Heymarket vs SlickText
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedHeymarket compared with SlickText
Different shapes entirely. SlickText is credit-priced marketing from $29 a month with workflows, Shopify attribution, and included short codes. Heymarket is seat-priced conversation from $49 per user with six channels and an inbox built for agents. If your volume is outbound campaigns, SlickText costs a fraction as much; if your volume is inbound conversations across channels, Heymarket is the only one of the two actually designed for it.
SlickText compared with Heymarket
Heymarket is a per-seat conversational messaging platform across SMS, WhatsApp, Apple Messages for Business, and social, priced from $49 per user per month with credits bought separately. SlickText is a per-credit marketing platform with an inbox attached. If your volume is conversations handled by agents, Heymarket is the right shape; if your volume is outbound campaigns to a subscriber list, SlickText costs a fraction as much.
Choose Heymarket if
Customer-facing teams of two to fifty agents that text customers all day and need more than one channel, especially retail, healthcare, education, real estate, and logistics operations that want WhatsApp and Apple Messages for Business in the same inbox as SMS, and businesses migrating off a shut-down texting service that need proper roles and routing.
Choose SlickText if
Small and mid-sized US businesses that want real SMS marketing machinery rather than a plain texting inbox, especially Shopify merchants under roughly 50,000 messages a month who want revenue attribution without an ecommerce-platform contract, and any team that sends in lumpy bursts and wants unused credits to roll over.
Side by side
13 attributes| Attribute | Heymarket | SlickText |
|---|---|---|
| Category | SMS | SMS |
| Starting price | $49 per user per month on annual billing, two-seat minimum (free trial) | $29 per month for 500 credits (14 days trial) |
| Pricing model | Per-user monthly subscription with a two-seat minimum, plus message credits purchased separately at roughly $0.03 per SMS segment and carrier fees passed through. | Credit-based monthly subscription across eight published tiers, with one SMS segment costing one credit and MMS costing three credits per segment, plus carrier fees passed through. |
| Free plan | No | No |
| Free trial | Free trial with no credit card required | 14 days, all features, no credit card required |
| Best for | Customer-facing teams of two to fifty agents that text customers all day and need more than one channel, especially retail, healthcare, education, real estate, and logistics operations that want WhatsApp and Apple Messages for Business in the same inbox as SMS, and businesses migrating off a shut-down texting service that need proper roles and routing. | Small and mid-sized US businesses that want real SMS marketing machinery rather than a plain texting inbox, especially Shopify merchants under roughly 50,000 messages a month who want revenue attribution without an ecommerce-platform contract, and any team that sends in lumpy bursts and wants unused credits to roll over. |
| Setup time | SMS in a day once you have a number, but plan two to four weeks to stand up the full channel set, because WhatsApp, Apple Messages for Business, and Google Business Messages each require their own business verification, and A2P 10DLC registration runs in parallel. | An afternoon to send your first campaign, but plan one to two weeks of calendar time before you can send at volume, because A2P 10DLC registration or toll-free verification sits in the middle and neither is under SlickText's control. |
| Learning curve | Low for agents, who see a familiar inbox. Moderate for administrators, since roles, permissions, routing rules, and sentiment automations are the features you are paying for and the ones that reward configuration time. | Low for campaigns and keywords, moderate for workflows and behavioural segmentation. The Shopify event triggers are the part worth reading the documentation for. |
| Platforms | Web application, iOS app, Android app, API | Web application, Mobile-responsive web, REST API, Webhooks |
| Compliance | SOC 2 Type 2, HIPAA, TCPA consent workflows, A2P 10DLC brand and campaign registration, Double opt-in | TCPA consent workflows, CTIA messaging guidelines, A2P 10DLC brand and campaign registration, Double opt-in and age verification |
| Founded | 2015 | 2012 |
| Headquarters | San Francisco, California | Jamestown, New York, with a second headquarters in Nashville, Tennessee |
| Ownership | Venture-backed, seed stage | PE-owned (Iron Creek Partners and Main Street Capital) |
Strengths and limitations
Heymarket
Strengths
- The broadest channel coverage in the small-business texting category, and Apple Messages for Business in particular is rare outside enterprise contact centre software.
- A genuinely well-built shared inbox with custom roles, permissions, assignment, and employee directory sync, rather than an inbox bolted onto a broadcast tool.
- Three narrow AI agents that do specific jobs (FAQ answering, appointment scheduling, lead enrichment into the CRM) rather than one general chatbot.
- SOC 2 Type 2 audited with HIPAA compliance available, which is what gets it approved in clinics, schools, and regulated services.
Limitations
- Per-message cost of about $0.03 is expensive, and any significant broadcast volume makes the total bill uncompetitive against credit-based marketing platforms.
- The two-seat minimum puts the true entry price at $98 a month, and the published prices are annual-billing rates rather than monthly.
- No published rollover policy for unused credits, which in a credit-metered product is a meaningful omission.
