Is Heymarket or Salesmsg cheaper?

Heymarket starts at $49 per user per month on annual billing, two-seat minimum (free trial). Salesmsg starts at $25 per month on Basic, including one seat and one phone number (14 days trial).

Heymarket vs Salesmsg

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Heymarket compared with Salesmsg

Salesmsg is built for sales teams, with calling alongside texting and tight CRM automation on HubSpot and ActiveCampaign. Heymarket is built for customer-facing operations across more channels, with stronger permissions and HIPAA availability. Sales teams that live in a CRM should look at Salesmsg first; support, service, and multi-location operations belong on Heymarket.

Choose Heymarket if

Customer-facing teams of two to fifty agents that text customers all day and need more than one channel, especially retail, healthcare, education, real estate, and logistics operations that want WhatsApp and Apple Messages for Business in the same inbox as SMS, and businesses migrating off a shut-down texting service that need proper roles and routing.

Choose Salesmsg if

Sales, service, and support teams running HubSpot or Salesforce where reps both text and call leads, particularly speed-to-lead businesses in mortgage, recruiting, insurance, real estate, and home services that need every touch logged against the CRM record automatically.

Side by side

13 attributes

Attribute	Heymarket	Salesmsg
Category	SMS	SMS
Starting price	$49 per user per month on annual billing, two-seat minimum (free trial)	$25 per month on Basic, including one seat and one phone number (14 days trial)
Pricing model	Per-user monthly subscription with a two-seat minimum, plus message credits purchased separately at roughly $0.03 per SMS segment and carrier fees passed through.	Credit-based monthly subscription with per-seat and per-number add-ons. One credit is one SMS, two credits an MMS, one credit a call minute, and two credits a minute of call forwarding.
Free plan	No	No
Free trial	Free trial with no credit card required	14 days
Best for	Customer-facing teams of two to fifty agents that text customers all day and need more than one channel, especially retail, healthcare, education, real estate, and logistics operations that want WhatsApp and Apple Messages for Business in the same inbox as SMS, and businesses migrating off a shut-down texting service that need proper roles and routing.	Sales, service, and support teams running HubSpot or Salesforce where reps both text and call leads, particularly speed-to-lead businesses in mortgage, recruiting, insurance, real estate, and home services that need every touch logged against the CRM record automatically.
Setup time	SMS in a day once you have a number, but plan two to four weeks to stand up the full channel set, because WhatsApp, Apple Messages for Business, and Google Business Messages each require their own business verification, and A2P 10DLC registration runs in parallel.	An account and a number are live in minutes on the 14-day trial, but US sending waits on A2P 10DLC brand and campaign approval, typically one to four weeks, or on toll-free verification at one to three weeks. The HubSpot or Salesforce connection takes under an hour. Plan on two to four weeks from signup to a fully compliant production program.
Learning curve	Low for agents, who see a familiar inbox. Moderate for administrators, since roles, permissions, routing rules, and sentiment automations are the features you are paying for and the ones that reward configuration time.	Low for texting, moderate for the CRM automation. Reps pick up the inbox and the dialer immediately. The work is in designing which CRM events trigger which sequences and configuring the AI agents' qualification logic, which is a genuine design exercise rather than a settings screen and deserves a week of iteration before you point real leads at it.
Platforms	Web application, iOS app, Android app, API	Web application, iOS and Android apps, Chrome extension, US and Canadian SMS, MMS, and voice, Local and toll-free numbers
Compliance	SOC 2 Type 2, HIPAA, TCPA consent workflows, A2P 10DLC brand and campaign registration, Double opt-in	A2P 10DLC brand and campaign registration submitted on your behalf, Toll-free verification, Automatic STOP and opt-out suppression reflected into the CRM, Consent capture through opt-in workflows, Call recording, which carries its own state-by-state consent obligations
Founded	2015	2017
Headquarters	San Francisco, California	Delray Beach, Florida, United States
Ownership	Venture-backed, seed stage	Privately held and unfunded, led by co-founder and CEO Chris Brisson

Strengths and limitations

Heymarket

Strengths

The broadest channel coverage in the small-business texting category, and Apple Messages for Business in particular is rare outside enterprise contact centre software.
A genuinely well-built shared inbox with custom roles, permissions, assignment, and employee directory sync, rather than an inbox bolted onto a broadcast tool.
Three narrow AI agents that do specific jobs (FAQ answering, appointment scheduling, lead enrichment into the CRM) rather than one general chatbot.
SOC 2 Type 2 audited with HIPAA compliance available, which is what gets it approved in clinics, schools, and regulated services.

Limitations

Per-message cost of about $0.03 is expensive, and any significant broadcast volume makes the total bill uncompetitive against credit-based marketing platforms.
The two-seat minimum puts the true entry price at $98 a month, and the published prices are annual-billing rates rather than monthly.
No published rollover policy for unused credits, which in a credit-metered product is a meaningful omission.
No ecommerce data model or revenue attribution, so it cannot answer the question an ecommerce marketer most wants answered.

