| Founded | 2020 | 2020 |
| Headquarters | London, United Kingdom | Belgium (Tally BV, EU-hosted) |
| Ownership | Privately held as GROWFORM LTD; bootstrapped, with participation in the TinySeed Spring 2024 accelerator batch | Bootstrapped |
Strengths and limitations
Growform
Strengths
- The multi-step format is the product's whole thesis and it is the right one for paid-traffic lead capture, where question ordering measurably changes conversion.
- Branding is removed on every paid plan from $59, rather than being sold as a separate upgrade the way Typeform does at $59 a month for that alone.
- Unlimited forms at every tier, so an agency can run a form per campaign without the form count becoming a pricing lever.
- Hidden field capture, one-click pixel firing, and Google Tag Manager support mean attribution and conversion tracking work without a developer.
Limitations
- Per-lead pricing is the most expensive unit economics in this category, and it is indefensible for anything except high-value lead capture.
- No free plan at all, only a 14-day trial, in a market where several credible competitors give away unlimited responses permanently.
- No native payment collection advertised, so a form that needs to take a deposit is out of scope.
- Integrations run primarily through Zapier rather than a large first-party catalogue, which adds a subscription and a point of failure between the form and the CRM.
Tally
Strengths
- Genuinely unlimited free tier: unlimited forms and submissions with logic, calculations, payments, file uploads, and signatures included, not withheld as paid bait.
- The document-style editor is the fastest way to build a form of any tool in this category, especially for teams already fluent in Notion.
- Flat workspace pricing with unlimited collaborators, so team growth does not create a bill the way per-seat tools do.
- EU-built and EU-hosted with no respondent cookie tracking, which clears European privacy reviews without a negotiation.
Limitations
- Analytics are minimal: visits, completion, and drop-off, with the useful historical depth reserved for Pro. Serious response analysis happens elsewhere.
- No in-app or website-behavior survey targeting at all, so product teams wanting NPS or in-product feedback need a second tool.
- The free plan's limits are governed by fair-usage language rather than a published number, which is fine for most teams and unnerving for anyone planning very high volume.
- Compliance posture is thinner than rivals: GDPR and EU hosting are documented, but there is no advertised SOC 2 Type II certification of the kind Fillout and Formbricks publish.
Pricing compared
Growform
Per-account monthly subscription metered on leads captured per month, with unlimited forms at every tier and domain count as a secondary lever. There is no per-seat charge and no per-form charge.
- Basic$59
- Professional$99
- GrowthFrom $199
- EnterpriseCustom
Growform is expensive per unit and cheap per outcome, and which of those matters depends entirely on what a lead is worth to you. At $99 a month for a thousand leads it costs about ten cents each, roughly a hundred times more than a free unlimited tool, and none of that buys survey analysis, payments, or workflow. What it buys is a form format that converts better on paid traffic, attribution that survives into the CRM, pixel firing that keeps ad platforms optimizing, validation that strips junk numbers, and lead delivery fast enough to call back within minutes. For a business paying for clicks where a converted lead is worth fifty or five hundred dollars, that trade is obviously correct. For anyone collecting responses worth cents, it is obviously wrong, and the tool makes no attempt to serve them.
Tally
Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.
- FreeEUR 0
- ProEUR 20
- BusinessEUR 65
On capability per dollar Tally is close to unbeatable, because for a large share of teams the correct answer is zero dollars. The paid tier is honest about what it sells: branding, domain, team workspaces, and partial submissions, not access to features you already needed. At 20 euros a month flat for unlimited collaborators and unlimited responses, Pro undercuts Fillout's Business tier by a factor of three and Paperform's Pro tier by more than half, and it does so without a submission meter running in the background. The catch is scope, not price: if you need in-app surveys, a real database behind the form, or a SOC 2 report, the cheapness is irrelevant because Tally does not do those things.
Editorial verdict on each
Growform
Growform is a specialist and should be judged as one. It will not take a payment, will not run a survey, will not route an approval, and prices leads at rates that look absurd next to the unlimited-response tools taking over the low end of this category. What it does is convert paid traffic: multi-step question ordering that gets people past the phone-number wall, hidden field attribution that survives into the CRM, pixel firing that keeps ad platforms learning, validation that strips junk numbers before you pay for them, and SMS or WhatsApp delivery so somebody can call back while the visitor still remembers submitting. For agencies and service businesses buying clicks, Professional at $99 a month is cheap insurance on ad spend. For everyone else, this is the wrong tool at the wrong price, and the honest recommendation is a free unlimited builder instead.
Read the full Growform profileTally
Best ValueTally is the default recommendation for any startup that needs forms and has not already committed to something else. The free tier is not a trial in disguise: unlimited submissions with logic, calculations, payments, and file uploads included is a real product, and the 20-euro Pro plan buys branding, a domain, and a shared workspace rather than access to features you were already using. The limits are honest ones: no in-app survey targeting, thin analytics, no public API, and no SOC 2 report. If your form is a front end for an operational process, buy Fillout; if your survey has to fire inside your product, buy Formbricks. For everything else, Tally is the tool you should try first and will probably never leave.
Read the full Tally profileGrowform profile last reviewed 2026-08-22; Tally last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Growform and Tally?
Tally takes unlimited responses free with logic, calculations, payments, and file uploads, and charges only to remove branding and add a custom domain. Growform charges $59 a month for 300 leads. The entire justification is conversion lift and the performance-marketing plumbing Tally does not have. If your traffic is organic and your leads are low value, Tally wins outright; if you are paying for clicks, run the arithmetic on conversion rate before dismissing Growform on price.
Is Growform or Tally cheaper?
Growform starts at $59 per month for Basic (300 leads a month) (14 days trial). Tally starts at EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free). The billing models differ, so the entry price is rarely the whole cost. Growform pricing model: Per-account monthly subscription metered on leads captured per month, with unlimited forms at every tier and domain count as a secondary lever. There is no per-seat charge and no per-form charge. Tally pricing model: Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.
Does Growform or Tally have a free plan?
Growform has no free plan. Trial terms: 14 days, no credit card required. Tally has a free plan. Unlimited forms and unlimited submissions, plus conditional logic, calculations, answer piping, file uploads (10 MB per file), signatures, Stripe payments, password protection, submission limits and close dates, 45+ languages, and integrations with Notion, Google Sheets, Airtable, Zapier, Make, and webhooks. Trial terms: No separate trial; the free plan is permanent and unlimited on submissions.
Who should choose Growform?
Performance marketers, lead-generation agencies, and service businesses buying paid traffic, where a lead is worth tens or hundreds of dollars and a lift in form conversion rate pays for the subscription many times over.
Who should choose Tally?
Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.
What are the best alternatives to Growform and Tally?
SaaSTracker profiles 23 products in Forms & Surveys. The Summer 2026 awards in the category went to Typeform (Category Leader), Fillout (Momentum), Formbricks (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