- No ecommerce data model or revenue attribution, so it cannot answer the question an ecommerce marketer most wants answered.
SlickText
Strengths
- Every number type is included in the plan price, including short codes, which is genuinely unusual and saves the businesses that need one four figures a month.
- The best rollover terms published in this category: one month on monthly plans, a full year on annual plans.
- Real marketing automation rather than a bulk sender, with workflows, behavioural segmentation on Shopify events, A/B testing, and revenue attribution in reporting.
- Compliance tooling that goes past the minimum, including double opt-in, age verification, consent records, and AI recognition of opt-out intent phrased in plain English.
Limitations
- Carrier pass-through fees are acknowledged but not published as a rate, so your true per-message cost is not knowable from the pricing page alone.
- Credit pricing at the entry tiers is expensive per message, and anyone sending above roughly 100,000 a month should be looking at per-message platforms instead.
- The inbox is competent but shallower than a dedicated conversational platform: no WhatsApp, no Apple Messages for Business, and less sophisticated agent routing than Heymarket or Textline.
- Ecommerce depth stops at Shopify. There is no equivalent native model for WooCommerce, BigCommerce, or a headless stack beyond the API.
Pricing compared
Heymarket
Per-user monthly subscription with a two-seat minimum, plus message credits purchased separately at roughly $0.03 per SMS segment and carrier fees passed through.
- Standard$49
- Plus$99
- Pro$199
- EnterpriseCustom
Heymarket is priced as a seat tool and should be judged as one. Per agent, $49 a month for a shared inbox that carries SMS, WhatsApp, Apple Messages for Business, Instagram, Google Business Messages, and email, with roles, routing, directory sync, and three working AI agents, is a fair price and cheaper than most helpdesk software that covers fewer channels. Per message it is poor value: $0.03 a credit means a 10,000-message campaign costs $300 in credits on top of the seats, which a credit-based marketing platform would do for a fifth of that. The line is drawn by what your volume is made of. If it is conversations, buy Heymarket and the price makes sense. If it is broadcasts, the seat model is subsidising the wrong thing and you should be on SlickText, SimpleTexting, or an ecommerce SMS platform. The two-seat minimum and the annual-rate headline are the two details most likely to surprise you at checkout.
SlickText
Credit-based monthly subscription across eight published tiers, with one SMS segment costing one credit and MMS costing three credits per segment, plus carrier fees passed through.
- Starter$29
- Professional$49
- Business$79
- Growth$129
- Scale$169
- Enterprise Lite$319
- Enterprise$579
- Enterprise Plus$939
At the small end SlickText is priced fairly rather than cheaply. Starter at $29 for 500 credits works out to 5.8 cents a credit, which is a lot of money per message compared with a raw API, and the honest answer is that you are not buying messages, you are buying workflows, consent tooling, Shopify attribution, a shared inbox, and a phone number you do not have to fight a carrier for. The included short code alone is worth more than the plan fee for the handful of businesses that need one. The curve improves fast: Enterprise Plus at $939 for 50,000 credits is about 1.9 cents, which is competitive with mid-market SMS platforms and still generous on features. Where it stops making sense is above roughly 100,000 messages a month, where per-message ecommerce platforms and CPaaS providers are simply cheaper. The rollover policy is the quiet differentiator, and for any business with a lumpy sending calendar it is worth more than a small discount from a competitor.
Editorial verdict on each
Heymarket
MomentumHeymarket is the right buy when messaging is a job people do rather than a campaign a marketer sends. The channel set is the broadest in the small-business category, Apple Messages for Business and WhatsApp genuinely differentiate it, and the inbox has the roles, routing, permissions, and directory sync that a team of ten actually needs. The AI agents are narrow and useful rather than decorative, and SOC 2 Type 2 plus HIPAA opens doors in healthcare and education that most competitors cannot walk through. Understand the pricing before you commit: seats and credits are separate, the published rates are annual, the minimum is two seats, no rollover is published, and at $0.03 a message any real broadcast volume becomes expensive fast. Judged as a conversation platform it is well built and fairly priced. Judged as a marketing platform it is the wrong tool, and no amount of channel breadth fixes that.
Read the full Heymarket profileSlickText
SlickText is the general SMS marketing platform to shortlist when your sending calendar is uneven and your store runs on Shopify. Two things on the pricing page do real work: every number type including short codes is bundled into the plan fee, and unused credits roll over for a month on monthly billing or a full year on annual. Both quietly save more money than the headline price differences between competitors. The product itself is a proper marketing tool, with workflows, behavioural segmentation, A/B testing, attribution, and more consent tooling than the price suggests. The reservations are the unpublished carrier pass-through, a two-way inbox that is competent rather than best in class, and a credit model that stops being competitive above roughly 100,000 messages a month. Below that line, for a business that wants marketing rather than telecom, it is one of the better buys in the category.
Read the full SlickText profileHeymarket profile last reviewed 2026-08-22; SlickText last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.