Salesmsg

Strengths

Native HubSpot and Salesforce integration that logs texts and calls to the CRM record and exposes messaging as a workflow action, rather than the Zapier-mediated connections most competitors describe as integration.
Texting and calling on one number with recording and transcription, which no other product in this comparison set offers as a unified surface.
A power dialer, which is a genuine productivity lever for outbound teams and is simply absent from every pure texting platform here.
AI agents that qualify leads and book meetings around the clock, which directly addresses the speed-to-lead problem the customer base is built around.

Limitations

The jump from Basic at $25 to Pro at $277 is steep, and everything that differentiates Salesmsg from a generic texting tool sits on the Pro side of that line.
The advertised entry price covers one seat and one number, so the real cost for a functioning sales team is substantially higher than the pricing page suggests.
Shared credits across messaging and calling mean a heavy calling month consumes the message budget, which complicates forecasting.
No ecommerce data model, cart triggers, or revenue attribution, so online stores get nothing that matters to them.

Pricing compared

Heymarket

Per-user monthly subscription with a two-seat minimum, plus message credits purchased separately at roughly $0.03 per SMS segment and carrier fees passed through.

Standard$49
Plus$99
Pro$199
EnterpriseCustom

Heymarket is priced as a seat tool and should be judged as one. Per agent, $49 a month for a shared inbox that carries SMS, WhatsApp, Apple Messages for Business, Instagram, Google Business Messages, and email, with roles, routing, directory sync, and three working AI agents, is a fair price and cheaper than most helpdesk software that covers fewer channels. Per message it is poor value: $0.03 a credit means a 10,000-message campaign costs $300 in credits on top of the seats, which a credit-based marketing platform would do for a fifth of that. The line is drawn by what your volume is made of. If it is conversations, buy Heymarket and the price makes sense. If it is broadcasts, the seat model is subsidising the wrong thing and you should be on SlickText, SimpleTexting, or an ecommerce SMS platform. The two-seat minimum and the annual-rate headline are the two details most likely to surprise you at checkout.

Salesmsg

Credit-based monthly subscription with per-seat and per-number add-ons. One credit is one SMS, two credits an MMS, one credit a call minute, and two credits a minute of call forwarding.

Basic$25
Pro$277
EnterpriseCustom

Salesmsg is priced as a sales productivity tool rather than as bulk messaging, and it should be judged that way. If a rep closes one additional deal a month because an AI agent answered a lead at 9pm and booked the meeting, the entire cost of the platform is irrelevant. If nobody is calling, nobody is using the dialer, and nobody is working leads in a CRM, then you are paying a premium for capabilities you do not touch and SimpleTexting or EZ Texting will do the same broadcast job for less. The Basic-to-Pro gap is the awkward part of the ladder: $25 to $277 is a wide jump, and the calling, dialer, and AI features that justify Salesmsg over a generic texting tool all sit on the far side of it. Evaluate honestly whether you need Pro, because Basic on its own is a competent but unremarkable texting platform at a competitive price, and Pro is a different product entirely.

Editorial verdict on each

Heymarket

Momentum

Heymarket is the right buy when messaging is a job people do rather than a campaign a marketer sends. The channel set is the broadest in the small-business category, Apple Messages for Business and WhatsApp genuinely differentiate it, and the inbox has the roles, routing, permissions, and directory sync that a team of ten actually needs. The AI agents are narrow and useful rather than decorative, and SOC 2 Type 2 plus HIPAA opens doors in healthcare and education that most competitors cannot walk through. Understand the pricing before you commit: seats and credits are separate, the published rates are annual, the minimum is two seats, no rollover is published, and at $0.03 a message any real broadcast volume becomes expensive fast. Judged as a conversation platform it is well built and fairly priced. Judged as a marketing platform it is the wrong tool, and no amount of channel breadth fixes that.

Read the full Heymarket profile

Salesmsg

Salesmsg is a sales tool that happens to send texts, and that framing tells you whether to buy it. For a team working leads inside HubSpot or Salesforce where reps both text and call, it is the only product in this comparison set that unifies those touches on one number, logs them automatically to the record, and adds a power dialer and around-the-clock AI qualification on top. For speed-to-lead businesses in mortgage, recruiting, insurance, and home services, that combination is worth well above what it costs. The reservations are structural. The $25 headline covers one seat and one number and the real invoice for a team is considerably higher. The gap from Basic to Pro at $277 is wide, and everything that makes Salesmsg distinctive sits on the far side of it. Credits shared across messaging and calling complicate forecasting, rollover terms are not published, and there is nothing here for an ecommerce store or an international sender. Buy it if your CRM is the system of record and your reps live on the phone. Buy something cheaper if you just want to send a broadcast.

Read the full Salesmsg profile

Heymarket profile last reviewed 2026-08-22; Salesmsg last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.